The Little Blue Book

The Essential Guide to Thinking and Talking Democratic

Author: George Lakoff,Elisabeth Wehling

Publisher: Simon and Schuster

ISBN: 1476700036

Category: Political Science

Page: 112

View: 4715

The indispensable handbook for Democrats Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.
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The Little Blue Book

The Essential Guide to Thinking and Talking Democratic

Author: George Lakoff,Elisabeth Wehling

Publisher: Simon and Schuster

ISBN: 147670001X

Category: Language Arts & Disciplines

Page: 141

View: 1195

Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
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The Political Mind

A Cognitive Scientist's Guide to Your Brain and Its Politics

Author: George Lakoff

Publisher: Penguin

ISBN: 1440637830

Category: Psychology

Page: 320

View: 6813

A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically.
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Whose Freedom?

The Battle over America's Most Important Idea

Author: George Lakoff

Publisher: Farrar, Straus and Giroux

ISBN: 9781429989701

Category: Political Science

Page: 288

View: 7161

Since September 11, 2001, the Bush administration has relentlessly invoked the word "freedom." The United States can strike preemptively because "freedom is on the march." Social security should be privatized in order to protect individual freedoms. In the 2005 presidential inaugural speech, the words "freedom," "free," and "liberty" were used forty-nine times. "Freedom" is one of the most contested words in American political discourse, the keystone to the domestic and foreign policy battles that are racking this polarized nation. For many Democrats, it seems that President Bush's use of the word is meaningless and contradictory—deployed opportunistically to justify American military action abroad and the curtailing of civil liberties at home. But in Whose Freedom?, George Lakoff, an adviser to the Democratic party, shows that in fact the right has effected a devastatingly coherent and ideological redefinition of freedom. The conservative revolution has remade freedom in its own image and deployed it as a central weapon on the front lines of everything from the war on terror to the battles over religion in the classroom and abortion. In a deep and alarming analysis, Lakoff explains the mechanisms behind this hijacking of our most cherished political idea—and shows how progressives have not only failed to counter the right-wing attack on freedom but have failed to recognize its nature. Whose Freedom? argues forcefully what progressives must do to take back ground in this high-stakes war over the most central idea in American life.
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Your Brain's Politics

How the Science of Mind Explains the Political Divide

Author: George Lakoff,Elisabeth Wehling

Publisher: Andrews UK Limited

ISBN: 1845409248

Category: Psychology

Page: 141

View: 3392

At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the "political middle"? The answers are profound. They have to do with how our minds and brains work. Political attitudes are the product of what cognitive scientists call Embodied Cognition — the grounding of abstract thought in everyday world experience. Clashing beliefs about how to run nations largely arise from conflicting beliefs about family life: conservatives endorse a strict father and liberals a nurturant parent model. So-called "middle" voters are not in the middle at all. They are morally biconceptual, divided between both models, and as a result highly susceptible to moral political persuasion. In this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter.
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Don't Think of an Elephant!

Know Your Values and Frame the Debate

Author: George Lakoff

Publisher: Chelsea Green Publishing

ISBN: 1603580166

Category: Political Science

Page: 144

View: 2677

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.
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Words That Work

It's Not What You Say, It's What People Hear

Author: Frank Luntz

Publisher: Hachette Books

ISBN: 1401385745

Category: Language Arts & Disciplines

Page: 368

View: 7436

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
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Thinking Points

Communicating Our American Values and Vision

Author: George Lakoff,Rockridge Institute

Publisher: Macmillan

ISBN: 9780374530907

Category: Political Science

Page: 156

View: 8724

Offers an understanding of the progressive worldview by seeking to answer such questions as "What is the progressive vision of America?", "Why are progressive values America's values?", and "How can political arguments and narratives be put together to counter the Right?"
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Framing the Debate

Famous Presidential Speeches and how Progressives Can Use Them to Change the Conversation (and Win Elections)

Author: Jeffrey Feldman

Publisher: Ig Pub

ISBN: 9780977197293

Category: History

Page: 201

View: 8215

How progressives can use the speeches of famous American presidents to 'frame' language and take control of the political debate.
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The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

Author: Drew Westen

Publisher: PublicAffairs

ISBN: 1586485997

Category: Political Science

Page: 496

View: 7067

The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…
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Moral Politics

