The Political Speechwriters Companion: A Guide for Speakers and Writers

Author: Robert Lehrman

Publisher: CQ Press

ISBN: 9781604265491

Category: Political Science

Page: 388

View: 8172

Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: * Language the audience will understand and remember, * Anecdotes that make listeners laugh and cry, * Wit that pokes fun at opponents but also shows their own lighter side, and * Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter--including annotated speeches--Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a "Behind the Scenes" feature. "As Delivered" boxes point to Web links for watching notable speeches, while a handy "Speechwriter's Checklist" concludes every chapter.
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Lend Me Your Ears

Great Speeches in History

Author: William Safire

Publisher: Rosetta Books

ISBN: 0795336594

Category: Language Arts & Disciplines

Page: 1148

View: 6806

From a Pulitzer Prize–winning author, this collection of speeches is “the most valuable kind of book, the kind that benefits mind and heart” (Peggy Noonan). This third edition of the bestselling collection of classic and modern oratory offers numerous examples of the greatest speeches ever delivered—from the ancient world to the modern. Speeches in this edition span a broad stretch of history, from General George Patton inspiring Allied troops on the eve of D-Day to Pericles’ impassioned eulogy for fallen Greek soldiers during the Peloponnesian War; and from Jesus of Nazareth’s greatest sermons to Ruth Bader Ginsburg’s fiery speech in response to the Bush vs. Gore decision that changed the landscape of American politics in our time. Editor William Safire has collected a diverse range of speeches from both ancient and modern times, from people of many different backgrounds and political affiliations, and from people on both sides of history’s greatest battles and events. This book provides a wealth of valuable examples of great oratory for writers, speakers, and history aficionados.
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Political Writing: A Guide to the Essentials

A Guide to the Essentials

Author: Adam Garfinkle,David Brooks

Publisher: Routledge

ISBN: 131746253X

Category: Political Science

Page: 200

View: 5376

Writing well, and persuasively, is not only a discipline that can be learned, it is one deeply rooted in the classical arts of rhetoric and polemic. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty and seemingly slight.
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Writing Great Speeches

Professional Techniques You Can Use

Author: Alan M. Perlman

Publisher: Pearson P T R

ISBN: 9780205273003

Category: Business & Economics

Page: 194

View: 6013

A guide to writing an outstanding speech offers tips on communicating effectively, including how to build credibility, organize a speech, use rhythm and style, and create a powerful ending
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On Speaking Well

Author: Peggy Noonan

Publisher: Harper Collins

ISBN: 9780060987404

Category: Business & Economics

Page: 224

View: 6038

For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clichés, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech
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The Speechwriter

A Brief Education in Politics

Author: Barton Swaim

Publisher: Simon and Schuster

ISBN: 1476769923

Category: Biography & Autobiography

Page: 224

View: 1247

An intimate and hilarious look inside the spin room of the modern politician: a place where ideals are crushed, English is mangled, people are humiliated, and the opportunity for humor is everywhere. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Using his experience as a speechwriter, Barton Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist—what makes them invest in these leaders, how these leaders do provide moments of inspiration, and then how they let them down. The Speechwriter is a funny and candid introduction to the world of politics, where press statements are purposefully nonsensical, grammatical errors are intentional, and better copy means more words. Through his three years in the office of a controversial governor, Swaim paints a portrait of a man so principled he'd rather sweat than use state money to pay for air conditioning, so oblivious he'd wear the same stained shirt for two weeks, so egotistical he'd belittle his staffers to make himself feel better, and so self-absorbed he never once apologized to his staff for making his administration the laughing stock of the country. On the surface, this is the story of South Carolina governor Mark Sanford's rise and fall. But in the end, it's an account of the very human staffers who go into politics out of conviction and learn to survive a broken heart.
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Writing Effective Speeches

Author: Henry Ehrlich

Publisher: Reed Press

ISBN: 9781594290107

Category: Business & Economics

Page: 245

View: 4433

Whether you are giving a presentation to your board or writing a speech on a subject you've never heard of, for a director you've never met, professional speechwriter Henry Ehrlich tells how to write words meant to be spoken aloud. He provides hard information on topics like how to write for the opposite sex; acing the lead; using humor without falling flat; tackling an unfamiliar subject; reading an audience; coaching the speaker; even typing the script and adding visual cues. New material includes special sections on the Worst Subjects--business ethics and corporate governance, and speechwriting after 9/11.
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The Price of Politics

