Visual Explanations

Images and Quantities, Evidence and Narrative

Author: Edward R. Tufte

Publisher: N.A

ISBN: 9781930824157

Category: Pattern perception

Page: 156

View: 9594

Display of information for paper and computer screens; principles of information design, design of presentations. Depicting evidence relevant to cause and effect, decision making. Scientific visualization.
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Vision that matters

Die Funktions- und Wirkungslogik Visueller Politischer Kommunikation am Beispiel des Wahlplakats

Author: Stephanie Geise

Publisher: Springer-Verlag

ISBN: 3531927361

Category: Language Arts & Disciplines

Page: 416

View: 3437

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A Guide to Forensic Testimony

The Art and Practice of Presenting Testimony as an Expert Technical Witness

Author: Fred Chris Smith,Rebecca Gurley Bace

Publisher: Addison-Wesley Professional

ISBN: 9780201752793

Category: Computers

Page: 509

View: 2587

A technical expert and a lawyer provide practical approaches for IT professionals who need to get up to speed on the role of an expert witness and how testimony works. Includes actual transcripts and case studies.
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Betrug und Selbstbetrug

Wir wir uns selbst und andere erfolgreich belügen

Author: Robert L. Trivers

Publisher: Ullstein eBooks

ISBN: 3843705135

Category: Self-Help

Page: 528

View: 4428

Warum betrügen wir? Robert Trivers‘ provozierende Antwort: Lügen ist die erfolgreichste Form der menschlichen Kommunikation. Wir sind Betrüger. Wir betrügen unsere Partner, Freunde, Kollegen, Mitmenschen. Wir betrügen im Privaten und auf dem glatten Parkett der internationalen Politik - mit großem Erfolg. Aber vor allem betrügen wir uns selbst. Wir halten uns für klüger, schöner, besser, als wir wirklich sind. Und das ist auch gut so, sagt Robert Trivers. Denn je besser man sich selbst etwas vormachen kann, umso überzeugender lassen sich die Mitmenschen zum Narren halten. Nachhaltiger Selbstbetrug ist das beste Mittel zum Erfolg. Trivers hat eine allgemeine Theorie der Täuschung und Selbsttäuschung entwickelt, die auf den neuesten Erkenntnissen der Evolutionsbiologie gründet und erklärt, wie wir denken und handeln.
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Image Studies

Theory and Practice

Author: Sunil Manghani

Publisher: Routledge

ISBN: 1136483195

Category: Performing Arts

Page: 274

View: 1470

Image Studies offers an engaging introduction to visual and image studies. In order to better understand images and visual culture the book seeks to bridge between theory and practice; asking the reader to think critically about images and image practices, but also simultaneously to make images and engage with image-makers and image-making processes. Looking across a range of domains and disciplines, we find the image is never a single, static thing. Rather, the image can be a concept, an object, a picture, or medium – and all these things combined. At the heart of this book is the idea of an ‘ecology of images’, through which we can examine the full ‘life’ of an image – to understand how an image resonates within a complex set of contexts, processes and uses. Part 1 covers theoretical perspectives on the image, supplemented with practical entries on making, researching and writing with images. Part 2 explores specific image practices and cultures, with chapters on drawing and painting; photography; visual culture; scientific imaging; and informational images. A wide range of illustrations complement the text throughout and each chapter includes creative tasks, keywords (linked to an online resource), summaries and suggested further reading. In addition, each of the main chapters include selected readings by notable authors across a range of subject areas, including: Art History, Business, Cognitive Science, Communication Studies, Infographics, Neuroscience, Photography, Physics, Science Studies, Social Semiotics, Statistics, and Visual Culture.
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DHTML and CSS for the World Wide Web

Author: Jason Cranford Teague

Publisher: Peachpit Press

ISBN: 9780201730845

Category: Computers

Page: 592

View: 9573

Explains how to use Dynamic HTML and Cascading Style Sheets to design and execute dynamic Web sites that include multimedia, special effects, and interactive features.
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Persuasive Imagery

A Consumer Response Perspective

Author: Linda M. Scott,Rajeev Batra

Publisher: Routledge

ISBN: 1135635684

Category: Business & Economics

Page: 464

View: 6808

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
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Modeling Techniques in Predictive Analytics with Python and R

