The Practitioner's Guide To Product Management

Author: Jock Busuttil

Publisher: Hachette UK

ISBN: 0349406758

Category: Business & Economics

Page: 208

View: 4202

Product management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing. Product management is the art, science and skill of bringing a successful product to life. In The Practitioner's Guide To Product Management, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one. Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success. If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.
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Produktmanagement für Dummies

Author: Brian Lawley,Pamela Schure

Publisher: John Wiley & Sons

ISBN: 3527813152

Category: Business & Economics

Page: 384

View: 8029

Kunden haben so eine große Auswahl an Produkten wie nie. Da müssen sich die Unternehmen etwas einfallen lassen, um beim Kunden aufzufallen: die Qualität, das Marketing, der Vertrieb und der Preis - das alles muss ein Produktmanager im Auge behalten, um das Produkt erfolgreich zu machen. Brian Lawley und Pamela Schure stellen alle Aspekte des Produktmanagements vor: die Planungsstrategie sowie den kompletten Produktlebenszyklus von der Marktreife bis zum Ausscheiden aus dem Markt. Sie erklären, wie Sie erste Ideen zu Produkten weiterentwickeln und wie Sie Kunden- und Marktanalysen durchführen. Erfahren Sie außerdem, wie Sie Teams führen und sie zu Höchstleistungen anspornen. Werden Sie so zu einem erfolgreichen Produktmanager, bringen Sie neue Produkte auf den Markt und steigern Sie Ihren Umsatz.
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The Practitioner's Guide To User Experience Design

Author: Luke Miller

Publisher: Hachette UK

ISBN: 0349406782

Category: Business & Economics

Page: 192

View: 559

The core mission of User Experience (UX) design is to craft digital experiences that not only empower but delight users, and we've never had a better set of tools for doing so. Not only is there strong demand in digital product development for people with UX skills, but technology is evolving so rapidly and in such interesting ways that the work affords constant opportunities to innovate and let your creativity run. But how do you get into UX Design? Do you have to know how to write code? Or do you need a degree in design? And what exactly is UX? Does it refer to the process or the result? In The Practitioner's Guide To User Experience Luke Miller answers all of these questions and draws on his own experience and examples of specific projects to walk you through the methods used by designers to craft user experiences. These include: *Techniques of user research, including conducting user interviews and surveys and creating personas to represent the range of users you're appealing to, as well as performing competitive analysis of rival products. *A core set of methods for crafting well designed routes of navigation through sites and apps, called user flows *Creating the layouts and designing the interface elements of pages, from initial sketching and creating a rough site map, through the drawing of more detailed page designs, generally called wireframes, and on to making moving prototypes. *User testing - everything from rough sketches to fully functioning prototypes to interpreting the results of tests and making recommendations for any changes to products. The best UX comes from learning by doing and understanding how creative, fun and satisfying the work can be. Adding UX expertise to your mix of skills will make you more marketable, a knowledge of UX principles and practices and will enrich your work in any part of digital product creation.
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The Practitioner's Guide to Statistics and Lean Six Sigma for Process Improvements

Author: Mikel Harry,Prem S. Mann,Ofelia C. De Hodgins,Richard L. Hulbert,Christopher J. Lacke

