The Political Speechwriters Companion: A Guide for Speakers and Writers

Author: Robert Lehrman

Publisher: CQ Press

ISBN: 9781604265491

Category: Political Science

Page: 388

View: 2085

Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: * Language the audience will understand and remember, * Anecdotes that make listeners laugh and cry, * Wit that pokes fun at opponents but also shows their own lighter side, and * Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter--including annotated speeches--Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a "Behind the Scenes" feature. "As Delivered" boxes point to Web links for watching notable speeches, while a handy "Speechwriter's Checklist" concludes every chapter.
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Lend Me Your Ears

Great Speeches in History

Author: William Safire

Publisher: Rosetta Books

ISBN: 0795336594

Category: Language Arts & Disciplines

Page: 1148

View: 8697

From a Pulitzer Prize–winning author, this collection of speeches is “the most valuable kind of book, the kind that benefits mind and heart” (Peggy Noonan). This third edition of the bestselling collection of classic and modern oratory offers numerous examples of the greatest speeches ever delivered—from the ancient world to the modern. Speeches in this edition span a broad stretch of history, from General George Patton inspiring Allied troops on the eve of D-Day to Pericles’ impassioned eulogy for fallen Greek soldiers during the Peloponnesian War; and from Jesus of Nazareth’s greatest sermons to Ruth Bader Ginsburg’s fiery speech in response to the Bush vs. Gore decision that changed the landscape of American politics in our time. Editor William Safire has collected a diverse range of speeches from both ancient and modern times, from people of many different backgrounds and political affiliations, and from people on both sides of history’s greatest battles and events. This book provides a wealth of valuable examples of great oratory for writers, speakers, and history aficionados.
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Relational, Networked and Collaborative Approaches to Public Diplomacy

The Connective Mindshift

Author: R.S. Zaharna,Amelia Arsenault,Ali Fisher

Publisher: Routledge

ISBN: 1136179208

Category: Political Science

Page: 254

View: 6560

Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management. Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures. This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy
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On Speaking Well

Author: Peggy Noonan

Publisher: Harper Collins

ISBN: 0062034529

Category: Business & Economics

Page: 224

View: 3639

For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clichés, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech
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The Speechwriter

A Brief Education in Politics

Author: Barton Swaim

Publisher: Simon and Schuster

ISBN: 1476769966

Category: Biography & Autobiography

Page: 224

View: 2567

Barton Swaim was struggling to find an academic job—he’d recently received a PhD in English—when he sent his resume to Mark Sanford, the conservative and controversial governor of South Carolina. He thought he could improve the governor’s writing and speeches. On the surface, this is the story of Sanford’s rise and fall. But it’s really an account of what happens when a band of believers attach themselves to an ambitious narcissist. Everyone knows this kind of politician—a charismatic maverick who goes up against the system and its ways, but thinks he doesn’t have to live by the rules. Swaim describes what makes people invest in their leaders, how those leaders do provide moments of inspiration, and then how they let them down. The Speechwriter is a funny and candid introduction to the world of politics, where press statements are purposefully nonsensical, grammatical errors are intentional, and better copy means more words. Through his three years in the governor’s office, Swaim paints a portrait of a man so principled he’d rather sweat than use state money to pay for air conditioning, so oblivious he’d wear the same stained shirt for two weeks, so egotistical he’d belittle his staffers to make himself feel better, and so self-absorbed he never once apologized for making his administration the laughing stock of the country. In the end, it’s also an account of the very human staffers who risk a life in politics out of conviction and learn to survive a broken heart.
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Writing Great Speeches

Professional Techniques You Can Use

Author: Alan M. Perlman

Publisher: Pearson P T R

ISBN: 9780205273003

Category: Business & Economics

Page: 194

View: 7256

A guide to writing an outstanding speech offers tips on communicating effectively, including how to build credibility, organize a speech, use rhythm and style, and create a powerful ending
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Political Writing: A Guide to the Essentials

A Guide to the Essentials

Author: Adam Garfinkle,David Brooks

Publisher: Routledge

ISBN: 131746253X

Category: Political Science

Page: 200

View: 4643

Writing well, and persuasively, is not only a discipline that can be learned, it is one deeply rooted in the classical arts of rhetoric and polemic. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty and seemingly slight.
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American Foreign Policy Since the Vietnam War

