Survey Research Methods

Author: Floyd J Fowler, Jr

Publisher: SAGE Publications

ISBN: 1483323595

Category: Social Science

Page: 184

View: 9476

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
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Key Concepts in Social Research

Author: Geoff Payne,Judy Payne

Publisher: SAGE

ISBN: 1446233898

Category: Social Science

Page: 248

View: 7090

`This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research' - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses' - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors' experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject.
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Doing Survey Research

A Guide to Quantitative Methods

Author: Peter M. Nardi

Publisher: Routledge

ISBN: 1351697242

Category: Social Science

Page: 260

View: 305

Each day we are faced with continuing claims made by media pundits, politicians, teachers, and friends, often quoting research. Consider also the numerous comments and posts on Internet blogs, Twitter, and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read, to distinguish opinions from scientific facts, and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research, make decisions about which statistics to use, and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares beginners to conduct their own survey research and write up the results, as well as read and interpret other people's research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Analysis, and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students, including studies focused on topics related to social media. Update web site http://doingsurveyresearch.wordpress.com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy, but also how it relates to the methods discussed in this book about sampling, probability, and research design. New coverage of meta-data, and the increasingly popular method in many professional and other settings.
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The SAGE Handbook of Survey Methodology

Author: Christof Wolf,Dominique Joye,Tom E. C. Smith,Tom W Smith,Yang-chih Fu

Publisher: SAGE

ISBN: 1473959055

Category: Reference

Page: 740

View: 6096

Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
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Designing and Doing Survey Research

Author: Lesley Andres

Publisher: SAGE

ISBN: 1446258785

Category: Social Science

Page: 208

View: 9346

Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: • Designing your research • Ethical issues • Developing your survey questions • Sampling • Budgeting, scheduling and managing your time • Administering your survey • Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
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Social Research Methods

Author: Alan Bryman

Publisher: Oxford University Press

ISBN: 0199689458

Category:

Page: 824

View: 7985

This best-selling introduction to research methods provides students and researchers with unrivalled coverage of both quantitative and qualitative methods, making it invaluable for anyone embarking on social research. Bridging the gap between theory and practice, Social Research Methods is packed full of engaging examples and practical tips to equip students with the tools and knowledge needed for them to complete their own research projects. In addition to providing practical advice, Bryman deftly explores thenature of social research and the wider issues impinging on it. This book is supported by an Online Resource Centre, which includes:For Students* A researcher's toolkit to take students step by step through the research process* Multiple choice questions to help students test their knowledge and understanding* A guide to using Excel in data analysis to help develop analytical skillsFor Lecturers* A test bank of questions which can be customized to meet teaching needs* PowerPoint slides for each chapter* New seminar outlines including suggested activities and tasks * New exam and course work questions to set in class
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Encyclopedia of Survey Research Methods

Author: Paul J. Lavrakas

Publisher: SAGE Publications

ISBN: 150631788X

Category: Social Science

Page: 1072

View: 2390

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
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A Companion to Survey Research

Author: Michael Ornstein

Publisher: SAGE

ISBN: 1446291847

Category: Social Science

Page: 192

View: 7140

A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.
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Conducting Online Surveys

Author: Valerie M. Sue,Lois A. Ritter

Publisher: SAGE

ISBN: 1412992257

Category: Social Science

Page: 242

View: 4258

This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.
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Researching Social Life

Author: Nigel Gilbert,Paul Stoneman

Publisher: SAGE

ISBN: 1473944228

Category: Social Science

Page: 624

View: 7014

Paul Stoneman and Nigel Gilbert breathe new energy into this classic bestselling textbook providing clear, relevant advice and extensive coverage of all the research methods you need to understand today’s society. Packed full of examples from across the social sciences, Researching Social Life sets out all of the challenges and opportunities of interpreting and conducting research with qualitative, quantitative and mixed methods. The book follows the chronology of a typical research project, from initial conception through to the collection, management and analysis of data; it also includes material on how best to write up and disseminate your research. This pragmatic approach mirrors the reality of conducting research and allows the handpicked, internationally renowned contributors to embed real case studies from their own research in each chapter. The student-oriented pedagogy is carefully woven throughout the book and further supported by a cutting-edge website. Key tools include: In-depth worked examples Case studies Discussion questions Checklists Annotated further reading Practical top tips for doing research. With unparalleled breadth and depth this trusted and respected textbook is an essential guide for anyone engaging with social research.
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Survey Research

Author: Roger Sapsford

Publisher: SAGE

ISBN: 9781412912327

Category: Social Science

Page: 276

View: 3599

Covers problem formulation, planning, questionnaire design, sampling, the conduct of interviews, statistical analysis and the presentation of the results.
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Sociology

