The PR Masterclass

How to develop a public relations strategy that works!

Author: Alex Singleton

Publisher: John Wiley & Sons

ISBN: 1118756207

Category: Business & Economics

Page: 208

View: 8529

The PR Masterclass is written by former newspaper, magazineand digital journalist Alex Singleton, who is now a prominent PRtrainer and consultant. It reveals the secrets of effective PR andshows how to put in place a practical, reliable and successfulmedia strategy for your product, business or activity – onethat delivers the greatest results. Through the book, you get todiscover how to develop and pitch effective newsworthy material,regardless of your budget. The PR Masterclass is aimed at PRprofessionals as well as small business owners and entrepreneursimplementing a PR strategy. "PR can do more for your money than any other marketing tool.But very few people understand how to use it. Alex does because hehas been at the receiving end. So will you if you read thisremarkably practical book." —Drayton Bird, author, Commonsense Direct and DigitalMarketing "The lessons contained within The PR Masterclass should beplastered over the walls of organisations seeking to utilise themedia effectively for their campaigns. This book is a must-havereference point." —Ryan Bourne, CityAM columnist and Head of EconomicResearch, Centre for Policy Studies "This is an important book about public relations and how themedia is changing. Singleton is a straight-talkingjournalist-turned-practitioner who pulls no punches. He calls onthe industry to grow up and adopt the rigour of a professionaldiscipline. It's a call to action that I wholly heartedly support.You should read The PR Masterclass if you're new to publicrelations or work in the profession and want to continue doingso." —Stephen Waddington, European director, Ketchum, and 2014President of the Chartered Institute of Public Relations(CIPR) "Provides all you need to know about securing presscoverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison TroughtonWunderman "Written in a no-nonsense style, every chapter contains a mineof information about the subject. What's more, it's clear that Alexknows the business inside out. This is the kind of book you need tohave close at hand. Do what it says, and you'll be miles ahead withyour PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is anexcellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public RelationsReview

PR In A Week

A Public Relations Masterclass In Seven Simple Steps

Author: Brian Salter

Publisher: Hachette UK

ISBN: 1444159577

Category: Business & Economics

Page: 128

View: 7767

Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social Media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR

Myths of PR

All Publicity is Good Publicity and Other Popular Misconceptions

Author: Rich Leigh

Publisher: Kogan Page Publishers

ISBN: 0749479604

Category: Business & Economics

Page: 224

View: 6582

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

PR für Dummies

Author: Eric Yaverbaum,Robert W. Bly,Ilise Benun

Publisher: John Wiley & Sons

ISBN: 3527642668

Category: Business & Economics

Page: 354

View: 1281

Public Relations ist seit einigen Jahren das Schlagwort f?r Unternehmen egal welcher Gr??e und selbst f?r Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Au?enstehenden schnell scheitern. ?PR f?r Dummies? zeigt, wie man das Tor zur ?ffentlichkeit richtig ?ffnet und ersetzt eine lange PR-Schulung. Der PR-Profi Eric Yaverbaum erkl?rt, was ?berhaupt hinter dem Begriff PR steckt, warum PR wichtig ist und wie ein gut durchdachter PR-Prozess aufgebaut ist. Anhand von vielen Beispielen lernt man die Tricks und Kniffe der PR-Arbeit: wie man Newsletter, Pressemitteilungen und Zeitungsartikel verfasst und wie man sich ?ber Medien professionell in die ?ffentlichkeit bringt. Selbst das Thema Krisenkommunikationsmanagement l?sst der Autor nicht aus. Und zum guten Schluss muss nat?rlich auch festgestellt werden, ob die PR-Kampagne den gew?nschten Erfolg gebracht hat.

Digital PR

Author: Danny Whatmough

Publisher: Emerald Group Publishing

ISBN: 1787566226

Category: Business & Economics

Page: 192

View: 1098

The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Your Dissertation in Education

Author: Scott Buckler,Nicholas Walliman

Publisher: SAGE

ISBN: 1473943256

Category: Study Aids

Page: 360

View: 3049

Are you struggling with your dissertation? Have you started too late and now you're panicking? Help is here! Your Dissertation in Education is a straight-forward, plain English guide to doing and writing your project. It will take you from start to finish, with practical and friendly advice on every page. This second edition includes: - A new Foundations section with the concepts and tools you need to get started - An expanded guide to methodology and writing about methods - A new chapter on mixed methods An essential companion on your dissertation journey, this book is ideal for students across education, including teacher training, early childhood and education studies. SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills website for tips, quizzes and videos on study success!

