The PR Masterclass

How to develop a public relations strategy that works!

Author: Alex Singleton

Publisher: John Wiley & Sons

ISBN: 1118756207

Category: Business & Economics

Page: 208

View: 1399

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
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PR In A Week

A Public Relations Masterclass In Seven Simple Steps

Author: Brian Salter

Publisher: Hachette UK

ISBN: 1444159577

Category: Business & Economics

Page: 128

View: 588

Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social Media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR
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Myths of PR

All Publicity is Good Publicity and Other Popular Misconceptions

Author: Rich Leigh

Publisher: Kogan Page Publishers

ISBN: 0749479604

Category: Business & Economics

Page: 224

View: 2969

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
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PR für Dummies

Author: Eric Yaverbaum,Robert W. Bly,Ilise Benun

Publisher: John Wiley & Sons

ISBN: 3527642668

Category: Business & Economics

Page: 354

View: 5680

Public Relations ist seit einigen Jahren das Schlagwort f?r Unternehmen egal welcher Gr??e und selbst f?r Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Au?enstehenden schnell scheitern. ?PR f?r Dummies? zeigt, wie man das Tor zur ?ffentlichkeit richtig ?ffnet und ersetzt eine lange PR-Schulung. Der PR-Profi Eric Yaverbaum erkl?rt, was ?berhaupt hinter dem Begriff PR steckt, warum PR wichtig ist und wie ein gut durchdachter PR-Prozess aufgebaut ist. Anhand von vielen Beispielen lernt man die Tricks und Kniffe der PR-Arbeit: wie man Newsletter, Pressemitteilungen und Zeitungsartikel verfasst und wie man sich ?ber Medien professionell in die ?ffentlichkeit bringt. Selbst das Thema Krisenkommunikationsmanagement l?sst der Autor nicht aus. Und zum guten Schluss muss nat?rlich auch festgestellt werden, ob die PR-Kampagne den gew?nschten Erfolg gebracht hat.
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Digital PR

Author: Danny Whatmough

Publisher: Emerald Group Publishing

ISBN: 1787566226

Category: Business & Economics

Page: 192

View: 7353

The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
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Die neuen Marketing- und PR-Regeln im Web 2.0

wie Sie im Social-Web news releases, blogs, podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen

Author: David Meerman Scott

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3826690702

Category:

Page: 429

View: 8042

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Your Dissertation in Education

Author: Scott Buckler,Nicholas Walliman

Publisher: SAGE

ISBN: 1473943256

Category: Study Aids

Page: 360

View: 8794

Are you struggling with your dissertation? Have you started too late and now you're panicking? Help is here! Your Dissertation in Education is a straight-forward, plain English guide to doing and writing your project. It will take you from start to finish, with practical and friendly advice on every page. This second edition includes: - A new Foundations section with the concepts and tools you need to get started - An expanded guide to methodology and writing about methods - A new chapter on mixed methods An essential companion on your dissertation journey, this book is ideal for students across education, including teacher training, early childhood and education studies. SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills website for tips, quizzes and videos on study success!
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Operation Shitstorm

Berufsgeheimnisse eines professionellen Medien-Manipulators

Author: Ryan Holiday

Publisher: Plassen Verlag

ISBN: 3864701465

Category: Computers

Page: 320

View: 1727

Nebenkriegsschauplatz wird auf einmal in den Medien gehypt und ein aussichtsreicher Kandidat zerstört. Irgendein Produkt oder eine Person wird auf einmal aus der Anonymität zur viralen Sensation katapultiert. Was Sie nicht wissen: Es gibt jemanden, der für all das verantwortlich ist. Im Regelfall jemand wie ich. Wer bin ich? Ich bin ein Medien-Manipulator. In einer Welt, in der Blogs die Nachrichten beherrschen und auch verfälschen, ist es mein Job, die Blogs zu kontrollieren - so gut, wie das einem Menschen überhaupt möglich ist. Warum teile ich diese Geheimnisse? Ich habe eine Welt satt, in der Blogs indirekte Bestechungsgelder annehmen, in der die Werber beim Schreiben der Nachrichten helfen, Journalisten Lügen verbreiten und keiner am Ende dafür verantwortlich gemacht wird. Ich ziehe den Vorhang über all diesen Vorgängen weg, weil ich nicht möchte, dass die Öffentlichkeit weiterhin für dumm verkauft wird. Ich werde Ihnen genau erklären, wie die Medien heute WIRKLICH funktionieren. Was Sie dann mit diesem Wissen anfangen, das überlasse ich ganz Ihnen
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Marketing Greatest Hits