A Guide to Data Science

Author: Thomas W. Miller

Publisher: FT Press

ISBN: 013389214X

Category: Computers

Page: 448

View: 7840

Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more
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The Art of Comics

A Philosophical Approach

Author: Aaron Meskin,Roy T. Cook

Publisher: John Wiley & Sons

ISBN: 1444354825

Category: Philosophy

Page: 224

View: 9784

The Art of Comics is the first-ever collection of essays published in English devoted to the philosophical topics raised by comics and graphic novels. In an area of growing philosophical interest, this volume constitutes a great leap forward in the development of this fast expanding field, and makes a powerful contribution to the philosophy of art. The first-ever anthology to address the philosophical issues raised by the art of comics Provides an extensive and thorough introduction to the field, and to comics more generally Responds to the increasing philosophical interest in comic art Includes a preface by the renowned comics author Warren Ellis Many of the chapters are illustrated, and the book carries a stunning cover by the rising young comics star David Heatley
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Web and Network Data Science

Modeling Techniques in Predictive Analytics

Author: Thomas W. Miller

Publisher: FT Press

ISBN: 0133887642

Category: Computers

Page: 384

View: 9958

Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.
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Modeling Techniques in Predictive Analytics

Business Problems and Solutions with R, Revised and Expanded Edition

Author: Thomas W. Miller

Publisher: FT Press

ISBN: 0133886190

Category: Computers

Page: 384

View: 3241

To succeed with predictive analytics, you must understand it on three levels: Strategy and management Methods and models Technology and code This up-to-the-minute reference thoroughly covers all three categories. Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you’re new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you’re already a modeler, programmer, or manager, it will teach you crucial skills you don’t yet have. Unlike competitive books, this guide illuminates the discipline through realistic vignettes and intuitive data visualizations–not complex math. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. Every chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work–and maximize their value. Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively. All data sets, extensive R code, and additional examples available for download at http://www.ftpress.com/miller If you want to make the most of predictive analytics, data science, and big data, this is the book for you. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. Miller addresses multiple business cases and challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic R programs that deliver actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Throughout, Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. This edition adds five new case studies, updates all code for the newest versions of R, adds more commenting to clarify how the code works, and offers a more detailed and up-to-date primer on data science methods. Gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more
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Environmental Forensics

Author: Robert D. Morrison

Publisher: CRC Press

ISBN: 9781420050622

Category: Science

Page: 384

View: 2298

Offering state-of-the-art techniques for both attorneys and environmental scientists, Environmental Forensics: Principles and Applications discusses non-chemical methods such as corrosion modeling, inventory reconciliation, and aerial photography interpretation. The book also covers chemical fingerprinting used to identify the origin and age of a contaminant release- relevant techniques include the use of radioactive isotope analysis, degradation modeling based on half-lives, and fuel additives such as MTBE. Environmental Forensics provides case study examples of environmental trial exhibits. It covers misused techniques that can bias the scientific validity of a trial exhibit, such as scale exaggeration, use of statistical manipulation, data contouring, and selective presentation. Detailed information is provided for identifying and interpreting those portions of environmental reports that are "target rich" sources of scientific biases. These include the identification of false positive, false negative and the intentional manipulation of environmental data that occurs primarily in the sample collection process.
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Communication and Engagement with Science and Technology

Issues and Dilemmas - A Reader in Science Communication

Author: John K. Gilbert,Susan M. Stocklmayer

Publisher: Routledge

ISBN: 1136662685

Category: Education

Page: 352

View: 9421

Science communication seeks to engage individuals and groups with evidence-based information about the nature, outcomes, and social consequences of science and technology. This text provides an overview of this burgeoning field ─ the issues with which it deals, important influences that affect it, the challenges that it faces. It introduces readers to the research-based literature about science communication and shows how it relates to actual or potential practice. A "Further Exploration" section provides suggestions for activities that readers might do to explore the issues raised. Organized around five themes, each chapter addresses a different aspect of science communication: • Models of science communication – theory into practice • Challenges in communicating science • Major themes in science communication • Informal learning • Communication of contemporary issues in science and society Relevant for all those interested in and concerned about current issues and developments in science communication, this volume is an ideal text for courses and a must-have resource for faculty, students, and professionals in this field.
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Designing Data Visualizations

Representing Informational Relationships

Author: Noah Iliinsky,Julie Steele

Publisher: "O'Reilly Media, Inc."

