Tracking the Media

Interpretations of Mass Media Discourses in India and Pakistan

Author: Subarno Chattarji

Publisher: Routledge

ISBN: 113670504X

Category: Political Science

Page: 335

View: 795

This book is about media content analysis in the English language print media in South Asia, with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally, some Hindi, Urdu, and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.
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Questioning the Media

A Critical Introduction

Author: John Downing,Ali Mohammadi,Annabelle Sreberny

Publisher: SAGE

ISBN: 9780803971974

Category: Language Arts & Disciplines

Page: 511

View: 5332

The Second Edition of this successful text has been updated and extensively revised to provide students with an engaging introduction to media studies. Practical and accessible, Questioning the Media invites readers to be active participants in the process of understanding the importance of the media today. New chapters on media and identity, global media influences, computer-mediated communication, feminist media theories, popular music and news coverage of AIDS enhance the previous collection of original works by distinguished contributors. With helpful introductions to each section and chapter, this innovative volume offers diverse critical perspectives on media studies, political economy, cultural studies, the Frankfurt School of Critical Theory, feminism, audience ethnography and cultural dependency. Students can examine thoroughly topics in mass culture, technology, international communication and more. Throughout the book sophisticated terms and concepts are explained, making this the ideal critical introduction to media studies.
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Eye Tracking the User Experience

A Practical Guide to Research

Author: Aga Bojko

Publisher: Rosenfeld Media

ISBN: 1933820918

Category: Computers

Page: 320

View: 6485

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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Handbook of Media Economics

Author: Simon P. Anderson,Joel Waldfogel,David Stromberg

Publisher: Elsevier

ISBN: 0444636951

Category: Business & Economics

Page: 796

View: 7289

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
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Antisocial Media

How Facebook Disconnects Us and Undermines Democracy

Author: Siva Vaidhyanathan

Publisher: Oxford University Press

ISBN: 0190841184

Category: Political Science

Page: 272

View: 9418

If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. Facebook grew out of an ideological commitment to data-driven decision making and logical thinking. Its culture is explicitly tolerant of difference and dissent. Both its market orientation and its labor force are global. It preaches the power of connectivity to change lives for the better. Indeed, no company better represents the dream of a fully connected planet "sharing" words, ideas, and images, and no company has better leveraged those ideas into wealth and influence. Yet no company has contributed more to the global collapse of basic tenets of deliberation and democracy. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

Author: Marshall Sponder

Publisher: McGraw Hill Professional

ISBN: 0071768629

Category: Business & Economics

Page: 320

View: 8283

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
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Children, Adolescents, and the Media

Author: Victor C. Strasburger,Barbara J. Wilson,Amy B. Jordan

Publisher: SAGE

ISBN: 1412944678

Category: Psychology

Page: 615

View: 7184

Up-to-date and case-study laden analysis of how children and adolescents interact with the media.
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Big Media, Big Money

Cultural Texts and Political Economics

Author: Ronald V. Bettig,Jeanne Lynn Hall

Publisher: Rowman & Littlefield Publishers

ISBN: 144220429X

Category: Social Science

Page: 384

View: 489

Big Media, Big Money is a lively and scathing critique of the contemporary communications industry, examining how media ownership and the profit-making motive affect the messages we receive in alarming ways. Through close readings of recent news events and critical examination of corporate influence, Bettig and Hall conclude that current interconnections among media, big business, government, and education pose a serious threat to democratic communications. The second edition includes three new chapters, covering the contemporary Hollywood film industry; the changing landscape of the music industry; and “ad creep,” the proliferation of advertising into previously ad-free venues such as schools and children’s television programming.
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Tracking the Chupacabra