How Liberals and Conservatives Think, Third Edition

Author: George Lakoff

Publisher: University of Chicago Press

ISBN: 022641132X

Category: Political Science

Page: 512

View: 3385

When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff’s classic text has become all the more relevant, as liberals and conservatives have come to hold even more vigorously opposed views of the world, with the underlying assumptions of their respective worldviews at the level of basic morality. Even more so than when Lakoff wrote, liberals and conservatives simply have very different, deeply held beliefs about what is right and wrong. Lakoff reveals radically different but remarkably consistent conceptions of morality on both the left and right. Moral worldviews, like most deep ways of understanding the world, are unconscious—part of our “hard-wired” brain circuitry. When confronted with facts that don’t fit our moral worldview, our brains work automatically and unconsciously to ignore or reject these facts, and it takes extraordinary openness and awareness of this phenomenon to pay critical attention to the vast number of facts we are presented with each day. For this new edition, Lakoff has added a new preface and afterword, extending his observations to major ideological conflicts since the book's original publication, from the Affordable Care Act to the wars in Iraq and Afghanistan, the recent financial crisis, and the effects of global warming. One might have hoped such massive changes would bring people together, but the reverse has actually happened; the divide between liberals and conservatives has become stronger and more virulent. To have any hope of bringing mutual respect to the current social and political divide, we need to clearly understand the problem and make it part of our contemporary public discourse. Moral Politics offers a much-needed wake-up call to both the left and the right.
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Daring Democracy

Igniting Power, Meaning, and Connection for the America We Want

Author: Frances Moore Lappé,Adam Eichen

Publisher: Beacon Press

ISBN: 0807023817

Category: HISTORY

Page: 204

View: 8768

Describes how Americans looking to protect their democracy from the Trump presidency can take their civic life to the next level and become enabled by innovative and inspiring strategies to organize and fight against the current crisis in government. --
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The Gardens of Democracy

A New American Story of Citizenship, the Economy, and the Role of Government

Author: Eric Liu,Nick Hanauer

Publisher: Sasquatch Books

ISBN: 1570618437

Category: Political Science

Page: 192

View: 7457

American democracy is informed by the 18th century’s most cutting edge thinking on society, economics, and government. We’ve learned some things in the intervening 230 years about self interest, social behaviors, and how the world works. Now, authors Eric Liu and Nick Hanauer argue that some fundamental assumptions about citizenship, society, economics, and government need updating. For many years the dominant metaphor for understanding markets and government has been the machine. Liu and Hanauer view democracy not as a machine, but as a garden. A successful garden functions according to the inexorable tendencies of nature, but it also requires goals, regular tending, and an understanding of connected ecosystems. The latest ideas from science, social science, and economics—the cutting-edge ideas of today--generate these simple but revolutionary ideas: True self interest is mutual interest. (Society, it turns out, is an ecosystem that is healthiest when we take care of the whole.) Society becomes how we behave. (The model of citizenship depends on contagious behavior, hence positive behavior begets positive behavior.) We’re all better off when we’re all better off. (The economy is not an efficient machine. It’s an effective garden that need tending. Adjust the definition of wealth to society creating solutions for all.) Government should be about the big what and the little how. (Government should establish the ideas and the goals, and then let the people find the solutions of how to make it happen.) Freedom is responsibility. (True freedom is not about living some variant of libertarianism but rather an active cooperation a part of a big whole society; freedom costs a little freedom.) The Gardens of Democracy is an optimistic, provocative, and timely summons to improve our role as citizens in a democratic society.
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You're More Powerful than You Think

A Citizen's Guide to Making Change Happen

Author: Eric Liu

Publisher: PublicAffairs

ISBN: 1610397088

Category: Political Science

Page: 256

View: 9178

Is this the America you want? If not, here's how to claim the power to change your country. We are in an age of epic political turbulence in America. Old hierarchies and institutions are collapsing. From the election of Donald Trump to the upending of the major political parties to the spread of grassroots movements like Black Lives Matter and $15 Now, people across the country and across the political spectrum are reclaiming power. Are you ready for this age of bottom-up citizen power? Do you understand what power truly is, how it flows, who has it, and how you can claim and exercise it? Eric Liu, who has spent a career practicing and teaching civic power, lays out the answers in this incisive, inspiring, and provocative book. Using examples from the left and the right, past and present, he reveals the core laws of power. He shows that all of us can generate power-and then, step by step, he shows us how. The strategies of reform and revolution he lays out will help every reader make sense of our world today. If you want to be more than a spectator in this new era, you need to read this book.
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A Higher Loyalty