Die neuen Marketing- und PR-Regeln im Web 2.0

wie Sie im Social-Web news releases, blogs, podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen

Author: David Meerman Scott

Publisher: Hüthig Jehle Rehm

ISBN: 9783826690709


Page: 429

View: 8691


Operation Shitstorm

Berufsgeheimnisse eines professionellen Medien-Manipulators

Author: Ryan Holiday

Publisher: Plassen Verlag

ISBN: 3864701465

Category: Computers

Page: 320

View: 1675

Nebenkriegsschauplatz wird auf einmal in den Medien gehypt und ein aussichtsreicher Kandidat zerstört. Irgendein Produkt oder eine Person wird auf einmal aus der Anonymität zur viralen Sensation katapultiert. Was Sie nicht wissen: Es gibt jemanden, der für all das verantwortlich ist. Im Regelfall jemand wie ich. Wer bin ich? Ich bin ein Medien-Manipulator. In einer Welt, in der Blogs die Nachrichten beherrschen und auch verfälschen, ist es mein Job, die Blogs zu kontrollieren - so gut, wie das einem Menschen überhaupt möglich ist. Warum teile ich diese Geheimnisse? Ich habe eine Welt satt, in der Blogs indirekte Bestechungsgelder annehmen, in der die Werber beim Schreiben der Nachrichten helfen, Journalisten Lügen verbreiten und keiner am Ende dafür verantwortlich gemacht wird. Ich ziehe den Vorhang über all diesen Vorgängen weg, weil ich nicht möchte, dass die Öffentlichkeit weiterhin für dumm verkauft wird. Ich werde Ihnen genau erklären, wie die Medien heute WIRKLICH funktionieren. Was Sie dann mit diesem Wissen anfangen, das überlasse ich ganz Ihnen

Licht und Zorn


Author: Lauren Groff

Publisher: Hanser Berlin

ISBN: 3446254285

Category: Fiction

Page: 432

View: 1848

Lottos Charme bezwingt jeden, Mathildes Schönheit wirft ein Schimmern an jede Wand. Sie lieben und begehren einander, sie heiraten, ziehen nach New York. Ihre Partys sind legendär, und irgendwann feiert Lotto Triumphe als Dramatiker. Ist das glückliche Fügung, oder lenkt hier jemand mit kühlem Verstand die Geschicke? Ahnt Lotto, welchen Zorn Mathilde hinter ihrem Lächeln verbirgt? In einer vor Energie pulsierenden Sprache entwirft Lauren Groff das Bild einer Ehe, hinter deren Glanz sich schleichend etwas Dunkleres offenbart. Denn die Geschichte von Lotto und Mathilde kann auch ganz anders erzählt werden.

Marketing Greatest Hits

A Masterclass in Modern Marketing Ideas

Author: Kevin Duncan

Publisher: A&C Black

ISBN: 1408134381

Category: Business & Economics

Page: 208

View: 5598

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.


Author: N.A

Publisher: N.A


Category: Wine and wine making

Page: N.A

View: 9852


Get Noticed

How to Boost Your Small Business Profile in 30 Days Or Less

Author: Paula Gardner,Joe Gregory

Publisher: Cabal Group Limited

ISBN: 0954568176

Category: Business & Economics

Page: 124

View: 5152

Do you want to crack the secrets of PR and gain high-profile media coverage for your business? Are you eager to get publicity and exposure for your business, book, event, art or music? Would you like to learn how to put together your own professional PR campaign while saving thousands every month in expensive fees? Isn't It Time For You To Get Noticed? Top UK media coach and PR professional, Paula Gardner, spills the beans on what it takes to get cost-effective media coverage for your growing enterprise. Whether you're just starting out or you're keen to grow you're sure to succeed faster with this 30 day "Do Your Own PR" masterclass.

Business Adventures

Zwölf lehrreiche Geschichten aus der Welt der Wall Street

Author: John Brooks

Publisher: Börsenbuchverlag

ISBN: 3864702763

Category: Business & Economics

Page: 480

View: 7843

Wenn Bill Gates in seinem Blog ein Buch zum "besten Wirtschaftsbuch" kürt und nebenbei erwähnt, dass er es sich vor Jahren von Warren Buffett geliehen hat, dann kommt das dabei heraus: Ein seit Jahren vergriffenes Werk wird wieder zum Bestseller. "Business Adventures" wurde erstmals im Jahr 1968 veröffentlicht. Es enthält zwölf Essays des New Yorker Journalisten John Brooks, in denen dieser beschreibt, wie sich das Schicksal gigantischer Unternehmen durch einen Schlüsselmoment entschied. Sie geben einen zeitlosen und tiefen Einblick in die Mechanismen der Wirtschaft und der Wall Street. Bis vor wenigen Monaten war das Buch jahrelang vergriffen. Dann lobte Bill Gates es über den grünen Klee. Der Rest ist Geschichte. "Business Adventures" schoss umgehend in die

Guerilla Marketing des 21. Jahrhunderts

Clever werben mit jedem Budget

Author: Jay Conrad Levinson,Jeannie Levinson,Amy Levinson

Publisher: Campus Verlag

ISBN: 3593508532

Category: Business & Economics

Page: 439

View: 4702

Kleiner Einsatz, große Wirkung Einfallsreiche Werbeaktionen, die möglichst wenig Geld kosten - das ist der Grundgedanke des Guerilla Marketings. Der Marketing-Experte Jay C. Levinson präsentiert in diesem Standardwerk sein revolutionäres Konzept: kreative Ideen und Aktionen, die mit kleinem Mitteleinsatz große Wirkungen erzeugen. Dabei zieht er alle Register und beweist anhand vieler praktischer Beispiele, wie einfach es ist, Chancen für sich zu nutzen und das Marketing schneller, schlanker, flexibler und effektiver zu machen.

