Trademark Valuation

A Tool for Brand Management

Author: Gordon V. Smith,Susan M. Richey

Publisher: John Wiley & Sons

ISBN: 111828318X

Category: Law

Page: 368

View: 1443

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is afresh presentation of basic valuation principles, together withimportant recent changes in worldwide financial reportingregulations and an update on the current worldwide legal conditionsand litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation ofcounterfeits and the economic effects of trademark counterfeitingis included in this informative Second Edition. Considers methods to determine the real value of your trademarkand exploit its full potential Offers dozens of case studies that illustrate how to applyvaluation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms,principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and otherinternational trademark considerations
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Valuation for M&A

Building and Measuring Private Company Value

Author: Chris M. Mellen,Frank C. Evans

Publisher: John Wiley & Sons

ISBN: 1119437342

Category: Business & Economics

Page: 496

View: 5207

Determine a company's value, what drives it, and how to enhance value during a M&A Valuation for M&A lays out the steps for measuring and managing value creation in non-publicly traded entities, and helps investors, executives, and their advisors determine the optimum strategy to enhance both market value and strategic value and maximize return on investment. As a starting point in planning for a transaction, it is helpful to compute fair market value, which represents a “floor” value for the seller since it by definition represents a value agreed upon by any hypothetical willing and able buyer and seller. But for M&A, it is more important to compute investment value, which is the value of the target company to a strategic buyer (and which can vary with each prospective buyer). Prepare for the sale and acquisition of a firm Identify, quantify, and qualify the synergies that increase value to strategic buyers Get access to new chapters on fairness opinions and professional service firms Find a discussion of Roger Grabowski's writings on cost of capital, cross-border M&A, private cost of capital, intangible capital, and asset vs. stock transactions Inside, all the necessary tools you need to build and measure private company value is just a page away!
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Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

Author: Alice M. Tybout,Tim Calkins

Publisher: John Wiley & Sons

ISBN: 9781118046036

Category: Business & Economics

Page: 352

View: 1173

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
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Marketing and Research Today

The Journal of the European Society for Opinion and Marketing Research

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Advertising

Page: N.A

View: 6354

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The New Role of Intellectual Property in Commercial Transactions

Author: Melvin Simensky,Lanning Bryer

Publisher: Wiley

ISBN: 9780471595755

Category: Law

Page: 592

View: 6199

A straightforward guide offering practical, hands-on advice on how to make the most, financially, of intellectual property. Brings together the expertise of lawyers, accountants, valuation specialists and other business professionals. Emphasizes developing trends in exploitation, licensing, security interests, valuation in mergers and acquisitions, protection of intellectual property and bankruptcy. Addresses both U.S. and foreign issues and includes checklists, definitions of key negotiating terms, excerpts of major U.S. and international laws plus extensive case citations. Supplemented annually.
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Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce

Author: Melvin Simensky,Lanning Bryer,Neil J. Wilkof

Publisher: Wiley

ISBN: 9780471351085

Category: Law

Page: 620

View: 5784

With contributions from prestigious lawyers, economists, accountants, and consultants from around the world, Intellectual Property in the International Marketplace presents a highly complex subject in a user-friendly, organized manner. The two-volumes serve as an intellectual property compendium to business professionals and their counsel, helping them explore and answer intellectual property questions in business transactions in global settings. Volume I covers the methods for dealing with intellectual property in every type of business transaction, while Volume II covers the underlying general principles of international intellectual property law. This core volume (ISBN 0471-351059) is supplemented annually. The 2002 Supplement (ISBN 0471-390313) includes: * New chapters on such topics as Patent Strategies in the Era of the Internet, Parallel Imports into and within the European Union, and Copyright and E-Commerce. * Updates to International Laws and Developments on Security Interests in Intangible Assets that have taken place in Australia, Canada, France, Hong Kong, and Korea. This supplement updates the 2 Volume set, Simensky/Intellectual Property in the Global Marketplace Second Edition (ISBN 0471-351059).
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Intellectual Property

