The Network Is Your Customer

Five Strategies to Thrive in a Digital Age

Author: David L. Rogers

Publisher: Yale University Press

ISBN: 030016601X

Category: Business & Economics

Page: 335

View: 3919

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta ...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
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The Network is Your Customer

Five Strategies to Thrive in a Digital Age

Author: David L. Rogers

Publisher: N.A

ISBN: 9780300165876

Category: Business & Economics

Page: 312

View: 7479

There is no shortage of books about digital media, but what has been missing is a strategic take on how business owners can utilize the most powerful asset of the digital age: customer networks. Whether shoppers, business clients, charitable donors, or election voters, today’s customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. In The Network Is Your Customer, digital strategy expert David Rogers shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. By identifying the five core behaviors of networked customers—accessing, engaging, customizing, connecting, and collaborating—he uncovers five core strategies that any organization can use to create new value. These strategies can be used not just for communications and social networking but to drive sales, enhance innovation, reduce costs, gain customer insight, and build breakthrough products and services that rewrite existing business categories. With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process for planning and implementing a customer network strategy. Whether they sell shoes or news, software or healthcare, any business leaders who want to succeed in our digital age will find the answers they need in The Network Is Your Customer.
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The Digital Transformation Playbook

Rethink Your Business for the Digital Age

Author: David L. Rogers

Publisher: Columbia University Press

ISBN: 0231541651

Category: Business & Economics

Page: 304

View: 8044

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
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Your Network Is Your Net Worth

Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age

Author: Porter Gale

Publisher: Simon and Schuster

ISBN: 1451688784

Category: Business & Economics

Page: 304

View: 2858

An internationally known public speaker, entrepreneur, and marketing executive shares practical, up-to-date tips for mastering the skills of networking. Networking doesn’t have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. We’ve entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off. New ways to network are popping up every day—and Gale tells you how to make the most of them—but even traditional networking opportunities are not the same animals that they once were, and we need to shift our attitudes and approaches accordingly. Networking has evolved from a transactional game to a transformational process. Whereas once it was about power plays, now it’s about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. In addition to chronicling her own rise from an ad agency intern to an in-demand consultant, Gale also shares the inspiring stories of so many others who live by this networking model: a military wife who connects with social media communities while her husband is deployed overseas, a young woman blog-ger battling leukemia, a dyslexic politician who wins elections by telling stories, and the CEO of a Major League Baseball team who once made a phone call that changed the course of his life. When you focus on your passions and reorganize your networking around your values and beliefs, you will discover the kind of lasting relationships, personal transformation, and, ultimately, tangible wealth that are the foundation for happiness and success. With a message both timely and important, Your Network Is Your Net Worth is the definitive handbook to Networking 2.0.
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The Network Challenge

Strategy, Profit, and Risk in an Interlinked World

Author: Paul R. Kleindorfer,Yoram Wind

Publisher: Pearson Prentice Hall

ISBN: 0137011911

Category: Business & Economics

Page: 559

View: 2183

While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. Here, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks.
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Disrupt

Think the Unthinkable to Spark Transformation in Your Business

Author: Luke Williams

Publisher: FT Press

ISBN: 0137025149

Category: Business & Economics

Page: 198

View: 3438

This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions. This book reflects Williams' immense experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple five-stage process for successfully disrupting any market. You'll learn why the most unexpected ideas draw the least competitors---and offer the greatest potential. Then, using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business stategy.
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Reinventing Professional Services

Building Your Business in the Digital Marketplace

Author: Ari Kaplan

Publisher: John Wiley & Sons

ISBN: 9781118097526

Category: Business & Economics

Page: 240

View: 6765

How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
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The Finch Effect

The Five Strategies to Adapt and Thrive in Your Working Life

Author: Nacie Carson

Publisher: John Wiley & Sons

ISBN: 1118238656

Category: Business & Economics

Page: 240

View: 7005

Evolve your work strategy and thrive in today's high-pressure economy As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt. Based on her popular blog and drawing on her leadership development experience, Nacie Carson explains what it takes to make it in today's world of work. Outlines and explains five steps for ensuring professional success: adopt a gig mindset; identify your value; cultivate your skills; nurture your social network; and harness your entrepreneurial energy Builds on Carson's experience as a popular blogger on Portfolio.com and author of the popular website The Life Uncommon (thelifeuncommon.net) Features a Foreword from Craigslist founder Craig Newmark The Finch Effect offers the information professionals need to earn big, achieve their potential, and remain at the top of the work food chain.
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There's No Business That's Not Show Business

