The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea

Author: Alex Daly

Publisher: PublicAffairs

ISBN: 1610397614

Category: Business & Economics

Page: 256

View: 9658

"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
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Launch Your Dream

A 30-Day Plan for Turning Your Passion into Your Profession

Author: Dale Partridge

Publisher: Thomas Nelson

ISBN: 0718093429

Category: Business & Economics

Page: 224

View: 8926

Bestselling author and serial entrepreneur Dale Partridge provides a concrete, easily executed plan for readers looking to start a business that will result in greater freedom, a stronger family, and healthier finances. Dale Partridge, bestselling author and founder of StartupCamp.com and many other highly successful businesses, has helped thousands of people launch new startup businesses—and find unimaginable freedom in the process—through his highly acclaimed Startup Camp program. In Launch Your Dream, Partridge distills the essence of that course into a hyper-practical, 30-day journey for readers looking to follow their passions and realize their dreams. In clear, easily grasped steps, he teaches readers how to hone their ideas, build an audience, construct an online presence, launch a business, master social media, craft a beautiful brand, and create experiences that keep customers from ever considering competitors. Sharing time-saving “smartcuts” to make readers more efficient, Partridge also helps them identify and resolve business-killing blind spots. For anyone looking simply to make money on the side or seeking to become a millionaire, for the CEO or the stay-at-home mom, for the would-be entrepreneur or the freelancer, Launch Your Dream provides the steps necessary to begin living your dream in just 30 days.
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Never Give Up: Jack Ma In His Own Words

Author: Suk Lee,Bob Song

Publisher: Agate Publishing

ISBN: 1572847794

Category: Business & Economics

Page: 144

View: 4635

Ever since the Alibaba Group went public on September 19, 2014—with an initial public offering of a record-breaking $25 billion—Jack Ma, the founder and charismatic "spiritual leader" of the e-commerce behemoth, has been making headlines around the world. In 2014, the company's online transactions totaled $248 billion—more than those of Amazon and eBay combined. The first Chinese entrepreneur to appear on the cover of Forbes, Ma is the now the second-richest man in China, with a net worth that is estimated to be north of $29 billion. Despite Ma's massive influence in China and in the global tech world, his inspirational rags-to-riches story is relatively unknown to the general American public. Never Give Up: Jack Ma In His Own Words is a comprehensive guide to the inner workings of arguably the most prominent figure in the global tech world in the past 20 years—comprised entirely of Ma's own thought-provoking and candid quotes. When Ma decided to start his first Internet company in 1999, few Chinese people knew what the Internet was. Ma, a former English teacher, knew nothing about coding, and his $20,000 in startup funds were not made up of investments from venture capitalists but loans from his family. He channeled his startup experience into Alibaba, a group of websites that allows businesses and people to connect in order to buy and sell products (similar to eBay and Amazon) while also collecting advertising revenue (similar to Google). By some measures, Alibaba is now the largest e-commerce site in the world. In this book, more than 200 quotes on business values, innovation, entrepreneurship, competition, management, teamwork, life, and more provide an intimate and direct look into the mind of this modern business icon and philanthropist. Many of these quotes are translated directly from the Chinese press and interviews. For readers who do not read Chinese and have no other access to these materials, this book provides invaluable insight into the mind of one of the world's most successful business magnates.
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Network Security For Dummies