Annus Horribilis

The Manure Parliament, 2008-2009

Author: Ann Treneman

Publisher: Gibson Square Books


Category: Great Britain

Page: 251

View: 9017

Formed in 1904, the Alpha Physical Culture Club of Harlem was America’s first African American athletic club. Conrad Norman, its Jamaican-born founder, hoped to address rampant lung disease among blacks living in New York City’s overcrowded tenements by providing proper exercise facilities they could use without bias. The club’s basketball team, the Alpha Big Five, became nationally famous during the 1910s while sticking faithfully to the strictest amateur ideals. But the times were changing. The Alphas' version of pure sport for its own sake was threatened by other black fives with visions of play-for-pay, led by team owners like fellow Caribbean immigrant Robert Douglas. Which ideal would prevail? The future of basketball was at stake. The author is Claude Johnson, founder and C.E.O. of Black Fives, Inc. and The book includes a foreword by world renowned D.J., sneaker aficionado, publisher, voiceover artist, television personality, record label owner, writer, radio host, M.C, author, and film director Bobbito García. Also includes a Reader Discussion Guide at the end of the book.

The Biographical Dictionary of Popular Music

From Adele to Ziggy, the Real A to Z of Rock and Roll

Author: Dylan Jones

Publisher: Open Road Media

ISBN: 1480448729

Category: Music

Page: 900

View: 8792

There are dozens of music encyclopedias, and many are full of career minutiae and critical acuity They’re also obsessively objective and pathologically comprehensive. The Biographical Dictionary of Popular Music is a book that springs from personal prejudice. Celebrated journalist Dylan Jones works his way through the work of over three hundred fifty of the most important artists in the world—alive and dead, big and small, at length and in brief. From A Tribe Called Quest to Frank Zappa, via Chet Baker, the Clash, Brian Eno, and Gorillaz, with a nod to Quincy Jones, Frank Sinatra, Tame Impala, and Scott Walker. Along the way he discusses the White Man’s Overbite, Aquacrunk, Air Snare, the Brill Building, doo wop, Eel Pie Island, funeral music, and Neurotic Boy Outsiders. Many of the people here have been included because they’re intriguing, and many more because it would have been perverse not to include them. Others are here for different reasons. We know that Julian Lennon will never have as much cultural resonance as his father, but as the child of one of the most influential entertainers of the twentieth century, his story is no less fascinating. And Lloyd Cole might not have built a career as sturdy as Leonard Cohen’s, yet as a tale of unfilled promise, his CV is second to none. “As a critic, the music you like completely informs any objectivity you might attempt about a particular artist—if you’re seeking communion with something, how can you not have an opinion about it? When music moves you, it makes you dizzy, and you’ve got every right to dismiss music that leaves you cold and unmoved. Yes, you might trust the judgment of those whose opinion you respect, but in the end, personal prejudice has to win out.” The Biographical Dictionary of Popular Music is the most opinionated book about music you will ever read.

On the Art of Singing

Author: Richard Miller

Publisher: Oxford University Press, USA

ISBN: 9780195098259

Category: Music

Page: 318

View: 6021

A collection of essays looks at all aspects of the art of singing, from the physiology and acoustics of the singing voice to career building.

Das Black-Box-Prinzip

Warum Fehler uns weiterbringen

Author: Matthew Syed

Publisher: Deutscher Taschenbuch Verlag

ISBN: 3423430656

Category: Psychology

Page: 360

View: 2580

Analysieren statt vertuschen Menschen, die gezielt aus Fehlern lernen, anstatt sie zu vertuschen oder anderen in die Schuhe zu schieben, nennt Matthew Syed Black-Box-Denker. Dazu sind jedoch nur wenige in der Lage. Auch in vielen Unternehmen geht man mit Misserfolgen nicht offen und ohne Schuldzuweisungen um. Syed bietet aufschlussreiche Analysen für dieses Verhalten. Zu welchen Erfolgen hingegen ein offensiver Umgang mit Fehlern führen kann, zeigt Syed anhand konkreter Beispiele, aus der Welt des Sports oder von erfolgreichen Unternehmen wie Google, Pixar oder Dropbox.