Marketing in an Experience Culture

Author: David L. Rogers,Karen L. Vrotsos,Bernd H. Schmitt

Publisher: FT Press

ISBN: 0132704072

Category: Business & Economics

Page: 320

View: 9294

Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
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The Network Imperative

How to Survive and Grow in the Age of Digital Business Models

Author: Barry Libert,Yoram Wind,Jerry Wind,Megan Beck,Megan Fenley

Publisher: N.A

ISBN: 9781633692053

Category: Business enterprises

Page: 256

View: 6015

Prologue: Digital networks are eating the world -- Part I. The promise: the value is in the network -- Networks have big advantages -- To be a network leader, you need to think and act differently -- Part II. The 10 principles: Creating network value -- Principle 1. Technology: from physical to digital -- Principle 2. Assets: from tangible to intangible -- Principle 3. Strategy: from operator to allocator -- Principle 4. Leadership: from commander to co-creator -- Principle 5. Customers: from customer to contributor -- Principle 6. Revenues: from transaction to subscription -- Principle 7. Employees: from employee to partner -- Principle 8. Measurement: from accounting to big data -- Principle 9. Boards: from governance to representation -- Principle 10. Mindset: from closed to open -- Part III. The pivot: implementing network value -- Pinpoint: identify your starting point -- Inventory: take stock of what you have and what you need -- Visualize: create your new network business model -- Operate: invest and realize your network business -- Track: measure your progress and performance with big data -- Epilogue: May the power of the network be with you
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Fearless Women at Work

Author: Ginny A Baro

Publisher: N.A

ISBN: 9780999050002

Category: Business & Economics

Page: 204

View: 8500

"Fearless Women at Work provides thoughtful, self-reflective tools that empower women to re-define and design their life success fearlessly and authentically!" -Windy White, Executive Director of The Three Doctors Foundation
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The Alliance

Managing Talent in the Networked Age

Author: Reid Hoffman,Ben Casnocha,Chris Yeh

Publisher: Harvard Business Press

ISBN: 1625275773

Category: Business & Economics

Page: 193

View: 3598

Arguing that today's dynamic business environments have irrevocably transformed the employer-employee relationship, a guide for managers outlines win-win strategies that promote trust between workers and management through flexible, alliance-based working agreements. 100,000 first printing.
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Fully Connected

Surviving and Thriving in an Age of Overload

Author: Julia Hobsbawm

Publisher: Bloomsbury Business

ISBN: 9781472956804

Category: Business & Economics

Page: 360

View: 6127

In 1946, the World Health Organization defined health as: "a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity." Until now, no one has defined this third dimension to health, or described strategies to deliver it. This ground-breaking book is the first to do so. Twenty-five years after the arrival of the Internet, we are drowning in data and deadlines; we can never have imagined that our daily intake of information and achieving a healthy balance in our personal and professional lives could feel so complex and so unhealthy. In recent years, organizations have come a long way towards promoting health literacy (on obesity, smoking, diet, and exercise) and some way in acknowledging mental health issues. But acknowledging the challenges of the Internet and social media on employee and workplace health is the social element, and most have not yet begun to offer solutions around either better information and knowledge management, or developing better and more sustaining relationships. The challenges, threats, and opportunities of a "perma-connected" global economy and society could not be greater-and they will only increase. This is the first book to define what social health means in both society and the modern workplace. Here, Julia Hobsbawm argues that developing social health will help employees become more efficiently engaged with each other and their work, and help employers to create workplaces that support social health and thus greater productivity.
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The Influencer Economy

How to Launch Your Idea, Share It with the World, and Thrive in the Digital Age

Author: Ryan Williams

Publisher: N.A

ISBN: 9780996077118

Category:

Page: N.A

View: 1907

We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.
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The Quantum Age of IT

Why everything you know about IT is about to change

Author: Charles Araujo

Publisher: IT Governance Ltd

ISBN: 1849283745

Category: Electronic books

Page: 300

View: 8342

As you read this book, you will be able to: Understand how and why your IT function has changed and define its future role Compete in this new age by embracing the five traits that will define the IT organisation of The Quantum Age Remain effective and relevant as you understand and implement fundamental changes to future-proof your IT function Maintain and develop excellent customer relations by better understanding your clients and their requirements Meet the unique needs of all your customers, as you adopt the five key skills that all IT professionals will have to have Learn from the past and look forward to a bright future!
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Television is the New Television

