The Business of Sports

Author: Scott Rosner,Kenneth L. Shropshire

Publisher: Jones & Bartlett Publishers

ISBN: 0763780782

Category: Health & Fitness

Page: 770

View: 8033

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Release

International Cases in the Business of Sport

Author: Simon Chadwick,Dave Arthur,John Beech

Publisher: Taylor & Francis

ISBN: 1317623509

Category: Sports & Recreation

Page: 264

View: 981

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Release

The Business of Sports Agents

Author: Kenneth L. Shropshire,Timothy Davis,N. Jeremi Duru

Publisher: University of Pennsylvania Press

ISBN: 0812292790

Category: Business & Economics

Page: 272

View: 565

Successful sports agents are comfortable with high finance and intense competition for the right to represent talented players, and the most respected agents are those who can deal with the pressures of high-stakes negotiations in an honest fashion. But whereas rules and penalties govern the playing field, there are far fewer restrictions on agents. In The Business of Sports Agents, Kenneth L. Shropshire, Timothy Davis, and N. Jeremi Duru, experts in the fields of sports business and law, examine the history of the sports agent business and the rules and laws developed to regulate the profession. They also consider recommendations for reform, including uniform laws that would apply to all agents, redefining amateurism in college sports, and stiffening requirements for licensing agents. This revised and expanded third edition brings the volume up to date on recent changes in the industry, including: —the emergence and dominance of companies such as Creative Artists Agency and Wasserman Media Group —high-profile cases of agent misconduct, principally Josh Luchs, whose agent certification was revoked by the NFLPA —legal challenges against the NCAA that may fundamentally change the definition of amateurism —changes to agent regulations resulting from new collective bargaining agreements in all of the major professional sports —evaluation of the effectiveness of the Uniform Athlete Agents Act (2000) to regulate agent conduct —issues faced by the increasing number of agents representing athletes who work abroad as well as athletes from abroad who work in the United States. Whether aspiring sports agent, lawyer, athlete seeking an agent, or simply interested in understanding the world of sports representation, the reader will find in The Business of Sports Agents the most comprehensive overview of the industry as well as a straightforward analysis of its problems and proposed solutions.
Release

The Business of Sports

A Primer for Journalists

Author: Mark Conrad

Publisher: Taylor & Francis

ISBN: 0415876524

Category: Language Arts & Disciplines

Page: 377

View: 9191

This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations - structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. New features for the second edition include: updates throughout, including disciplinary policies throughout the major sports leagues expanded discussion of intellectual property issues and merchandising new sections on ethical issues in sports, aimed at journalists. Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in sports journalism.
Release

The Business of Sports

Off the Field, in the Office, on the News

Author: Mark Conrad

Publisher: Taylor & Francis

ISBN: 1317430530

Category: Language Arts & Disciplines

Page: 454

View: 7736

The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.
Release

The Business of Sport Management

Author: John Beech,Simon Chadwick

Publisher: Pearson Higher Ed

ISBN: 0273721372

Category: Juvenile Nonfiction

Page: 632

View: 6694

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
Release

The Business of Professional Sports

Author: Paul D. Staudohar

Publisher: University of Illinois Press

ISBN: 9780252061615

Category: Business & Economics

Page: 306

View: 3634

Série d'articles sur le business des sports professionnels nord-américains : TV, agents, joueurs, NBA, NHL, NFL, baseball, athlètes olympiques.
Release

Winning With Data

CRM and Analytics for the Business of Sports

Author: Fiona Green

Publisher: Routledge

ISBN: 1351610333

Category: Business & Economics

Page: 194

View: 5164

For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.
Release

The Business of Sports

Text and Cases on Strategy and Management

Author: George Foster,Stephen A. Greyser,Bill Walsh

Publisher: South-Western Pub

ISBN: 9780324233841

Category: Business & Economics

Page: 492

View: 8116

Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.
Release

The Business Of Cricket : The Story Of Sports Marketing In India

Author: Santhanam Vijay,Balasubramanian Shyam

Publisher: HarperCollins

ISBN: 9351360687

Category: Business & Economics

Page: 172

View: 3232

The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag. It wasn't always like this. There was a time when sportspersons got fame from sport, but not the money commensurate with that fame. Then Sunil Gavaskar, India's first batsman-entrepreneur, came along, and in his wake followed Kapil Dev and Sachin Tendulkar. Helped by television and competing multinational brands vying to expand their market in a liberalizing India, sports marketing, which in India is synonymous with cricket, exploded. The culmination of this process was the Indian Premier League (IPL), a brilliant marketing concept that was a win-win for players, sponsors, media and viewers alike. This book, written by two sports enthusiasts who are also ace sports marketers with a combined international experience of forty years in marketing, takes us on an engaging and informative journey through the highs and lows of sports marketing in India. Along the way, the authors explain what constitutes good sports marketing, how the market can be expanded, what the prospects are for sports other than cricket, and why the sports fan needs to be better treated. An incisive, heartfelt book that will appeal to sports fans, marketers, advertisers as well as administrators.
Release