Author: Chey Cobb

Publisher: John Wiley & Sons

ISBN: 1118085337

Category: Computers

Page: 408

View: 5119

CNN is reporting that a vicious new virus is wreaking havoc on the world’s computer networks. Somebody’s hacked one of your favorite Web sites and stolen thousands of credit card numbers. The FBI just released a new report on computer crime that’s got you shaking in your boots. The experts will tell you that keeping your network safe from the cyber-wolves howling after your assets is complicated, expensive, and best left to them. But the truth is, anybody with a working knowledge of networks and computers can do just about everything necessary to defend their network against most security threats. Network Security For Dummies arms you with quick, easy, low-cost solutions to all your network security concerns. Whether your network consists of one computer with a high-speed Internet connection or hundreds of workstations distributed across dozens of locations, you’ll find what you need to confidently: Identify your network’s security weaknesses Install an intrusion detection system Use simple, economical techniques to secure your data Defend against viruses Keep hackers at bay Plug security holes in individual applications Build a secure network from scratch Leading national expert Chey Cobb fills you in on the basics of data security, and he explains more complex options you can use to keep your network safe as your grow your business. Among other things, you’ll explore: Developing risk assessments and security plans Choosing controls without breaking the bank Anti-virus software, firewalls, intrusion detection systems and access controls Addressing Unix, Windows and Mac security issues Patching holes in email, databases, Windows Media Player, NetMeeting, AOL Instant Messenger, and other individual applications Securing a wireless network E-Commerce security Incident response and disaster recovery Whether you run a storefront tax preparing business or you’re the network administrator at a multinational accounting giant, your computer assets are your business. Let Network Security For Dummies provide you with proven strategies and techniques for keeping your precious assets safe.
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Craig & Fred

A Marine, A Stray Dog, and How They Rescued Each Other

Author: Craig Grossi

Publisher: HarperCollins

ISBN: 0062693409

Category: Pets

Page: 288

View: 2370

The uplifting and unforgettable true story of a US Marine, the stray dog he met on an Afghan battlefield, and how they saved each other and now travel America together, "spreading the message of stubborn positivity." In 2010, Sergeant Craig Grossi was doing intelligence work for Marine RECON—the most elite fighters in the Corps—in a remote part of Afghanistan. While on patrol, he spotted a young dog "with a big goofy head and little legs" who didn’t seem vicious or run in a pack like most strays they’d encountered. After eating a piece of beef jerky Craig offered—against military regulations—the dog began to follow him. "Looks like you made a friend," another Marine yelled. Grossi heard, "Looks like a 'Fred.'" The name stuck, and a beautiful, life-changing friendship was forged. Fred not only stole Craig’s heart; he won over the RECON fighters, who helped Craig smuggle the dog into heavily fortified Camp Leatherneck in a duffel bag—risking jail and Fred’s life. With the help of a crew of DHL workers, a sympathetic vet, and a military dog handler, Fred eventually made it to Craig’s family in Virginia. Months later, when Craig returned to the U.S., it was Fred’s turn to save the wounded Marine from Post-Traumatic Stress. Today, Craig and Fred are touching lives nationwide, from a swampy campground in a Louisiana State Park to the streets of Portland, Oregon, and everywhere in between. A poignant and inspiring tale of hope, resilience, and optimism, with a timeless message at its heart—"it is not what happens to us that matters, but how we respond to it"—Craig & Fred is a shining example of the power of love to transform our hearts and our lives.
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The Rideshare Guide

Everything You Need to Know about Driving for Uber, Lyft, and Other Ridesharing Companies

Author: Harry Campbell

Publisher: Skyhorse Publishing Inc.

ISBN: 1510735321

Category: Business & Economics

Page: 176

View: 1308

An industry leader's guide to making Lyft and Uber work for you. In less than five years, ridesharing has grown from nonexistence into a billion dollar industry. Uber now has two million drivers in the United States, Lyft has seven hundred thousand, and both show no signs of slowing down. Despite the large number of drivers, Uber and Lyft provide little in the way of help for new drivers, who complain that there is a lack of guidance when starting out. Harry Campbell, founder and director of The Rideshare Guy blog and podcast and a driver himself, can help. The Rideshare Guide offers a comprehensive and engaging handbook for current and prospective rideshare drivers. Learn how to: Decide between Uber and Lyft Maximize passengers and profits Maintain a five-star rating Keep safe and interact appropriately with passengers Navigate legal matters and tax codes Campbell explains these and much more, also including funny, shocking, and bizarre tales from the road. Whether you are thinking about becoming a driver or a veteran wondering about UberPool and tax help, The Rideshare Guide by the Rideshare Guy has the answers.
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The Yarnell 7

