BrewDog

Craft Beer for the People

Author: Richard Taylor,James Watt,Martin Dickie

Publisher: Hachette UK

ISBN: 1784723215

Category: Cooking

Page: 240

View: 3390

DOWNLOAD NOW »

BrewDog's first beer book is a brilliant intro to the world of craft beer. It includes a look at what makes craft beer great and how it's made, explains how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own at home. It's not just about BrewDog's beers either - plenty of other excellent breweries and their beers from around the world are featured. This book is both a window into the BrewDog world and a repository of essential craft beer information. Designed in the highly individual style of the brand, the book also includes quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and pull-out beer mats.
Release

Brewdog

Craft Beer for the People

Author: James Watt,Martin Dickie

Publisher: Mitchell Beazley

ISBN: 9781784722951

Category: Cooking

Page: 240

View: 5174

DOWNLOAD NOW »

BrewDog is one of the world's fastest-growing food and drink brands. Well known for their crowd-funded, rapid expansion and iconoclastic approach, the company now has a wide range of award-winning craft beers (67 to date) that are stocked by every major retailer, 55 BrewDog-branded bars around the world and is just opening a major brewery in Ohio. Their first beer book will focus on explaining craft beer to the widest possible audience. It includes a survey of what makes craft beer great, how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own. It's both a window into the BrewDog world and a repository of essential information. Designed in the highly individual style of the brand, the book includes quirky features such as spaces to place a drop of beer once you've ticked a particular beer off your 'to-drink' list and a DIY beer mat.
Release

Business for Punks

Break All the Rules--the BrewDog Way

Author: James Watt

Publisher: Penguin

ISBN: 1101979941

Category: Business & Economics

Page: 256

View: 8978

DOWNLOAD NOW »

Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are. They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James’s methods in an accessible, honest mani­festo. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by try­ing to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit. Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms. From the Hardcover edition.
Release

Cool Beer Labels

The Best Art & Design from Breweries Around the World

Author: Daniel Bellon

Publisher: Simon and Schuster

ISBN: 1440335249

Category: Design

Page: 203

View: 2336

DOWNLOAD NOW »

Cheers to beer design! The days of boring, mass-produced yellow fizz-water are all but over. These days, independent beer makers are creating a wide variety of interesting beers that exhibit a vast range of depth and flavor. Beer is more than a beverage--it's an artisan craft championed by talented people devoted to quality and good taste. And as craft beer and home brewing continue to grow by leaps and bounds, the culture of beer has made the shift from big business to an industry filled with people who truly care about what they make. And that attention to detail goes for the art and packaging as well as the brews themselves. Cool Beer Labels explores the art and design of beer culture from labels to cans to growlers and more. Inside you'll find: More than 400 full color examples of beer labels from craft and small breweries around the world Case studies from working designers Interviews with brewery owners and master brewers An exploration of breweries by region And more Whether you are a visual creative looking for packaging design inspiration or simply part of the growing community of people who enjoy home brewing, craft beers and beer culture, you're sure to enjoy cracking open a cold one and settling back to enjoy this art-filled celebration of beer.
Release

Brewers, Brands and the pub in their hands

Author: Tony Thornton

Publisher: Troubador Publishing Ltd

ISBN: 1783065060

Category: Business & Economics

Page: 320

View: 507

DOWNLOAD NOW »

The British pub is a much-loved institution, but recent decades demonstrate how vulnerable it is, being subject to the vicissitudes of fashion, markets, licensing, the economy and most of all the structure of the industry as the big brewers have abandoned their heritage and been supplanted by the Pub Companies and Pub retail groups like Wetherspoons. The book describes the frequent and dramatic changes within the beer industry. It carefully examines the issues and enigmas over the last 50 years in a manner which will enlighten those less familiar with the licensed trade and may alter the perspective of those with closer connections. From the perspective of pub brands, the book examines why they suddenly took hold, how the branding process dovetailed with Nineties inner-city regeneration and why it was supported by some licensing magistrates but opposed by others. How did brands differ from traditional pubs and why were they undermined by them? Tony Thornton looks at community ownership as a vehicle for saving pubs, along with its flaws, and examines the critical role of CAMRA. Returning to the overall market, the book focuses on the battles between the Regional brewers for survival and why these took place. It explains how the hedonism of the Nineties suddenly ended in the new millennium and why the high street operators faced their own crisis, which then merged with that of the retail industry. It also examines how the politicians have frequently misjudged pubs and the beer industry and done it few favours – and how the industry is still paying the price for their decisions. Equally controversially, it discusses why the Beer Tie, the glue that holds the industry together, is threatened if the Government introduces a Statutory Code. Moving to the present, the book considers the effects of the renaissance in brewing, the changes to food-led pubs and debates the impact of Craft beer. It looks at how pubs have changed because of the influence of food. Most crucially it concludes with the plight of the traditional, drinkers pub and looks for positive signs and trends for the future.
Release