Publisher: John Wiley & Sons

ISBN: 0470114940

Category: Technology & Engineering

Page: 800

View: 1077

This hands-on book presents a complete understanding of Six Sigma and Lean Six Sigma through data analysis and statistical concepts In today's business world, Six Sigma, or Lean Six Sigma, is a crucial tool utilized by companies to improve customer satisfaction, increase profitability, and enhance productivity. Practitioner's Guide to Statistics and Lean Six Sigma for Process Improvements provides a balanced approach to quantitative and qualitative statistics using Six Sigma and Lean Six Sigma methodologies. Emphasizing applications and the implementation of data analyses as they relate to this strategy for business management, this book introduces readers to the concepts and techniques for solving problems and improving managerial processes using Six Sigma and Lean Six Sigma. Written by knowledgeable professionals working in the field today, the book offers thorough coverage of the statistical topics related to effective Six Sigma and Lean Six Sigma practices, including: Discrete random variables and continuous random variables Sampling distributions Estimation and hypothesis tests Chi-square tests Analysis of variance Linear and multiple regression Measurement analysis Survey methods and sampling techniques The authors provide numerous opportunities for readers to test their understanding of the presented material, as the real data sets, which are incorporated into the treatment of each topic, can be easily worked with using Microsoft Office Excel®, Minitab®, MindPro®, or Oracle's Crystal Ball® software packages. Examples of successful, complete Six Sigma and Lean Six Sigma projects are supplied in many chapters along with extensive exercises that range in level of complexity. The book is accompanied by an extensive FTP site that features manuals for working with the discussed software packages along with additional exercises and data sets. In addition, numerous screenshots and figures guide readers through the functional and visual methods of learning Six Sigma and Lean Six Sigma. Practitioner's Guide to Statistics and Lean Six Sigma for Process Improvements is an excellent book for courses on Six Sigma and statistical quality control at the upper-undergraduate and graduate levels. It is also a valuable reference for professionals in the fields of engineering, business, physics, management, and finance.
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Practitioners Guide to Requirements Management, 2nd Edition

Defining and Managing Requirements Using Agile, Waterfall, or Hybrid Life Cycles

Author: Elizabeth Larson,Richard Larson

Publisher: Watermark Learning

ISBN: 1467581771

Category: Business & Economics

Page: 279

View: 1357

The new, Second Edition of the Practitioner's Guide to Requirements Management by Elizabeth Larson and Richard Larson is now available in both paperback and Kindle editions! Planning of requirements activities is essential for success, regardless of the project life cycle followed. The new, second edition of this realistic guide offers a step-by-step approach, and explains how to manage requirements without creating a mountain of paperwork. It has been expanded with more coverage of Agile life cycles and contains a 40-page realistic case study to help apply the concepts.
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Building Software

A Practitioner's Guide

Author: Nikhilesh Krishnamurthy,Amitabh Saran

Publisher: CRC Press

ISBN: 9781420013511

Category: Computers

Page: 384

View: 928

Novel in its approach to software design, development, and management, Building Software: A Practitioner's Guide shows you how to successfully build and manage a system. The approach the authors recommend is a simple, effective framework known as Solution Engineering Execution (SEE). Through SEE, you create a successful solution by following a highly organized, well-planned process. This process makes you view the solution from a holistic, systematic perspective. Developing a successful system requires that you are able to address technology matters related to architecture, design, selection, integration, and security. Building Software: A Practitioner's Guide offers insight into how to make software reliable and how to ensure it meets customer and organizational needs. Using the above approach you are able to: Find a good solution to the problem at hand Focus on engineering the solution well Address all aspects of delivery associated with the solution The book provides insightful examples of cross-domain and legacy solutions that allow you to overcome common software concerns such as requirement issues, change control, quality and schedule management, and internal and external communication problems.
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Models at Work

A Practitioner's Guide to Risk Management

Author: J. Farid

Publisher: Springer

ISBN: 1137371641

Category: Business & Economics

Page: 613

View: 915

This book provides a much needed 'middle ground' for risk practitioners who need an in-depth understanding of risk management without excessive formulae or theory. Written to appeal to a broad but financially-minded audience, it provides coverage of risk management and the frameworks commonly applied in the financial services industry.
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Marketing Analytics

A Practitioner's Guide to Marketing Analytics and Research Methods

Author: Ashok Charan

Publisher: World Scientific Publishing Company

ISBN: 9814641383

Category: Business & Economics

Page: 720

View: 4175

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.
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The Rational Unified Process Made Easy

