A Primer of Visual Literacy

Author: Donis A. Dondis

Publisher: MIT Press

ISBN: 9780262540292

Category: Education

Page: 194

View: 1826

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This primer is designed to teach students the interconnected arts of visual communication. This book provides a framework within which to re-examine and revise one's thinking about the basic structure and impact of visual messages. Numerous illustrative examples are employed to clarify the basic elements of design to show how they are used in simple syntactical combinations.
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American Icons

The Genesis of a National Visual Language

Author: Benedikt Feldges

Publisher: Routledge

ISBN: 1135911916

Category: Social Science

Page: 296

View: 8739

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Despite the work that has been done on the power of visual communication in general, and about the social influence of television in particular, television’s relationship with reality is still something of a black box. Even today, the convention that the screen functions as a window on reality structures much of the production and reception of televisual narratives. But as reality ought to become history at one point, what are we to do with such windows on the past? Developing and applying a highly innovative approach to the modern picture, American Icons sets out to expose the historicity of icons, to reframe the history of the screen and to dissect the visual core of a medium that is still so poorly understood. Dismantling the aura of apparently timeless icons and past spectacles with their seductive power to attract the eye, this book offers new ways of seeing the mechanisms at work in our modern pictorial culture.
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Visual Notes for Architects and Designers

Author: Norman Crowe,Paul Laseau

Publisher: John Wiley & Sons

ISBN: 9780471289593

Category: Architecture

Page: 224

View: 3418

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Recording your ideas and observations primarily in pictures instead of words can help you become more creative and constructive on the job, no matter what your level of artistic ability. This show-by-example sourcebook clearly illustrates proven methods and procedures for keeping a highly useful visual notebook. Visual Notes for Architects and Designers demonstrates how to make rapid, notational sketches that serve as visual records for future reference, as well as improve understanding and facilitate the development of ideas. It shows you how to expand your knowledge of a subject beyond what is gained through observation or verbal representation alone. You gain access to simple techniques for collecting, analyzing, and applying information. Crowe and Laseau examine the relationship between note-taking, visualization, and creativity. They give practical guidance on how to develop: Visual acuity—the ability to see more in what you experience Visual literacy—expressing yourself clearly and accurately with sketches Graphic analysis—using sketches to analyze observations Numerous examples demonstrate some of the many uses of visual notes. They help you develop a keener awareness of environments, solve design problems, and even get more out of lectures and presentations. The authors also discuss types of notebooks suitable for taking visual notes. If you want to develop your perceptual and creative skills to their utmost, you will want to follow the strategies outlined in Visual Notes for Architects and Designers. It is a valuable guide for architects, landscape architects, designers, and anyone interested in recording experience in sketch form.
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Masters of Design: Logos & Identity

A Collection of the Most Inspiring Logo Designers in the World

Author: Sean Adams

Publisher: Rockport Publishers

ISBN: 1616736089

Category: Design

Page: 232

View: 1352

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Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
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Methods of Historical Analysis in Electronic Media

Author: Donald G. Godfrey

Publisher: Routledge

ISBN: 1135607419

Category: Social Science

Page: 416

View: 2792

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Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written. Divided into five parts, this book: *addresses the challenges in the application of the historical methods to broadcast history; *reviews the various methods appropriate for electronic-media research based on the nature of the object under study; *suggests new approaches to popular historical topics; *takes a broad topical look at history in broadcasting; and *provides a broad overview of what has been accomplished, a historian's challenges, and future research. Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.
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Reading the Visual

An Introduction to Teaching Multimodal Literacy

Author: Frank Serafini

Publisher: Teachers College Press

ISBN: 0807754714

Category: Education

Page: 189

View: 9595

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Reading the Visual is an essential introduction that focuses on what teachers should know about multimodal literacy and how to teach it. This engaging book provides theoretical, curricular, and pedagogical frameworks for teaching a wide-range of visual and multimodal texts, including historical fiction, picture books, advertisements, websites, comics, graphic novels, news reports, and film. Each unit of study presented contains suggestions for selecting cornerstone texts and visual images and launching the unit, as well as lesson plans, text sets, and analysis guides. These units are designed to be readily adapted to fit the needs of a variety of settings and grade levels.
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Literate Thought

Author: Peter V. Paul,Ye Wang

Publisher: Jones & Bartlett Publishers

ISBN: 0763778524

Category: Language Arts & Disciplines

Page: 340

View: 7347

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Literate Thought: Understanding Comprehension and Literacy introduces students and professionals to the multifaceted concept of literate thought and related complex concepts such as language, literacy, cognition, and comprehension, as well as other areas such as the new and multiple literacies, psychological or disciplinary models, and critico-creative thinking. Literate Thought: Understanding Comprehension and Literacy details the various aspects of a model or theory of literate thought with examples to enhance understanding of the concept. This incisive text provides an overview of literate thought and emphasizes the necessity to develop literate thought in individuals from a multiple perspective, not just from print literacy only. With alternative and additional options for developing literate thought, the possibility to improve levels of thinking in everyone, including children with disabilities and those learning English as a second language, may be increased. This ground-breaking text provides meaningful application in practice for speech-language pathology, special education, psychology, and reading and literacy professionals.
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Beyond Buildings

Designed Spaces as Visual Persuasion

Author: J. D. Ragsdale

Publisher: Cambridge Scholars Publishing

ISBN: 1443858382

Category: Art

Page: 200

View: 9010

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Beyond Buildings: Designed Spaces as Visual Persuasion is an assessment of the visual persuasiveness of designed spaces. It demonstrates that these spaces are as socially influential as speeches or advertisements are, and that an awareness of this influence provides an insight into the cultural roles of designed spaces. The book considers a diverse array of spaces ranging from pleasure gardens and parks to city parks and cities themselves, and includes assessments of the visual impact of national parks, zoological gardens, amusement parks, battlefields and monuments, and the interior spaces of buildings. Beyond Buildings is an extension of theories of persuasion and visual communication to landscape architecture and interior design. The book bases its assessments on the elements of visual literacy, as well as the elements of landscape and interior design to show that such designed spaces as gardens, parks, battlefields, and cities affect the viewer in such a way as to have social impact.
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