The Entrepreneurial Journalist’s Toolkit

Manage Your Media

Author: Sara Kelly

Publisher: CRC Press

ISBN: 1317597214

Category: Language Arts & Disciplines

Page: 226

View: 5633

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.
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Media Management

A Casebook Approach

Author: C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

Publisher: Routledge

ISBN: 1317458540

Category: Language Arts & Disciplines

Page: 416

View: 9536

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
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Aim for the Heart

Write, Shoot, Report and Produce for TV and Multimedia

Author: Al Tompkins

Publisher: CQ Press

ISBN: 1506315240

Category: Language Arts & Disciplines

Page: 496

View: 5529

Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • Learn how to build compelling characters who connect with the audience • Write inviting leads • Get memorable soundbites • See how to light, crop, frame, and edit compelling videos • Learn how to leverage social media to engage audiences • Gain critical thinking skills that move your story from telling the “what” to telling the “why”
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Personal Branding for Entrepreneurial Journalists and Creative Professionals

Author: Sara Kelly

Publisher: Taylor & Francis

ISBN: 1315437554

Category: Business & Economics

Page: 230

View: 3899

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
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Make It Memorable

Writing and Packaging Visual News with Style

Author: Bob Dotson

Publisher: Rowman & Littlefield

ISBN: 1442256125

Category: Language Arts & Disciplines

Page: 156

View: 4392

A nuts-and-bolts guide to the craft of visual storytelling, written for students and up-and-coming journalists by one of the country’s best-loved news correspondents.
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The Online Journalism Handbook

Skills to Survive and Thrive in the Digital Age

Author: Paul Bradshaw

Publisher: Routledge

ISBN: 1317645138

Category: Social Science

Page: 358

View: 3101

The Online Journalism Handbook has established itself globally as the leading guide to the fast-moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies. The new edition is thoroughly revised and updated, featuring: a significantly expanded section on the history of online journalism business models; a new focus on the shift to mobile-first methods of consumption and production; a brand new chapter on online media law written by Professor Tim Crook of Goldsmiths, University of London, UK; a redeveloped section on interactivity, with an introduction to coding for journalists; advice on the journalistic uses of vertical video, live video, 360 and VR. The Online Journalism Handbook is a guide for all journalism students and professional journalists, as well as being of key interest to digital media practitioners.
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Smartphone Video Storytelling

Author: Robb Montgomery

Publisher: Taylor & Francis

ISBN: 1351796550

Category: Language Arts & Disciplines

Page: 174

View: 8491

Smartphone Video Storytelling helps readers master the techniques for making compelling short-form video content with a smartphone. With mobile journalism on the rise, it’s becoming increasingly important to understand the entire process and potential for conveying stories across multiple platforms. This richly illustrated text provides students with the essential smartphone video reporting skills: From choosing the right editing app to working with interview subjects on camera. The ethics of non-fiction video storytelling are highlighted to reinforce core journalistic principles. The chapters feature mini-tutorials and exercises that introduce the key principles of filmmaking. The student exercises and library of online video lessons introduce the building blocks of visual storytelling using real-world reporting examples. A story-based approach allows instructors to use the experiences of making each project in order to teach the fundamentals of video storytelling in a natural way. Each story lesson introduces the necessary stages, including planning, filming, and editing . . . and all with a smartphone.
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Multimedia Storytelling for Digital Communicators in a Multiplatform World

Author: Seth Gitner

Publisher: Routledge

ISBN: 1317517962

Category: Language Arts & Disciplines

Page: 406

View: 9716

Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to’s on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions.
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6th International Conference on Innovation and Entrepreneurship

ICIE 2018

Author: Dr. Denise A. D. Bedford,Dr. Elias G. Carayannis

Publisher: Academic Conferences and publishing limited

ISBN: 1911218719

Category:

Page: N.A

View: 8223

These proceedings represent the work of researchers participating in the 6th International Conference on Innovation and Entrepreneurship (ICIE 2018) which is being co-hosted by Georgetown University and George Washington University and is being held at The University of the District of Columbia (UDC) on 5-6 March 2018.
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Social Marketing and Social Change

Strategies and Tools For Improving Health, Well-Being, and the Environment

Author: R. Craig Lefebvre

Publisher: John Wiley & Sons

ISBN: 111823524X

Category: Medical

Page: 592

View: 9338

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
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Digital Sports Journalism

Author: Charles M. Lambert

Publisher: Routledge

ISBN: 1351585215

Category: Social Science

Page: 184

View: 9999

Digital Sports Journalism gives detailed guidance on a range of digital practices for producing content for smartphones and websites. Each chapter discusses a skill that has become essential for sports journalists today, with student-friendly features throughout to support learning. These include case studies, examples of sports journalism from leading global publications, as well as top tips and practical exercises. The book also presents interviews with leading sport and club journalists with wide-ranging experience at the BBC, Copa90, Wimbledon Tennis, the Guardian and BT Sport, who discuss working with new technologies to cover sports stories and events. Chapters cover: live blogging; making and disseminating short videos; working for a sports club or governing body; finding and transmitting stories on social media; podcasting; longform online journalism. The job of a sports journalist has altered dramatically over the first two decades of the 21st century, with scope to write content across a new variety of digital platforms and mediums. Digital Sports Journalism will help students of journalism and professionals unlock the potential of these new media technologies.
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Little Black Book: The Sunday Times bestseller