A Practitioner's Guide to the RUP

Author: Per Kroll,Philippe Kruchten

Publisher: Addison-Wesley Professional

ISBN: 9780321166098

Category: Computers

Page: 416

View: 6522

The authors explain the underlying software development principles behind theRUP, and guide readers in its application in their organization.
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Financial Risk Management

A Practitioner's Guide to Managing Market and Credit Risk

Author: Steve L. Allen

Publisher: John Wiley & Sons

ISBN: 1118231643

Category: Business & Economics

Page: 608

View: 8573

A top risk management practitioner addresses the essentialaspects of modern financial risk management In the Second Edition of Financial Risk Management +Website, market risk expert Steve Allen offers an insider'sview of this discipline and covers the strategies, principles, andmeasurement techniques necessary to manage and measure financialrisk. Fully revised to reflect today's dynamic environment and thelessons to be learned from the 2008 global financial crisis, thisreliable resource provides a comprehensive overview of the entirefield of risk management. Allen explores real-world issues such as proper mark-to-marketvaluation of trading positions and determination of needed reservesagainst valuation uncertainty, the structuring of limits to controlrisk taking, and a review of mathematical models and how they cancontribute to risk control. Along the way, he shares valuablelessons that will help to develop an intuitive feel for market riskmeasurement and reporting. Presents key insights on how risks can be isolated, quantified,and managed from a top risk management practitioner Offers up-to-date examples of managing market and creditrisk Provides an overview and comparison of the various derivativeinstruments and their use in risk hedging Companion Website contains supplementary materials that allowyou to continue to learn in a hands-on fashion long after closingthe book Focusing on the management of those risks that can besuccessfully quantified, the Second Edition of FinancialRisk Management + Websiteis the definitive source for managingmarket and credit risk.
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Sketching User Experiences

Das praktische Arbeitsbuch zum Erlernen von Sketching und zahlreicher Skizziermethoden

Author: Bill Buxton,Saul Greenberg,Sheelagh Carpendale,Nicolai Marquardt

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3958457606

Category: Business & Economics

Page: 262

View: 7354

Ideen und User Experiences visuell erfassen und festhalten Ausführlich beschriebene Methoden und Übungen, auch für ungeübte Zeichner Sehr praxisorientiert, mit illustrierten Beispielen und ausführlichen Schritten zu jeder Methode In diesem praktischen Arbeitsbuch finden Sie alle Skizziermethoden für das perfekte Design! Skizzieren ist ein Mittel, um neue Ideen zu finden sowie schnell vorhandene Ideen zu erfassen und festzuhalten. Das kann eine Herausforderung sein, wenn Sie weder künstlerisch begabt noch in einem herkömmlichen Designbereich ausgebildet sind. Die Autoren machen Sie nicht zum Künstler, sondern zeigen Ihnen einfache Methoden, um Skizzen mit dem Fokus auf User Experiences zu erstellen. Zunächst erfahren Sie, wie Sie mit verschiedenen Übungen und Methoden Einzelbilder erstellen und welche Basiselemente eine Skizze enthalten sollte. So können Sie auf anschauliche Weise Ideen entwickeln, verfeinern und auswählen. Wenn ein Designer User Experiences skizziert, müssen seine Zeichnungen aber auch die Aktionen, Interaktionen und Änderungen der Benutzererlebnisse umfassen, die sich mit der Zeit ergeben. Die Autoren zeigen Ihnen, wie Sie Storyboards als Serie von Einzelbildern erstellen, die visuell erzählen, was in jeder Szene geschieht. Um die User Experience zu animieren, lernen Sie außerdem, wie Sie Storyboards in einen interaktiven Film verwandeln. Auch das Feedback anderer kann Ihre Arbeit wesentlich verbessern, wenn Sie Ihre Ideen mit anderen besprechen, austauschen und bewerten lassen. So erfahren Sie, wie Sie z.B. Skizzenwände vorbereiten und strukturieren, um anderen Ihre Ideen zu präsentieren. In Sketching User Experiences erlernen Sie anhand von Schritt-für-Schritt-Anleitungen und Übungen verschiedene Skizziermethoden, mit denen Sie Ihre Designideen für User Experiences unter Berücksichtigung des Zeitaspekts ausdrücken können. Gemeinsam bilden diese Methoden Ihr Skizzierrepertoire: Sie erhalten einen Werkzeugkasten, aus dem Sie die beste Methode für Ihre Ideen auswählen können.
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The Product Manager's Reference and Survival Guide