The Search for Consensus from Nixon to Clinton

Author: Richard A Melanson

Publisher: Routledge

ISBN: 1317477200

Category: Business & Economics

Page: 432

View: 3849

This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presidents Nixon, Carter, Reagan, Bush I, Clinton, and Bush II. In the course of comparing the efforts of these presidents to articulate a clear conception of the national interest and to forge a foreign policy consensus, the author shows the key role of public opinion in constraining presidential initiatives, in particular the decision to use military force overseas. Never more timely, this popular text is appropriate for courses in U.S. foreign policy, the presidency, or contemporary U.S. politics.
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Out of the Running

Why Millennials Reject Political Careers and Why It Matters

Author: Shauna L. Shames

Publisher: NYU Press

ISBN: 1479853569

Category: Political Science

Page: 272

View: 2023

An inside look into why Millennials are rejecting careers in politics, and what this means for the future of America's political system Millennials are often publically criticized for being apathetic about the American political process and their lack of interest in political careers. But what do millennials themselves have to say about the prospect of holding political office? Are they as uninterested in political issues and the future of the American political system as the media suggests? Out of the Running goes directly to the source and draws from extensive research, including over 50 interviews, with graduate students in elite institutions that have historically been a direct link for their graduates into state or federal elected office: Harvard Law, Harvard’s Kennedy School of Government, and Boston’s Suffolk University Law School. Shauna Shames, herself a young graduate of Harvard University, suggests that millennials are not uninterested; rather, they don’t believe that a career in politics is the best way to create change. Millennials view the system as corrupt or inefficient and are particularly skeptical about the fundraising, frenzied media attention, and loss of privacy that have become staples of the American electoral process. They are clear about their desire to make a difference in the world but feel that the “broken” political system is not the best way to do so—a belief held particularly by millennial women and women of color. The implications of Shames’ argument are crucial for the future of the American political system—how can a system adapt and grow if qualified, intelligent leaders are not involved? An engaging and accessible resource for anyone who follows American politics, Out of the Running highlights the urgent need to fix the American political system, as an absence of diverse millennial candidates leaves its future in a truly precarious position. Instructor's Guide
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Speechwriting

The Expert Guide

Author: Simon Lancaster

Publisher: The Crowood Press

ISBN: 0719828686

Category: Language Arts & Disciplines

Page: 288

View: 1145

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
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The Public Relations Writer's Handbook

The Digital Age

Author: Merry Aronson,Don Spetner,Carol Ames

Publisher: John Wiley & Sons

ISBN: 1118041070

Category: Business & Economics

Page: 368

View: 4176

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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What Is Your One Sentence?

How to Be Heard in the Age of Short Attention Spans

Author: Mimi Goss

Publisher: Penguin

ISBN: 1101580283

Category: Business & Economics

Page: 272

View: 4595

Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever. What Is Your One Sentence? will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn to: Use the one sentence approach to tackle complex messages Take five simple steps to find one sentence that launches a dialogue Identify the basics of a memorable one sentence Speak in an authentic voice Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, What Is Your One Sentence? provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.
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Too Funny to Be President

Author: Morris K. Udall,Bob Neuman,Randy Udall

Publisher: N.A

ISBN: 9780816521753

Category: Humor

Page: 249

View: 5069

Morris Mo Udall, Arizona's Democratic congressman for thirty years, was as well known for his sense of humor as for his dedication to environmental causes. And it was during his 1976 campaign for the Democratic presidential nomination, when he claims he drew more laughter than votes, that James K. Kilpatrick pronounced him too funny to be president.Udall kept four black notebooks of jokes that he had collected throughout his public life. Some he heard in the courtroom or on the floor of the House; others he found in old speeches and newspaper articles; still others he swiped on the rubber-chicken circuit. This book, a memoir of Udall's career, collects many of those jokes to create a citizen's guide to the lighter side of politics.After due deliberation and two stiff drinks, Udall writes, I decided to go ahead and write this book because I'm convinced that humor is as necessary to the health of our political discourse as it is in our private lives. Too Funny To Be President is a testament to the Udall spirit -- and an example to all who would win the public's heart.
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Confessions of a Presidential Speechwriter

Author: Craig R. Smith

Publisher: MSU Press

ISBN: 1628950102

Category: Political Science

Page: 393

View: 1944

An avid high school debater and enthusiastic student body president, Craig Smith seemed destined for a life in public service from an early age. As a sought-after speechwriter, Smith had a front-row seat at some of the most important events of the twentieth century, meeting with Robert Kennedy and Richard Nixon, advising Governor Ronald Reagan, writing for President Ford, serving as a campaign manager for a major U.S. senator’s reelection campaign, and writing speeches for a contender for the Republican nomination for president. Life in the volatile world of politics wasn’t always easy, however, and as a closeted gay man, Smith struggled to reconcile his private and professional lives. In this revealing memoir, Smith sheds light on what it takes to make it as a speechwriter in a field where the only constant is change. While bouncing in and out of the academic world, Smith transitions from consultantships with George H. W. Bush and the Republican caucus of the U.S. Senate to a position with Chrysler CEO Lee Iacocca. When Smith returns to Washington, D.C., as president and founder of the Freedom of Expression Foundation, he becomes a leading player on First Amendment issues in the nation’s capital. Returning at long last to academia, Smith finds happiness coming out of the closet and reaping the benefits of a dedicated and highly successful career.
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The Law of Journalism and Mass Communication

