The Graphic Design Idea Book

Inspiration from 50 Masters

Author: Steven Heller,Gail Anderson

Publisher: Laurence King Publishing

ISBN: 9781780677569

Category: Design

Page: 128

View: 4438

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
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The Typography Idea Book

Inspiration from 50 Masters

Author: Steven Heller,Gail Anderson

Publisher: Laurence King Publishing

ISBN: 9781780678498

Category: Design

Page: 128

View: 1393

This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques.
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The Education of a Graphic Designer

Author: Steven Heller

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621534936

Category: Design

Page: 380

View: 2008

Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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100 Ideas that Changed Graphic Design

Author: Steven Heller,Veronique Vienne

Publisher: Laurence King Publishing

ISBN: 9781856697941

Category: Design

Page: 216

View: 7237

New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
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Graphic Design Reader

Author: Steven Heller

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581159749

Category: Design

Page: 320

View: 8800

From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.
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Citizen Designer

Perspectives on Design Responsibility (Second Edition)

Author: Steven Heller,Veronique Vienne

Publisher: Skyhorse Publishing Inc.

ISBN: 1621536440

Category: Design

Page: 334

View: 412

Balancing Social, Professional, and Artistic Views What does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition contains a collection of definitions and brief case studies on topics that today's citizen designers must consider, including new essays on social innovation, individual advocacy, group strategies, and living as an ethical designer. Edited by two prominent advocates of socially responsible design, this innovative reference responds to the tough questions today's designers continue to ask themselves, such as: How can a designer affect social or political change? Can design become more than just a service to clients? At what point does a designer have to take responsibility for the client's actions? When should a designer take a stand? Readers will find dozens of captivating insights and opinions on such important issues as reality branding, game design and school violence, advertising and exploitation, design as an environmental driving force, and much more. This candid guide encourages designers to carefully research their clients; become alert about corporate, political, and social developments; and design responsible products. Citizen Designer, Second Edition, includes insights on such contemporary topics as advertising of harmful products, branding to minors, and violence and game design. Readers are presented with an enticing mix of opinions in an appealing format that juxtaposes essays, interviews, and countless illustrations of "design citizenship."
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Graphic

500 Designs that Matter

Author: Phaidon Editors

Publisher: Phaidon Press

ISBN: 9780714873848

Category: Design

Page: 708

View: 1909

Five hundred of the most iconic graphic designs of all time, from the beginnings of mechanical reproduction to the present The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures. Derived from the acclaimed Phaidon Archive of Graphic Design, this fascinating compendium celebrates the long, rich history of graphic design, from the first sample of movable type and the Nuremberg Chronicle of the fifteenth century to the cutting-edge magazines, posters, and ephemera of today. Compiled and written by a global team of experts, this book is international in its scope and appeal.
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Stylepedia

A Guide to Graphic Design Mannerisms, Quirks, and Conceits

Author: Steven Heller,Louise Fili

Publisher: Chronicle Books

ISBN: 9780811833462

Category: Art

Page: 336

View: 8833

A chunky, distinctive object of brilliant design in and of itself, Stylepedia is the first handy, cross-referenced desk guide to the kaleidoscope that is modern design. In hundreds of illustrated entries, Heller and Fili, the award-winning authors of Euro Deco and numerous other popular design titles, survey the designers, schools, and movements that comprise the practice today as well as take a fascinating glimpse back at some of the seminal early leaders. From the first Santa Claus to appear on a Coca-Cola bottle to the increasingly ubiquitous camouflage tee shirt, iconic everyday items of yesterday and today provide valuable inspiration to designers and design aficionados. As quirky as it is useful and positively packed with lavish color illustrations, this designer's design compendium is the only one of its kind.
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The Moderns

Midcentury American Graphic Design

Author: Steven Heller,Greg D'Onofrio

Publisher: Abrams

ISBN: 168335012X

Category: Design

Page: 256

View: 9440

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
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How to Be a Graphic Designer without Losing Your Soul

Author: Adrian Shaughnessy

Publisher: Chronicle Books

ISBN: 1616891165

Category: Design

Page: 176

View: 559

Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen
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Anatomy of Design

Uncovering the Influences and Inspiration in Modern Graphic Design

Author: Steven Heller,Mirko Ilic

Publisher: Rockport Publishers

ISBN: 1610601580

Category: Design

Page: 208

View: 4580

DIVAnatomy of Design dissects fifty examples of graphic design piece by piece, revealing an array of influences and inspirations. These pieces represent contemporary artifacts that are well conceived, finely crafted, and filled with hidden treasures. Some are overtly complex. Others are so simple that it is hard to believe there’s a storehouse of inspiration hidden underneath. The selections include all kinds of design work including posters, packages, and more. Each exhibit is selected for its ubiquity, thematic import, and aesthetic significance, and every page shows how great work is derived from various inspirational and physical sources, some well-known, some unknown./div
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Graphic Designer's Essential Reference

Visual Elements, Techniques, and Layout Strategies for Busy Designers

Author: Timothy Samara

Publisher: Rockport Pub

ISBN: 159253743X

Category: Design

Page: 248

View: 3599

DIVA good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes. This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference./div
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Draplin Design Co.

