The PR Masterclass

How to develop a public relations strategy that works!

Author: Alex Singleton

Publisher: John Wiley & Sons

ISBN: 1118756207

Category: Business & Economics

Page: 208

View: 4007

The PR Masterclass is written by former newspaper, magazineand digital journalist Alex Singleton, who is now a prominent PRtrainer and consultant. It reveals the secrets of effective PR andshows how to put in place a practical, reliable and successfulmedia strategy for your product, business or activity – onethat delivers the greatest results. Through the book, you get todiscover how to develop and pitch effective newsworthy material,regardless of your budget. The PR Masterclass is aimed at PRprofessionals as well as small business owners and entrepreneursimplementing a PR strategy. "PR can do more for your money than any other marketing tool.But very few people understand how to use it. Alex does because hehas been at the receiving end. So will you if you read thisremarkably practical book." —Drayton Bird, author, Commonsense Direct and DigitalMarketing "The lessons contained within The PR Masterclass should beplastered over the walls of organisations seeking to utilise themedia effectively for their campaigns. This book is a must-havereference point." —Ryan Bourne, CityAM columnist and Head of EconomicResearch, Centre for Policy Studies "This is an important book about public relations and how themedia is changing. Singleton is a straight-talkingjournalist-turned-practitioner who pulls no punches. He calls onthe industry to grow up and adopt the rigour of a professionaldiscipline. It's a call to action that I wholly heartedly support.You should read The PR Masterclass if you're new to publicrelations or work in the profession and want to continue doingso." —Stephen Waddington, European director, Ketchum, and 2014President of the Chartered Institute of Public Relations(CIPR) "Provides all you need to know about securing presscoverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison TroughtonWunderman "Written in a no-nonsense style, every chapter contains a mineof information about the subject. What's more, it's clear that Alexknows the business inside out. This is the kind of book you need tohave close at hand. Do what it says, and you'll be miles ahead withyour PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is anexcellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public RelationsReview

PR In A Week

A Public Relations Masterclass In Seven Simple Steps

Author: Brian Salter

Publisher: Hachette UK

ISBN: 1444159577

Category: Business & Economics

Page: 128

View: 6882

Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social Media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR

Myths of PR

All Publicity is Good Publicity and Other Popular Misconceptions

Author: Rich Leigh

Publisher: Kogan Page Publishers

ISBN: 0749479604

Category: Business & Economics

Page: 224

View: 5928

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Digital PR

Author: Danny Whatmough

Publisher: Emerald Group Publishing

ISBN: 1787566226

Category: Business & Economics

Page: 192

View: 6647

The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Your Dissertation in Education

Author: Scott Buckler,Nicholas Walliman

Publisher: SAGE

ISBN: 1473943256

Category: Study Aids

Page: 360

View: 7304

Are you struggling with your dissertation? Have you started too late and now you're panicking? Help is here! Your Dissertation in Education is a straight-forward, plain English guide to doing and writing your project. It will take you from start to finish, with practical and friendly advice on every page. This second edition includes: - A new Foundations section with the concepts and tools you need to get started - An expanded guide to methodology and writing about methods - A new chapter on mixed methods An essential companion on your dissertation journey, this book is ideal for students across education, including teacher training, early childhood and education studies. SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills website for tips, quizzes and videos on study success!

PR für Dummies

Author: Eric Yaverbaum,Robert W. Bly,Ilise Benun

Publisher: John Wiley & Sons

ISBN: 3527642668

Category: Business & Economics

Page: 354

View: 4351

Public Relations ist seit einigen Jahren das Schlagwort f?r Unternehmen egal welcher Gr??e und selbst f?r Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Au?enstehenden schnell scheitern. ?PR f?r Dummies? zeigt, wie man das Tor zur ?ffentlichkeit richtig ?ffnet und ersetzt eine lange PR-Schulung. Der PR-Profi Eric Yaverbaum erkl?rt, was ?berhaupt hinter dem Begriff PR steckt, warum PR wichtig ist und wie ein gut durchdachter PR-Prozess aufgebaut ist. Anhand von vielen Beispielen lernt man die Tricks und Kniffe der PR-Arbeit: wie man Newsletter, Pressemitteilungen und Zeitungsartikel verfasst und wie man sich ?ber Medien professionell in die ?ffentlichkeit bringt. Selbst das Thema Krisenkommunikationsmanagement l?sst der Autor nicht aus. Und zum guten Schluss muss nat?rlich auch festgestellt werden, ob die PR-Kampagne den gew?nschten Erfolg gebracht hat.

Die neuen Marketing- und PR-Regeln im Web 2.0

wie Sie im Social-Web news releases, blogs, podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen

Author: David Meerman Scott

Publisher: Hüthig Jehle Rehm

ISBN: 9783826690709


Page: 429

View: 5333


Marketing Greatest Hits

A Masterclass in Modern Marketing Ideas

Author: Kevin Duncan

Publisher: A&C Black

ISBN: 1408134381

Category: Business & Economics

Page: 208

View: 5294

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.


