Brandscaping

Unleashing the Power of Partnerships

Author: Andrew Davis

Publisher: Monumental Shift

ISBN: 9780983330783

Category: Business & Economics

Page: 270

View: 5115

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"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.
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The Content Revolution

Author: Mark Masters

Publisher: LID Editorial

ISBN: 1910649279

Category: Business & Economics

Page: 200

View: 8764

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Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition is the answer to longevity? The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell. This book isn’t based on old methods like creating marketing plans or analyzing the marketing mix. It’s about a fresh way of thinking – one based on content that is more emotive and useful to others in solving their problems – to create profi table action. Featuring exclusive interviews from leading content marketing pioneers from around the globe, this book introduces a brand new marketing vocabulary.
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Speak for a Living, 2nd Edition

The Insider's Guide to Building a Speaking Career

Author: Anne Bruce,Sardek Love

Publisher: American Society for Training and Development

ISBN: 1562860933

Category: Business & Economics

Page: 256

View: 7576

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Get into the business of speaking and training. There are dozens of books on public speaking. But only Speak for a Living will show you how to launch, build, and sustain a successful speaking and training career. Wondering whether making the leap into this industry is for you? In this revised and expanded edition, authors Anne Bruce and Sardék Love offer updated strategies for navigating the public-speaking business. Their new material on social media and website marketing will help you find your niche and create a unique brand that reaches the right audience. They’ll show you how to diversify your services in an increasingly globalized industry, whether through booking international gigs, getting published, or developing new products. And they’ll use their years of experience to help you avoid the mistakes so many speakers and trainers make. Speak for a Living also has field-tested tools and checklists that all speakers and trainers will find valuable, whether they’re new to the profession or old pros. Use them to identify ideal clients, prepare for any presentation, and become a meeting or event planner’s dream speaker. And if you want to sharpen your performance skills, the book has a whole chapter on how to take your abilities to the next level. Speak for a Living is the ultimate insider’s guide. Use it to gain insight into the professional speaking lifestyle and become the speaker or trainer people request again and again.
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How to Get Inside Someone's Mind and Stay There

The business owner's guide to content marketing and confident copywriting

Author: Jacky Fitt

Publisher: Big Ideas Library

ISBN: 0992985919

Category: Business & Economics

Page: 192

View: 4295

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Winner of the 2015 Small Business Book Community Choice Award for marketing by Small Business Trends. Aimed at the busy business owners and managers, this easy to read, practical guide to content marketing and good copywriting demystifies and explores content marketing and how best to use it for advantage and profit. You will learn: • How to IDENTIFY YOUR IDEAL CUSTOMER • How to IDENTIFY AND CRAFT YOUR KEY MARKETING MESSAGES • The RIGHT ways to be REMEMBERED and generate a RESPONSE and • How to WRITE for IMPACT, ENGAGEMENT and ACTION Establishing your growing business as the GO TO brand of choice, 'How to Get Inside Someone’s Mind and Stay There’ gives you the tools to establish, build and benefit your brand in person, in print and online. Co-director of the Big Ideas Collective and Principles of Profit, copywriter and editor Jacky Fitt is among the top 1% most endorsed copywriters in the UK on LinkedIn, and works with entrepreneurs, sole traders and multinationals making words work wonders for them and their bottom line.
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Town INC.

Grow Your Business. Save Your Town. Leave Your Legacy.

Author: Andrew Davis

Publisher: Monumental Shift

ISBN: 9780996688901

Category: Business & Economics

Page: 200

View: 564

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Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business. In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.
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