Survey Research Methods

Author: Floyd J Fowler, Jr

Publisher: SAGE Publications

ISBN: 1483343480

Category: Social Science

Page: 216

View: 7234

The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher Offers in-depth discussion of non-response and sample size issues, especially as they relate to power Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze. Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models Survey Research Methods, Fourth Edition gives compact, yet comprehensive coverage, making it an ideal companion or beginning text. Praise for Floyd J. Fowler, Jr. and the previous edition: "Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience." —Mark Berends, Vanderbilt University
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Doing Survey Research

A Guide to Quantitative Methods

Author: Peter M. Nardi

Publisher: Routledge

ISBN: 1351697242

Category: Social Science

Page: 260

View: 9013

Each day we are faced with continuing claims made by media pundits, politicians, teachers, and friends, often quoting research. Consider also the numerous comments and posts on Internet blogs, Twitter, and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read, to distinguish opinions from scientific facts, and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research, make decisions about which statistics to use, and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares beginners to conduct their own survey research and write up the results, as well as read and interpret other people's research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Analysis, and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students, including studies focused on topics related to social media. Update web site http://doingsurveyresearch.wordpress.com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy, but also how it relates to the methods discussed in this book about sampling, probability, and research design. New coverage of meta-data, and the increasingly popular method in many professional and other settings.
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The SAGE Handbook of Survey Methodology

Author: Christof Wolf,Dominique Joye,Tom E. C. Smith,Tom W Smith,Yang-chih Fu

Publisher: SAGE

ISBN: 1473959055

Category: Reference

Page: 740

View: 7824

Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
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A Companion to Survey Research

Author: Michael Ornstein

Publisher: SAGE

ISBN: 1446291847

Category: Social Science

Page: 192

View: 3475

A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.
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Designing and Doing Survey Research

Author: Lesley Andres

Publisher: SAGE

ISBN: 1446273091

Category: Social Science

Page: 208

View: 5487

Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: • Designing your research • Ethical issues • Developing your survey questions • Sampling • Budgeting, scheduling and managing your time • Administering your survey • Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
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Social Research in Developing Countries

Surveys and Censuses in the Third World

Author: Martin Bulmer,Donald P. Warwick

Publisher: Psychology Press

ISBN: 9781857281378

Category: Social Science

Page: 383

View: 9398

Deals with particular problems of carrying out social surveys and censuses in the Third World. Research design, sampling, data collection and the social context of research are discussed.
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Survey Research

Author: Roger Sapsford

Publisher: SAGE

ISBN: 9781412912327

Category: Social Science

Page: 276

View: 2381

Covers problem formulation, planning, questionnaire design, sampling, the conduct of interviews, statistical analysis and the presentation of the results.
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Research Methods: The Essential Knowledge Base

Author: William Trochim,James P Donnelly,Kanika Arora

Publisher: Cengage Learning

ISBN: 130544518X

Category: Education

Page: 448

View: 6848

From an expert team in the research methods field, RESEARCH METHODS: THE ESSENTIAL KNOWLEDGE BASE, 2nd Edition, is written specifically for undergraduates. The book streamlines and clarifies explanations of fundamental, yet difficult, concepts in a familiar, engaging style. Students learn about the relationship between theory and practice, which helps them become better researchers and better consumers of research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Encyclopedia of Survey Research Methods

Author: Paul J. Lavrakas

Publisher: SAGE Publications

ISBN: 150631788X

Category: Social Science

Page: 1072

View: 7072

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
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Qualitative Research in Sociology

Author: Amir Marvasti

Publisher: SAGE

ISBN: 9780761948612

Category: Psychology

Page: 160

View: 9099

Qualitative Research in Sociology offers a hands-on guide to doing qualitative research in sociology. It provides an introductory survey of the methodological and theoretical dimensions of qualitative research as practised by those interested in the study of social life.
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Sociology

Introductory Readings

Author: Anthony Giddens,Philip W. Sutton

Publisher: Polity

ISBN: 0745648843

Category: Social Science

Page: 347

View: 3048

A strong emphasis has been placed on creating a productive mixture of classic and contemporary readings which is highly readable and lively, yet remains challenging. Whilst particularly useful as a companion to the sixth edition of Giddensʹs Sociology, the reader is designed for use independently or alongside other textbooks. The reader maintains the distinctive approach which Sociology pioneered: strongly comparative and historically informed, it stresses the influence of globalizing trends in social life. The carefully selected readings range from studies of face-to-face interaction through to the analysis of large-scale global systems, and cover sociological theories of society as well as research methods. Amongst the new selections in this volume are readings on the Internet and virtual communities, the impact of ecological thinking and climate change on social science, offshoring and the future of work, global cities, patriarchy and shifting gender relations, intersecting social inequalities, the idea and practice of restorative justice, new forms of cybercrime, war, terrorism and the prospects for a global cosmopolitan democracy. The readings are arranged in ten thematic sections and each section is preceded by a summary in order to facilitate studentsʹ comprehension and critical reflection. The result is an exciting new text that encompasses the major themes and debates in both classical and contemporary sociology. Sociology: Introductory Readings will be an essential resource for anyone who wishes to engage with the scope of sociological thought today. -- Back cover.
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Web Survey Methodology

