Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books

Blue Ocean Strategy with Harvard Business Review Classic Article    Red Ocean Traps     2 Books

This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean ...

Author: W. Chan Kim

Publisher: Harvard Business Press

ISBN: 9781633694163

Category: Business & Economics

Page: 384

View: 941

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.
Categories: Business & Economics

Blue Ocean Strategy

Blue Ocean Strategy

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.

Author: W. Chan Kim

Publisher:

ISBN: 1633692876

Category: Business & Economics

Page: 320

View: 299

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
Categories: Business & Economics

Blue Ocean Strategy Expanded Edition

Blue Ocean Strategy  Expanded Edition

This expanded edition includes: A new preface by the authors: Help!

Author: W. Chan Kim

Publisher: Harvard Business Review Press

ISBN: 9781625274502

Category: Business & Economics

Page: 320

View: 527

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Categories: Business & Economics

SUMMARY Blue Ocean Strategy How to Create Uncontested Market Space and Make Competition Irrelevant By W Chan Kim Renee Maurborgne The MW Summary Guide

SUMMARY  Blue Ocean Strategy  How to Create Uncontested Market Space and Make Competition Irrelevant  By W  Chan Kim   Renee Maurborgne   The MW Summary Guide

Lets get Started. Download Your Book Today.. NOTE: To Purchase the "Blue Ocean Strategy"(full book); which this is not, simply type in the name of the book in the search bar of your bookstore.

Author: The Mindset Warrior

Publisher: KP

ISBN:

Category: Study Aids

Page:

View: 922

An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅ In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the "Blue Ocean Strategy"(full book); which this is not, simply type in the name of the book in the search bar of your bookstore.
Categories: Study Aids

SUMMARY Blue Ocean Strategy How To Create Uncontested Market Space And Make The Competition Irrelevant By W Chan Kim And Ren e Mauborgne

SUMMARY   Blue Ocean Strategy  How To Create Uncontested Market Space And Make The Competition Irrelevant By W  Chan Kim And Ren  e Mauborgne

Finding new opportunities for development then becomes a major issue. *Buy now the summary of this book for the modest price of a cup of coffee!

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Business & Economics

Page: 35

View: 345

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn what the Blue Ocean strategy is and how to implement it in your company. You will also discover : that to differentiate yourself from the competition, there is nothing better than creating your own market; that to create a new market - a Blue Ocean - you need to bring innovation and value to your customers; that it is necessary to adopt a customer-centric approach; that it is better to target new customers than to focus on an already saturated market; that the Blue Ocean strategy can only succeed if you involve all your employees in its development and execution; how to spot the signs that the competition is invading your Blue Ocean and react intelligently. Why is a Blue Ocean strategy becoming increasingly important today? On the one hand, the demand for original solutions in various fields (health, education, etc.) is growing while budgets are shrinking. On the other hand, it is a question of survival for companies to renew themselves. With the rise of blogs and social networks, companies are no longer in control of their reputation, and their markets are shifting from Europe or the United States to China and India. Finding new opportunities for development then becomes a major issue. *Buy now the summary of this book for the modest price of a cup of coffee!
Categories: Business & Economics

Summary W Chan Kim Rene A Mauborgne s Blue Ocean Strategy

Summary W  Chan Kim   Rene A  Mauborgne s Blue Ocean Strategy

This is a Summary of W. Chan Kim & Renée A. Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition IrrelevantThis global bestseller, embraced by organizations and industries worldwide, challenges ...

Author: Ant Hive Media

Publisher: Createspace Independent Publishing Platform

ISBN: 1539151670

Category:

Page: 28

View: 831

This is a Summary of W. Chan Kim & Ren�e A. Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition IrrelevantThis global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant.Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 320 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.
Categories:

W Chan Kim Ren e A Mauborgne s Blue Ocean Strategy

W  Chan Kim   Ren  e A  Mauborgne s Blue Ocean Strategy

This is a Summary of W. Chan Kim & Renée A. Mauborgne's Blue Ocean: How to Create Uncontested Market Space And Make the Competition IrrelevantThis global bestseller, embraced by organizations and industries worldwide, challenges everything ...

Author:

Publisher:

ISBN: 1370281900

Category:

Page:

View: 118

This is a Summary of W. Chan Kim & Renée A. Mauborgne's Blue Ocean: How to Create Uncontested Market Space And Make the Competition IrrelevantThis global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 320 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.
Categories:

Blue Ocean Strategy with Harvard Business Review Classic Articles Blue Ocean Leadership and Red Ocean Traps 3 Books

Blue Ocean Strategy with Harvard Business Review Classic Articles    Blue Ocean Leadership    and    Red Ocean Traps     3 Books

This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean ...

Author: W. Chan Kim

Publisher: Harvard Business Press

ISBN: 9781633694149

Category: Business & Economics

Page: 464

View: 296

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.
Categories: Business & Economics