The Business of Sports: Perspectives on the sports industry

Author: Brad R. Humphreys,Dennis Ramsay Howard

Publisher: Abc-clio

ISBN: 9780275993412

Category: Professional sports

Page: 898

View: 9353

"The sports industry is large, visible, and growing -- and it has a huge impact on society. That's obvious to die-hard fans who not only watch sporting events but buy everything from balls to ties to paperweights with their favorite team's logo. But even sports haters can't escape the onslaught of professional sports: They are asked to chip in as taxpayers to build public stadiums, and their children are, like it or not, exposed to events sponsored by alcohol and tobacco companies, not to mention the juvenile antics of star athletes. Businesses, of course, take a hit in productivity when the Olympics -- or World Series or Super Bowl or World Cup -- roll around. Yet most of us love to watch and play. The Business of Sports takes on this endlessly fascinating behemoth of an industry to make sense of it all. Yes, sports is big business. How big? Estimates of total annual U.S. spending on sporting goods and services range from $250 to $560 billion a year, and spending related to organized sports alone has been estimated at $200 billion per year. And it's getting bigger, casting an ever-larger shadow over the entire globe. The Business of Sports throws light on the subject by exploring the business and economic dynamics of the industry from a diverse array of perspectives that cover the industry's macroeconomic, management, and marketing/promotion issues"--Publisher description.
Release

Sport Business in the Global Marketplace

Author: H. Westerbeek,A. Smith

Publisher: Springer

ISBN: 0230598897

Category: Business & Economics

Page: 241

View: 2424

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Release

Managing Sport Business

An Introduction

Author: David Hassan

Publisher: Routledge

ISBN: 1351967274

Category: Business & Economics

Page: 674

View: 7046

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
Release

Pay Dirt

The Business of Professional Team Sports

Author: James Quirk,Rodney D. Fort

Publisher: Princeton University Press

ISBN: 0691187940

Category: Sports & Recreation

Page: N.A

View: 2648

Why would a Japanese millionaire want to buy the Seattle Mariners baseball team, when he has admitted that he has never played in or even seen a baseball game? Cash is the answer: major league baseball, like professional football, basketball, and hockey, is now big business with the potential to bring millions of dollars in profits to owners. Not very long ago, however, buying a sports franchise was a hazardous investment risked only by die-hard fans wealthy enough to lose parts of fortunes made in other businesses. What forces have changed team ownership from sports-fan folly to big-business savvy? Why has The Wall Street Journal become popular reading in pro sports locker rooms? And why are sports pages now dominated by economic clashes between owners and players, cities with franchises and cities without them, leagues and players' unions, and team lawyers and players' lawyers? In answering these questions, James Quirk and Rodney Fort have written the most complete book on the business and economics of professional sports, past and present. Pay Dirt offers a wealth of information and analysis on the reserve clause, salary determination, competitive balance in sports leagues, the market for franchises, tax sheltering, arenas and stadiums, and rival leagues. The authors present an abundance of historical material, much of it new, including team ownership histories and data on attendance, TV revenue, stadium and arena contracts, and revenues and costs. League histories, team statistics, stories about players and owners, and sports lore of all kinds embellish the work. Quirk and Fort are writing for anyone interested in sports in the 1990s: players, players' agents, general managers, sportswriters, and, most of all, sports fans.
Release

Sport and Society

A Student Introduction

Author: Barrie Houlihan,Dominic Malcolm

Publisher: SAGE

ISBN: 147394323X

Category: Social Science

Page: 608

View: 7564

'This third edition of Sport and Society, with contributions from some of the field’s most highly respected scholars, covers the myriad of complex, pervasive and global issues confronting sport in the 21st century. It continues to be a foundation text for students across most sport disciplines' - Russel Hoye, La Trobe University, Australia ‘The third edition of Sport and Society reinforces its place as one of the most valuable texts for students and others engaging in social scientific study of sport. Overall, the book continues to achieve an unrivalled balance between different social science disciplines that have been applied to sport; between local, national and international issues; and between broad overviews and specific detail on every topic. The end result is a book that is "a must" on many academic reading lists!' - Iain Lindsey, Durham University, UK Fully updated and revised, the Third Edition of Barrie Houlihan and Dominic Malcolm's ground-breaking Sport and Society provides students and instructors with a one-stop text that is comprehensive, accessible, international, and engaging. This popular book: Approaches the study of sport from a multi-disciplinary perspective Presents the importance of social structure, power, and inequality in analysing the nature and significance of sport in society Addresses the rapid commercialization and regulation of sport Engages in comparative analysis to understand problems clearly and produce sound solutions Expands students' knowledge through chapter summaries, guides to further reading, and extensive bibliographies Offers five new chapters addressing the key contemporary issues of: lifestyle sport; sport for development and peace; the governance of international sport organisations; sports fandom; and sport in East Asia. A superb teaching text, this new edition will be relished by instructors seeking an authoritative introduction to sport and society and students who want a relevant, enriching text for their learning and research needs.
Release

Routledge Handbook of International Sport Business

Author: Mark Dodds,Kevin Heisey,Aila Ahonen

Publisher: Routledge

ISBN: 1317486528

Category: Business & Economics

Page: 404

View: 6094

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.
Release

Beyond the Scoreboard

An Insider's Guide to the Business of Sport

Author: N.A

Publisher: Human Kinetics

ISBN: 145041463X

Category:

Page: N.A

View: 2568

Release

Sports Business Unplugged

Leadership Challenges from the World of Sports

Author: Rick Burton,Norm O’Reilly

Publisher: Syracuse University Press

ISBN: 0815653921

Category: Sports & Recreation

Page: 203

View: 2114

For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.
Release

Law and the Business of Sport

Author: David Griffith-Jones

Publisher: Bloomsbury Professional

ISBN: 9781845925901

Category: Law

Page: 350

View: 7982

"Sport is an increasingly lucrative business presenting many commercial opportunities which need to be documented at each stage. This title offers guidance on the legal considerations and contractual arrangements required by companies involved in financing, organising and sponsoring major sporting events."
Release

Sport Business Analytics

Using Data to Increase Revenue and Improve Operational Efficiency

Author: C. Keith Harrison,Scott Bukstein

Publisher: CRC Press

ISBN: 1315350629

Category: Computers

Page: 260

View: 6958

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Release