Understanding New Media

Extending Marshall McLuhan

Author: Robert K. Logan

Publisher: Peter Lang

ISBN: 9781433111266

Category: Biography & Autobiography

Page: 389

View: 776

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.
Release

Understanding New Media

Author: Eugenia Siapera

Publisher: SAGE

ISBN: 1473943620

Category: Social Science

Page: 336

View: 1034

The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Media gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society. This best-selling student introduction: Makes complex ideas accessible, clearly explaining the key thinkers, theories and research students need to understand Brings theory to life with a range of new case studies, from selfies or trolling, to the app economy and algorithms in social media Gets students started on projects and essays with guided research activities, showing them how to successfully put learning into practice Provides guided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New Media remains the perfect guide to the past, present and future of the new media world. It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.
Release

Mediamorphosis

Understanding New Media

Author: Roger Fidler

Publisher: Pine Forge Press

ISBN: 9780803990869

Category: Language Arts & Disciplines

Page: 302

View: 8703

Demystifies emerging media technologies and explains their potential influences on popular forms of mainstream media, such as newspapers, magazines, television, and radio, in the context of transformations in human communication since the emergence of written language. Discusses aspects including domains of communication media and the role of spoke.
Release

Digital Culture: Understanding New Media

Understanding New Media

Author: Creeber, Glen,Martin, Royston

Publisher: McGraw-Hill Education (UK)

ISBN: 0335221971

Category: Social Science

Page: 205

View: 825

From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.
Release

Understanding New Media

Trends and Issues in Electronic Distribution of Information

Author: Benjamin M. Compaine

Publisher: Cambridge, Mass. : Ballinger

ISBN: N.A

Category: Business & Economics

Page: 378

View: 6750

Release

Understanding New Media

Augmented Knowledge & Culture

Author: Kim H. Veltman

Publisher: University of Calgary Press

ISBN: 1552381544

Category: Computers

Page: 689

View: 5720

This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook. The digital revolution is something fundamentally different from simply the introduction of yet another medium to our culture: it marks a paradigm shift in our relation to all media, to all our senses, all our expressions. The new media are transforming our definitions of culture and knowledge and transcending barriers in ways that will have lasting implications for generations to come.
Release

Remediation

Understanding New Media

Author: J. David Bolter,Richard Grusin

Publisher: Mit Press

ISBN: 9780262024525

Category: Performing Arts

Page: 295

View: 943

'Remediation' emphasises how all forms of media constantly borrow from and refashion other types of media. The authors argue that the new media of the 90s pay homage to earlier forms and thereby achieve their own cultural significance.
Release

The New Media and Cybercultures Anthology

Author: Pramod K. Nayar

Publisher: John Wiley & Sons

ISBN: 140518308X

Category: Social Science

Page: 545

View: 7236

Moving beyond traditional cyberculture studies paradigms in several key ways, this comprehensive collection marks the increasing convergence of cyberculture with other forms of media, and with all aspects of our lives in a digitized world. Includes essential readings for both the student and scholar of a diverse range of fields, including new and digital media, internet studies, digital arts and culture studies, network culture studies, and the information society Incorporates essays by both new and established scholars of digital cultures, including Andy Miah, Eugene Thacker, Lisa Nakamura, Chris Hables Gray, Sonia Livingstone and Espen Aarseth Created explicitly for the undergraduate student, with comprehensive introductions to each section that outline the main ideas of each essay Explores the many facets of cyberculture, and includes sections on race, politics, gender, theory, gaming, and space The perfect companion to Nayar′s Introduction to New Media and Cyberculture
Release

New Media

A Critical Introduction

Author: Martin Lister,Jon Dovey,Seth Giddings,Iain Grant,Kieran Kelly

Publisher: Routledge

ISBN: 1134083823

Category: Language Arts & Disciplines

Page: 448

View: 746

New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new ‘Virtual Camera’ case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media.
Release

Understanding Social Media

Author: Sam Hinton,Larissa Hjorth

Publisher: SAGE

ISBN: 1446281639

Category: Social Science

Page: 168

View: 1427

Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture. This book is essential reading for students of media studies and cultural studies.
Release

