The Imagination Challenge

Strategic Foresight and Innovation in the Global Economy

Author: Alexander Manu

Publisher: New Riders

ISBN: 9780132705042

Category: Computers

Page: 272

View: 1766

Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors of play--the ability to imagine, without limits, the question "What if…?" Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to: Open their companies' eyes to unseen opportunities Spark the imagination and trigger the potential of product innovation teams Turn inspired ideas into successful products and services. Imagination Challenge is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

Disruptive Business

Desire, Innovation and the Re-design of Business

Author: Alexander Manu

Publisher: CRC Press

ISBN: 1317149475

Category: Business & Economics

Page: 202

View: 416

Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and the economy. Alexander Manu believes that organizations must treat innovation not as a process to be managed but as an outcome that changes people's lives. In Disruptive Business he explains how innovation is the moment when human behaviour is changed by a particular invention, discovery or event. This position challenges the current understanding of innovation, as well as the current ecology in which innovation operates in organizations: its management, methods, tools, language, focus and metrics. The challenge extends to some of the labels currently applied to innovation typologies, such as 'disruptive innovation', seen today as addressing purely the technological side of an invention, rather than the more complex motivational and behavioural side. Alexander Manu considers that a disruption is not manifest in the moment a new technology is introduced. The disruption is the human being and manifest only when human motivation embraces the technology and uses it to modify and improve everyday life. Our acceptance and appropriation of new technologies creates the business disruption. Manu makes the case that successful innovation outcomes are answers to conscious or subconscious goals residing in human motivation, and motivation starts in desire. This position is consistent with the history of innovations that have changed, improved and reshaped human life, and also consistent with their roots and ethos. Humans are a 'perpetually wanting animal', bound to desire, to seek media for a better self and to need innovation. In this dynamic, innovation is the constant and business is the variable. The role of business is to create the tools, objects and services through which people can manifest what they want and who they are. The book provides a new perspective of current behavioural disruptions which are relevant to the continuity of business, as well as a set of practical methodologies for business design, aimed at creating innovation outcomes of value to users.

Multinational Strategic Foresight of Environmental Trends in the Automobile Industry Using Internal Resources

Author: Natalie Wippel

Publisher: LIT Verlag Münster

ISBN: 3643905408

Category: Business & Economics

Page: 341

View: 5647

This book provides an overview of the basics of strategic foresight, the differences multinational enterprises (MNEs) have to deal with while working in an international context and an understanding of the interrelation of strategic foresight and environmental trends.The results of the study indicate that it is advantageous for MNEs to use their intrnal resources worldwide for strategic foresight during the first three phases of the strategic foresight process (SFP); but they have to be aware of possible barriers.

Strategic Foresight

A New Look at Scenarios

Author: A. Marcus

Publisher: Springer

ISBN: 0230622658

Category: Business & Economics

Page: 209

View: 1358

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Knowledge Solutions

Tools, Methods, and Approaches to Drive Organizational Performance

Author: Olivier Serrat

Publisher: Springer

ISBN: 981100983X

Category: Business & Economics

Page: 1140

View: 4995

This book is open access under a CC BY-NC 3.0 IGO license. This book comprehensively covers topics in knowledge management and competence in strategy development, management techniques, collaboration mechanisms, knowledge sharing and learning, as well as knowledge capture and storage. Presented in accessible “chunks,” it includes more than 120 topics that are essential to high-performance organizations. The extensive use of quotes by respected experts juxtaposed with relevant research to counterpoint or lend weight to key concepts; “cheat sheets” that simplify access and reference to individual articles; as well as the grouping of many of these topics under recurrent themes make this book unique. In addition, it provides scalable tried-and-tested tools, method and approaches for improved organizational effectiveness. The research included is particularly useful to knowledge workers engaged in executive leadership; research, analysis and advice; and corporate management and administration. It is a valuable resource for those working in the public, private and third sectors, both in industrialized and developing countries.

