The Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Author: Helen Katz

Publisher: Routledge

ISBN: 1134498144

Category: Business & Economics

Page: 248

View: 1563

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

The Social Media Handbook

Author: Jeremy Hunsinger,Theresa M. Senft

Publisher: Routledge

ISBN: 1135949816

Category: Social Science

Page: 200

View: 3051

The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics—including community, gender, fandom, disability, and journalism—are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft

The Social Media Handbook

Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

Author: Nancy Flynn

Publisher: John Wiley & Sons

ISBN: 1118206819

Category: Business & Economics

Page: 384

View: 5015

The Social Media Handbook is a comprehensive risk and compliancemanagement toolkit that walks employers step-by-step through theprocess of developing and implementing effective social mediapolicy and compliance management programs that are designed tominimize—and in some cases prevent—social networkingand web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (aninternationally recognized expert on workplace social media) offersa guide to best practices for creating safe, effective, andcompliant electronic business communications. The book contains athorough review of the risks inherent in employees' social mediause and content and explores how organizations can help managebehavior, mitigate risks, and maximize compliance through theimplementation of strategic social media compliance managementprograms. These programs combine written policies, supported bycomprehensive employee education and are enforced byproven-effective technology tools. Once these policies and programsare in place employers can safely take advantage of the marketingand communications benefits offered by social media. Covering a wealth of material, the book includes vitalinformation on topics such as social media and the law; managingrecords and e-discovery compliantly; regulatory compliance; privacyand security; blog risks and compliance rules; mobile devices drivesocial media risks; a seven-step plan for social media policy andcompliance management; conducting a social media audit; creatingsocial media policies; content rules and compliance; policycompliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management,the book contains cautionary, real-life social networking disasterstories that show how organizations can lose revenue andreputations, reveals how employees can lose jobs, and explains howindividuals can face public humiliation. The Social Media Handbook is a hands-on guide written for humanresource professionals, information technology managers, legalprofessionals, compliance officers, records managers, and otherswho need to manage today's technology tools with up-to-dateemployment rules.

The Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Author: Helen E. Katz

Publisher: Lawrence Erlbaum Assoc Incorporated

ISBN: 0805842675

Category: Business & Economics

Page: 185

View: 4292

The Media Handbookprovides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form (television, magazines, newspapers, radio, out of home, and Internet) and examines how media fits into the overall marketing framework, providing insights on how marketing and media objectives are established. Highlights of this text include: *explanations of media research with each media form, showing how research is utilized and illustrating its role in understanding how and why people use media; *charts and tables throughout, with useful statistics on media audiences; *national and local examples to show how media planning/buying occur for local businesses and major brand names; *emphasis on the creativity of the media planning/buying discipline; *checklists in each chapter to emphasize critical points; and *current listings of industry resources and associations. With its emphasis on real-world industry practice, The Media Handbookprovides an essential introduction to students in advertising, media planning, communication, and marketing. It will serve as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

Handbook of Children and the Media

Author: Dorothy G. Singer,Jerome L. Singer

Publisher: SAGE

ISBN: 1412982421

Category: Social Science

Page: 803

View: 7944

Cyber-bullying, sexting, and the effects that violent video games have on children are widely discussed and debated. With a renowned international group of researchers and scholars, the Second Edition of the Handbook of Children and the Media covers these topics, is updated with cutting-edge research, and includes comprehensive analysis of the field for students and scholars. This revision examines the social and cognitive effects of new media, such as Facebook, Twitter, YouTube, Skype, iPads, and cell phones, and how children are using this new technology. This book summarizes the latest research on children and the media and suggests directions for future research. This book also attempts to provide students with a deliberate examination of how children use, enjoy, learn from, and are advantaged or disadvantaged by regular exposure to television, new technologies, and other electronic media.

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The Social Media Handbook for PR Professionals

Author: CIPR (Chartered Institute of Public Relations)

Publisher: John Wiley & Sons

ISBN: 1118404874

Category: Business & Economics

Page: 264

View: 8236

Share This is a practical handbook to the biggestchanges taking place in the media and its professions by theChartered Institute of Public Relations (CIPR) Social Media Panel.The book was conceived and written by more than 20 public relationspractitioners representing a cross-section of public, private andvoluntary sector expertise using many of the social tools andtechniques that it addresses. The book is split into 26 chapters over eight topic areascovering the media and public relations industry, planning, socialnetworks, online media relations, monitoring and measurement,skills, industry change and the future of the industry. It’sa pragmatic guide for anyone that works in public relations andwants to continue working in the industry. Share This was edited by Stephen Waddington withcontributions from: Katy Howell, Simon Sanders, Andrew Smith, HelenNowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, AlexLacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, PhilipSheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, RachelMiller, Mark Pack, and Simon Collister.