Author: Bob Woodward

Publisher: Simon and Schuster

ISBN: 1471133877

Category: Social Science

Page: 448

View: 4617

Based on 18 months of reporting, Woodward's 17th book is an intimate, documented examination of how President Obama and the highest profile Republican and Democratic leaders in the United States Congress attempted to restore the American economy and improve the federal government's fiscal condition over three and one half years. Drawn from memos, contemporaneous meeting notes, emails and in-depth interviews with the central players, THE PRICE OF POLITICS addresses the key issue of the presidential and congressional campaigns: the condition of the American economy and how and why we got there. Providing verbatim, day-by-day, even hour-by-hour accounts, the book shows what really happened, what drove the debates, negotiations and struggles that define, and will continue to define, the American future.
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Write It, Speak It

Writing a Speech They?ll Applaud!

Author: Tom Pfeifer

Publisher: N.A

ISBN: 9780997458718

Category:

Page: 52

View: 3598

In three chapters, Write It, Speak It: Writing a Speech They'll Applaud, gives you the tools you need to produce a more effective, powerful, and memorable speech. Chapter 1 discusses the rules and good practices of all effective writing. With that foundation set, Chapter 2 sets out the ways in which speech writing differs from other forms of writing, and how spoken language allows you to make your words come alive. Chapter 3 provides you with techniques to write more powerful and memorable speeches through storytelling, timing, and rhetorical devices. Tom Pfeifer has been a professional communicator for more than 30 years. In Write It, Speak It, he uses research and personal stories to show how you can write speeches they'll applaud.
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Political Writing

A Guide to the Essentials

Author: Adam Garfinkle

Publisher: M.E. Sharpe

ISBN: 0765631261

Category: Language Arts & Disciplines

Page: N.A

View: 6310

Writing well, and persuasively, is a discipline that can be learned. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to other forms both weighty and seemingly slight. Drafting commission reports, policy memoranda, and press releases requires skill. Writing speeches or ghosting essays for a principal calls upon special sensitivities. There are rules for ceremonial remarks, letters, and toasts; blogging is best done with some discipline; and the editorial arts are both various and undervalued. Author Adam Garfinkle, founding editor of The American Interest, with long experience as a political prose writer in many venues, developed a course in political writing for interns working in government and think tank offices in Washington, DC. This book makes that course, along with a sprinkling of the author's trademark wit and wisdom, widely available.
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Becoming a Public Relations Writer

Strategic Writing for Emerging and Established Media

Author: Ronald D. Smith

Publisher: Routledge

ISBN: 1317302982

Category: Business & Economics

Page: 458

View: 1156

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
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Out of the Running

Why Millennials Reject Political Careers and Why It Matters

Author: Shauna L. Shames

Publisher: NYU Press

ISBN: 1479825999

Category: Political Science

Page: 272

View: 7063

An inside look into why Millennials are rejecting careers in politics, and what this means for the future of America's political system Millennials are often publically criticized for being apathetic about the American political process and their lack of interest in political careers. But what do millennials themselves have to say about the prospect of holding political office? Are they as uninterested in political issues and the future of the American political system as the media suggests? Out of the Running goes directly to the source and draws from extensive research, including over 50 interviews, with graduate students in elite institutions that have historically been a direct link for their graduates into state or federal elected office: Harvard Law, Harvard’s Kennedy School of Government, and Boston’s Suffolk University Law School. Shauna Shames, herself a young graduate of Harvard University, suggests that millennials are not uninterested; rather, they don’t believe that a career in politics is the best way to create change. Millennials view the system as corrupt or inefficient and are particularly skeptical about the fundraising, frenzied media attention, and loss of privacy that have become staples of the American electoral process. They are clear about their desire to make a difference in the world but feel that the “broken” political system is not the best way to do so—a belief held particularly by millennial women and women of color. The implications of Shames’ argument are crucial for the future of the American political system—how can a system adapt and grow if qualified, intelligent leaders are not involved? An engaging and accessible resource for anyone who follows American politics, Out of the Running highlights the urgent need to fix the American political system, as an absence of diverse millennial candidates leaves its future in a truly precarious position. Instructor's Guide
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Speechwriting