Unsere gemeinsame Zukunft

Bericht der Weltkommission für Umwelt und Entwicklung

Author: N.A

Publisher: N.A



Page: 348

View: 7735


Business Wargaming

Unternehmenswert schaffen und schützen

Author: Daniel F. Oriesek,Jan Oliver Schwarz

Publisher: Springer-Verlag

ISBN: 9783834918796

Category: Business & Economics

Page: 181

View: 4768

Daniel F. Oriesek und Jan Oliver Schwarz geben einen praxisorientierten Überblick über die Methodik des Business Wargaming und schildern eine Vielzahl von konkreten Anwendungsbeispielen in der Unternehmenspraxis. Ein Business Wargame – auch als Strategie-Simulation bezeichnet – ist eine Rollenspielsimulation einer dynamischen Wirtschaftssituation. Durch die dabei gewonnenen Erkenntnisse werden kostspielige Fehlentscheidungen vermieden und zusätzliche Chancen erkannt. Fallstudien zu unterschiedlichen Bereichen der Unternehmensführung illustrieren die Anwendung.

Governance im 21. Jahrhundert

Author: OECD

Publisher: OECD Publishing

ISBN: 9789264589360


Page: 264

View: 6420

Mit dem Beginn des 21. Jahrhunderts stehen weitere dramatische Umwälzungen in Wirtschaft und Gesellschaft an der Tagesordnung. Der Bericht untersucht Chancen und Risiken wirtschaftlicher, gesellschaftlicher und technologischer Natur.

The Biologist's Imagination

Innovation in the Biosciences

Author: William Hoffman,Leo Furcht

Publisher: Oxford University Press

ISBN: 0199361320

Category: Science

Page: 296

View: 9527

Scholars and policymakers alike agree that innovation in the biosciences is key to future growth. The field continues to shift and expand, and it is certainly changing the way people live their lives in a variety of ways. With a large share of federal research dollars devoted to the biosciences, the field is just beginning to live up to its billing as a source of innovation, economic productivity and growth. Vast untapped potential to imagine and innovate exists in the biosciences given new tools now widely available. In The Biologist's Imagination, William Hoffman and Leo Furcht examine the history of innovation in the biosciences, tracing technological innovation from the late eighteenth century to the present and placing special emphasis on how and where technology evolves. Place is often key to innovation, from the early industrial age to the rise of the biotechnology industry in the second half of the twentieth century. The book uses the distinct history of bioinnovation to discuss current trends as they relate to medicine, agriculture, energy, industry, ecosystems, and climate. Fast-moving research fields like genomics, synthetic biology, stem cell research, neuroscience, bioautomation and bioprinting are accelerating these trends. Hoffman and Furcht argue that our system of bioscience innovation is itself in need of innovation. It needs to adapt to the massive changes brought about by converging technologies and the globalization of higher education, workforce skills, and entrepreneurship. The Biologist's Imagination is both a review of past models for bioscience innovation and a forward-looking, original argument for what future models should take into account.


Banken, Versicherungen und andere Finanzinstitutionen

Author: John Hull

Publisher: Pearson Deutschland GmbH

ISBN: 9783868940435

Category: Financial institutional

Page: 616

View: 540


Strategische Frühaufklärung

Vorbereitung auf eine ungewisse Zukunft am Beispiel des Luftverkehrs

Author: Martin Roll

Publisher: Springer-Verlag

ISBN: 332281887X

Category: Business & Economics

Page: 323

View: 8223

Martin Roll erläutert, warum eine offene und teilweise informell gestaltete Frühaufklärung zielführender ist als stark strukturierte Systeme, und gibt konkrete Empfehlungen zum Aufbau einer strategischen Frühaufklärung in Airlines verschiedener Größe und in Unternehmen im Allgemeinen.

Die nächsten fünfzig Jahre

wie die Wissenschaft unser Leben verändert

Author: John Brockman

Publisher: N.A

ISBN: 9783550075384


Page: 349

View: 4929


Zukunftsforschung im Praxistest

Author: Reinhold Popp,Axel Zweck

Publisher: Springer-Verlag

ISBN: 3531198378

Category: Social Science

Page: 411

View: 1957

Wie funktioniert angewandte Zukunftsforschung bei der Allianz, bei BASF, der Deutschen Bahn, BMW, Siemens, aber auch in mittelständischen Unternehmen? Wie analysieren zwei Fraunhofer-Institute, das IZT, der Verein Deutscher Ingenieure, Z-Punkt und das Zentrum für Zukunftsstudien als Think Tank der Salzburger Sozialpartner wichtige Zukunftsthemen und Zukunftstechnologien? Die Antworten auf diese zukunftsweisenden Fragen finden sich in diesem Band. Renommierte ZukunftsexpertInnen zeigen, wie sich Unternehmen, Organisationen und Institutionen mit dem Wissen von heute auf die Welt von morgen vorbereiten.

