The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7.
Author: Inger L. Stole
Publisher: University of Illinois Press
Category: Business & Economics
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. post-war political economy and the nation's cultural firmament. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the post-war climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable. Inger L. Stole is an associate professor of communications at the University of Illinois at Urbana-Champaign and the author of Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s. A volume in the series The History of Communication, edited by Robert W. McChesney and John C. Nerone
Cold War educational propaganda and instructional films, 1945–1965 (MA thesis
, Virginia Commonwealth University). Jacobs, R. (2007). “There are no civilians:
We are all at war”: Nuclear war shelter and survival narratives during the early ...
Author: James Deaville
Publisher: Oxford University Press, USA
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
Media, Propaganda, and Racism in the War on Terror Erin Steuter, Deborah Wills
. itable and since advertisers are the main source of revenue , it is essential not to
alienate the corporations that spend millions on commercials . In its 2003 ...
Author: Erin Steuter
Category: Political Science
At War with Metaphor offers a compelling analysis of our public discussions of the war on terror and the binding conceptual metaphors through which they are framed. Examining the images of animal, insect, and disease that shape and limit our understanding of the war, and tying these images to historical and contemporary uses of propaganda and media filters, the authors explore how news media, including political cartoons and talk radio, are enmeshed in this damaging, dehumanizing language.
Author: United States. War Finance DivisionPublish On:
... country's first “war loan” adertisement holds greatest reader aterest and tells
the dramatic tory and value of advertising ... only having produced, but of wing
produced at his own expense, d distributed, America's first “War an” advertisement.
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on DeficienciesPublish On: 1944
The War Advertising Council , which represents advertisers , advertising
agencies , radio advertising , publication advertising , outdoor and transportation advertising , commercial printers , works with the Government through O. W. I. ,
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Deficiencies
EFFECT OF WAR ON BUSINESS AND ADVERTISING Part II Part I of this report
indicated the trend of advertising expenditure by classes during the period 1914-
1924 . Part II di scusses some of the current problems faced by business and the
Author: United States. War DepartmentPublish On: 1867
War Department. that purpose . My request was ... On the 31st of July I reported
the result of this second advertising , and on the 7th of August I was authorized to
conclude the contracts under these last bids . These contracts were approved on
Page . 11 Treasury , communicating , in compliance with Senate resolution ,
report of the Secretary of War in relation to money paid to the several
newspapers published in District of Columbia for advertising notices , & c . , for War Department .
The following order from the War Department is respectfully furnished for your
information and guidance : War Department , Washington , May 20 , 1864 .
Accounts for newspaper advertising for the Bureaus of the War Department must
Author: United States. War DepartmentPublish On: 1895
The following is a sample of advertisement set up in accordance with these
requirements : PROPOSALS FOR FIRE HOSE . ... Advertisements should not be
inserted in Sunday editions unless ' specially authorized by the Secretary of War .
Author: USA House of RepresentativesPublish On: 1873
Paid the Evening Star Newspaper Company, for advertising circular of the War
Department, I'ecember 30, 1871 .. - - - 11 00 Paid Morton McMichael for advertising in the North American and United States Gazette, in November, 1871,
a notice ...
The latter mode of purchase must be continued in all cases where it will not be to
the injury of the public interests . ” ( Ext . Letter dated War Deptmt . , Nov . 6 , 1894
. ) ADVERTISING . “ When because of an emergency it is impracticable to give ...
Thus does R. D. Mossman, manager of advertising of the Jones 6: Laughlin Steel
Corp. (Pittsburgh) sum up company thinking behind its continuous advertising
program all through the war and postwar seller's market (via Ketchum, MacLeod
fourteen , and everyting the public to its part in winning the where the advertising
" pulled " with war , is found in the fact Herbert C. striking force . In the New
Orleans DisHoover has sought experienced advertis- trict , with a quota for the
there are relatively few sellers and / or a seller has succeeded in attaching
customers to his particular brand by advertising . In markets of this type
Americans buy their automobiles and clothes , their entertainment and their
ra food manufacturers and processors , and their advertising agencies , actually
found their major purposes elsewhere . The American advertising industry
entered World War II disheartened by a decade of confinement in the dog house
... RATES FOR GOVERNMENT ADVERTISEMENTS . Sheridan to General
Sherman , a letter of the 11th of the present month from General DEPARTMENT
OF JUSTICE . Sherman to the Secretary of War , and a letWASHINGTON , D . C . ,