A Masterclass in Modern Marketing Ideas

Author: Kevin Duncan

Publisher: A&C Black

ISBN: 1408134381

Category: Business & Economics

Page: 208

View: 2571

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
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Get Noticed

How to Boost Your Small Business Profile in 30 Days Or Less

Author: Paula Gardner,Joe Gregory

Publisher: Cabal Group Limited

ISBN: 0954568176

Category: Business & Economics

Page: 124

View: 5902

Do you want to crack the secrets of PR and gain high-profile media coverage for your business? Are you eager to get publicity and exposure for your business, book, event, art or music? Would you like to learn how to put together your own professional PR campaign while saving thousands every month in expensive fees? Isn't It Time For You To Get Noticed? Top UK media coach and PR professional, Paula Gardner, spills the beans on what it takes to get cost-effective media coverage for your growing enterprise. Whether you're just starting out or you're keen to grow you're sure to succeed faster with this 30 day "Do Your Own PR" masterclass.
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Decanter

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Wine and wine making

Page: N.A

View: 2055

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Business Adventures

Zwölf lehrreiche Geschichten aus der Welt der Wall Street

Author: John Brooks

Publisher: Börsenbuchverlag

ISBN: 3864702763

Category: Business & Economics

Page: 480

View: 601

Wenn Bill Gates in seinem Blog ein Buch zum "besten Wirtschaftsbuch" kürt und nebenbei erwähnt, dass er es sich vor Jahren von Warren Buffett geliehen hat, dann kommt das dabei heraus: Ein seit Jahren vergriffenes Werk wird wieder zum Bestseller. "Business Adventures" wurde erstmals im Jahr 1968 veröffentlicht. Es enthält zwölf Essays des New Yorker Journalisten John Brooks, in denen dieser beschreibt, wie sich das Schicksal gigantischer Unternehmen durch einen Schlüsselmoment entschied. Sie geben einen zeitlosen und tiefen Einblick in die Mechanismen der Wirtschaft und der Wall Street. Bis vor wenigen Monaten war das Buch jahrelang vergriffen. Dann lobte Bill Gates es über den grünen Klee. Der Rest ist Geschichte. "Business Adventures" schoss umgehend in die
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Annus Horribilis

The Manure Parliament, 2008-2009

Author: Ann Treneman

Publisher: Gibson Square Books

ISBN: N.A

Category: Great Britain

Page: 251

View: 7533

Formed in 1904, the Alpha Physical Culture Club of Harlem was America’s first African American athletic club. Conrad Norman, its Jamaican-born founder, hoped to address rampant lung disease among blacks living in New York City’s overcrowded tenements by providing proper exercise facilities they could use without bias. The club’s basketball team, the Alpha Big Five, became nationally famous during the 1910s while sticking faithfully to the strictest amateur ideals. But the times were changing. The Alphas' version of pure sport for its own sake was threatened by other black fives with visions of play-for-pay, led by team owners like fellow Caribbean immigrant Robert Douglas. Which ideal would prevail? The future of basketball was at stake. The author is Claude Johnson, founder and C.E.O. of Black Fives, Inc. and BlackFives.com. The book includes a foreword by world renowned D.J., sneaker aficionado, publisher, voiceover artist, television personality, record label owner, writer, radio host, M.C, author, and film director Bobbito García. Also includes a Reader Discussion Guide at the end of the book.
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The Biographical Dictionary of Popular Music