Digital Religion

Understanding Religious Practice in New Media Worlds

Author: Heidi Campbell

Publisher: Routledge

ISBN: 041567610X

Category: Religion

Page: 272

View: 4869

Digital Religion offers a critical and systematic survey of the study of religion and new media. It covers religious engagement with a wide range of new media forms and highlights examples of new media engagement in all five of the major world religions. From cell phones and video games to blogs and Second Life, the book: provides a detailed review of major topics includes a series of case studies to illustrate and elucidate the thematic explorations considers the theoretical, ethical and theological issues raised. Drawing together the work of experts from key disciplinary perspectives, Digital Religion is invaluable for students wanting to develop a deeper understanding of the field.
Release

The NewMediaReader

Author: Noah Wardrip-Fruin

Publisher: MIT Press

ISBN: 9780262232272

Category: Social Science

Page: 823

View: 7035

A sourcebook of historical written texts, video documentation, and working programs that form the foundation of new media. This reader collects the texts, videos, and computer programs--many of them now almost impossible to find--that chronicle the history and form the foundation of the still-emerging field of new media. General introductions by Janet Murray and Lev Manovich, along with short introductions to each of the texts, place the works in their historical context and explain their significance. The texts were originally published between World War II--when digital computing, cybernetic feedback, and early notions of hypertext and the Internet first appeared--and the emergence of the World Wide Web--when they entered the mainstream of public life. The texts are by computer scientists, artists, architects, literary writers, interface designers, cultural critics, and individuals working across disciplines. The contributors include (chronologically) Jorge Luis Borges, Vannevar Bush, Alan Turing, Ivan Sutherland, William S. Burroughs, Ted Nelson, Italo Calvino, Marshall McLuhan, Jean Baudrillard, Nicholas Negroponte, Alan Kay, Bill Viola, Sherry Turkle, Richard Stallman, Brenda Laurel, Langdon Winner, Robert Coover, and Tim Berners-Lee. The CD accompanying the book contains examples of early games, digital art, independent literary efforts, software created at universities, and home-computer commercial software. Also on the CD is digitized video, documenting new media programs and artwork for which no operational version exists. One example is a video record of Douglas Engelbart's first presentation of the mouse, word processor, hyperlink, computer-supported cooperative work, video conferencing, and the dividing up of the screen we now call non-overlapping windows; another is documentation of Lynn Hershman's Lorna, the first interactive video art installation.
Release

Life after New Media

Mediation as a Vital Process

Author: Sarah Kember,Joanna Zylinska

Publisher: MIT Press

ISBN: 0262304430

Category: Social Science

Page: 288

View: 8675

In Life after New Media, Sarah Kember and Joanna Zylinska make a case for a significant shift in our understanding of new media. They argue that we should move beyond our fascination with objects--computers, smart phones, iPods, Kindles--to an examination of the interlocking technical, social, and biological processes of mediation. Doing so, they say, reveals that life itself can be understood as mediated--subject to the same processes of reproduction, transformation, flattening, and patenting undergone by other media forms. By Kember and Zylinska's account, the dispersal of media and technology into our biological and social lives intensifies our entanglement with nonhuman entities. Mediation--all-encompassing and indivisible--becomes for them a key trope for understanding our being in the technological world. Drawing on the work of Bergson and Derrida while displaying a rigorous playfulness toward philosophy, Kember and Zylinska examine the multiple flows of mediation. Importantly, they also consider the ethical necessity of making a "cut" to any media processes in order to contain them. Considering topics that range from media-enacted cosmic events to the intelligent home, they propose a new way of "doing" media studies that is simultaneously critical and creative, and that performs an encounter between theory and practice.
Release

Understanding Digital Marketing

Marketing Strategies for Engaging the Digital Generation

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 0749478446

Category: Business & Economics

Page: 464

View: 8064

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.
Release

Heritage and Social Media

Understanding Heritage in a Participatory Culture

Author: Elisa Giaccardi

Publisher: Routledge

ISBN: 041561662X

Category: Social Science

Page: 251

View: 976

Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of 'participatory culture' the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work.
Release