Author: Steven Haines

Publisher: McGraw Hill Professional

ISBN: 0071806296

Category: Business & Economics

Page: 1128

View: 8976

Three E-Books in One The Product Manager's Desk Reference Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management. Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products. The Product Manager's Survival Guide The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. Managing Product Management Does your company use Product Management to its fullest potential? In Managing Product Management, Steven Haines lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways. Design and support cross-functional product teams to steer a product line and deliver agreed-upon business results Institute a governing model that sustains Product Management in its dynamic role
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Liquidity Risk Measurement and Management

A Practitioner's Guide to Global Best Practices

Author: Leonard Matz,Peter Neu

Publisher: John Wiley & Sons

ISBN: 0470821825

Category: Business & Economics

Page: 350

View: 8202

Major events such as the Asian crisis in 1997, the Russian default on short-term debt in 1998, the downfall of the hedge fund long-term capital management in 1998 and the disruption in payment systems following the World Trade Center attack in 2001, all resulted in increased management’s attention to liquidity risk. Banks have realized that adequate systems and processes for identifying, measuring, monitoring and controlling liquidity risks help them to maintain a strong liquidity position, which in turn will increase the confidence of investors and rating agencies as well as improve funding costs and availability. Liquidity Risk Measurement and Management: A Practitioner’s Guide to Global Best Practices provides the best practices in tools and techniques for bank liquidity risk measurement and management. Experienced bankers and highly regarded liquidity risk experts share their insights and practical experiences in this book.
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New Product Development

From Initial Idea to Product Management

Author: Marc A. Annacchino

Publisher: Butterworth-Heinemann

ISBN: 0750677325

Category: Business & Economics

Page: 567

View: 8558

Covers the entire process of product development from idea to launch without missing a step!
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Legal Tech

Die Digitalisierung des Rechtsmarkts

Author: Markus Hartung,Micha-Manuel Bues,Gernot Halbleib

Publisher: C.H.Beck

ISBN: 3406713505

Category: Fiction

Page: 308

View: 3014

Zum Inhalt: Das neue Buch analysiert umfassend die Digitalisierung im Rechtsmarkt und deren Auswirkungen. Es gibt einen facettenreichen Überblick über den Einsatz von Legal Tech in Kanzleien und Rechtsabteilungen und formuliert Strategien für den erfolgreichen Einsatz von Legal Tech in der anwaltlichen Arbeit. Der Leser erfährt, welche strategischen Weichenstellungen er in seiner Kanzlei oder Rechtsabteilung jetzt stellen muss, um auf die Herausforderungen und Chancen von Legal Tech vorbereitet zu sein. - Umfassender Überblick über Legal Tech und die Digitalisierung im Rechtsmarkt - Praxisbezogene Anwendungsbeispiele und Digitalisierungsstrategien - Darstellung und Analyse zukünftiger technischer Entwicklungen (u.a. Smart Contracts, Blockchain, Künstliche Intelligenz) - Legal Tech Szene in Deutschland, Großbritannien und USA Zu den Autoren: Die Herausgeber Markus Hartung, Dr. Micha-Manuel Bues und Dr. Gernot Halbleib setzen sich seit Jahren mit den theoretischen und praktischen Folgen der Digitalisierung der Rechtsbranche auseinander. Der Autorenkreis setzt sich aus internationalen Experten und Praktikern zusammen, die die Themen Legal Tech und Digitalisierung aus unterschiedlichen Blickwinkeln eingehend analysieren und beleuchten.
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Health Services Marketing