Valuation, Exploitation, and Infringement Damages, 2016 Cumulative Supplement

Author: Russell L. Parr,Gordon V. Smith

Publisher: John Wiley & Sons

ISBN: 1119238390

Category: Business & Economics

Page: 448

View: 5094

Up-to-date, expert guidance and a valuable tool kit for IP valuation Intellectual Property, Valuation, Exploitation, and Infringement Damages provides practical tools and expert clarification for the valuation of intangible assets. This new 2016 Cumulative Supplement contains the latest laws, regulations, and practices surrounding licensing and joint ventures, with practical analytical models that simplify the calculation of royalties and equity splits. As a companion to the comprehensive Intellectual Property, this book provides invaluable guidance toward the investment aspects, business strategies, taxes, and accounting practices involved in intellectual property protection and profit, to help licensing professionals structure optimal arrangements and mitigate risks. Written by leading experts in the intellectual property realm, this guide is a must-have resource for anyone working with intangible assets. Intellectual property is more than a simple profit center; to many owners, it's the cornerstone of their organization, and must be rigorously protected and exploited to the fullest extent. This book provides clear guidance on valuation, which is the foundation of a successful IP strategy. Define the value of intangible assets in real-money terms Examine the business economics of licensing and joint venture strategies Understand the relevant legal, tax, and accounting practices Determine fair royalty rates and equity splits Patents, trademarks, formulas, copyrights, brand names, distribution systems—all fall under the intellectual property umbrella, and each might be the competitive edge upon which a business is built. Intellectual property can cost hundreds of millions of dollars to create, and is often irreplaceable with no substitute or alternative available, making it an organization's most important asset. Protect it properly, and reap every ounce of profit it can produce with the important guidance in Intellectual Property, Valuation, Exploitation, and Infringement Damages, 2016 Cumulative Supplement.
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Branding

A Key Marketing Tool

Author: John M. Murphy

Publisher: Springer

ISBN: 1349126284

Category: Business & Economics

Page: 220

View: 7790

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
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Brand Communities

Erfolgsfaktoren und ökonomische Relevanz von Markengemeinschaften

Author: Fabian Loewenfeld

Publisher: Springer-Verlag

ISBN: 3835090208

Category: Business & Economics

Page: 347

View: 3925

Fabian von Loewenfeld identifiziert neun Erfolgsfaktoren für den Aufbau von Brand Communities. Er stellt die Verbindung zum Relationship Marketing und damit zur ökonomischen Relevanz von Brand Communities her und analysiert Community-Gestaltungselemente und die Eignung einer Marke zum Aufbau einer Brand Community. Das Werk wurde ausgezeichnet mit dem 1. Platz beim Wissenschaftspreis des Markenverbandes 2006, dem 3. Platz beim Preis der Deutschen Marktforschung des BVM in der Kategorie Nachwuchsmarktforscher des Jahres 2006 sowie dem 2. Platz beim Wissenschaftspreis des Deutschen Marketing-Verbandes 2006.
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Symposium

fraud and federalism : overlapping jurisdictions, overlapping crimes

Author: Benjamin N. Cardozo School of Law

Publisher: N.A

ISBN: N.A

Category: Law

Page: 370

View: 3188

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The International Brand Valuation Manual

A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications

Author: Gabriela Salinas

Publisher: John Wiley & Sons Incorporated

ISBN: N.A

Category: Business & Economics

Page: 420

View: 4954

A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description
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Valuation of Intangible Assets in Global Operations

Author: Farok J. Contractor

Publisher: Greenwood Publishing Group

ISBN: 9781567204124

Category: Business & Economics

Page: 374

View: 6907

Explains methods, benchmarks, and techniques for assigning a monetary value to intangible assets, and examines the strategic context for intellectual property valuation in global companies.
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Intellectual Capital in Enterprise Success

Strategy Revisited

Author: Lindsay Moore,Lesley Craig

Publisher: John Wiley & Sons

ISBN: 9780470285206

Category: Law

Page: 320

View: 5915

Maximize your company's intellectual capital with the tools, techniques, and framework found in Intellectual Capital in Enterprise Success: Strategy Revisited. This timely book will take you a step ahead of your competitors in driving successful and appropriate intellectual asset management practices, showing you how to capture and effectively deploy intellectual assets within your business.
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No Logo!