Author: Mario Callegaro,Katja Lozar Manfreda,Vasja Vehovar

Publisher: SAGE

ISBN: 1473927293

Category: Social Science

Page: 344

View: 4701

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
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The SAGE Encyclopedia of Social Science Research Methods

Author: Michael Lewis-Beck,Alan E Bryman,Tim Futing Liao

Publisher: SAGE

ISBN: 9780761923633

Category: Social Science

Page: 1305

View: 4870

"The first encyclopedia to cover inclusively both quantitative and qualitative research approaches, this set provides clear explanations of 1,000 methodologies, avoiding mathematical equations when possible with liberal cross-referencing and bibliographies. Each volume includes a list of works cited, and the third contains a comprehensive index and lists of person names, organizations, books, tests, software, major concepts, surveys, and methodologies."--"Reference that rocks," American Libraries, May 2005.
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Methods of Social Research, 4th Edition

Author: Kenneth Bailey

Publisher: Simon and Schuster

ISBN: 9781439118894

Category: Social Science

Page: 592

View: 6082

An introduction for undergraduates to every stage of sociological research, showing how to deal effectively with typical problems they might encounter. The book is fully updated to include examples from the LA riots and the 1992 presidential elections.
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Conducting Online Surveys

Author: Valerie M. Sue,Lois A. Ritter

Publisher: SAGE

ISBN: 1412992257

Category: Social Science

Page: 242

View: 765

This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.
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Quantitative Social Research Methods

Author: Kultar Singh

Publisher: SAGE Publications India

ISBN: 8132101197

Category: Social Science

Page: 432

View: 5396

Quantitative Social Research Methods explores the entire spectrum of quantitative social research methods and their application, with special reference to the development sector. It provides detailed coverage of all statistical research and analysis method with an emphasis on multivariate analysis techniques, such as regression discriminant analysis, logistic regression, factor, factor, cluster, correspondence and conjoint analysis. The book is thematically arranged in two sections: the first section introduces development research techniques, explores the genesis and scope of social research, research processes and then goes on to explain univariate, bivariate and multivariate data analysis with the help of software packages such as SPSS and STATA. The second focuses on the application of social and development research methods in the development sector. It explores research method application and the issues relevant to aspects of development such as population, health and nutrition, poverty and rural development, education, water and sanitation, and environment and natural resource management.
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The Art and Science of Social Research    

First Edition

Author: Deborah Carr,Elizabeth Heger Boyle,Benjamin Cornwell,Shelley Correll,Robert Crosnoe,Jeremy Freese,Mary C Waters

Publisher: W. W. Norton & Company

ISBN: 0393911586

Category:

Page: N.A

View: 1408

Written by a team of internationally renowned sociologists with experience in both the field and the classroom, The Art and Science of Social Research offers authoritative and balanced coverage of the full range of methods used to study the social world. The authors highlight the challenges of investigating the unpredictable topic of human lives while providing insights into what really happens in the field, the laboratory, and the survey call center.
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The Problem with Survey Research

Author: George Beam

Publisher: Routledge

ISBN: 1351476254

Category: Social Science

Page: 444

View: 7707

The Problem with Survey Research makes a case against survey research as a primary source of reliable information. George Beam argues that all survey research instruments, all types of asking-including polls, face-to-face interviews, and focus groups-produce unreliable and potentially inaccurate results. Because those who rely on survey research only see answers to questions, it is impossible for them, or anyone else, to evaluate the results. They cannot know if the answers correspond to respondents' actual behaviors (objective phenomena) or to their true beliefs and opinions (subjective phenomena). Reliable information can only be acquired by observation, experimentation, multiple sources of data, formal model building and testing, document analysis, and comparison. In fifteen chapters divided into six parts-Ubiquity of Survey Research, The Problem, Asking Instruments, Asking Settings, Askers, and Proper Methods and Research Designs-The Problem with Survey Research demonstrates how asking instruments, settings in which asking and answering take place, and survey researchers themselves skew results and thereby make answers unreliable. The last two chapters and appendices examine observation, other methods of data collection and research designs that may produce accurate or correct information, and shows how reliance on survey research can be overcome, and must be.
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