The Entrepreneurial Journalist’s Toolkit

Manage Your Media

Author: Sara Kelly

Publisher: CRC Press

ISBN: 1317597214

Category: Language Arts & Disciplines

Page: 226

View: 1218

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.
Release

Aim for the Heart

Write, Shoot, Report and Produce for TV and Multimedia

Author: Al Tompkins

Publisher: CQ Press

ISBN: 1506315240

Category: Language Arts & Disciplines

Page: 496

View: 3813

Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • Learn how to build compelling characters who connect with the audience • Write inviting leads • Get memorable soundbites • See how to light, crop, frame, and edit compelling videos • Learn how to leverage social media to engage audiences • Gain critical thinking skills that move your story from telling the “what” to telling the “why”
Release

Smartphone Video Storytelling

Author: Robb Montgomery

Publisher: Taylor & Francis

ISBN: 1351796550

Category: Language Arts & Disciplines

Page: 174

View: 7948

Smartphone Video Storytelling helps readers master the techniques for making compelling short-form video content with a smartphone. With mobile journalism on the rise, it’s becoming increasingly important to understand the entire process and potential for conveying stories across multiple platforms. This richly illustrated text provides students with the essential smartphone video reporting skills: From choosing the right editing app to working with interview subjects on camera. The ethics of non-fiction video storytelling are highlighted to reinforce core journalistic principles. The chapters feature mini-tutorials and exercises that introduce the key principles of filmmaking. The student exercises and library of online video lessons introduce the building blocks of visual storytelling using real-world reporting examples. A story-based approach allows instructors to use the experiences of making each project in order to teach the fundamentals of video storytelling in a natural way. Each story lesson introduces the necessary stages, including planning, filming, and editing . . . and all with a smartphone.
Release

How to Grow Your Business- For Entrepreneurs

Author: Alex Blyth

Publisher: Pearson UK

ISBN: 0273746928

Category: Business & Economics

Page: 224

View: 2260

Entrepreneurs face a constant struggle to make a profit. They are entirely caught up in the day-to-day race against ever more demanding customers, rising material costs, a mounting tax and regulatory burden, increased international competition, and an ever more challenging labour market. They rarely have time to get away from this ongoing struggle, to think about what they could do to find new customers, manage existing customers more effectively, cut operating costs, minimise their red tape, and get their staff working more productively. Yet, they know that if they could make even small improvements in those areas they would be able to revolutionise their businesses and their lives. They are not alone in this. Few executives at larger companies have the time to address these issues. However, executives at larger companies usually do have the budget to hire consultants to advise them in all these areas. Entrepreneurs don’t. They have neither the time nor the money to address these issues. Furthermore, entrepreneurs tend to be conquerors, rather than empire builders. Very often those who are best equipped to make it through the early years, are least well-equipped to build on that early success. Yet they are desperately keen to see a reward for all the work they put in to get their enterprises off the ground. They have both a need and a desire for advice on how to take their businesses forward. This book is a practical guide, showing them how they can make those improvements with minimal investment of time or money. The ideas will be simply expressed, the action points will be clearly achievable, and the theory will be illustrated with examples of small businesses that have already grown by following this path. By reading this book, and by following each of the action points, every entrepreneur will be able, over time, to cut costs, increase sales and boost profits. It will revolutionise those businesses.
Release

Personal Branding for Entrepreneurial Journalists and Creative Professionals

Author: Sara Kelly

Publisher: Taylor & Francis

ISBN: 1315437554

Category: Business & Economics

Page: 230

View: 7407

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Release

Media Management

A Casebook Approach

Author: C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

Publisher: Routledge

ISBN: 1317458540

Category: Language Arts & Disciplines

Page: 416

View: 1437

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Release

We're All Journalists Now

The Transformation of the Press and Reshaping of the Law in the Internet Age

Author: Scott Gant

Publisher: Simon and Schuster

ISBN: 1416545948

Category: Law

Page: 288

View: 1805

As the internet continues to reshape almost all corners of our world, no institution has been more profoundly altered than the practice of journalism and distribution of information. In this provocative new book, Scott Gant, a distinguished Washington attorney and constitutional law scholar, argues that we as a society need to rethink our notions of what journalism is, who is a journalist and exactly what the founding fathers intended when they referred to "the freedom of the press." Are bloggers journalists, even if they receive no income? Even if they are unedited and sometimes irresponsible? Many traditional news organizations would say no. But Gant contends otherwise and suggests we think of these sometimes unruly online purveyors of information and opinion as heirs to those early pamphleteers who helped shape our fledgling democracy. He gives us a persuasive and engaging argument for affording bloggers and everyone else who disseminates information and opinion in the U.S. the same rights and privileges that traditional journalists enjoy. The rise of the Internet and blogosphere has blurred the once distinct role of the media in our society. It wasn't long ago that the line between journalists and the rest of us seemed relatively clear: Those who worked for news organizations were journalists and everyone else was not. Those days are gone. On the Internet, the line has totally disappeared. It's harder than ever to answer the question, "Who is a journalist?" Yet it is a question asked routinely in American courtrooms and legislatures because there are many circumstances where those deemed "journalists" are afforded rights and privileges not available to the rest of us. The question will become increasingly important as the transformation of journalism continues, and bloggers and other "citizen journalists" battle for equal standing with professional journalists. Advancing arguments that are sure to stir controversy, Scott Gant leads the debate with a serious yet accessible discussion about whether, where, and how the government can decide who is a journalist. Challenging the mainstream media, Gant puts forth specific arguments about how to change existing laws and makes elegant suggestions for new laws that will properly account for the undeniable reality that We're All Journalists Now. For all of us who care about the ways in which the digital revolution is sweeping through our culture, this is a work of opinion that will be seen as required reading.
Release