From Adele to Ziggy, the Real A to Z of Rock and Roll

Author: Dylan Jones

Publisher: Open Road Media

ISBN: 1480448729

Category: Music

Page: 900

View: 7007

There are dozens of music encyclopedias, and many are full of career minutiae and critical acuity They’re also obsessively objective and pathologically comprehensive. The Biographical Dictionary of Popular Music is a book that springs from personal prejudice. Celebrated journalist Dylan Jones works his way through the work of over three hundred fifty of the most important artists in the world—alive and dead, big and small, at length and in brief. From A Tribe Called Quest to Frank Zappa, via Chet Baker, the Clash, Brian Eno, and Gorillaz, with a nod to Quincy Jones, Frank Sinatra, Tame Impala, and Scott Walker. Along the way he discusses the White Man’s Overbite, Aquacrunk, Air Snare, the Brill Building, doo wop, Eel Pie Island, funeral music, and Neurotic Boy Outsiders. Many of the people here have been included because they’re intriguing, and many more because it would have been perverse not to include them. Others are here for different reasons. We know that Julian Lennon will never have as much cultural resonance as his father, but as the child of one of the most influential entertainers of the twentieth century, his story is no less fascinating. And Lloyd Cole might not have built a career as sturdy as Leonard Cohen’s, yet as a tale of unfilled promise, his CV is second to none. “As a critic, the music you like completely informs any objectivity you might attempt about a particular artist—if you’re seeking communion with something, how can you not have an opinion about it? When music moves you, it makes you dizzy, and you’ve got every right to dismiss music that leaves you cold and unmoved. Yes, you might trust the judgment of those whose opinion you respect, but in the end, personal prejudice has to win out.” The Biographical Dictionary of Popular Music is the most opinionated book about music you will ever read.
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On the Art of Singing

Author: Richard Miller

Publisher: Oxford University Press, USA

ISBN: 9780195098259

Category: Music

Page: 318

View: 5381

A collection of essays looks at all aspects of the art of singing, from the physiology and acoustics of the singing voice to career building.
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Die 4-Stunden-Woche

Mehr Zeit, mehr Geld, mehr Leben

Author: Timothy Ferriss

Publisher: Ullstein eBooks

ISBN: 3843704457

Category: Business & Economics

Page: 352

View: 9689

Warum arbeiten wir uns eigentlich zu Tode? Haben wir nichts Besseres zu tun? Und ob! - sagt Timothy Ferriss. Der junge Unternehmer war lange Workaholic mit 80-Stunden-Woche. Doch dann erfand er MBA - Management by Absence - und ist seitdem freier, reicher, glücklicher. Mit viel Humor, provokanten Denkanstößen und erprobten Tipps erklärt Ferriss, wie sich die 4-Stunden-Woche bei vollem Lohnausgleich verwirklichen lässt. Der Wegweiser für eine Flucht aus dem Hamsterrad und ein Manifest für eine neue Gewichtung zwischen Leben und Arbeiten.
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Die Vernetzung der Welt

Ein Blick in unsere Zukunft

Author: Eric Schmidt,Jared Cohen

Publisher: Rowohlt Verlag GmbH

ISBN: 3644030618

Category: Political Science

Page: 448

View: 6931

Welche Konsequenzen wird es haben, wenn in Zukunft die überwiegende Mehrheit der Weltbevölkerung online ist? Wenn Informationstechnologien so allgegenwärtig sind wie Elektrizität? Was bedeutet das für die Politik, die Wirtschaft – und für uns selbst? Diese Fragen beantwortet ein außergewöhnliches Autorenduo: Eric Schmidt, der Mann, der Google zu einem Weltunternehmen gemacht hat, und Jared Cohen, ehemaliger Berater von Hillary Clinton und Condoleezza Rice und jetzt Chef von Googles Denkfabrik. In diesem aufregenden Buch führen sie uns die Chancen und Gefahren jener eng vernetzten Welt vor Augen, die die meisten von uns noch erleben werden. Es ist die sehr konkrete Vision einer Zukunft, die bereits begonnen hat. Und ein engagiertes Plädoyer dafür, sie jetzt zu gestalten – weil Technologie der leitenden Hand des Menschen bedarf, um Positives zu bewirken.
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Hexensaat

Roman

Author: Margaret Atwood

Publisher: Albrecht Knaus Verlag

ISBN: 3641161436

Category: Fiction

Page: 320

View: 6270

Alles ist Illusion – Margaret Atwoods Verneigung vor dem großen Bühnenmagier William Shakespeare Felix ist ein begnadeter Theatermacher und in der Szene ein Star. Seine Inszenierungen sind herausfordernd, aufregend, legendär. Nun will er Shakespeares „Der Sturm“ auf die Bühne bringen. Das soll ihn noch berühmter machen – und ihm helfen, eine private Tragödie zu vergessen. Doch nach einer eiskalten Intrige seiner engsten Mitarbeiter zieht sich Felix zurück, verliert sich in Erinnerungen und sinnt auf Rache. Die Gelegenheit kommt zwölf Jahre später, als ein Zufall die Verräter in seine Nähe bringt. In ihrem brillanten Roman schafft die große kanadische Autorin Margaret Atwood mit der Figur des Theaterdirektors Felix ein würdiges Pendant zu Shakespeares Prospero aus „Der Sturm“, jenes Zauberers, der als ein Selbstporträt des alternden Barden aus Stratford-on-Avon gilt.
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