Shackletons Führungskunst

Was Manager von dem großen Polarforscher lernen können

Author: Margot Morrell,Stephanie Capparell

Publisher: Rowohlt Verlag GmbH

ISBN: 3644417113

Category: Business & Economics

Page: 320

View: 9494

Der britische Polarforscher Ernest Shackleton und seine 27 Männer überlebten 1914 den Untergang des Schiffes «Endurance» im arktischen Packeis. Dass die Männer nach fast zweijährigem Überlebenskampf unter härtesten Bedingungen körperlich gesund und emotional stabil nach Hause zurückkehren konnten, war dem Krisenmanagement und der Führungskunst Shackletons zu verdanken. Er verwandelte eine Katastrophe in einen Triumph. Margot Morrell und Stephanie Capparell zeigen, wie Führungskräfte aus Wirtschaft, Forschung und Politik heute von Shackletons Erfahrung profitieren können.

Das Kapital des Staates

Eine andere Geschichte von Innovation und Wachstum

Author: Mariana Mazzucato

Publisher: Antje Kunstmann

ISBN: 395614001X

Category: Political Science

Page: 320

View: 2805

Freie Märkte, smarte junge Erfinder und Wagniskapital treiben die Wirtschaft voran; der Staat stört dabei nur und muss daher nach Kräften zurückgedrängt werden. Wie ein Mantra wird dieser oberste Glaubensartikel des Neoliberalismus seit Jahrzehnten wiederholt – aber stimmt er auch? Die Ökonomin Mariana Mazzucato, die seit Jahren über den Zusammenhang zwischen Innovation und Wachstum forscht, beweist das Gegenteil: Wann und wo immer technologische Innovationen zu wirtschaftlichem Aufschwung und Wohlstand geführt haben, hatte ein aktiver Staat die Hand im Spiel. Von der Elektrifizierung bis zum Internet – Motor der Entwicklung, oft bis zur Markteinführung, war stets der Staat. Apples Welterfolg gründet auf Technologien, die sämtlich durch die öffentliche Hand gefördert wurden; innovative Medikamente, für die die Pharmaindustrie ihren Kunden gern hohe Entwicklungskosten in Rechnung stellt, stammen fast ausnahmslos aus staatlicher Forschung. Innovationen und nachhaltiges Wachstum, das derzeit alle fordern, werden also kaum von der Börse kommen. Viel eher von einem Staat, der seine angestammte Rolle neu besetzt, sein einzigartiges Kapital nutzt und mit langem Atem Zukunftstechnologien wie den Ausbau erneuerbarer Energien vorantreibt. Ein brandaktuelles Buch, das die aktuelle Diskussion über die Zukunft der Wirtschaft und die Rolle des Staates vom Kopf auf die Füße stellt.

Behavior Space

Play, Pleasure and Discovery as a Model for Business Value

Author: Alexander Manu

Publisher: Routledge

ISBN: 1317175638

Category: Business & Economics

Page: 256

View: 3584

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought. He provides a new language to describe the way in which the physical, intellectual and emotional features of products and services achieve a relationship between the user and the brand. And he explains the concept of Play Value, which underpins the attraction for customers and depends on compelling experiences that are challenging, rewarding and absorbing; that never frustrate and that encourage repeated use. Designers and brand managers seeking to understand and exploit commercially the fundamental changes in consumers that are driven by technology, experience and social interaction will find Behavior Space a wonderful place to start.

Brutal Simplicity of Thought

Wie die Einfachheit von Ideen die Welt verändert

Author: Maurice Saatchi,M. &. C. Saatchi

Publisher: N.A

ISBN: 9783847905769


Page: 112

View: 3679


Die neue Renaissance

auf dem Weg zu einer vernetzten, sozialen Wirtschaft ; "Die Welt verändert sich, spielen wir mit"

Author: Douglas Rushkoff

Publisher: N.A

ISBN: 9783570500675


Page: 383

View: 2047