The Vampire Beast in Fact, Fiction, and Folklore

Author: Benjamin Radford

Publisher: UNM Press

ISBN: 0826350151

Category: Body, Mind & Spirit

Page: 202

View: 6643

The author aims to solve the mystery of the chupacabra--a blood-sucking beast whose origins are in Latin America--parsing through eyewitness accounts, looking at forensic analysis and exploring the cultural reasons behind the persistent belief by some that the animal actually exists. Original.
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Media and Public Spheres

Author: R. Butsch

Publisher: Springer

ISBN: 0230206352

Category: Political Science

Page: 250

View: 916

Using examples from the US, Europe and Asia,this collection presentsempirical studies of print, recorded music, movies, radio, television and the Internetto reveal both how media structure public spheresand how people use media to participate in the public sphere.
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Violence and War in Culture and the Media

Five Disciplinary Lenses

Author: Athina Karatzogianni

Publisher: Routledge

ISBN: 1136500200

Category: History

Page: 296

View: 2546

This edited volume examines theoretical and empirical issues relating to violence and war and its implications for media, culture and society. Over the last two decades there has been a proliferation of books, films and art on the subject of violence and war. However, this is the first volume that offers a varied analysis which has wider implications for several disciplines, thus providing the reader with a text that is both multi-faceted and accessible. This book introduces the current debates surrounding this topic through five particular lenses: the historical involves an examination of historical patterns of the communication of violence and war through a variety sources the cultural utilises the cultural studies perspective to engage with issues of violence, visibility and spectatorship the sociological focuses on how terrorism, violence and war are remembered and negotiated in the public sphere the political offers an exploration into the politics of assigning blame for war, the influence of psychology on media actors, and new media political communication issues in relation to the state and the media the gender-studies perspective provides an analysis of violence and war from a gender studies viewpoint. Violence and War in Culture and the Media will be of much interest to students of war and conflict studies, media and communications studies, sociology, security studies and political science.
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The Everything Guide to Social Media

All you need to know about participating in today's most popular online communities

Author: John K Waters,John Lester

Publisher: Simon and Schuster

ISBN: 1440506329

Category: Business & Economics

Page: 304

View: 1836

The ultimate user's guide to Facebook, Twitter, Flickr, and more! Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo, tools, and techniques you need to use all forms of social media. Written in friendly, non-technical language by acclaimed reporter John K. Waters, this highly accessible handbook covers the full range of social media services, including: Messaging and communication (Blogger, Twitter) Communities and social groups (Facebook, MySpace, Friendster) Location-based social networking (Foursquare) News and tagging (Digg, StumbleUpon) Collaboration and cooperation (Wikipedia, Wikispaces) Photos and video sharing (Flickr, YouTube) Opinion and reviews (Yelp, Epinions) With this guide, you'll become comfortable with social media--and learn how to expand your presence online. With a special section on leveraging the power of social networks to build or grow a business, this up-to-the-minute guide is everything you need to walk the talk online--one wiki at a time!
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Social Media in an English Village

(Or how to keep people at just the right distance)

Author: Daniel Miller

Publisher: UCL Press

ISBN: 1910634441

Category: Social Science

Page: 220

View: 3258

Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.
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301 Ways to Use Social Media To Boost Your Marketing

Author: Catherine Parker

Publisher: McGraw Hill Professional

ISBN: 0071739890

Category: Business & Economics

Page: 352

View: 7512

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do. 301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like: • BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!
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Tracking the Great Bear

How Environmentalists Recreated British Columbia's Coastal Rainforest

Author: Justin Page

Publisher: UBC Press

ISBN: 0774826738

Category: Nature

Page: 176

View: 3933

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The Media, the Court, and the Misrepresentation

