Branding a Store

How to Build Successful Retail Brands in a Changing Marketplace

Author: Ko Floor

Publisher: Kogan Page Publishers

ISBN: 9780749448325

Category: Business & Economics

Page: 360

View: 1509

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Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
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Integrated Retail Marketing Communications

Author: G. P. SUDHAKAR

Publisher: PHI Learning Pvt. Ltd.

ISBN: 8120346408

Category: Business & Economics

Page: 160

View: 1662

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The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics—from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.
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Retail Design

Theoretical Perspectives

Author: Ann Petermans,Anthony Kent

Publisher: Taylor & Francis

ISBN: 1317064577

Category: Business & Economics

Page: 238

View: 2199

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The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.
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Business

Author: William Pride,Robert Hughes,Jack Kapoor

Publisher: Cengage Learning

ISBN: 0324829558

Category: Business & Economics

Page: 696

View: 1648

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The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Retail Marketing and Branding

A Definitive Guide to Maximizing ROI

Author: Jesko Perrey,Dennis Spillecke

Publisher: John Wiley & Sons

ISBN: 0470979771

Category: Business & Economics

Page: 318

View: 1942

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Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
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Living It Up

Our Love Affair with Luxury

Author: James B. Twitchell

Publisher: Columbia University Press

ISBN: 0231500564

Category: Social Science

Page: 448

View: 3545

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Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers day spa treatments; Kmart sells cashmere bedspreads. So many products are claiming luxury status today that the credibility of the category itself is strained: for example, the name "pashmina" had to be invented to top mere cashmere. We see luxury everywhere: in storefronts, advertisements, even in the workings of our imaginations. But what is it? How is it manufactured on the factory floor and in the minds of consumers? Who cares about it and who buys it? And how concerned should we be that luxuries are commanding a larger and larger percentage of both our disposable income and our aspirations? Trolling the upscale malls of America, making his way toward the Mecca of Las Vegas, James B. Twitchell comes to some remarkable conclusions. The democratization of luxury, he contends, has been the single most important marketing phenomenon of our times. In the pages of Living It Up, Twitchell commits the academic heresy of paying respect to popular luxury consumption as a force that has united the country and the globe in a way that no war, movement, or ideology ever has. What's more, he claims, the shopping experience for Americans today has its roots in the spiritual, the religious, and the transcendent. Deft and subtle writing, audacious ideas, and a fine sense of humor inform this entertaining and insightful book.
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Store Presentation & Design No. 2

Branding the Store

Author: Martin M. Pegler

Publisher: Visual Reference Publications

ISBN: 9781584711094

Category: Design

Page: 174

View: 8417

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"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.
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Fresh Trends

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Farm produce

Page: N.A

View: 4311

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Summarizes data from the fresh trends consumer profile conducted annually by the Packer; full profile data appears in an annual multi-volume publication called: Fresh trends.
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Branding Your Business

Promoting Your Business, Attracting Customers and Standing Out in the Market Place

Author: James Hammond

Publisher: Brand Halo Ltd

ISBN: 0749450738

Category: Business & Economics

Page: 255

View: 4073

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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.
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Exam Prep for: Branding Your Business ; Promoting Your ...

Author: David Mason

Publisher: Rico Publications

ISBN: N.A

Category: Education

Page: 800

View: 2131

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5,600 Exam Prep questions and answers. Ebooks, Textbooks, Courses, Books Simplified as questions and answers by Rico Publications. Very effective study tools especially when you only have a limited amount of time. They work with your textbook or without a textbook and can help you to review and learn essential terms, people, places, events, and key concepts.
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