Author: N.A

Publisher: N.A


Category: Wine and wine making

Page: N.A

View: 8772


Annus Horribilis

The Manure Parliament, 2008-2009

Author: Ann Treneman

Publisher: Gibson Square Books


Category: Great Britain

Page: 251

View: 497

Formed in 1904, the Alpha Physical Culture Club of Harlem was America’s first African American athletic club. Conrad Norman, its Jamaican-born founder, hoped to address rampant lung disease among blacks living in New York City’s overcrowded tenements by providing proper exercise facilities they could use without bias. The club’s basketball team, the Alpha Big Five, became nationally famous during the 1910s while sticking faithfully to the strictest amateur ideals. But the times were changing. The Alphas' version of pure sport for its own sake was threatened by other black fives with visions of play-for-pay, led by team owners like fellow Caribbean immigrant Robert Douglas. Which ideal would prevail? The future of basketball was at stake. The author is Claude Johnson, founder and C.E.O. of Black Fives, Inc. and The book includes a foreword by world renowned D.J., sneaker aficionado, publisher, voiceover artist, television personality, record label owner, writer, radio host, M.C, author, and film director Bobbito García. Also includes a Reader Discussion Guide at the end of the book.

Operation Shitstorm

Berufsgeheimnisse eines professionellen Medien-Manipulators

Author: Ryan Holiday

Publisher: Plassen Verlag

ISBN: 3864701465

Category: Computers

Page: 320

View: 2079

Nebenkriegsschauplatz wird auf einmal in den Medien gehypt und ein aussichtsreicher Kandidat zerstört. Irgendein Produkt oder eine Person wird auf einmal aus der Anonymität zur viralen Sensation katapultiert. Was Sie nicht wissen: Es gibt jemanden, der für all das verantwortlich ist. Im Regelfall jemand wie ich. Wer bin ich? Ich bin ein Medien-Manipulator. In einer Welt, in der Blogs die Nachrichten beherrschen und auch verfälschen, ist es mein Job, die Blogs zu kontrollieren - so gut, wie das einem Menschen überhaupt möglich ist. Warum teile ich diese Geheimnisse? Ich habe eine Welt satt, in der Blogs indirekte Bestechungsgelder annehmen, in der die Werber beim Schreiben der Nachrichten helfen, Journalisten Lügen verbreiten und keiner am Ende dafür verantwortlich gemacht wird. Ich ziehe den Vorhang über all diesen Vorgängen weg, weil ich nicht möchte, dass die Öffentlichkeit weiterhin für dumm verkauft wird. Ich werde Ihnen genau erklären, wie die Medien heute WIRKLICH funktionieren. Was Sie dann mit diesem Wissen anfangen, das überlasse ich ganz Ihnen

Talking Guitars

A Masterclass with the World's Greats

Author: David Mead

Publisher: Sanctuary Pub Limited


Category: Music

Page: 362

View: 6703

Presents a collection of interviews with rock, blues, jazz, and acoustic guitarists, including Eddie Van Halen, Brian May, Eric Clapton, Buddy Guy, Martin Taylor, and John Williams.

Mr Jones' Rules for the Modern Man

Author: Dylan Jones

Publisher: Hachette UK

ISBN: 144475503X

Category: Biography & Autobiography

Page: 448

View: 1120

A witty, stylish and indispensable guide to being a modern man. It is tough being a man in the twenty-first century. First there are the big dilemmas, like how to get a pay rise and how to suck up to your boss. Then there are the minor irritations: how do you beat jet-lag, and how do you stop your trousers sliding off their hangers? And finally there are all those things you ought to know, but don't: how to jump-start a car, how to buy lingerie, how to stop smoking, how to tie a Windsor Knot, how to behave at a lap-dancing club ... the list is endless. Fear not. In Mr Jones Rules, the highly respected editor of GQ magazine, draws on his wealth of experience to give the final answer to these questions and more. It will be the must-have present for every husband, boyfriend and son this Christmas.

Get Noticed

How to Boost Your Small Business Profile in 30 Days Or Less

Author: Paula Gardner,Joe Gregory

Publisher: Cabal Group Limited

ISBN: 0954568176

Category: Business & Economics

Page: 124

View: 478

Do you want to crack the secrets of PR and gain high-profile media coverage for your business? Are you eager to get publicity and exposure for your business, book, event, art or music? Would you like to learn how to put together your own professional PR campaign while saving thousands every month in expensive fees? Isn't It Time For You To Get Noticed? Top UK media coach and PR professional, Paula Gardner, spills the beans on what it takes to get cost-effective media coverage for your growing enterprise. Whether you're just starting out or you're keen to grow you're sure to succeed faster with this 30 day "Do Your Own PR" masterclass.