The Unexpected Triumph of Old Media in the Digital Age

Author: Michael Wolff

Publisher: Penguin

ISBN: 159184813X

Category: Business & Economics

Page: 212

View: 2675

A fresh perspective on the ongoing war for media profits, and why the ultimate winners will surprise people Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed, the Huffington Post, and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new. Sure, Google and Facebook make a fortune selling online advertising?but they're aggregators, not creators. Both old and new media are barely making any money from online text. And as major advertisers conclude that banner ads next to text basically don't work, they flock back to the one format that still gets big results: television. The value of an eyeball's attention to digital media has plummeted, while the value of a television eyeball continues to increase. Of course television isn't what it used to be?it's now ?an almost unquantifiable flood of video across ever-present multiple screens, witty, informative, specialized, erudite, culturally prescient and perceptive (along with low and empty), that more and more annotates, curates, and informs most aspects, and hours, of our lives.” Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Native advertising and sponsored content are the new forms of soap opera. Television, by any other name, is the game everybody is trying to win?from Netflix to YouTube to the Wall Street Journal. The result is both a new golden age of television?a competition for discerning niche audiences willing to pay big fees?and a commodity age, because the more video you make and own, without much regard for quality, the more advertising dollars you accrue. Wolff predicts what will happen during the next few years of this gold rush and war for survival.
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Platform Revolution

How Networked Markets are Transforming the Economy and how to Make Them Work for You

Author: Geoffrey G. Parker,Marshall Van Alstyne,Sangeet Paul Choudary

Publisher: W. W. Norton

ISBN: 9780393249132

Category: Business & Economics

Page: 336

View: 3047

A practical guide to the new economy that is transforming the way we live, work, and play.
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What To Do When Machines Do Everything

How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data

Author: Malcolm Frank,Paul Roehrig,Ben Pring

Publisher: John Wiley & Sons

ISBN: 111927866X

Category: Business & Economics

Page: 256

View: 3767

“Refreshingly thought-provoking…” – The Financial Times The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Illustrated with real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created. Written by a team of business and technology expert practitioners—who also authored Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business—this book provides a clear path to the future of your work. The first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation. Business leaders today have two options: be swallowed up by the ongoing technological evolution, or ride the crest of the wave to new profits and better business. This book shows you how to avoid your own extinction event, and will help you; Understand the untold full extent of technology's impact on the way we work and live. Find out where we're headed, and how soon the future will arrive Leverage the new emerging paradigm into a sustainable business advantage Adopt a strategic model for winning in the new economy The digital world is already transforming how we work, live, and shop, how we are governed and entertained, and how we manage our money, health, security, and relationships. Don't let your business—or your career—get left behind. What To Do When Machines Do Everything is your strategic roadmap to a future full of possibility and success. Or peril.
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The Facebook Effect for Lawyers

Advertising for the Digital Age

Author: Jacob Malherbe

Publisher: N.A

ISBN: 9781599328928

Category: Business & Economics

Page: 168

View: 4861

Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it's also painfully slow--the equivalent of setting bait and trying to fish in a lake that's already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers: Advertising for the Digital Age, Mr. Malherbe will show you how you can use the emotional appeal and aggregating power of social media to build a digital bridge between your law firm and specific groups of potential clients, generating hundreds of thousands of leads. This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm's bottom line.
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Peer-to-Peer Leadership

Why the Network Is the Leader

Author: Mila N. Baker

Publisher: Berrett-Koehler Publishers

ISBN: 1609947487

Category: Business & Economics

Page: 240

View: 665

"Why is it that the trust in leadership and the success of leaders seems to erode as we develop and refine more sophisticated models for leading, such as emotional intelligence, transformational leadership, adaptive leadership, etc.? Mila Baker believes that most of today's leadership theories are old wines in new skins, and still rely on the leader-follower hierarchy. Yet the idea of hierarchy is breaking down everywhere in society, from politics, to religion, to social relationships--and most particularly in computers and networking. Why should leadership be any different? Baker's inspiration is the peer-to-peer model of computing, which is also mirrored in social networking and crowdsource technologies. Baker shows that a network with "equipotent" nodes of power--think peer leaders--are infinitely more powerful than "client-server" (i.e. leader-follower) networks. Yet the typical organizational design still harkens back to the days of punch-card computers. By creating organizations with leaders at all levels, architects of peer-to-peer organizations can build flexibility, resiliency and accountability. Baker still advocates the need for top level executives and senior leaders, but advises them to give up traditional notions of power and become focused on the health of the network rather than achieving personal leadership goals. Companies such as Gore and Herman Miller practice these principles and have achieved long-term success--Baker provides a structure to this approach that any organization can adapt"--
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