Understanding Media Industries

Author: Timothy Havens,Amanda D. Lotz

Publisher: N.A

ISBN: 9780190215323

Category: Mass media

Page: 288

View: 313

An engaging and accessible introduction to the field, Understanding Media Industries helps students develop deeper and more critical knowledge of industries. This book provides students with a thorough discussion of how media industries work, why they work as they do, and the broader theoretical and practical implications of media industry structure and function. The authors' unique Industrialization of Culture Framework organizes the book and helps students to consider media industries in different nations and historical periods.
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Media Now: Understanding Media, Culture, and Technology

Author: Joseph Straubhaar,Robert LaRose,Lucinda Davenport

Publisher: Cengage Learning

ISBN: 0495565954

Category: Business & Economics

Page: 600

View: 322

MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Understanding Media Economics

Author: Gillian Doyle

Publisher: SAGE Publications Limited

ISBN: 1446281477

Category: Social Science

Page: 232

View: 6537

"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.
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E-Merging Media

Kommunikation und Medienwirtschaft der Zukunft

Author: Axel Zerdick,Klaus Schrape,Jean-Claude Burgelmann,Roger Silverstone,Valerie Feldmann,Dominik K. Heger,Carolin Wolff

Publisher: Springer-Verlag

ISBN: 3642186009

Category: Business & Economics

Page: 416

View: 6307

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Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced

Author: Joseph Straubhaar,Robert LaRose,Lucinda Davenport

Publisher: Cengage Learning

ISBN: 0495570087

Category: Business & Economics

Page: 608

View: 9407

MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, ENHANCED SIXTH EDITION encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The Enhanced Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Handbook on the Economics of the Media

Author: Robert G Picard,Steven S Wildman

Publisher: Edward Elgar Publishing

ISBN: 0857938894

Category: Business & Economics

Page: 416

View: 2432

Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
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Making Media Work

Cultures of Management in the Entertainment Industries

Author: Derek Johnson,Derek Kompare,Avi Santo

Publisher: NYU Press

ISBN: 081476455X

Category: Business & Economics

Page: 336

View: 6399

The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners—artists, talent scouts, performers, directors, show runners, and more—in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.
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Understanding Media Economics

Author: Gillian Doyle

Publisher: SAGE

ISBN: 9780761968757

Category: Social Science

Page: 184

View: 2932

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
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Media Industries

History, Theory, and Method

Author: Jennifer Holt,Alisa Perren

Publisher: John Wiley & Sons

ISBN: 144436023X

Category: Language Arts & Disciplines

Page: 296

View: 1248

Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts
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Media/Society

Industries, Images, and Audiences

Author: David Croteau,William Hoynes

Publisher: Pine Forge Press

ISBN: 9780761987734

Category: Performing Arts

Page: 409

View: 7195

The Third Edition of this popular text provides students with an overview of the entire media process, with an emphasis on how social forces influence the media and how media potentially affect society.
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Audience Evolution

New Technologies and the Transformation of Media Audiences

Author: Philip M. Napoli

Publisher: Columbia University Press

ISBN: 0231520948

Category: Social Science

Page: 288

View: 9791

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.
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Understanding Media Policies

A European Perspective

Author: E. Psychogiopoulou

Publisher: Springer

ISBN: 1137035285

Category: Social Science

Page: 284

View: 1702

Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.
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Understanding Media in the Digital Age

Connections for Communication, Society, and Culture

Author: Everette E. Dennis,Melvin L. DeFleur

Publisher: Pearson College Division

ISBN: N.A

Category: Computers

Page: 411

View: 699

Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
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Understanding the Media

Author: Eoin Devereux

Publisher: SAGE

ISBN: 1412929911

Category: Social Science

Page: 259

View: 2916

Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Author Eoin Devereux applies a model of media analysis that gives equal weight to the production, content, and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives.
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Management and Innovation in the Media Industry

Author: Cinzia Dal Zotto,Hans van Kranenburg

Publisher: Edward Elgar Publishing

ISBN: 9781781959275

Category: Business & Economics

Page: 288

View: 8163

This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
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21st Century Economics: A Reference Handbook

Author: Rhona C. Free

Publisher: SAGE

ISBN: 1412961424

Category: Business & Economics

Page: 1000

View: 8957

Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Americans are debating the proper role of the government in company bailouts, the effectiveness of tax cuts versus increased government spending to stimulate the economy, and potential effects of deflation. Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is intended to meet the needs of several types of readers. Undergraduate students preparing for exams will find summaries of theory and models in key areas of micro and macroeconomics. Readers interested in learning about economic analysis of an issue as well students embarking on research projects will find introductions to relevant theory and empirical evidence. And economists seeking to learn about extensions of analysis into new areas or about new approaches will benefit from chapters that introduce cutting-edge topics. To make the book accessible to undergraduate students, models have been presented only in graphical format (minimal calculus) and empirical evidence has been summarized in ways that do not require much background in statistics or econometrics. It is thereby hoped that chapters will provide both crucial information and inspiration in a non-threatening, highly readable format.
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The Political Economies of Media

The Transformation of the Global Media Industries

Author: Dwayne Winseck

Publisher: A&C Black

ISBN: 1849668930

Category: Business & Economics

Page: 336

View: 5035

The contributors show that digital media are disrupting entire media industries, but without erasing the past and insist that one media sector is not the same as the next. As the title signals even in the age of convergence and remix culture, different media continue to display their own distinctive political economies.
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Locating Migrating Media

Author: Greg Elmer,Charles H. Davis,Janine Marchessault,John McCullough

Publisher: Lexington Books

ISBN: 0739142437

Category: Political Science

Page: 196

View: 7857

Locating Migrating Media details the extent to which media productions, both televisual and cinematic, have sought out new and cheaper shot locations, creative staff, and financing around the world. The book contributes to debates about media globalization, focusing on the local impact of new sites of media production. The book's chapters also question the role that film and television industries and local and regional governments play in broader economic develop and tax incentive schemes.
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Media Economics

Understanding Markets, Industries and Concepts

Author: Alan B. Albarran

Publisher: Wiley-Blackwell

ISBN: 9780813821245

Category: Social Science

Page: 256

View: 8941

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