The New Myth of the Court

Author: Rorie Spill Solberg,Eric N. Waltenburg

Publisher: Routledge

ISBN: 1135911800

Category: Political Science

Page: 132

View: 1701

The Court’s decisions are interpreted and disseminated via the media. During this process, the media paints an image of the Court and its business. Like any artist, the media has license regarding what to cover and the amount of attention devoted to any aspect of the Court and its business. Some cases receive tremendous attention, while others languish on the back pages or are ignored. These selection effects create a skewed picture of the Court and its work, and might affect public attitudes toward the Court. Indeed, studies of media coverage of other governmental institutions reveal that when, and how, their policy decisions are covered has implications for the public’s understanding of, compliance with, support for, and cynicism about the policy. This book uncovers and describes this coverage and compares it to the confirmation hearings, the Court’s actual work, even its members. Rorie Spill Solberg and Eric N. Waltenburg analyze media coverage of nominations and confirmation hearings, the justices’ "extra-curricular" activities and their retirements/deaths, and the Court’s opinions, and compare this coverage to analyses of confirmation transcripts and the Court’s full docket. Solberg and Waltenburg contend that media now cover the Court and its personnel more similarly to its coverage of other political institutions. Journalists still regurgitate a mythology supported by the justices, a "cult of the robe," wherein unbiased and apolitical judges mechanically base their decisions upon the law and the Constitution. Furthermore, they argue the media also focus on the "cult of personality," wherein the media emphasize certain attributes of the justices and their work to match the public’s preferences for subject matter and content. The media’s portrayal, then, may undercut the Court’s legitimacy and its reservoir of good will.
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Profiting from the Data Economy

Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

Author: David A. Schweidel

Publisher: Pearson Education

ISBN: 0133819841

Category: Computers

Page: 288

View: 5124

Today, the insights available through "big data" are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy. For each group, the author identifies both what can be gained and what is at stake. Writing for decision-makers, strategists, and stakeholders of all kinds, he reveals how today's data explosion will affect consumers' relationships with businesses, and the roles government may play in the process. The book puts you in the shoes of individuals generating data, innovators seeking to capitalize on it, and regulators seeking to protect consumers – and shows how all these roles will be increasingly interconnected in the future. For analytics executives; senior managers; CIOs, CEOs, CMOs; marketing specialists, and analysts; and consultants involved with Big Data, marketing, customer privacy, or related issues. This guide will also be valuable in many business analytics, digital marketing, and social media courses and academic programs.
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Election Fraud

Detecting and Deterring Electoral Manipulation

Author: R. Michael Alvarez,Thad E. Hall,Susan D. Hyde

Publisher: Brookings Institution Press

ISBN: 0815701608

Category: Political Science

Page: 255

View: 2150

Allegations of fraud have marred recent elections around the world, from Russia and Italy to Mexico and the United States. Such charges raise fundamental questions about the quality of democracy in each country. Yet election fraud and, more broadly, electoral manipulation remain remarkably understudied concepts. There is no consensus on what constitutes election fraud, let alone how to detect and deter it. E lection Fraud: Detecting and Deterring Electoral Manipulation brings together experts on election law, election administration, and U.S. and comparative politics to address these critical issues. The first part of the book, which opens with an essay by Craig Donsanto of the U.S. Department of Justice, examines the U.S. understanding of election fraud in comparative perspective. In the second part of the book, D. Roderick Kiewiet, Jonathan N. Katz, and other scholars of U.S. elections draw on a wide variety of sources, including survey data, incident reports, and state-collected fraud allegations, to measure the extent and nature of election fraud in the United States. Finally, the third part of the book analyzes techniques for detecting and potentially deterring fraud. These strategies include both statistical analysis, as Walter R. Mebane, Jr. and Peter Ordeshook explain, and the now widespread practice of election monitoring, which Alberto Simpser examines in an intriguing essay.
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Opinion Polls and the Media

Reflecting and Shaping Public Opinion

Author: C. Holtz-Bacha,J. Strömbäck

Publisher: Springer

ISBN: 0230374956

Category: Social Science

Page: 291

View: 8507

A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches.
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Consumer Culture and the Media

Magazines in the Public Eye

Author: M. Iqani

Publisher: Springer

ISBN: 1137272139

Category: Social Science

Page: 190

View: 5409

How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
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