Visible Signs

An Introduction to Semiotics in the Visual Arts

Author: David Crow

Publisher: Bloomsbury Publishing

ISBN: 1474253857

Category: Design

Page: 208

View: 4619

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
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Visible Signs

An Introduction to Semiotics

Author: David Crow

Publisher: AVA Publishing

ISBN: 9782884790352

Category: Computers

Page: 191

View: 5773

Summary: "The aim of this book is to introduce the terms and theories relating to visual language in an attempt to help you understand how visual communication works. Visible Signs features a range of contemporary examples of art & design and helps to explain how they work by applying the ideas and theories outlined in the text.
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Visible Signs (Second Edition)

An Introduction to Semiotics in the Visual Arts

Author: David Crow

Publisher: AVA Publishing

ISBN: 2940411425

Category: Design

Page: 192

View: 1893

Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.
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Design Management

Managing Design Strategy, Process and Implementation

Author: Kathryn Best

Publisher: Bloomsbury Publishing

ISBN: 1474260373

Category: Design

Page: 216

View: 6891

Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.
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The Education of a Graphic Designer

Author: Steven Heller

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621534936

Category: Design

Page: 380

View: 7309

Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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Lettering Large

Art and Design of Monumental Typography

Author: Steven Heller,Mirko Ilić

Publisher: N.A

ISBN: 1580933599

Category: Art

Page: 239

View: 3971

"Typography has jumped off the printed page to stand on its own as branding, sculpture, and even architecture. "Lettering Large" is the first to chronicle letters as presences in the urban landscape. Preeminent graphic design and typographic commentator and historian Steve Heller teams with Mirko Ilić, a noted graphic designer, to select the most dramatic and telling examples culled from sites across the United States and throughout Europe and Asia"--Page [4] of cover.
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Visible Writings

Cultures, Forms, Readings

Author: Marija Dalbello,Mary Shaw

Publisher: Rutgers University Press

ISBN: 0813554551

Category: Art

Page: 368

View: 5754

Exploring the concept and history of visual and graphic epistemologies, this engrossing collection of essays by artists, curators, and scholars provides keen insights into the many forms of connection between visibility and legibility. With more than 130 color and black-and-white photographs, Visible Writings sheds new light on the visual dimensions of writing as well as writing's interaction with images in ways that affect our experiences of reading and seeing. Multicultural in character and historical in range, essays discuss pre-Colombian Mesoamerican scripts, inscriptions on ancient Greek vases, medieval illuminations, Renaissance prints, Enlightenment concepts of the legible, and the Western "reading" of Chinese ideograms. A rich array of modern forms, including comics, poster art, typographic signs, scribblings in writers' manuscripts, anthropomorphic statistical pictograms, the street writings of 9/11, intersections between poetry and painting, the use of color in literary texts, and the use of writing in visual art are also addressed. Visible Writings reaches outside the traditional venues of literature and art history into topics that consider design, history of writing, philosophy of language, and the emerging area of visual studies. Marija Dalbello, Mary Shaw, and the other contributors offer both scholars and those with a more casual interest in literature and art the opportunity, simply stated, to see the writing on the wall.
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Guide to Graphic Design

Author: Scott W. Santoro

Publisher: Pearson College Division

ISBN: 9780132300704

Category: Art

Page: 360

View: 2038

Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. A better teaching and learning experience The teaching and learning experience with this program helps to: Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking - Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution. Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. NOTE: MyArtsLab does not come automatically packaged with this text. To purchase the text with MyArtsLab, order the package ISBN: 0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText -- Access Card Package Package consists of: 0132300702 / 9780132300704 Guide to Graphic Design Textbook 0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card
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Visual Research (second Edition)

An Introduction to Research Methodologies in Graphic Design

Author: Ian Noble,Russell Bestley

Publisher: A&C Black

ISBN: 2940411603

Category: Design

Page: 224

View: 3735

A guide to the practice of researching for graphic design projects. It explains key theories; examines the importance of audience, communication theory, semiotics and semantics.
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Visible Signs

An Introduction to Semiotics in the Visual Arts

Author: David Crow

Publisher: Bloomsbury Publishing

ISBN: 1474253857

Category: Design

Page: 208

View: 5195

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
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Letter Perfect

The A-to-Z History of Our Alphabet

Author: David Sacks

Publisher: Vintage Canada

ISBN: 0307371034

Category: Language Arts & Disciplines

Page: 416

View: 5401

Letters are tangible language. Joining together in endless combinations to actually show speech, letters convey our messages and tell our stories. While we encounter these tiny shapes hundreds of times a day, we take for granted the long, fascinating history behind one of the most fundamental of human inventions -- the alphabet. The heart of the book is the 26 fact-filled “biographies” of letters A through Z, each one identifying the letter’s particular significance for modern readers, tracing its development from ancient forms, and discussing its noteworthy role in literature and other media. We learn, for example, why the letter X has a sinister and sexual aura, how B came to signify second best, why the word “mother” in many languages starts with M, and what is the story of O. Packed with information and lavishly illustrated, Letter Perfect is not only accessible and entertaining, but essential to the appreciation of our own language. From the Trade Paperback edition.
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Making the Match

The Right Book for the Right Reader at the Right Time, Grades 4-12

Author: Teri S. Lesesne

Publisher: Stenhouse Publishers

ISBN: 1571103813

Category: Education

Page: 232

View: 1687

Provides a guide to encouraging reading in teenagers and young adults, focusing on knowing the readers, the books, and the strategies for motivating students to read and assess their reading.
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Graphic Design Theory