ISBN: 1449317065

Category: Computers

Page: 114

View: 8558

Data visualization is an efficient and effective medium for communicating large amounts of information, but the design process can often seem like an unexplainable creative endeavor. This concise book aims to demystify the design process by showing you how to use a linear decision-making process to encode your information visually. Delve into different kinds of visualization, including infographics and visual art, and explore the influences at work in each one. Then learn how to apply these concepts to your design process. Learn data visualization classifications, including explanatory, exploratory, and hybrid Discover how three fundamental influences—the designer, the reader, and the data—shape what you create Learn how to describe the specific goal of your visualization and identify the supporting data Decide the spatial position of your visual entities with axes Encode the various dimensions of your data with appropriate visual properties, such as shape and color See visualization best practices and suggestions for encoding various specific data types
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Excel 2013 Charts and Graphs

Author: Bill Jelen

Publisher: Que Publishing

ISBN: 013325951X

Category: Computers

Page: 464

View: 912

Use Excel 2013’s radically revamped charting and graphing tools to communicate more clearly, powerfully, and quickly… so you drive your message home, and get the decisions and actions you’re looking for! This book reveals data visualization techniques you won’t find anywhere else and shows you how to use Excel 2013 to create designer-quality charts and graphs that stand out from the crowd. It will help you make the most of new features ranging from Power View to Recommended Charts, and instantly share your insights with anyone, anywhere–even on the Web and social networks. Learning advanced Excel techniques has never been easier. You’ll find simple, step-by-step instructions, real-world examples and case studies, and more than a dozen YouTube videos, straight from MrExcel! • Create stunning data visualizations instantly with Excel 2013’s new Recommended Charts • Use charts to instantly reveal trends, differences, and relationships • Map your data with Excel 2013, MapPoint, and the new GeoFlow add-in • Quickly generate combo charts that once required complex, frustrating procedures • Use sparklines to imbue worksheets with more context and insight • Highlight and clarify the meaning of data with DataBars, color scales, icon sets, and other conditional formatting tools • Post charts to Facebook, Twitter, or LinkedIn, directly from Excel • Build stock charts that help you make smarter investments • Solve “non-standard” problems such as noncontiguous data or custom data sequences • Generate new charts automatically with Excel VBA • Uncover visual tricks that people use to lie with Excel About MrExcel Library: Every book in the MrExcel Library pinpoints a specific set of crucial Excel tasks and presents focused skills and examples for performing them rapidly and effectively. Selected by Bill Jelen, Microsoft Excel MVP and mastermind behind the leading Excel solutions website MrExcel.com, these books will: • Dramatically increase your productivity–saving you 50 hours a year or more • Present proven, creative strategies for solving real-world problems • Show you how to get great results, no matter how much data you have • Help you avoid critical mistakes that even experienced users make
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Special Edition Using Microsoft Access 2002

Author: Roger Jennings

Publisher: Que Publishing

ISBN: 9780789725103

Category: Computers

Page: 1458

View: 1692

Explains how to use the database management program to create custom applications, share data between users, and integrate data with other Microsoft Office applications.
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Engineering Your Future

The Professional Practice of Engineering

Author: Stuart G. Walesh

Publisher: John Wiley & Sons

ISBN: 111816301X

Category: Technology & Engineering

Page: 504

View: 7688

Round out your technical engineering abilities with the business know-how you need to succeed Technical competency, the "hard side" of engineering and other technical professions, is necessary but not sufficient for success in business. Young engineers must also develop nontechnical or "soft-side" competencies like communication, marketing, ethics, business accounting, and law and management in order to fully realize their potential in the workplace. This updated edition of Engineering Your Future is the go-to resource on the nontechnical aspects of professional practice for engineering students and young technical professionals alike. The content is explicitly linked to current efforts in the reform of engineering education including ABET's Engineering Criteria 2000, ASCE's Body of Knowledge, and those being undertaken by AAEE, AIChE and ASME. The book treats essential nontechnical topics you'll encounter in your career, like self-management, interpersonal relationships, teamwork, project and total quality management, design, construction, manufacturing, engineering economics, organizational structures, business accounting, and much more. Features new to this revised edition include: A stronger emphasis on management and leadership A focus on personal growth and developing relationships Expanded treatment of project management Coverage of how to develop a quality culture and ways to encourage creative and innovative thinking A discussion of how the results of design, the root of engineering, come to fruition in constructing and manufacturing, the fruit of engineering New information on accounting principles that can be used in your career-long financial planning An in-depth treatment of how engineering students and young practitioners can and should anticipate, participate in, and ultimately effect change If you're a student or young practitioner starting your engineering career, Engineering Your Future is essential reading.
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Social Work Approaches in Health and Mental Health from Around the Globe