Author: Robert Trager,Susan Dente Ross,Amy Reynolds

Publisher: CQ Press

ISBN: 1506363237

Category: Language Arts & Disciplines

Page: 704

View: 1915

The Law of Journalism and Mass Communication, Sixth Edition, by Robert Trager, Susan Dente Ross, and Amy Reynolds offers a clear and engaging introduction to media law with comprehensive coverage and analysis of key cases for future journalists and media professionals. You are introduced to key legal issues at the start of each chapter, building your critical thinking skills before progressing to real-world landmark cases that demonstrate how media law is applied today. Contemporary examples, emerging legal topics, international issues, and cutting-edge research all help you to retain and apply principles of media law in practice. The thoroughly revised Sixth Edition has been reorganized and shortened to 12 chapters, streamlining the content and offering instructors more opportunities for classroom activities. This edition also goes beyond the judiciary—including discussions of tweets and public protests, alcohol ads in university newspapers, global data privacy and cybersecurity, libel on the internet, and free speech on college campuses—to show how the law affects the ways mass communication works and how people perceive and receive that work.
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How to Write and Give a Speech

A Practical Guide for Executives, PR People, the Military, Fund-Raisers, Politicians, Educators, and Anyone Who Has to Make Every Word Count

Author: Joan Detz

Publisher: St. Martin's Griffin

ISBN: 1466804203

Category: Language Arts & Disciplines

Page: 224

View: 8564

Newly updated for today's technology, this "how-to classic" (The Washington Post) offers sound advice and tips on every aspect of researching, writing, and delivering an effective speech. This guide offers sound advice on every aspect of writing and giving an effective speech. Filled with fresh examples and practical tips, this accessible book shows how to improve both the content and delivery of any presentation. Learn how to: - Assess an audience - Research your subject - Give team presentations - Speak to international audiences - Use humor - Create a memorable style - Handle copyright issues - Use PowerPoint and other audio-visuals - Handle Q&A sessions - Control nervousness Updated with brand new sections, How to Write and Give a Speech will help both novices and experts speak with clarity, confidence, and clout.
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How to Write and Give a Speech

A Practical Guide for Anyone Who Has to Make Every Word Count

Author: Joan Detz

Publisher: St. Martin's Griffin

ISBN: 1466837225

Category: Language Arts & Disciplines

Page: 240

View: 1117

With more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report,this newly updated how to guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, tips, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable-and even fun. Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor. Topics include: - Assessing your audience - Researching your subject-and deciding what to leave out - Keeping it simple - Using imagery, quotations, repetition, and humor - Special-occasion speeches - Speaking to international audiences - Using Power Point and other visual aids - And many more Updated to include new examples and the latest technology, as well as a section on social media, this is a must-have for anyone who writes and delivers speeches, whether novices or experienced veterans at the podium.
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A Commentary on Selected Speeches of Isaios

Author: Brenda Griffith-Williams

Publisher: BRILL

ISBN: 9004260188

Category: History

Page: 292

View: 4512

In A Commentary on Selected Speeches of Isaios, Brenda Griffith-Williams offers a fresh insight, accessible to non-Greek readers, into four disputed inheritance cases from the Athenian courts in the 4th century B.C.
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Reconciliation, Civil Society, and the Politics of Memory

Transnational Initiatives in the 20th and 21st Century

Author: Birgit Schwelling

Publisher: transcript Verlag

ISBN: 383941931X

Category: Philosophy

Page: 372

View: 7131

How did civil society function as a locus for reconciliation initiatives since the beginning of the 20th century? The essays in this volume challenge the conventional understanding of reconciliation as a benign state-driven process. They explore how a range of civil society actors - from Turkish intellectuals apologizing for the Armenian Genocide to religious organizations working towards the improvement of Franco-German relations - have confronted and coped with the past. These studies offer a critical perspective on local and transnational reconciliation acts by questioning the extent to which speech became an alternative to silence, remembrance to forgetting, engagement to oblivion.
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