The Seven Core Decisions for Extraordinary Living

Author: Amy Yarnell Carter

Publisher: N.A

ISBN: 9780999116517

Category:

Page: N.A

View: 8506

The Yarnell 7 is based on the decisions that the legendary best-selling author, speaker and network marketer, Mark Yarnell, made on a daily basis. These seven decisions enabled him to live an extraordinarily happy, successful and all-around phenomenal life. Written by his daughter, Amy Yarnell Carter, The Yarnell 7 gives you the opportunity to make the same powerful decisions that Mark Yarnell made and to live the extraordinary life that you so richly deserve.
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Double Double

How to Double Your Revenue and Profit in 3 Years Or Less

Author: Cameron Herold

Publisher: Greenleaf Book Group

ISBN: 1608320995

Category: Business & Economics

Page: 222

View: 4490

A step-by-step guide to enjoying the roller-coaster ride of growth -- while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers -- from creating a vision for the company's future to learning how to generate free PR for a developing company -- is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less. A down-to-earth action plan: Herold's experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors -- even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.
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Network Marketing for Facebook

Author: Jim Lupkin,Brian Carter,Sound Concepts

Publisher: N.A

ISBN: 9781887938242

Category:

Page: N.A

View: 6298

Two world-class social media marketers, Jim Lupkin and Brian Carter, teach you how to build and grow your distribution network with Facebook, which gives you direct access to more than 1.32 billion people. Wether you're a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and you'll master the most natural ways to make new connections and nurture those relationships.
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The Big 100: The 100 Business Tools You Need To Succeed

Author: Jeremy Kourdi

Publisher: John Murray

ISBN: 1444796127

Category: Business & Economics

Page: 240

View: 9172

The world is full of business ideas. But how do you know which the best ones are? And how do you find time to read them? THE BIG 100 may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.
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Cash from the Crowd

How to crowdfund your ideas and gain fans for your success

Author: Sally Outlaw

Publisher: Entrepreneur Press

ISBN: 1613082606

Category: Business & Economics

Page: 122

View: 6588

CROWDFUNDING–raising capital in small increments from a large number of people– will inject over $5 billion into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding platform founder Sally Outlaw reveals how entrepreneurs can shift these odds in their favor. Want to know which marketing efforts result in a 35% higher rate of contributions? OR, what is the best time and day to launch or promote a campaign? The answers to these and more are here.
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A Crowdfunder’s Strategy Guide

Build a Better Business by Building Community

Author: Jamey Stegmaier

Publisher: Berrett-Koehler Publishers

ISBN: 1626564094

Category: Business & Economics

Page: 216

View: 9215

More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
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Nurture

A Modern Guide to Pregnancy, Birth, Early Motherhood—and Trusting Yourself and Your Body

Author: Erica Chidi Cohen

Publisher: Chronicle Books

ISBN: 1452152799

Category: Family & Relationships

Page: 256

View: 5066

Nurture is the only all-in-one pregnancy and birthing book for modern mothers-to-be and their partners who want a more integrative approach. Author Erica Chidi Cohen has assisted countless births and helped hundreds of families ease into their new roles through her work as a doula. This beautiful and comprehensive pregnancy companion covers everything from the beginning months of pregnancy to the baby's first weeks. Including supportive and encouraging self-care and mindfulness exercises along with more than 40 charming and helpful illustrations, here's everything a modern mama would want to know: fetal development, nutrition support for every month of pregnancy, making birth choices, the basics of breastfeeding, and more.
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Burn the Business Plan

What Great Entrepreneurs Really Do

Author: Carl J. Schramm

Publisher: Simon and Schuster

ISBN: 1476794359

Category: Business & Economics

Page: 288

View: 816

Explains that knowledge, passion, determination, and a willingness to innovate are the most important requirements for starting a business.
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The Perfect Mix