Kommunikation und Social Media

Author: Melanie Huber

Publisher: N.A

ISBN: 9783867643801


Page: 228

View: 3104

Melanie Huber stellt in ihrem Standardwerk die bekannten und weniger bekannten Dienste des Social Web vor und zeigt mögliche Strategien, wie man im Netz überhaupt wahrgenommen wird. Das Buch hilft bei der Entscheidung, ob Aktivitäten im Netz ”etwas bringen“ und wie viel Engagement innerhalb sozialer Netze nötig ist, um messbare Erfolge zu verzeichnen. Mit Weblogs komplett neue Märkte und Zielgruppen erobern, mit kleinen Budgets innovative Produktideen entwickeln, immerzu gehört werden von den Kunden - bis vor rund zwei Jahren war dies eine Kleinigkeit; zumindest für die Unternehmen, die den Schritt in die so genannte Social Media Kommunikation wagten und offen waren für das Neue. Heute, bald zehn Jahre nach den ersten Blogs und rund sechs Jahre nach der Gründung von Facebook sieht die digitale Welt völlig anders aus. Es geht nicht nur darum, sich auf Augenhöhe dem Dialog mit dem Endverbraucher ”zu stellen“. Heute besteht der wichtigste Schritt darin, überhaupt aufzufallen, gefunden und gehört zu werden. Wie kann man Aufmerksamkeit erzeugen oder gar Botschaften nachhaltig platzieren, wenn die Kommunikation über das Verbreiten von Links und über Kurzkommentare läuft? Melanie Huber gibt in der dritten überarbeiteten Auflage von ”Kommunikation und Social Media“ Antworten auf diese und viele weitere Fragen. Sie stellt darin u. a. Google+ und Cloud Computing neu vor und geht breiter auf Apps und ipad/Tablets ein.

PR Power

Inside Secrets from the World of Spin

Author: Amanda Barry

Publisher: Virgin Pub

ISBN: 9780753506523

Category: Business & Economics

Page: 178

View: 9945

Whether you are just starting out or have been running your business for years, it is never too late to start harnessing the power of public relations. In this guide, Amanda Barry shows why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Full of practical hints and tips, toolkit exercises and down-to-earth advice, PR Power includes views from leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house team and what to do if you are running PR yourself.

The Strad

Author: N.A

Publisher: N.A


Category: Bowed stringed instruments

Page: N.A

View: 5892


The Double Reed

Author: N.A

Publisher: N.A


Category: Oboe

Page: N.A

View: 2693



Author: Petra Sammer

Publisher: O'Reilly Germany

ISBN: 3955618196

Category: Computers

Page: 256

View: 9320

Gute Geschichten ziehen uns in ihren Bann, bewegen uns und bleiben uns in Erinnerung. Wer etwas zu sagen hat, tut deshalb gut daran, Geschichten zu erzählen. Das erkennen auch immer mehr Kommunikationsprofis aus Marketing und PR: Mit rein rational vermittelten Informationen finden sie bei ihren Zielgruppen deutlich schwerer Gehör als mit Stories, die Kopf und Herz ansprechen. Das war schon immer so, und es gilt ganz besonders in Zeiten, in denen digitale Medien so viele neue Möglichkeiten für Unternehmen und Marken bereithalten. Storytelling hat sich deshalb in den letzten Jahren zu einer der erfolgreichsten Techniken moderner Unternehmenskommunikation entwickelt. Dass es nicht bloß ein Modebegriff für etwas Altbekanntes ist, sondern eine Kunst, die zu beherrschen sich lohnt, beweist Petra Sammer in diesem Buch – unterhaltsam, praxisnah, mit vielen Tipps und Checklisten. Die Bausteine einer guten Geschichte: Jede gute Geschichte ist anders, aber ein paar Dinge haben alle gemeinsam: einen Grund, erzählt zu werden, einen Helden, einen zu lösenden Konflikt, Emotionen und Viralität. Mit Geschichten zur sinnstiftenden Marke: Ob Unternehmensgeschichte, Markengeschichte oder Produktgeschichte: Finden Sie zunächst das tiefere Anliegen Ihrer Story. Es hängt in der Regel eng mit Ihrer Positionierung zusammen. Transmediales Storytelling - Geschichten im Netz: Die Erzählweisen werden vielfältiger: Sie können Ihre Geschichten heute transmedial, offen, flexibel, nichtlinear und experimentierfreudig erzählen – und Ihr Publikum dabei einbeziehen. Einprägsames und emotionales Erzählen: Verstehen Sie die Grundemotionen und neuronalen Auslöser, und erzeugen Sie Emotionen gezielt in Wort, Ton und Bild. Mit Kreativtechniken zu starken Stories: Gute Geschichten zu finden, ist keine Zauberei. Erprobte Techniken helfen Ihnen – vom intelligenten Fragen und Zuhören über Perspektivwechsel bis hin zu Story-Workshops mit dem Team.