The Expert Guide

Author: Simon Lancaster

Publisher: The Crowood Press

ISBN: 0719828686

Category: Language Arts & Disciplines

Page: 288

View: 6234

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
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The World As It Is

Inside the Obama White House

Author: Ben Rhodes

Publisher: Random House

ISBN: 1473554519

Category: Biography & Autobiography

Page: 480

View: 6536

*THE NEW YORK TIMES BESTSELLER* 'A classic coming-of-age story, about the journey from idealism to realism, told with candor and immediacy' NEW YORK TIMES This is a book about two people making the most important decisions in the world. One is Barack Obama. The other is Ben Rhodes. The World As It Is tells the full story of what it means to work alongside a radical leader; of how idealism can confront reality and survive; of how the White House really functions; and of what it is to have a partnership, and ultimately a friendship, with a historic president. A young writer and Washington outsider, Ben Rhodes was plucked from obscurity aged 29. Chosen for his original perspective and gift with language, his role was to help shape the nation’s hopes and sense of itself. For nearly ten years, Rhodes was at the centre of the Obama Administration – first as a speechwriter, then a policymaker, and finally a multi-purpose aide and close collaborator. Rhodes puts us in the room at the most tense and poignant moments in recent history: starting every morning with Obama in the Daily Briefing; waiting out the bin Laden raid in the Situation Room; reaching a nuclear agreement with Iran; leading secret negotiations with the Cuban government; confronting the resurgence of nationalism that led to the election of Donald Trump. This is the most vivid portrayal yet of Obama’s presidency. It is an essential record of the last decade. But it also shows us what it means to hold the pen, and to write the words that change our world.
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The Presentation Coach

Bare Knuckle Brilliance For Every Presenter

Author: Graham G. Davies

Publisher: John Wiley & Sons

ISBN: 0857081446

Category: Business & Economics

Page: 280

View: 2900

You probably hate giving presentations. You probably hate listening to them too. Why? Because most business presentations are too long, too detailed, too boring...and submerged under a blizzard of PowerPoint. But the single most important presentational tool known to man isn't a slideshow. It's you. Whether you're speaking to one person across a table, 20 people in a boardroom or 1,000 people in a ballroom, it's all about the words you say and how you say them. The Presentation Coach shows you how to use what you've already got to give you clarity, confidence and impact in every speaking challenge you will ever face. You'll learn the unique Bare Knuckle 5-step process to effective presenting, and how to apply it to all business speaking, from large-scale presentations to one-to-one client meetings. Graham Davies has been coaching high-profile individuals from the worlds of business, politics and entertainment in exactly these techniques for the past 25 years. Now it's your turn. Praise for The Presentation Coach "Graham Davies is a brilliantly funny speaker who knows how to inspire and enthuse anyone who sees presenting as a bore, a burden or a source of terror." Nick Robinson, Political Editor, BBC "This book really captures Graham's intense and robust sense of coaching. Just like the author, it is amusing, punchy and really comforting to have access to in all presentation situations." Michel Combes, CEO,Vodafone Europe "Required reading for anyone who wants their presentations to enthuse rather than euthanize their audience." Tim Curtis, MD, Northern Europe, Land's End "Graham is a highly effective presentation coach. He is always honest and gets straight to the point. His book is just as direct and entertaining as he is in person." Nick Jeffery, CEO, Vodafone Global Enterprise "I don't know anyone who could wear the label 'the presentation coach' more confidently than Graham." Daniel Finkelstein, Executive Editor, The Times "I use Graham's system strictly and religiously in every speech. In fact on almost every important occasion when I need to get a message across.... You will never regret buying and using this book." George Clarke, MD, Heidelberg UK "Graham helped me develop my very own presentation style, true to myself, with high impact and focused very much on the audience." Phil Clarke, CEO Designate, Tesco "Graham's approach is ruthlessly robust and utterly practical. This book is the next best thing to seeing him in person, and much less of a strain on your budget." Matthew Wilson, CEO Brit Global Markets "...Davies's compelling book illuminates all the pitfalls and provides a simple guide to allowing personality into presentations - radical stuff indeed!" Andy Street, MD, John Lewis "Whether you are a Prime Minister, chief executive or anyone else who needs make an impact, then you must read this challenging and innovative book by Graham Davies." Neil Sherlock, Partner, Public Affairs, KPMG "...I wish Graham had written it 20 years ago..." Richard Klein, MD, Bank of America Merrill Lynch "Never again will you commit the crime of Death by Bullet-Point." Penny Philpot, Group Vice President, Worldwide Partner Services, Oracle "Graham Davis is a talented gagmeister who shows that the best way of exposing a bad argument is with a good joke." Boris Johnson, Mayor of London "Reading his book will spur you on to win your own presentational race." Richard Dunwoody, twice winner of the Grand National "Graham completely reframed my approach to presenting. His approach works!" Otto Thoresen, CEO, Aegon UK "A process that you can use no matter what the situation. I heartily recommend it." Michael Gove MP "This book is not a coaching guide for the faint-hearted. Prepare to be beaten into being bloody brilliant!" Francis Edmonds, broadcaster, author and professional speaker
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Don't Think of an Elephant!