The Audacity of Hops

The History of America's Craft Beer Revolution

Author: Tom Acitelli

Publisher: Chicago Review Press

ISBN: 1613743963

Category: Cooking

Page: 416

View: 9471

DOWNLOAD NOW »

Charting the birth and growth of craft beer across the United States, Tom Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements. In 1975, there was a single craft brewery in the United States; today there are more than 2,000. Now this once-fledgling movement has become ubiquitous nationwide—there's even a honey ale brewed at the White House. This book not only tells the stories of the major figures and businesses within the movement, but it also ties in the movement with larger American culinary developments. It also charts the explosion of the mass-market craft beer culture, including magazines, festivals, home brewing, and more. This entertaining and informative history brims with charming, remarkable stories, which together weave a very American business tale of formidable odds and refreshing success.
Release

Brewing Britain

The quest for the perfect pint

Author: Andy Hamilton

Publisher: Random House

ISBN: 1448154391

Category: Cooking

Page: 432

View: 1532

DOWNLOAD NOW »

When bestselling UK Homebrew author Andy Hamilton began work on his new book, Brewing Britain, he embarked on a quest to discover whether there could be a perfect pint in the UK. After two years of (arduous) study of hundreds if not thousands of beers from around the country - visiting brewers, testing beer kits and, of course, brewing his own - he found that in fact there were many perfect pints. Buy Brewing Britain and: ·Discover lagers that are not loutish, beers that will win over wine lovers, the ideal temperature for serving ale, and the best glass to drink it from ·Experiment with forty recipes from ancient times to the modern day and really get to know your ingredients with an in-depth account of many of the hops and malts available ·Hone your tasting skills at sessions in local pubs, breweries and beer festivals near you Brewing Britain: the essential companion for our beer drinking nation in its search for that elusive perfect pint.
Release

Craft Brew

Author: Euan Ferguson

Publisher: Frances Lincoln Adult

ISBN: 1781012091

Category: Cooking

Page: 192

View: 7662

DOWNLOAD NOW »

This book sees the most exciting, ground-breaking and pioneering craft breweries in the world reveal the recipes behind their best beers. Some 50 international craft breweries have volunteered a recipe (from the mighty Brew Dog to the much-loved Brooklyn in New York) to create a unique, useful and technically accurate book for the homebrewer. The book offers a solid introduction to the kit required for all-grain brewing at home, including a glossary of the terms, and tips and techniques for getting the best brew at home.
Release

The Pub

A Cultural Institution – from Country Inns to Craft Beer Bars and Corner Locals

Author: Pete Brown

Publisher: Jacqui Small LLP

ISBN: 1911127012

Category: Cooking

Page: 256

View: 1269

DOWNLOAD NOW »

Pete Brown has visited hundreds of pubs across the UK and is uniquely placed to write about pubs that ooze atmosphere, whatever the reason, be it food, people, architecture, location or decor. The best pubs are those that always have a steady trade at any time on any day of the week, and where chat flows back and forth across the bar. They're the places where you want to drink weak beer so you can have several pints and stay longer. Some are grand Victorian palaces, others ancient inns with stunning views across the hills. Some are ale shrines, others gastropubs (though they probably don’t call themselves that any more). A precious few are uniquely eccentric, the kinds of places that are just as likely to have terrible reviews on Trip Advisor as great ones, because some people don't realize that the outside toilets, limp sandwiches on the bar and really disturbing full-size mannequin glaring at you from the corner are all part of the charm. This collection of 300 pubs with atmosphere will include 50 pub features and 250 smaller descriptions, alongside quirks of local history, pen portraits of punters or publicans, legends, yarns and myths, and case studies of different trends and types of pub.
Release