Tracking the Media

Interpretations of Mass Media Discourses in India and Pakistan

Author: Subarno Chattarji

Publisher: Routledge

ISBN: 113670504X

Category: Political Science

Page: 335

View: 1945

This book is about media content analysis in the English language print media in South Asia, with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally, some Hindi, Urdu, and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.
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Questioning the Media

A Critical Introduction

Author: John Downing,John D. H. Downing,Ali Mohammadi,Annabelle Sreberny

Publisher: SAGE

ISBN: 9780803971974

Category: Language Arts & Disciplines

Page: 511

View: 2672

The Second Edition of this successful text has been updated and extensively revised to provide students with an engaging introduction to media studies. Practical and accessible, Questioning the Media invites readers to be active participants in the process of understanding the importance of the media today. New chapters on media and identity, global media influences, computer-mediated communication, feminist media theories, popular music and news coverage of AIDS enhance the previous collection of original works by distinguished contributors. With helpful introductions to each section and chapter, this innovative volume offers diverse critical perspectives on media studies, political economy, cultural studies, the Frankfurt School of Critical Theory, feminism, audience ethnography and cultural dependency. Students can examine thoroughly topics in mass culture, technology, international communication and more. Throughout the book sophisticated terms and concepts are explained, making this the ideal critical introduction to media studies.
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Handbook of Media Economics

Author: Simon P. Anderson,Joel Waldfogel,David Stromberg

Publisher: Elsevier

ISBN: 0444636951

Category: Business & Economics

Page: 796

View: 2250

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
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Big Media, Big Money

Cultural Texts and Political Economics

Author: Ronald V. Bettig,Jeanne Lynn Hall

Publisher: Rowman & Littlefield Publishers

ISBN: 144220429X

Category: Social Science

Page: 384

View: 7712

Big Media, Big Money is a lively and scathing critique of the contemporary communications industry. With three new chapters on the film industry, the music industry, and “ad creep,” the second edition takes a critical look at the ways that mass media and corporations shape our education, entertainment, and culture.
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Children, Adolescents, and the Media

Author: Victor C. Strasburger,Barbara J. Wilson,Amy B. Jordan

Publisher: SAGE

ISBN: 1412944678

Category: Psychology

Page: 615

View: 1027

Up-to-date and case-study laden analysis of how children and adolescents interact with the media.
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Tracking the Chupacabra

The Vampire Beast in Fact, Fiction, and Folklore

Author: Benjamin Radford

Publisher: UNM Press

ISBN: 0826350151

Category: Body, Mind & Spirit

Page: 202

View: 7881

The author aims to solve the mystery of the chupacabra--a blood-sucking beast whose origins are in Latin America--parsing through eyewitness accounts, looking at forensic analysis and exploring the cultural reasons behind the persistent belief by some that the animal actually exists. Original.
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301 Ways to Use Social Media To Boost Your Marketing

Author: Catherine Parker

Publisher: McGraw Hill Professional

ISBN: 0071739890

Category: Business & Economics

Page: 352

View: 9379

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do. 301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like: • BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!
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Violence and War in Culture and the Media

Five Disciplinary Lenses

Author: Athina Karatzogianni

Publisher: Routledge

ISBN: 1136500200

Category: History

Page: 296

View: 9087

This edited volume examines theoretical and empirical issues relating to violence and war and its implications for media, culture and society. Over the last two decades there has been a proliferation of books, films and art on the subject of violence and war. However, this is the first volume that offers a varied analysis which has wider implications for several disciplines, thus providing the reader with a text that is both multi-faceted and accessible. This book introduces the current debates surrounding this topic through five particular lenses: the historical involves an examination of historical patterns of the communication of violence and war through a variety sources the cultural utilises the cultural studies perspective to engage with issues of violence, visibility and spectatorship the sociological focuses on how terrorism, violence and war are remembered and negotiated in the public sphere the political offers an exploration into the politics of assigning blame for war, the influence of psychology on media actors, and new media political communication issues in relation to the state and the media the gender-studies perspective provides an analysis of violence and war from a gender studies viewpoint. Violence and War in Culture and the Media will be of much interest to students of war and conflict studies, media and communications studies, sociology, security studies and political science.
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Profiting from the Data Economy

Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

Author: David A. Schweidel

Publisher: Pearson Education

ISBN: 0133819841

Category: Computers

Page: 288

View: 7870

Today, the insights available through "big data" are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy. For each group, the author identifies both what can be gained and what is at stake. Writing for decision-makers, strategists, and stakeholders of all kinds, he reveals how today's data explosion will affect consumers' relationships with businesses, and the roles government may play in the process. The book puts you in the shoes of individuals generating data, innovators seeking to capitalize on it, and regulators seeking to protect consumers – and shows how all these roles will be increasingly interconnected in the future. For analytics executives; senior managers; CIOs, CEOs, CMOs; marketing specialists, and analysts; and consultants involved with Big Data, marketing, customer privacy, or related issues. This guide will also be valuable in many business analytics, digital marketing, and social media courses and academic programs.
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Election Fraud