Know Your Values and Frame the Debate

Author: George Lakoff

Publisher: Chelsea Green Publishing

ISBN: 1603580166

Category: Political Science

Page: 144

View: 6625

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.
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The President's Words

Speeches and Speechwriting in the Modern White House

Author: Michael Nelson,Russell Lynn Riley

Publisher: N.A

ISBN: 9780700617395

Category: History

Page: 310

View: 6915

Looks at presidential speeches over the course of six administrations. An outstanding team of scholars and professional writers--including nine former speechwriters who worked for every president from Nixon to Clinton--examines how the politics and crafting of presidential rhetoric serve the various roles of the presidency.
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The Art of Speeches and Presentations

The Secrets of Making People Remember What You Say

Author: Philip Collins

Publisher: John Wiley & Sons

ISBN: 0470711957

Category: Business & Economics

Page: 320

View: 7432

Be memorable. Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing – to pay attention to detail and choose your works carefully. Speech writing is and art – and art we can all learn. When the content’s right, the confidence will follow. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it’s packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say. “Does Phil Collins know what he is talking about? Here’s the answer – he isn’t just good, he is the best. It’s as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too.”—Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague
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When They Go Low, We Go High: Speeches That Shape the World and Why We Need Them

Author: Philip Collins

Publisher: The Overlook Press

ISBN: 1468316176

Category: Literary Collections

Page: 432

View: 1758

From Cicero to Michelle Obama, these are the most historically significant speeches ever delivered—and an inclusive analysis of what makes them so great. When First Lady Michelle Obama approached the podium at the 2016 Democratic National Convention, nobody could have predicted that her rousing and emotional “When they go low, we go high” speech would go on to become the motto for the political left and an anthem for opponents of oppression worldwide. It was a speech with the kind of emotional pull rarely heard these days, joining a long list of addresses that have made history. But what about Obama’s speech made it so great? When They Go Low, We Go High explores the most notable speeches in history, analyzing the rhetorical tricks to uncover how the right speech at the right time can profoundly shape the world. Traveling across continents and centuries, political speechwriter Philip Collins reveals what Thomas Jefferson owes to Cicero and Pericles, who really gave the Gettysburg Address, and what Elizabeth I shares with Winston Churchill. In telling the story of great and sometimes infamous speeches—including those from Lincoln, Woodrow Wilson, JFK, Martin Luther King, Jr., Disraeli, Hitler, Elie Wiesel, Margaret Thatcher, and Barack and Michelle Obama—Collins breathes new life into words you thought you knew well, telling the story of democracy. Whether it’s the inaugural addresses of presidents or the revolutionary writings of Castro, Pankhurst, and Mandela, Collins illuminates and contextualizes these moments with sensitivity and humor. When They Go Low, We Go High is a strong defense of the power of public speaking to propagate and protect democracy and an urgent reminder that when great men and women speak to us, their words can change the world.
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