6th International Conference on Innovation and Entrepreneurship

ICIE 2018

Author: Dr. Denise A. D. Bedford,Dr. Elias G. Carayannis

Publisher: Academic Conferences and publishing limited

ISBN: 1911218719

Category:

Page: N.A

View: 2977

These proceedings represent the work of researchers participating in the 6th International Conference on Innovation and Entrepreneurship (ICIE 2018) which is being co-hosted by Georgetown University and George Washington University and is being held at The University of the District of Columbia (UDC) on 5-6 March 2018.
Release

We-commerce

How to Create, Collaborate, and Succeed in the Sharing Economy

Author: Billee Howard

Publisher: TarcherPerigee

ISBN: 0399173625

Category: Business & Economics

Page: 194

View: 2150

In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for long-term, purposeful profitability in the new global, sharing economy. With advice from 'stay small but include all' to 'profit with purpose' and 'embrace disruption,' Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.
Release

Little Black Book: The Sunday Times bestseller

Author: Otegha Uwagba

Publisher: HarperCollins UK

ISBN: 000824510X

Category: Business & Economics

Page: 128

View: 2294

‘Little Black Book is THE book of the year for working women with drive’ Refinery 29 The essential career handbook for creative working women. ‘A compact gem’ Stylist
Release

The Trend Management Toolkit

A Practical Guide to the Future

Author: A. Kjaer

Publisher: Springer

ISBN: 1137370092

Category: Business & Economics

Page: 243

View: 5964

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.
Release

The Online Journalism Handbook

Skills to Survive and Thrive in the Digital Age

Author: Paul Bradshaw

Publisher: Routledge

ISBN: 1317645138

Category: Social Science

Page: 358

View: 2939

The Online Journalism Handbook has established itself globally as the leading guide to the fast-moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies. The new edition is thoroughly revised and updated, featuring: a significantly expanded section on the history of online journalism business models; a new focus on the shift to mobile-first methods of consumption and production; a brand new chapter on online media law written by Professor Tim Crook of Goldsmiths, University of London, UK; a redeveloped section on interactivity, with an introduction to coding for journalists; advice on the journalistic uses of vertical video, live video, 360 and VR. The Online Journalism Handbook is a guide for all journalism students and professional journalists, as well as being of key interest to digital media practitioners.
Release

The Radio Journalism Toolkit

Author: Franz Krüger

Publisher: Ste Pub

ISBN: 9781919855790

Category: Performing Arts

Page: 167

View: 6301

Offering detailed advice for amateurs and professionals alike, this kit explores the ins and outs of radio journalism, including writing for the ear, compiling bulletins, handling difficult interviews, and mastering digital editing. It includes a particular focus on the needs of community radio journalists who have to report on a shoestring budget. A CD of practical exercises is also included.
Release

Social Media for Journalists

Principles and Practice

Author: Megan Knight,Clare Cook

Publisher: SAGE

ISBN: 1446291197

Category: Language Arts & Disciplines

Page: 288

View: 5396

"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including: How to find, write and break stories with social media An online journalism toolkit to get you started Using crowdsourcing to find and follow stories Getting on top of user-generated content The ins and outs of copyright and ethics Building your brand and making money The new economy of journalism and how to get ahead. More than a simple 'how-to' guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.
Release

Design Thinking for the Greater Good

Innovation in the Social Sector

Author: Jeanne Liedtka,Randy Salzman,Daisy Azer

Publisher: Columbia University Press

ISBN: 0231545851

Category: Business & Economics

Page: 342

View: 9688

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.
Release

Rebuild the Dream

Author: Van Jones

Publisher: Nation Books

ISBN: 1568587147

Category: Political Science

Page: 320

View: 6201

President Obama's former Green Jobs czar sets forth a bold new manifesto that reclaims the American Dream on behalf of all working Americans.
Release

Social Media and Public Relations

Eight New Practices for the PR Professional

Author: Deirdre Breakenridge

Publisher: Pearson Education

ISBN: 0132983214

Category: Business & Economics

Page: 166

View: 389

"This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships... marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions... reflect social media realities throughout your policies and governance... generate greater internal collaboration, eliminating silos once and for all... listen to consumers’ conversations, and apply what you’re learning... build communications crisis plans you can implement at a moment’s notice... develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”... take the lead on identifying and applying metrics... and much more." --Publisher description.
Release

Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

Author: Jeremy Gutsche

Publisher: Gotham

ISBN: 9781592405077

Category: Business & Economics

Page: 271

View: 7122

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. The ultimate business survival guide for all those looking to change the world.
Release

The SAGE Handbook of Small Business and Entrepreneurship

Author: Robert Blackburn,Dirk De Clercq,Jarna Heinonen

Publisher: SAGE

ISBN: 1473988098

Category: Business & Economics

Page: 680

View: 7771

The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. PART ONE: THE PEOPLE AND THE ENTREPRENEURIAL PROCESSES PART TWO: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT AND ORGANIZATION PART THREE: ENTREPRENEURIAL MILIEU PART FOUR: RESEARCHING SMALL BUSINESS ENTREPRENEURSHIP This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.
Release