Basic Marketing Research

Using Microsoft Excel Data Analysis

Author: Alvin C. Burns,Ronald F. Bush

Publisher: Pearson College Division

ISBN: 9780135078228

Category: Business & Economics

Page: 391

View: 6451


A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .

Developing Organizational Maturity for Effective Project Management

Author: Silvius, Gilbert,Karayaz, Gamze

Publisher: IGI Global

ISBN: 152253198X

Category: Business & Economics

Page: 349

View: 5901


Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational Maturity for Effective Project Management is a critical scholarly publication that explores the successes and failures of maturity models and how they can be applied competently to leadership within corporations. Featuring coverage on a wide array of topics such as project management maturity, agile maturity, and organizational performance, this publication is geared toward professionals, managers, and students seeking current research on the application of maturity models to corporate success.

Statistical Methods for Food Science

Introductory Procedures for the Food Practitioner

Author: John A. Bower

Publisher: John Wiley & Sons

ISBN: 1118541626

Category: Technology & Engineering

Page: 336

View: 1593


The recording and analysis of food data are becoming increasingly sophisticated. Consequently, the food scientist inindustry or at study faces the task of using and understandingstatistical methods. Statistics is often viewed as a difficultsubject and is often avoided because of its complexity and a lackof specific application to the requirements of food science. Thissituation is changing – there is now much material onmultivariate applications for the more advanced reader, but a caseexists for a univariate approach aimed at thenon-statistician. This second edition of Statistical Methods for Food Scienceprovides a source text on accessible statistical procedures for thefood scientist, and is aimed at professionals and students in foodlaboratories where analytical, instrumental and sensory data aregathered and require some form of summary and analysis beforeinterpretation. It is suitable for the food analyst, the sensoryscientist and the product developer, and others who work infood-related disciplines involving consumer survey investigationswill also find many sections of use. There is an emphasis on a‘hands-on’ approach, and worked examples using computersoftware packages and the minimum of mathematical formulae areincluded. The book is based on the experience and practice of ascientist engaged for many years in research and teaching ofanalytical and sensory food science at undergraduate andpost-graduate level. This revised and updated second edition is accompanied by a newcompanion website giving the reader access to the datasets andExcel spreadsheets featured in the book. Check it out now byvisiting ahref="" orby scanning the QR code below.

Business Research for Decision Making

Author: Duane Davis

Publisher: Brooks/Cole Publishing Company

ISBN: 9780534371067

Category: Business & Economics

Page: 600

View: 733


This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.

Corporate Reputation and its Importance for Business Success

A European Perspective and its Implication for Public Relations Consultancies

Author: Riccarda Dümke


ISBN: 3832462007

Category: Business & Economics

Page: 161

View: 9240


Inhaltsangabe:Abstract: Ignored for a long time, intangible assets are now gaining increased attention. In the last decade, especially in the United States, company managers recognized that intangible assets may provide companies with a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate Public Relations (PR) activities to communicate good corporate behaviour, gain good will and to improve the public perception of their corporate reputation. The main aim of this dissertation research project is to develop an understanding of the European perspective of corporate reputation and its management and importance for business success. Based on a literature review on the topic of marketing communications and PR, which comprises the first part of the dissertation, a questionnaire has been developed in order to examine expert opinions. The discussion on research methods can be found in the third chapter. Hosted by the PR consultancy Weber Shandwick Worldwide, the questionnaire has been sent to 700 of Europe s leading companies. Communication managers were asked for their opinions on the topic of corporate reputation and its importance for business success. The fourth chapter discusses and evaluates the results of the pan-European survey. The last part of the dissertation actually discusses the implications of findings for Weber Shandwick and its reputation management practice. Inhaltsverzeichnis:Table of Contents: 1.Introduction1 1.1The dissertation topic1 1.2Weber Shandwick Worldwide4 1.3Structure of the dissertation5 2.Literature Review8 2.1The relationship between the marketing communications function, corporate communications and Public Relations8 2.2Principles of Public Relations15 2.2.1Public Relation practices promoting the corporate brand16 Public Affairs16 Investor Relations17 Media Relations20 Employee Relations21 2.2.2The changing environment of Public Relations23 Public Relations in the global context23 Public Relations in the digital age24 2.3The concept of corporate reputation and the role of Public Relations27 2.3.1Corporate reputation defined28 Factors that are shaping the corporate reputation33 The role of the CEO as the personified company reputation35 Corporate social responsibility37 The role of the PR consultancy in corporate reputation39 2.4Evaluation of Public Relations effectiveness40 2.4.1Current approaches of measuring Public [...]

Research Methods for Political Science

Quantitative and Qualitative Methods

Author: David E. McNabb,Professor David E McNabb

Publisher: Routledge


Category: Political Science

Page: 571

View: 1514


This comprehensive text is designed to help political science students learn what to research, why to research, and how to research. It integrates both the quantitative and qualitative approaches to research, including the most detailed coverage of qualitative methods currently available. The book provides specific instructions in the use of available statistical software programs such as Excel and SPSS. It covers such important topics as research design, specifying research problems, designing questionnaires and writing questions, designing and carrying out qualitative research, and analyzing both quantitative and qualitative research data. Copiously illustrated and thoroughly classroom tested, the book presents statistical methods in a conversational tone to help students surmount "math phobia."