Detecting and Deterring Electoral Manipulation

Author: R. Michael Alvarez,Thad E. Hall,Susan D. Hyde

Publisher: Brookings Institution Press

ISBN: 0815701608

Category: Political Science

Page: 255

View: 1469

Allegations of fraud have marred recent elections around the world, from Russia and Italy to Mexico and the United States. Such charges raise fundamental questions about the quality of democracy in each country. Yet election fraud and, more broadly, electoral manipulation remain remarkably understudied concepts. There is no consensus on what constitutes election fraud, let alone how to detect and deter it. E lection Fraud: Detecting and Deterring Electoral Manipulation brings together experts on election law, election administration, and U.S. and comparative politics to address these critical issues. The first part of the book, which opens with an essay by Craig Donsanto of the U.S. Department of Justice, examines the U.S. understanding of election fraud in comparative perspective. In the second part of the book, D. Roderick Kiewiet, Jonathan N. Katz, and other scholars of U.S. elections draw on a wide variety of sources, including survey data, incident reports, and state-collected fraud allegations, to measure the extent and nature of election fraud in the United States. Finally, the third part of the book analyzes techniques for detecting and potentially deterring fraud. These strategies include both statistical analysis, as Walter R. Mebane, Jr. and Peter Ordeshook explain, and the now widespread practice of election monitoring, which Alberto Simpser examines in an intriguing essay.
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Tracking the Great Bear

How Environmentalists Recreated British Columbia's Coastal Rainforest

Author: Justin Page

Publisher: UBC Press

ISBN: 0774826738

Category: Nature

Page: 176

View: 9751

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

Author: Marshall Sponder

Publisher: McGraw Hill Professional

ISBN: 0071768629

Category: Business & Economics

Page: 320

View: 1788

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
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Tracking the Audience

The Ratings Industry From Analog to Digital

Author: Karen Buzzard

Publisher: Taylor & Francis

ISBN: 1136514791

Category: Language Arts & Disciplines

Page: 192

View: 9878

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice1s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.
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Analyzing Social Media Data and Web Networks

Author: M. Cantijoch,R. Gibson,S. Ward

Publisher: Springer

ISBN: 1137276770

Category: Social Science

Page: 303

View: 793

As governments, citizens and organizations have moved online there is an increasing need for academic enquiry to adapt to this new context for communication and political action. This adaptation is crucially dependent on researchers being equipped with the necessary methodological tools to extract, analyze and visualize patterns of web activity. This volume profiles the latest techniques being employed by social scientists to collect and interpret data from some of the most popular social media applications, the political parties' own online activist spaces, and the wider system of hyperlinks that structure the inter-connections between these sites. Including contributions from a range of academic disciplines including Political Science, Media and Communication Studies, Economics, and Computer Science, this study showcases a new methodological approach that has been expressly designed to capture and analyze web data in the process of investigating substantive questions.
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Tracking the Macroeconomy

Selections from Macroscan, 2001-05

Author: C. P. Chandrasekhar,Jayati Ghosh

Publisher: ICFAI Books

ISBN: 8131400530

Category: Economic history

Page: 331

View: 865

The first of a two-part series, this volume and its sequel are compendia of interesting and well-researched articles that were first published in the fortnightly column MicroScan, in The Hindu Business Line. The articles in this volume have been arrange
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The Social Media Manifesto

Author: Jed Hallam

Publisher: Springer

ISBN: 1137271426

Category: Business & Economics

Page: 163

View: 6206

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
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Broken Doll

Author: Burl Barer

Publisher: Kensington Publishing Corp.

ISBN: 0786037768

Category: True Crime

Page: 304

View: 9207

The shocking true story of the Puget Sound child-killer—as seen on America’s Most Wanted—from the Edgar Award–winning author of Body Count. On the night of March 31, 1995, in Everett, Washington, seven-year-old Roxanne Doll was abducted from the bedroom she shared with her younger sister. It was not until the following morning that her mother discovered Roxanne’s disappearance. A week later, Roxanne’s body was found. Evidence led investigators to a man the family had trusted as a friend: Richard Clark. Until then, they had no idea of his dark side. But years later, in a shocking courtroom display, they’d be confronted with it again. Here is the brutal, heartbreaking true story of the crimes and punishment of a monster who preyed on the most vulnerable victims of all—and of the determined prosecutor who swore to bring him to justice.
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Consumer Culture and the Media

Magazines in the Public Eye

Author: M. Iqani

Publisher: Springer

ISBN: 1137272139

Category: Social Science

Page: 190

View: 7380

How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
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Climate Change in the Media

Reporting Risk and Uncertainty

Author: James Painter

Publisher: I.B.Tauris

ISBN: 0857733850

Category: Science

Page: 192

View: 8026

Scientists and politicians are increasingly using the language of risk to describe the climate change challenge. Some researchers have argued that stressing the ‘risks’ posed by climate change rather than the ‘uncertainties’ can create a more helpful context for policy makers and a stronger response from the public. However, understanding the concepts of risk and uncertainty - and how to communicate them - is a hotly debated issue. In this book, James Painter analyses how the international media present these and other narratives surrounding climate change. He focuses on the coverage of reports by the Intergovernmental Panel on Climate Change (IPCC) and of the melting ice of the Arctic Sea, and includes six countries: Australia, France, India, Norway, the UK and the USA.
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