Visual Merchandising for Fashion

Author: Sarah Bailey,Jonathan Baker

Publisher: A&C Black

ISBN: 2940496129

Category: Business & Economics

Page: 192

View: 5621

Examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation.
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Basics Fashion Management 01

Concept to Customer

Author: Virginia Grose

Publisher: A&C Black

ISBN: 2940411840

Category: Business & Economics

Page: 184

View: 3810

Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
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Fashion Retailing

From Managing to Merchandising

Author: Dimitri Koumbis

Publisher: Bloomsbury Publishing

ISBN: 2940496234

Category: Business & Economics

Page: 192

View: 2851

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
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Fashion Buying

From Trend Forecasting to Shop Floor

Author: Dimitri Koumbis,David Shaw

Publisher: Bloomsbury Publishing

ISBN: 1474252931

Category: Business & Economics

Page: 176

View: 6750

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
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The Fundamentals of Fashion Management

Author: Susan Dillon

Publisher: A&C Black

ISBN: 2940411581

Category: Business & Economics

Page: 184

View: 9369

The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.
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Reshaping Retail

Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

Author: Stefan Niemeier,Andrea Zocchi,Marco Catena

Publisher: John Wiley & Sons

ISBN: 1118698886

Category: Business & Economics

Page: 208

View: 8066

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.
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Merchandise Buying and Management

Author: John Donnellan

Publisher: A&C Black

ISBN: 1609014901

Category: Business & Economics

Page: 512

View: 8845

Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
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Basics Fashion Management 02: Fashion Promotion

Building a Brand Through Marketing and Communication

Author: Gwyneth Moore

Publisher: A&C Black

ISBN: 2940411875

Category: Business & Economics

Page: 184

View: 2058

Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
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Visual Merchandising

The Business of Merchandise Presentation

Author: Robert Colborne

Publisher: United Nations Publications

ISBN: 9780827357594

Category: Business & Economics

Page: 335

View: 4734

All the essential concepts and methods of visual merchandising are offered in this uniquely motivating book. Visual Merchandising: The Business of Merchandise Presentation integrates product information, store design, marketing, selling, and other key aspects of retailing to prepare the reader for the challenges and excitement of the business world. Merchandising concepts are reinforced by "Business Highlights" features that provide practical insights and advice with profiles and industry interviews; projects that encourage learning-by-doing; more than 250 photos, illustrations, charts, and tables highlighting major concepts and industry practices; and a chapter on illustration with a tie-in to design principles including the use of color for maximum impact.
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Visual Merchandising and Display 5th Edition

Author: Martin M. Pegler

Publisher: Fairchild Books

ISBN: N.A

Category: Design

Page: 420

View: 6181

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.
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Retail Buying

From Basics to Fashion

Author: Richard Clodfelter

Publisher: Bloomsbury Publishing USA

ISBN: 1628929634

Category: Business & Economics

Page: 576

View: 8862

An introductory text that balances retail theory, application and math concepts within the context of buying. New companion website includes basic math tutorials and more assignments using computerized spreadsheets.
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Field Visual Merchandising Strategy

Developing a National In-store Strategy Using a Merchandising Service Organization

Author: Paul J. Russell

Publisher: Kogan Page Publishers

ISBN: 0749472650

Category: Business & Economics

Page: 288

View: 9998

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.
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Style Wise

A Practical Guide to Becoming a Fashion Stylist

Author: Shannon Burns-Tran,Jenny B. Davis

Publisher: Bloomsbury Publishing USA

ISBN: 1501323768

Category: Business & Economics

Page: 304

View: 9031

Style Wise: A Practical Guide to Becoming a Fashion Stylist is a comprehensive manual on establishing a successful career as a stylist.
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The Fundamentals of Fashion Design

Author: Richard Sorger,Jenny Udale

Publisher: AVA Publishing

ISBN: 2940373396

Category: Design

Page: 176

View: 3612

Provides information on all aspects of fashion design, including research and design, fabrics, construction, and developing a collection.
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Store Design and Visual Merchandising, Second Edition

Store Design and Visual Merchandising, Second Edition

Author: Ebster Claus,Marion Garaus

Publisher: Business Expert Press

ISBN: 1631571133

Category: Business & Economics

Page: 220

View: 6540

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
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Basics Fashion Design 02: Textiles and Fashion

Author: Jenny Udale

Publisher: AVA Publishing

ISBN: 2940373647

Category: Design

Page: 175

View: 3208

Textiles and Fashion explores the art of creating fashion textiles, from practical processes including fibre production, dyeing and finishing, to construction techniques such as weaving and knitting.
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Marketing Fashion, Second edition

Strategy, Branding and Promotion

Author: Harriet Posner

Publisher: Laurence King Publishing

ISBN: 9781780675664

Category: Design

Page: 240

View: 4335

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Visual Merchandising 2nd edition

Author: Tony Morgan

Publisher: Laurence King Publishing

ISBN: 9781856697637

Category: Design

Page: 208

View: 2852

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising 2nd edition is an essential handbook for anyone working in and learning about this exciting area. This revised edition contains four new case studies and extensively revised and updated images. (ISBN of previous edition: 978-1-85669-539-8
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Merchandising: Theory, Principles, and Practice

Author: Grace I. Kunz

Publisher: Fairchild Books

ISBN: 9781563678264

Category: Business & Economics

Page: 544

View: 7298

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan. Instructors, contact your Sales Representative for access to Instructor's Materials.
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