Der Kampf der Global Players um Marktmacht - Ein Spiel mit vielen Verlierern und wenigen Gewinnern

Author: Naomi Klein

Publisher: S. Fischer Verlag

ISBN: 3104031533

Category: Business & Economics

Page: 528

View: 6743

+++ Der Klassiker der Globalisierungskritik und Bestseller, jetzt im FISCHER Taschenbuch +++ Die führende Intellektuelle unserer Zeit und Bestsellerautorin Naomi Klein offenbart die Machenschaften multinationaler Konzerne hinter der Fassade bunter Logos. Der von ihr propagierte Ausweg aus dem Markendiktat ist eine Auflehnung gegen die Täuschung der Verbraucher, gegen menschenunwürdige Arbeitsbedingungen, Zerstörung der Natur und kulturellen Kahlschlag. Denn durch ihre Demystifizierung verlieren die großen, global agierenden Marken an Glanz und Macht – zum Wohle aller.
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Business Marketing

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Industrial marketing

Page: N.A

View: 2190

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Markenrelevanz

Erfolgreich Wettbewerber ausschalten

Author: David A. Aaker

Publisher: John Wiley & Sons

ISBN: 3527507272

Category:

Page: 168

View: 5817

Die meisten Marketingstrategien zielen darauf ab, dass Produkte oder Dienstleistungen der eigenen Marke denen der Wettbewerber vorgezogen werden. Tatsächlich führt jedoch Marketing nach dem Motto "Meine Marke ist besser als deine Marke" in den seltensten Fällen zu signifikantem Absatzwachstum. Und dabei ist es völlig gleichgültig, wie hoch das Budget oder wie clever die Durchführung ist. Echtes Wachstum entsteht fast immer nur aus substanziellen oder sogar revolutionären Innovationen, die ein oder mehrere "Must-haves" für die Kunden erzeugen. Diese definieren dann eine neue Kategorie oder Subkategorie, in der die Wettbewerber nur schwach vertreten oder überhaupt nicht relevant sind. Das Buch von David Aaker zeigt, wie es Unternehmen und Marken aus den unterschiedlichsten Branchen, wie Bionade, Gilette, IBM, IKEA, Nivea und (natürlich) Apple, gelungen ist, sich vom Wettbewerb um Markenpräferenz abzuwenden, und wie sie stattdessen dafür sorgen, dass ihre Marken Relevanz und Dominanz auf den betreffenden Märkten erlangen. Es gibt Dutzende von Strategiebüchern, die sich in irgendeiner Weise mit Wachstumsstrategien auf der Grundlage von Innovationen befassen. David Aakers Buch - erstmals auf Deutsch und mit europäischen Fallbeispielen - weist jedoch mehrere einzigartige Denkansätze auf: Erstens liegt der Fokus auf Marken und den zugehörigen Methoden der Markenführung. Zweitens wird ein Schwerpunkt auf die Errichtung von Barrieren im Wettbewerbsumfeld gelegt, mit denen das eigene Unternehmen für einen längeren Zeitraum davon profitieren kann, dass die Wettbewerber kaum eine Rolle spielen. Und drittens werden substanzielle und revolutionäre Innovationen explizit als der Weg zur Schaffung neuer Kategorien und Subkategorien angesehen.
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Hidden Value

Profiting from the Intellectual Property Economy

Author: Bruce Berman

Publisher: N.A

ISBN: N.A

Category: Intellectual property

Page: 215

View: 4683

Hidden Value describes in detail why there is a movement of market value from one industry player to another and helps the reader to evaluate why Amazon.com can have a greater market capitalization than Texaco. It addresses the Wall Street side of the intellectual property equation.
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Brandweek

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Advertising

Page: N.A

View: 2374

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Technology Management

Developing and Implementing Effective Licensing Programs

Author: Robert C. Megantz

Publisher: Wiley

ISBN: N.A

Category: Law

Page: 288

View: 6969

A step-by-step guide to licensing technology-based intellectual property assets For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved. Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases. Learn to: * Develop a licensing strategy * Conduct proper valuations of intellectual property * Gather and utilize market research * Market your technology * Negotiate and draft licensing agreements Utilize these handy resources: * Glossary of important terminology * Case studies and sample documents * Lists of organizations, publications, trade shows, and other helpful sources of information
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