Human Rights and the Media


Author: N.A

Publisher: Human Rights Trust of Southern Africa (SAHRIT)


Category: Human rights

Page: 176

View: 6920


The Media in Europe

The Euromedia Handbook

Author: Mary Kelly,Gianpietro Mazzoleni,Denis McQuail

Publisher: SAGE

ISBN: 9780761941323

Category: Language Arts & Disciplines

Page: 274

View: 8285

Completely rewritten, the Third Edition of this successful guide to European media systems has also been expanded to include Central and Eastern Europe as well as Western Europe. Covering 23 countries, the volume highlights and explains key issues of debate and current tendencies in media policy.

The SAGE Handbook of Social Media

Author: Jean Burgess,Alice Marwick,Thomas Poell

Publisher: SAGE

ISBN: 1473995795

Category: Social Science

Page: 662

View: 7699

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

The Social Media Handbook for Financial Advisors

How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business

Author: Matthew Halloran,Crystal Thies

Publisher: John Wiley & Sons

ISBN: 1118240863

Category: Business & Economics

Page: 304

View: 7222

Expert advice for financial advisors looking to make the most ofsocial media platforms Social media is everywhere. 3.5 billion pieces of content areshared on Facebook each week, 22 million professionals arenetworking on LinkedIn, and 140 million tweets are posted everyday. The opportunities these platforms present for financialadvisors are huge, but most advisors have no idea how to use themto build bigger, stronger client bases. The Social MediaHandbook for Financial Advisors: How to Use Facebook, Twitter, andLinkedIn to Build and Grow Your Business shows how to make themost of these new tools, offering invaluable advice about how toconnect with potential clients in the twenty first century. For most advisors, converting prospects into clients is theirtop priority, and social media presents incredible opportunitiesfor sealing the deal. Sales don't happen because clients areimpressed by complicated charts, they happen because they'reimpressed by your social media presence, and by properlyunderstanding how to make these new platforms work for you, you'llbe positioned to see your business boom. Designed to teach financial advisors how to use social media tobetter market their services to attract new clients andreferrals Presents expert communication advice from top financial advisorcoach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new,highly effective ways that they've never even considered An essential resource for wealth managers and financial advisorslooking to amplify their marketing message and raise theirvisibility in a crowded marketplace, The Social Media Handbookfor Financial Advisors is the only book you need to makeyourself heard.

Dealing with the Media

A Handbook for Students, Activists, Community Groups and Anyone Who Can't Afford a Spin Doctor

Author: Chris Rau

Publisher: UNSW Press

ISBN: 1742240054

Category: Social Science

Page: 208

View: 3864

Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media--both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship with journalists, how to deal with being the center of a news story, and how to join the online media revolution. Students, activists, community groups, and businesses will greatly benefit from this essential overview.

Blog Power and Social Media Handbook

Author: Helen Gallagher

Publisher: Helen Gallagher

ISBN: 1453737987

Category: Computers

Page: 134

View: 3699

"Learn how you can use blogs and social media to advance your online presence. See the benefits of creating a blog as the core of your social media profile"--P. [4] of cover.

Genre Studies in Mass Media

A Handbook

Author: Art Silverblatt

Publisher: M.E. Sharpe

ISBN: 9780765628244

Category: Political Science

Page: 272

View: 3679

The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, preoccupations, behavior, and myths. This handbook provides a systematic, in-depth approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. The author addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres - such as reality TV shows - appear? Are there differences in genres from one country to another? Combining theoretical approaches with concrete examples, the book reinforces one's understanding of the importance of genre to the creation, evolution, and consumption of media content. Each chapter in this reader-friendly book contains a detailed discussion of one of the theoretical approaches to genre studies, followed by Lines of Inquiry, which summarizes the major points of the discussion and suggests directions for analysis and further study. Each chapter also includes an example that illustrates how the particular theoretical approach can be applied in the analysis of genre. The author's careful linkage of different genres to the real world makes the book widely useful for those interested in genre study as well as media and culture, television studies, film studies, and media literacy.

The Alternative Media Handbook

Author: Kate Coyer,Tony Dowmunt,Alan Fountain

Publisher: Routledge

ISBN: 1136755721

Category: Social Science

Page: 368

View: 5578

'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch. The book outlines the different types of 'alternative media' and offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it, including: What is Alternative Media? alternative media in practice making media getting involved. This book will primarily appeal to students studying media freedom, alternative media, media globalization and media production as well as anyone wishing to embark on a career in this field.

Handbook on the Economics of the Media

Author: Robert G Picard,Steven S Wildman

Publisher: Edward Elgar Publishing

ISBN: 0857938894

Category: Business & Economics

Page: 416

View: 5837

Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances

The Digital Media Handbook

Author: Andrew Dewdney,Peter Ride

Publisher: Routledge

ISBN: 1135077169

Category: Language Arts & Disciplines

Page: 418

View: 2653

The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture. Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists. The Digital Media Handbook highlights key concerns of today’s practitioners, analysing how they develop projects, interact and solve problems within the context of networked communication. The Digital Media Handbook includes: Essays on the history and theory of digital media Essays on contemporary issues and debates Interviews with digital media professionals A glossary of technical acronyms and key terms.