Everything I Know About Leadership I Learned as a Bartender

Author: Helen Rothberg, PhD

Publisher: Simon and Schuster

ISBN: 1501127845

Category: Business & Economics

Page: 176

View: 2257

In the tradition of the popular business classics Leadership Is an Art and What They Don’t Teach You at Harvard Business School, Dr. Helen Rothberg, a sought-after consultant to CEOs and entrepreneurs, reveals memorable insights about leadership developed while she worked as a bartender and restaurant manager. Good managers and good leaders are not always the same. Dr. Helen Rothberg trains leaders, from Fortune 500 executives to startup entrepreneurs, with her particular brand of ADVICE—Action, Determination, Vision, Integrity, Communication, Empathy. Based on the management and life lessons she learned from working as a bartender while getting graduate business and behavioral science degrees, each aspect of ADVICE helps leaders hone their vision—of themselves and their business. You will explore who you are and who you need to become, analyze what has worked in the past and what might work better in the future, and realize ways to continually adapt—with courage and grace—to the unpredictable, uncertain business environment. Through the book’s colorful stories of barroom brawls and boardroom bravado, competition and cooperation, conflict and other challenges, you’ll conceive of new ways to develop working relationships with colleagues and customers; keep things running smoothly; and manage infuriating, delightful, and sometimes dangerous clients as well as temperamental and talented employees, and owners or bosses with brilliant ideas who may not communicate well. Leading an organization is knowing when to stir or shake things up, blend or serve neat, and Dr. Rothberg finishes each chapter with the recipe for a creative cocktail that embodies a lesson, to mix perfectly, contemplate, and savor.
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Intuitive Being

Connect with Spirit, Find Your Center, and Choose an Intentional Life

Author: Jill Willard

Publisher: HarperCollins

ISBN: 0062436570

Category: Body, Mind & Spirit

Page: 256

View: 8583

“Intuitive Being shows us how to unlock the power of our intuition to make better decisions and live a more satisfying life.” —Deepak Chopra, author of Super Genes One of GOOP's Fall '16 Nonfiction Top Picks We all possess an intuition far more powerful than we realize. Discover how to unlock its incredible wisdom with Intuitive Being. Beloved by celebrities and CEOs alike, intuitive medium Jill Willard's revolutionary approach to honing and tapping into the profound potential of your intuition teaches readers: How our inner voice is fundamentally connected to spirit How to unleash the power and wisdom of intuition through unblocking and balancing each of the seven energy centers within ourselves--the gateways that connect our inner being to spirit How that connection is at the heart of intuition How to use that connection for better decision-making and informed choices that lead to unlimited growth and ultimate abundance in every area of our lives "Jill Willard... guided us through tapping into and translating gut instinct greater knowing." —GOOP
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Osamina Bellcanto

A Very Famous Opera Singer

Author: N.A

Publisher: N.A

ISBN: 9780998635903

Category:

Page: N.A

View: 2995

Osamina Bellcanto is a very famous opera singer...but only in her dreams. Osamina is ready to show the world her marvelous voice.
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Powerful

Building a Culture of Freedom and Responsibility

Author: Patty McCord

Publisher: Tom Rath

ISBN: 1939714117

Category: Business & Economics

Page: 228

View: 4272

Named by The Washington Post as one of the 11 Leadership Books to Read in 2018 When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley. McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don’t fit the company’s emerging needs, and motivating with challenging work, not promises, perks, and bonus plans. McCord argues that the old standbys of corporate HR—annual performance reviews, retention plans, employee empowerment and engagement programs—often end up being a colossal waste of time and resources. Her road-tested advice, offered with humor and irreverence, provides readers a different path for creating a culture of high performance and profitability. Powerful will change how you think about work and the way a business should be run.
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Traction

How Any Startup Can Achieve Explosive Customer Growth

Author: Gabriel Weinberg,Justin Mares

Publisher: Penguin

ISBN: 0698411870

Category: Business & Economics

Page: 250

View: 2877

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. From the Hardcover edition.
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