Pretty Much Everything

Author: Aaron James Draplin

Publisher: Abrams

ISBN: 1613129963

Category: Design

Page: 256

View: 3804

Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.
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Writing and Research for Graphic Designers

A Designer's Manual to Strategic Communication and Presentation

Author: Steven Heller

Publisher: Rockport Pub

ISBN: 1592538045

Category: Design

Page: 176

View: 4088

"This is the first handbook for those designers who write and those writers who design. ... Some of the features are: Introduction to various forms of writing and research: trade journalism, scholarly discourse, criticism, general journalism, and business-to-business capability communications. How images can be visualized through words. How to express, analyze, and report on the issues and news of design practice. Turning information into strategic assets. Using library, online, primary and secondary sources, and more. Writing for magazines, blogs, papers, lectures, journals, books--and even press releases. How design, typography, and illustration supports writing."--Back cover.
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Merz to Emigré and Beyond

Author: Steven Heller

Publisher: Phaidon Press

ISBN: 9780714865942

Category: Design

Page: 240

View: 7046

Merz to Emigré and Beyond is an historical survey of avant-garde cultural and political magazines and newspapers all the way from the early twentieth century to the present day. The book features a unique selection of international publications from Europe and the USA including Merz (1920s), View (1940s), East Village Other (1960s), Punk (1970s), Raw (1980s) and Emigré (1990s). The design of these magazines, often raucous and undisciplined, was as ground breaking as the ideas they disseminated. Many were linked to controversial artistic, literary and political movements, such as Dada, Surrealism, Modernism, the New Left and Deconstruction. They contain the work of many leading experimental artists and designers of their time - from Kurt Schwitters and El Lissitzky in the 1920s and 30s, to Art Spiegelman and Rudy Vander Lans in the 1980s and 90s.
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Paul Rand

Author: Steven Heller,Paul Rand,Jessica Helfand

Publisher: Phaidon Inc Ltd

ISBN: N.A

Category: Art

Page: 255

View: 6022

Paul Rand (1914-1996) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach to design, he drew on the ideas of European avant-garde art movements and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed an enthusiastic and committed following. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. Armin Hofmann, the eminent Swiss graphic designer and educator, contributes a foreword reflecting on Rand's importance in the creation of a new visual culture. George Lois, one of the most inventive figures in advertising and a follower of Rand, writes an inspiring introduction. Jessica Helfand, one of Rand's former Yale students and a highly respec
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Graphics Alive 2

Author: Viction:workshop

Publisher: Gingko PressInc

ISBN: 9789881732705

Category: Design

Page: 271

View: 3707

It's there in your wardrobe. You'll find it in your home, at your office and out on the street. You simply can't escape creative, effective graphic design! It's everywhere you look. Graphics Alive 2 comes hot on the heels of its predecessor, the highly su
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Type Tells Tales

Author: Steven Heller,Gail Ande

Publisher: N.A

ISBN: 9780500420577

Category:

Page: 224

View: 1468

Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks - that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaire's calligram 'Il pleut' or Kurt Schwitters' children's picture book 'The Scarecrow', or in Concrete Poetry, Futurist 'Words in Freedom' or Dadaist collage. Seeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration as in, for example Paul Rand's 'ROARRRRR'. Letters take the shape and form of other things, such as people, faces, animals, cars or planes. There are examples of how typographic blocks, paragraphs, sentences and blurbs can be used to guide the eye through dense information. This exciting, fresh take on typography goes far beyond the letter and word, exploding the boundaries of typographic expression. It will enthral designers and illustrators, wordsmiths and literati: anyone, in short, who loves the medium of the message.
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Covering Print

75 Covers, 75 Years

Author: Steven Heller

Publisher: Print

ISBN: 9781440342950

Category: Design

Page: 152

View: 1851

A TOME OF ECLECTIC INSPIRATION Historically fascinating. Wonderfully conceived. Reflective of both aesthetic styles and cultural attitudes expressed through graphics since 1940. This is how Smithsonian National Design Award recipient Steven Heller describes the diverse covers of Print magazine. To celebrate one of the world's most revered graphic design publications' 75th anniversary, Heller curated a collection of 75 Print magazine covers straight from the archives. In Covering Print, he explores the context, aesthetics and individuals that made these iconic covers significant in both the design industry and history at large. If you're a designer, illustrator, artist or typography enthusiast who appreciates striking work from celebrated designers and illustrators, treat yourself to these brilliant covers, which are yours to display in book form or pull out and frame. Take part in celebrating Print magazine's most historic year yet.
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Oh Sh*t... What Now?

Author: Craig Oldham

Publisher: Laurence King Publishing

ISBN: 9781780679631

Category: Design

Page: 128

View: 2996

So you've graduated. What now? Where do you live? Can you afford to live? How can you make money doing design? How do you get a job? Who do you want to work for and are you good enough? What goes in your portfolio? This book offers a comprehensive and insightful guide to anything and everything that is of practical and emotional use to those looking to break into the creative industry. It will share experiences, ideas, interviews, contacts, hints, advice, criticism, and encouragement. With sections covering education, portfolios, the gap year, placements, jobs/freelancing, working process, and personal development, this straight-talking, sometimes funny and frequently irreverent guide is a must-read for all creative arts students.
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