Truth, Lies, and Leadership

Author: James Comey

Publisher: Flatiron Books

ISBN: 1250192463

Category: Biography & Autobiography

Page: 416

View: 5647

In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it drives sound decisions. His journey provides an unprecedented entry into the corridors of power, and a remarkable lesson in what makes an effective leader. Mr. Comey served as director of the FBI from 2013 to 2017, appointed to the post by President Barack Obama. He previously served as U.S. attorney for the Southern District of New York, and the U.S. deputy attorney general in the administration of President George W. Bush. From prosecuting the Mafia and Martha Stewart to helping change the Bush administration's policies on torture and electronic surveillance, overseeing the Hillary Clinton e-mail investigation as well as ties between the Trump campaign and Russia, Comey has been involved in some of the most consequential cases and policies of recent history.
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One Nation After Trump

A Guide for the Perplexed, the Disillusioned, the Desperate, and the Not-Yet Deported

Author: E.J. Dionne, Jr.,Norman J. Ornstein,Thomas E. Mann

Publisher: St. Martin's Press

ISBN: 1250164060

Category: Political Science

Page: 256

View: 3535

THE INSTANT NEW YORK TIMES AND WASHINGTON POST BESTSELLER A call to action from three of Washington's premier political scholar-journalists, One Nation After Trump offers the definitive work on the threat posed by the Trump presidency and how to counter it. American democracy was never supposed to give the nation a president like Donald Trump. We have never had a president who gave rise to such widespread alarm about his lack of commitment to the institutions of self-government, to the norms democracy requires, and to the need for basic knowledge about how government works. We have never had a president who raises profound questions about his basic competence and his psychological capacity to take on the most challenging political office in the world. Yet if Trump is both a threat to our democracy and a product of its weaknesses, the citizen activism he has inspired is the antidote. The reaction to the crisis created by Trump’s presidency can provide the foundation for an era of democratic renewal and vindicate our long experiment in self-rule. The award-winning authors of One Nation After Trump explain Trump’s rise and the danger his administration poses to our free institutions. They also offer encouragement to the millions of Americans now experiencing a new sense of citizenship and engagement and argue that our nation needs a unifying alternative to Trump’s dark and divisive brand of politics—an alternative rooted in a New Economy, a New Patriotism, a New Civil Society, and a New Democracy. One Nation After Trump is the essential book for our era, an unsparing assessment of the perils facing the United States and an inspiring roadmap for how we can reclaim the future.
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Moral Politics

What Conservatives Know that Liberals Don't

Author: George Lakoff

Publisher: N.A

ISBN: N.A

Category: Philosophy

Page: 413

View: 3200

Lakoff takes a fresh look at how we think and talk about politics and shows that political and moral ideas develop in systematic ways from our models of ideal families. Arguing that conservatives have exploited the connection between morality, the famility and politics, while liberals have failed to recognize it, Lakoff expalins why the conservative moral position has not been effectively challenged.
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The Referral Engine

Teaching Your Business to Market Itself

Author: John Jantsch

Publisher: Penguin

ISBN: 9781101429518

Category: Business & Economics

Page: 256

View: 1562

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
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Closing of the American Mind

Author: Allan Bloom

Publisher: Simon and Schuster

ISBN: 9781439126264

Category: Social Science

Page: 400

View: 2048

The Closing of the American Mind, a publishing phenomenon in hardcover, is now a paperback literary event. In this acclaimed number one national best-seller, one of our country's most distinguished political philosophers argues that the social/political crisis of 20th-century America is really an intellectual crisis. Allan Bloom's sweeping analysis is essential to understanding America today. It has fired the imagination of a public ripe for change.
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The Big Picture

Author: Sean Carroll

Publisher: Oneworld Publications

ISBN: 1780746075

Category: Science

Page: 464

View: 7859

Where are we? Who are we? Do our beliefs, hopes and dreams mean anything out there in the void? Can human purpose and meaning ever fit into a scientific worldview? Acclaimed award-winning author Sean Carroll brings his extraordinary intellect to bear on the realms of knowledge, the laws of nature and the most profound questions about life, death and our place in it all. In a dazzlingly unique presentation, Carroll takes us through the scientific revolution’s avalanche of discoveries, from Darwin and Einstein to the origins of life, consciousness and the universe itself. Delving into the way the world works at the quantum, cosmic and human levels, he reveals how human values relate to scientific reality. An extraordinary synthesis of cosmos-sprawling science and profound thought, The Big Picture is Carroll’s quest to explain our world. Destined to sit alongside the works of our greatest thinkers, from Stephen Hawking and Carl Sagan to Daniel Dennett and E. O. Wilson, this book shows that while our lives may be forever dwarfed by the immensity of the universe, they can be redeemed by our capacity to comprehend it and give it meaning.
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