Author: Otegha Uwagba

Publisher: HarperCollins UK

ISBN: 000824510X

Category: Business & Economics

Page: 128

View: 6264

‘Little Black Book is THE book of the year for working women with drive’ Refinery 29 The essential career handbook for creative working women. ‘A compact gem’ Stylist
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We're All Journalists Now

The Transformation of the Press and Reshaping of the Law in the Internet Age

Author: Scott Gant

Publisher: Simon and Schuster

ISBN: 1416545948

Category: Law

Page: 288

View: 4805

As the internet continues to reshape almost all corners of our world, no institution has been more profoundly altered than the practice of journalism and distribution of information. In this provocative new book, Scott Gant, a distinguished Washington attorney and constitutional law scholar, argues that we as a society need to rethink our notions of what journalism is, who is a journalist and exactly what the founding fathers intended when they referred to "the freedom of the press." Are bloggers journalists, even if they receive no income? Even if they are unedited and sometimes irresponsible? Many traditional news organizations would say no. But Gant contends otherwise and suggests we think of these sometimes unruly online purveyors of information and opinion as heirs to those early pamphleteers who helped shape our fledgling democracy. He gives us a persuasive and engaging argument for affording bloggers and everyone else who disseminates information and opinion in the U.S. the same rights and privileges that traditional journalists enjoy. The rise of the Internet and blogosphere has blurred the once distinct role of the media in our society. It wasn't long ago that the line between journalists and the rest of us seemed relatively clear: Those who worked for news organizations were journalists and everyone else was not. Those days are gone. On the Internet, the line has totally disappeared. It's harder than ever to answer the question, "Who is a journalist?" Yet it is a question asked routinely in American courtrooms and legislatures because there are many circumstances where those deemed "journalists" are afforded rights and privileges not available to the rest of us. The question will become increasingly important as the transformation of journalism continues, and bloggers and other "citizen journalists" battle for equal standing with professional journalists. Advancing arguments that are sure to stir controversy, Scott Gant leads the debate with a serious yet accessible discussion about whether, where, and how the government can decide who is a journalist. Challenging the mainstream media, Gant puts forth specific arguments about how to change existing laws and makes elegant suggestions for new laws that will properly account for the undeniable reality that We're All Journalists Now. For all of us who care about the ways in which the digital revolution is sweeping through our culture, this is a work of opinion that will be seen as required reading.
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Designing for Growth

A Design Thinking Tool Kit for Managers

Author: Jeanne Liedtka,Tim Ogilvie

Publisher: Columbia University Press

ISBN: 0231158386

Category: Business & Economics

Page: 227

View: 8729

Outlines the popular business trend through which abstract ideas are developed into practical applications for maximum growth, sharing coverage of its mindset, techniques and vocabulary to reveal how design thinking can address a range of problems and become a core component of successful business practice.
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Little Black Book

A Toolkit for Working Women

Author: Otegha Uwagba

Publisher: Fourth Estate

ISBN: 9780008245115

Category: Career development

Page: 128

View: 4569

'Little Black Book is THE book of the year for working women with drive' Refinery 29The essential career handbook for creative working women. 'A compact gem' StylistLittle Black Book: A Toolkit For Working Women is the modern career guide every creative woman needs, whether you're just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want. Writer Otegha Uwagba (one of Forbes European 30 Under 30) takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking. With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman's Editor in Chief Penny Martin, and many more, Little Black Book is a curation of essential wisdom and hard-won career insights. Whether you're a thinker, a maker, an artist or an entrepreneur, you'll find plenty of inspiration for your working life here.
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Sexuality in Medieval Europe

Doing Unto Others

Author: Ruth Mazo Karras

Publisher: Routledge

ISBN: 1351979892

Category: History

Page: 268

View: 8782

Challenging the way the Middle Ages have been treated in general histories of sexuality, Sexuality in Medieval Europe shows how views at the time were conflicted and complicated; there was no single medieval attitude towards sexuality any more than there is one modern attitude. Focusing on marital sexual activity, as well as behavior that was seen as transgressive, the chapters cover such topics as chastity, the role of the church, and non-reproductive activity. Combining an overview of research on the topic with original interpretations, Ruth Mazo Karras demonstrates that medieval culture developed sexual identities that were quite distinct from the identities we think of today, yet were still ancestral to our own. Using a wide collection of evidence from the late antique period until the fifteenth century, this fully revised third edition has been updated to include the latest scholarship throughout, including expanded coverage of Islamic and Jewish cultures and new ideas on how medieval sexual violence relates to the modern world. A new companion website supplements the text featuring an interactive timeline of key events, links to key primary sources, and references to further reading. Sexuality in Medieval Europe is essential reading for those who study medieval history and culture.
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The Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Author: Helen Katz

Publisher: Routledge

ISBN: 1134974493

Category: Business & Economics

Page: 256

View: 5059

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
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How to Grow Your Own Business for Entrepreneurs

Author: Alex Blyth

Publisher: Pearson Education

ISBN: 9780273720935

Category: Business & Economics

Page: 213

View: 3359

Most entrepreneurs are conquerors, not empire builders. You need to be both.
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The Radio Journalism Toolkit

Author: Franz Krüger

Publisher: Ste Pub

ISBN: 9781919855790

Category: Performing Arts

Page: 167

View: 5229

Offering detailed advice for amateurs and professionals alike, this kit explores the ins and outs of radio journalism, including writing for the ear, compiling bulletins, handling difficult interviews, and mastering digital editing. It includes a particular focus on the needs of community radio journalists who have to report on a shoestring budget. A CD of practical exercises is also included.
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