Bobos in Paradise

The New Upper Class and How They Got There

Author: David Brooks

Publisher: Simon and Schuster

ISBN: 1416561730

Category: Social Science

Page: 288

View: 2696

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Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature? Do you work for one of those visionary software companies where people come to work wearing hiking boots and glacier glasses, as if a wall of ice were about to come sliding through the parking lot? If so, you might be a Bobo. In his bestselling work of "comic sociology," David Brooks coins a new word, Bobo, to describe today's upper class -- those who have wed the bourgeois world of capitalist enterprise to the hippie values of the bohemian counterculture. Their hybrid lifestyle is the atmosphere we breathe, and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.
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The Columbia Documentary History of Race and Ethnicity in America

Author: Ronald H. Bayor

Publisher: Columbia University Press

ISBN: 0231508409

Category: History

Page: 1104

View: 7530

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All historians would agree that America is a nation of nations. But what does that mean in terms of the issues that have moved and shaped us as a people? Contemporary concerns such as bilingualism, incorporation/assimilation, dual identity, ethnic politics, quotas and affirmative action, residential segregation, and the volume of immigration resonate with a past that has confronted variations of these modern issues. The Columbia Documentary History of Race and Ethnicity in America, written and compiled by a highly respected team of American historians under the editorship of Ronald Bayor, illuminates the myriad ways in which immigration, racial, and ethnic histories have shaped the contours of contemporary American society. This invaluable resource documents all eras of the American past, including black–white interactions and the broad spectrum of American attitudes and reactions concerning Native Americans, Irish Catholics, Mexican Americans, Jewish Americans, and other groups. Each of the eight chronological chapters contains a survey essay, an annotated bibliography, and 20 to 30 related public and private primary source documents, including manifestos, speeches, court cases, letters, memoirs, and much more. From the 1655 petition of Jewish merchants regarding the admission of Jews to the New Netherlands colony to an interview with a Chinese American worker regarding a 1938 strike in San Francisco, documents are drawn from a variety of sources and allow students and others direct access to our past. Selections include Powhatan to John Smith, 1609 Thomas Jefferson—"Notes on the State of Virginia" Petition of the Trustees of Congregation Shearith Israel, 1811 Bessie Conway or, The Irish Girl in America German Society in Chicago, Annual Report, 1857–1858. "Mark Twain's Salutation to the Century" W. E. B. DuBois, "Of Our Spiritual Strivings" NAACP on Black Schoolteachers'Fight for Equal Pay Malcom X speech, 1964 Hewy Newton interview and Black Panther Party platform Preamble—La Raza Unida Party Lee lacocca speech to Ethnic Heritage Council of the Pacific Northwest, 1984 Native American Graves and Repatriation Act, 1990 L.A. riot—from the Los Angeles Times, May 3, 15, 1992; Nov. 16, 19, 1992 Asian American Political Alliance President Clinton's Commission on Race, Town Meeting, 1997 Louis Farrakhan—"The Vision for the Million Man March"
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How Brands Become Icons

The Principles of Cultural Branding

Author: D. B. Holt

Publisher: Harvard Business Press

ISBN: 1422163326

Category: Business & Economics

Page: 263

View: 8816

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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
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Creative Urban Regions: Harnessing Urban Technologies to Support Knowledge City Initiatives

Harnessing Urban Technologies to Support Knowledge City Initiatives

Author: Yigitcanlar, Tan,Velibeyoglu, Koray,Baum, Scott

Publisher: IGI Global

ISBN: 1599048418

Category: Architecture

Page: 390

View: 8493

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Explores the utilization of urban technology to support knowledge city initiatives, providing fundamental techniques and processes for the successful integration of information technologies and urban production. Presents research on a multitude of cutting-edge urban information communication technology issues.
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Standing on the Sun

How the Explosion of Capitalism Abroad Will Change Business Everywhere

Author: Christopher Meyer

Publisher: Harvard Business Review Press

ISBN: 1422142388

Category: Business & Economics

Page: 336

View: 9679

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For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the world--Brazil, India, China, and others--will surge forward. As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world? Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline new principles for commercial success. Among them: · The obsession with return on equity gives way to more broad-based measurements of success. · Adam Smith's invisible hand of the market is redeemed by the "invisible handshake" of collaborative networks. · Businesses take ownership of the impacts they now call "externalities." Those who need to understand the emerging shape of global capitalism will benefit from Standing on the Sun.
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The Hummer and the Mini

Navigating the Contradictions of the New Trend Landscape

Author: Robyn Waters

Publisher: Penguin

ISBN: 1440627274

Category: Business & Economics

Page: 256

View: 2114

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From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gourmet kitchens that might even include cabinets purchased from IKEA. When Robyn Waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. Fashion and business magazines proclaimed what was "in" and what was "out." Back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank. In today’s marketplace the "next big thing" has been replaced by a thousand next big things. And in order to discover what consumers are hungry for companies need to discover what’s important…to them. Today a cookie cutter approach no longer works. Waters explains that for every trend there’s an equally valid countertrend. In The Hummer and the Mini, Waters explores the new trend landscape and urges companies to stop looking for the one right answer in their industry. There are many good ways to design products, develop a line of goods, merchandise a store, or craft a marketing message. You can thrive by selling huge cars (the Hummer) or tiny ones (the Mini). You can turn something old into something new and desirable (the Vespa) or turn a commodity into a luxury (In-and-Out Burgers at the Oscars). You can even customize a product designed for the masses (personalized postage stamps) or sell less as more (Minute Clinics). Through lively tales of influential trends and countertrends, The Hummer and the Mini will show you how to live with the contradictions, make the most of the inconsistencies, and embrace the paradoxes of business as a source of fresh ideas.
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Limbo

Blue-Collar Roots, White-Collar Dreams

Author: Alfred Lubrano

Publisher: John Wiley & Sons

ISBN: 1118039726

Category: Social Science

Page: 256

View: 8597

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In Limbo, award-winning journalist Alfred Lubrano identifies and describes an overlooked cultural phenomenon: the internal conflict within individuals raised in blue-collar homes, now living white-collar lives. These people often find that the values of the working class are not sufficient guidance to navigate the white-collar world, where unspoken rules reflect primarily upper-class values. Torn between the world they were raised in and the life they aspire too, they hover between worlds, not quite accepted in either. Himself the son of a Brooklyn bricklayer, Lubrano informs his account with personal experience and interviews with other professionals living in limbo. For millions of Americans, these stories will serve as familiar reminders of the struggles of achieving the American Dream.
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The Pope's Children

The Irish Economic Triumph and the Rise of Ireland's New Elite

Author: David McWilliams

Publisher: John Wiley & Sons

ISBN: 9781118045374

Category: Business & Economics

Page: 331

View: 3694

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Named for the ironic coincidence of the Irish baby boom of the 1970s, which peaked nine months to the day after Pope John Paul II’s historic visit to Dublin, The Pope’s Children is both a celebration and bitingly funny portrait of the first generation of the Celtic Tiger—the beneficiaries of the economic miracle that propelled Ireland from centuries of deprivation into a nation that now enjoys one of the highest living standards in the world.
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