Visual Merchandising for Fashion

Author: Sarah Bailey,Jonathan Baker

Publisher: A&C Black

ISBN: 2940496129

Category: Business & Economics

Page: 192

View: 7922

Examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation.
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Fashion Buying

From Trend Forecasting to Shop Floor

Author: Dimitri Koumbis,David Shaw

Publisher: Bloomsbury Publishing

ISBN: 1474252931

Category: Business & Economics

Page: 176

View: 2743

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
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Basics Fashion Management 01

Concept to Customer

Author: Virginia Grose

Publisher: A&C Black

ISBN: 2940411840

Category: Business & Economics

Page: 184

View: 2262

Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
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Fashion Retailing

From Managing to Merchandising

Author: Dimitri Koumbis

Publisher: Bloomsbury Publishing

ISBN: 2940496234

Category: Business & Economics

Page: 192

View: 2856

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
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The Fundamentals of Fashion Management

Author: Susan Dillon

Publisher: A&C Black

ISBN: 2940411581

Category: Business & Economics

Page: 184

View: 3653

The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.
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Reshaping Retail

Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

Author: Stefan Niemeier,Andrea Zocchi,Marco Catena

Publisher: John Wiley & Sons

ISBN: 1118698886

Category: Business & Economics

Page: 208

View: 2935

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.
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Merchandise Buying and Management

Author: John Donnellan

Publisher: A&C Black

ISBN: 1609014901

Category: Business & Economics

Page: 512

View: 6973

Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
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Basics Fashion Management 02: Fashion Promotion

Building a Brand Through Marketing and Communication

Author: Gwyneth Moore

Publisher: A&C Black

ISBN: 2940411875

Category: Business & Economics

Page: 184

View: 5087

Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
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Visual Merchandising

The Business of Merchandise Presentation

Author: Robert Colborne

Publisher: United Nations Publications

ISBN: 9780827357594

Category: Business & Economics

Page: 335

View: 3886

All the essential concepts and methods of visual merchandising are offered in this uniquely motivating book. Visual Merchandising: The Business of Merchandise Presentation integrates product information, store design, marketing, selling, and other key aspects of retailing to prepare the reader for the challenges and excitement of the business world. Merchandising concepts are reinforced by "Business Highlights" features that provide practical insights and advice with profiles and industry interviews; projects that encourage learning-by-doing; more than 250 photos, illustrations, charts, and tables highlighting major concepts and industry practices; and a chapter on illustration with a tie-in to design principles including the use of color for maximum impact.
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Visual Merchandising and Store Design Workbook

Merchandising, Fixture and Lighting Create Visual Excitement for Retail Stores

Author: Greg M. Gorman

Publisher: N.A

ISBN: 9780944094204

Category: Business & Economics

Page: 112

View: 5179

The purpose of this workbook is to introduce the concept of store design from a design direction. It is fully intended for students and store owners. It allows the reader to fully understand all aspects of the retail store requirements and how they all have an effect on the final product, the store. -- Introduction
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Field Visual Merchandising Strategy

Developing a National In-store Strategy Using a Merchandising Service Organization

Author: Paul J. Russell

Publisher: Kogan Page Publishers

ISBN: 0749472650

Category: Business & Economics

Page: 288

View: 941

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.
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Fashion Retailing

A Multi-Channel Approach

Author: Jay Diamond,Ellen Diamond,Sheri Litt

Publisher: Bloomsbury Publishing USA

ISBN: 1609019008

Category: Business & Economics

Page: 408

View: 494

This fully updated overview of fashion retailing surveys the global expansion of retailers into the US market and US-based retailers to global markets.
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Silent Selling

Best Practices and Effective Strategies in Visual Merchandising

Author: Judy Bell,Kate Ternus

Publisher: Bloomsbury Publishing USA

ISBN: 1501315498

Category: Business & Economics

Page: 448

View: 5716

This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
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Display Art

Visual Merchandising and Window Display

Author: Wang Shaoqiang

Publisher: Edizioni Flamant

ISBN: 9788417084011

Category: Architecture

Page: 240

View: 2659

Display Art features examples of visual merchandising and window design by art directors, graphic and window designers across the globe, in an impressive selection that showcases highly creative window displays. The works included in this volume offer successful ideas concerning aspects such as lighting design, structures, custom lettering, amusing illustrations, textures, or installations made of multi-materials such as wood, steel, fabric, or rubber. In all cases, they have resulted in alluring artwork that appeals to the senses - and instincts! - of consumers and passers-by.
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Style Wise

A Practical Guide to Becoming a Fashion Stylist

Author: Shannon Burns-Tran,Jenny B. Davis

Publisher: Bloomsbury Publishing USA

ISBN: 1501323768

Category: Business & Economics

Page: 304

View: 351

Style Wise: A Practical Guide to Becoming a Fashion Stylist is a comprehensive manual on establishing a successful career as a stylist.
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Fashion Marketing Communications

Author: Gaynor Lea-Greenwood

Publisher: John Wiley & Sons

ISBN: 1405150602

Category: Architecture

Page: 203

View: 430

"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P. [4] of cover.
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Retail Buying

From Basics to Fashion

Author: Richard Clodfelter

Publisher: Bloomsbury Publishing USA

ISBN: 1628929634

Category: Business & Economics

Page: 576

View: 3826

An introductory text that balances retail theory, application and math concepts within the context of buying. New companion website includes basic math tutorials and more assignments using computerized spreadsheets.
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Merchandising: Theory, Principles, and Practice

Author: Grace I. Kunz

Publisher: Fairchild Books

ISBN: 9781563678264

Category: Business & Economics

Page: 544

View: 5639

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan. Instructors, contact your Sales Representative for access to Instructor's Materials.
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Visual Merchandising 2nd edition

Author: Tony Morgan

Publisher: Laurence King Publishing

ISBN: 9781856697637

Category: Design

Page: 208

View: 5793

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising 2nd edition is an essential handbook for anyone working in and learning about this exciting area. This revised edition contains four new case studies and extensively revised and updated images. (ISBN of previous edition: 978-1-85669-539-8
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Developing and Branding the Fashion Merchandising Portfolio

Author: Phyllis Borcherding,Janace E. Bubonia

Publisher: Fairchild Books

ISBN: 9781563674273

Category: Design

Page: 224

View: 8271

A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
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