Readings from the Field

Author: Helen Armstrong

Publisher: Chronicle Books

ISBN: 1616891238

Category: Design

Page: 152

View: 3721

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
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FireSigns

A Semiotic Theory for Graphic Design

Author: Steven Skaggs

Publisher: MIT Press

ISBN: 026203543X

Category: Design

Page: 296

View: 2871

Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.
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Close-Up

How to Read the American City

Author: Grady Clay

Publisher: University of Chicago Press

ISBN: 9780226109459

Category: Architecture

Page: 192

View: 5057

"Grady Clay looks hard at the landscape, finding out who built what and why, noticing who participates in a city's success and who gets left in a 'sink,' or depressed (often literally) area. Clay doesn't stay in the city; he looks at industrial towns, truck stops, suburbs—nearly anywhere people live or work. His style is witty and readable, and the book is crammed with illustrations that clarify his points. If I had to pick up one book to guide my observations of the American scene, this would be it."—Sonia Simone, Whole Earth Review "The emphasis on the informal aspects of city-shaping—topographical, historical, economic and social—does much to counteract the formalist approach to American urban design. Close-Up...should be required reading for anyone wishing to understand Americans and their cities."—Roger Cunliffe, Architectural Review "Close-Up is a provocative and stimulating book."—Thomas J. Schlereth, Winterthur Portfolio "Within this coherent string of essays, the urban dweller or observer, as well as the student, will find refreshing strategies for viewing the environmental 'situations' interacting to form a landscape."—Dallas Morning News "Clay's Close-Up, first published in 1973, is still a key book for looking at the real American city. Too many urban books and guidebooks concentrate on the good parts of the city....Clay looks at all parts of the city, the suburbs, and the places between cities, and develops new terms to describe parts of the built environment—fronts, strips, beats, stacks, sinks, and turf. No one who wants to understand American cities or to describe them, should fail to know this book. The illustrations are of special interest to the guidebook writer."—American Urban Guidenotes
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If I Built a House

Author: Chris Van Dusen

Publisher: Penguin

ISBN: 1101652756

Category: Juvenile Fiction

Page: 32

View: 7112

The much-anticipated follow-up to the E. B. White Award-winning picture book If I Built a Car In If I Built a Car, imaginative Jack dreamed up a whimsical fantasy ride that could do just about anything. Now he's back and ready to build the house of his dreams, complete with a racetrack, flying room, and gigantic slide. Jack's limitless creativity and infectious enthusiasm will inspire budding young inventors to imagine their own fantastical designs. Chris Van Dusen's vibrant illustrations marry retro appeal with futuristic style as he, once again, gives readers a delightfully rhyming text that absolutely begs to be read aloud.
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Left to Right

The Cultural Shift from Words to Pictures

Author: David Crow

Publisher: AVA Publishing

ISBN: 2940373361

Category: Art

Page: 192

View: 6748

The Picture Book takes readers on a journey through our increasingly visual culture--a journey that asks us to consider how technological change has influenced the way we think, the way we see, and the way we communicate. The trend in mass media communication is toward the visual, and even our written language is becoming more and more visually driven. Nontext elements in this book showcase the latest ideas in sending clear messages without words--messages that can be understood universally, by everyone who can see, regardless of the language they speak.
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Sketchbook

Conceptual Drawings from the World's Most Influential Designers

Author: Timothy O'Donnell

Publisher: Rockport Pub

ISBN: 1592537340

Category: Art

Page: 192

View: 5629

This book explores influential designers’ sketchbooks as a truer reflection of a designer’s thought processes, preoccupations, and problem-solving strategies than can be had by simply viewing finished projects. Highly personal and idiosyncratic, sketchbooks offer an arena for unstructured exploration, a space free from all budgetary and client constraints. Visually arresting objects in their own right, this book aims to elevate sketches from mere ephemera to important documents where the reader can glean valuable insight into the creative process, and apply it to their own practices. Featured designers include Ralph Caplan, Nigel Holmes, Chris Bigg, Eva Jiricna, Jason Munn, Gary Baseman, Marian Bantjes, and many others.
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This Means This, This Means That

A User's Guide to Semiotics

Author: Sean Hall

Publisher: Laurence King Publishing

ISBN: 9781856697354

Category: Design

Page: 192

View: 575

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.
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The Memory of Light

Author: Francisco X. Stork

Publisher: Scholastic Inc.

ISBN: 0545634024

Category: Juvenile Fiction

Page: 336

View: 580

"When Vicky Cruz wakes up in the Lakeview Hospital Mental Disorders ward, she knows one thing: After her suicide attempt, she shouldn't be alive. But then she meets Mona, the live wire; Gabriel, the saint; E.M., always angry; and Dr. Desai, a quiet force. With stories and honesty, kindness and hard work, they push her to reconsider her life before Lakeview, and offer her an acceptance she's never had. But Vicky's newfound peace is as fragile as the roses that grow around the hospital. And when a crisis forces the group to split up, sending Vicky back to the life that drove her to suicide, she must try to find her own courage and strength. She may not have them. She doesn't know. Inspired in part by the author's own experience with depression, The Memory of Light is the rare young adult novel that focuses not on the events leading up to a suicide attempt, but the recovery from one -- about living when life doesn't seem worth it, and how we go on anyway."
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