Author: Anna Metteri,Teppo Kroger,Anneli Pohjola,Pirkko-Liisa Rauhala

Publisher: Routledge

ISBN: 1136425276

Category: Medical

Page: 266

View: 9959

Overcome the challenges facing social workers today with international guidance Social Work Approaches in Health and Mental Health from Around the Globe is a valuable stepping stone toward an understanding of the diversity of methods utilized in social work for community health services. This work stems from material gathered at the Third International Conference on Social Work in Health and Mental Health, held in Tampere, Finland. In this book, you will find new creative theoretical and practical orientations for designing, developing, and analyzing social work to help you produce policies and services in which clients can positively and productively invest. Social Work Approaches in Health and Mental Health from Around the Globe covers a long period in the history of social work in health issues, from theoretical treatises to empirical research and analyses of practices. The book provides you with research, case studies, and existing international and national literature from India, Botswana, Taiwan, Lithuania, the United Kingdom, Australia, and the United States. This resource explores the shared qualities of social work in health services throughout the world despite differences between countries in terms of culture, social system, and history. Although these experts come from different parts of the world, the book displays an emergence of similar issues and themes, including: the development of expertise for social workers in the health and mental health fields social work as an agent of change that crosses borders, operates on many levels, and across many dimensions of society community-based care—principles, perspectives, marginalized groups, and the role of the social worker dual divisions—becoming aware of and choosing a position in work practice
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The Age of Spiritual Machines

When Computers Exceed Human Intelligence

Author: Ray Kurzweil

Publisher: Penguin

ISBN: 9781101077887

Category: Computers

Page: 400

View: 1745

Ray Kurzweil is the inventor of the most innovative and compelling technology of our era, an international authority on artificial intelligence, and one of our greatest living visionaries. Now he offers a framework for envisioning the twenty-first century--an age in which the marriage of human sensitivity and artificial intelligence fundamentally alters and improves the way we live. Kurzweil's prophetic blueprint for the future takes us through the advances that inexorably result in computers exceeding the memory capacity and computational ability of the human brain by the year 2020 (with human-level capabilities not far behind); in relationships with automated personalities who will be our teachers, companions, and lovers; and in information fed straight into our brains along direct neural pathways. Optimistic and challenging, thought-provoking and engaging, The Age of Spiritual Machines is the ultimate guide on our road into the next century. From the Trade Paperback edition.
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Cross-Cultural Human-Computer Interaction and User Experience Design

A Semiotic Perspective

Author: Jan Brejcha

Publisher: CRC Press

ISBN: 1498702589

Category: Computers

Page: 206

View: 9925

The semiotic perspective of Human-Computer Interaction (HCI) can give you insight into values, beliefs, and reference systems of the users that often go unnoticed when using traditional HCI approaches. Cross-Cultural Human-Computer Interaction and User Experience Design: A Semiotic Perspective focuses on the semiotic approach in product, services, and system design, and emphasizes the semiotic and linguistic aspects in HCI and user experience (UX). The book shows you how to leverage these insights when creating useful, usable, and appealing user interfaces. The book covers the theoretical background of HCI semiotics with emphasis on the interaction elements present in the user interface, the methodology to work with them to achieve useful insights both for design and evaluation, and the results obtained compared to traditional UX methods. It then examines a cross-cultural study presenting a semiotic method for design and evaluation in a different cultural background, and discusses the resulting insights, which are then structured as guidelines for HCI/UX design for Chinese users. Although extensive research has been done in HCI semiotics and the cultural aspects of HCI, this book differs by exploring how these fields are informed by the linguistic perspective. It presents a novel approach to cross-cultural HCI/UX, covers the latest research in the field, and brings a set of tools and methods to benefit the design process by taking a semiotic perspective. It also supplies a set of design guidelines for developing more usable, useful, and appealing products, services, and systems.
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