A Practitioner's Guide

Author: Richard K. Thomas

Publisher: Springer Science & Business Media

ISBN: 0387736069

Category: Medical

Page: 164

View: 1438

For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.
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Integrating Device Data into the Electronic Medical Record

A Developer's Guide to Design and a Practitioner's Guide to Application

Author: John Zaleski

Publisher: John Wiley & Sons

ISBN: 3895786322

Category: Health & Fitness

Page: 354

View: 5266

Future generations of vital signs and point-of-care medical devices must interoperate directly and seamlessly with information technology systems to facilitate effective patient care management within the healthcare enterprise. This is the first book addressing medical device integration with the computer-based patient record in a holistic way. Readers step into the area of two-way device communication & control and learn best practises from an author known for his brilliant expertise in this field. It is a fundamental guide for a broad group of people: clinical and biomedical engineers, physicians, bioinformatics practitioners, and vendors. Providing the essential how-to for medical device integration into the electronic medical record (EMR), health information system (HIS), and computerized patient record (CPR), the book highlights information on data extraction, usually not offered by device vendors. This comprises topics such as the use of third-party software, information on what to do when you develop interfaces on your own, regulatory issues, and how to assure connectivity and access to data. For physicians, it is a primer and knowledge manual for data integration when applied to clinical care and trials. It gives information on knowledge management and how data can be used statistically and as a tool in patient care management. Furthermore, it impresses upon the reader the quantities of data that must be processed and reduced to make for effective use at the point of care. HIS and CPR vendors may learn how data integration can be simplified and how software developers may be assisted in the process of communicating vital information to their repositories. The book is rounded off by a chapter on the future of integration.
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Die intelligente Asset Allocation

Wie man profitable und abgesicherte Portfolios erstellt

Author: William J. Bernstein

Publisher: FinanzBuch Verlag

ISBN: 3862488365

Category: Business & Economics

Page: 217

View: 9806

William J. Bernstein ist in Fachkreisen längst als Guru der Investmentwelt bekannt. Er betreibt eine der weltweit erfolgreichsten Investment-Websites. In diesem Buch erklärt er wie man sicher, einfach und ohne großen Zeitaufwand sein Portfolio zusammenstellen kann. Dabei beruft er sich auf Techniken, mit denen seit Jahrzehnten erfolgreich Investiert wird. Mit nur 30 Minuten Zeitaufwand im Jahr kann damit jeder ein Portfolio zusammenstellen, das 75 Prozent aller professionell gemanagten Aktienkörbe hinter sich lässt.
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Financial Risk Management

A Practitioner's Guide to Managing Market and Credit Risk (with CD-ROM)

Author: Steven Allen

Publisher: John Wiley & Sons

ISBN: 9780471219774

Category: Business & Economics

Page: 393

View: 2565

Here, you will gain a firm understanding of value-at-risk (VaR), stress testing, and management of portfolio credit risk."--BOOK JACKET.
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The Product Manager's Desk Reference 2E

Author: Steven Haines

Publisher: McGraw-Hill Education

ISBN: 9780071824507

Category: Business & Economics

Page: 784

View: 8673

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to: Choose and justify which products to build Plan for their profitable creation and deployment Develop and launch them Manage them once they enter the market Gracefully retire them and replace them with new products Efficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodies everything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. PRAISE FOR The Product Manager's Desk Reference: "There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management." -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent "Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession." -- BRIAN WEBER, Manager of Product Management, Thomson Reuters "Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community." -- DAN O'DAY, Senior Director, Product Management, Thomson Reuters "From now on, this book will stand as an important reference point for all product management teams." -- MARK ELLIOTT, Vice President, Product Management, Smiths Detection "The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource." -- DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University
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