Introductory Readings

Author: Anthony Giddens,Philip W. Sutton

Publisher: Polity

ISBN: 0745648843

Category: Social Science

Page: 347

View: 9653

A strong emphasis has been placed on creating a productive mixture of classic and contemporary readings which is highly readable and lively, yet remains challenging. Whilst particularly useful as a companion to the sixth edition of Giddensʹs Sociology, the reader is designed for use independently or alongside other textbooks. The reader maintains the distinctive approach which Sociology pioneered: strongly comparative and historically informed, it stresses the influence of globalizing trends in social life. The carefully selected readings range from studies of face-to-face interaction through to the analysis of large-scale global systems, and cover sociological theories of society as well as research methods. Amongst the new selections in this volume are readings on the Internet and virtual communities, the impact of ecological thinking and climate change on social science, offshoring and the future of work, global cities, patriarchy and shifting gender relations, intersecting social inequalities, the idea and practice of restorative justice, new forms of cybercrime, war, terrorism and the prospects for a global cosmopolitan democracy. The readings are arranged in ten thematic sections and each section is preceded by a summary in order to facilitate studentsʹ comprehension and critical reflection. The result is an exciting new text that encompasses the major themes and debates in both classical and contemporary sociology. Sociology: Introductory Readings will be an essential resource for anyone who wishes to engage with the scope of sociological thought today. -- Back cover.
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Survey Research in the Social Sciences

Author: Charles Y. Glock,John Bennett

Publisher: Russell Sage Foundation

ISBN: 1610448413

Category: Social Science

Page: 568

View: 8923

Survey research was for a long time thought of primarily as a sociological tool. It is relatively recently that this research method has been adopted by other social sciences and related professional disciplines. The amount and quality of its use, however, vary considerably from field to field. This volume describes the elementary logic of survey design and analysis and provides, for each discipline, an evaluation of how survey research has been used and conceivably may be used to deal with the central problems of each field.
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The Art and Science of Social Research    

First Edition

Author: Deborah Carr,Elizabeth Heger Boyle,Benjamin Cornwell,Shelley Correll,Robert Crosnoe,Jeremy Freese,Mary C Waters

Publisher: W. W. Norton & Company

ISBN: 0393911586

Category:

Page: N.A

View: 6285

Written by a team of internationally renowned sociologists with experience in both the field and the classroom, The Art and Science of Social Research offers authoritative and balanced coverage of the full range of methods used to study the social world. The authors highlight the challenges of investigating the unpredictable topic of human lives while providing insights into what really happens in the field, the laboratory, and the survey call center.
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Web Survey Methodology

Author: Mario Callegaro,Katja Lozar Manfreda,Vasja Vehovar

Publisher: SAGE

ISBN: 1473927293

Category: Social Science

Page: 344

View: 4394

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
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Quantitative Social Research Methods

Author: Kultar Singh

Publisher: SAGE

ISBN: 9780761933830

Category: Social Science

Page: 431

View: 8238

Social research plays a crucial role in the development process as it provides the tools to bring about social change. This book presents an in-depth look at social research - its fundamental postulates, tools and techniques of analysis - and assesses its relevance for the development and social sectors in India. The author explores how development changes take place and their impact on rural life, especially on the underprivileged and marginalised sections of society. Divided into two sections, the book first discusses all aspects of social research - its various methods, scope, sampling methodology and significance, and presents quantitative, univariate, bivariate and multivariate data analysis with the help of software packages such as SPSS and STATA. In the second section, the author examines the impact of social research on health and nutrition, poverty and rural development, education, water and sanitation, environment and natural resource management.
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Social Research in Developing Countries

Surveys and Censuses in the Third World

Author: Martin Bulmer,Donald P. Warwick

Publisher: Psychology Press

ISBN: 9781857281378

Category: Social Science

Page: 383

View: 9221

Deals with particular problems of carrying out social surveys and censuses in the Third World. Research design, sampling, data collection and the social context of research are discussed.
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The Problem with Survey Research

Author: George Beam

Publisher: Routledge

ISBN: 1351476254

Category: Social Science

Page: 444

View: 7001

The Problem with Survey Research makes a case against survey research as a primary source of reliable information. George Beam argues that all survey research instruments, all types of asking-including polls, face-to-face interviews, and focus groups-produce unreliable and potentially inaccurate results. Because those who rely on survey research only see answers to questions, it is impossible for them, or anyone else, to evaluate the results. They cannot know if the answers correspond to respondents' actual behaviors (objective phenomena) or to their true beliefs and opinions (subjective phenomena). Reliable information can only be acquired by observation, experimentation, multiple sources of data, formal model building and testing, document analysis, and comparison. In fifteen chapters divided into six parts-Ubiquity of Survey Research, The Problem, Asking Instruments, Asking Settings, Askers, and Proper Methods and Research Designs-The Problem with Survey Research demonstrates how asking instruments, settings in which asking and answering take place, and survey researchers themselves skew results and thereby make answers unreliable. The last two chapters and appendices examine observation, other methods of data collection and research designs that may produce accurate or correct information, and shows how reliance on survey research can be overcome, and must be.
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Innovations in Digital Research Methods

Author: Peter Halfpenny,Rob Procter

Publisher: SAGE

ISBN: 1473926947

Category: Social Science

Page: 336

View: 5125

Vast amounts of digital data are now generated daily by people as they go about their lives, yet social researchers are struggling to exploit it. At the same time, the challenges faced by society in the 21st century are growing ever more complex, and demands research that is bigger in scale, more collaborative and multi-disciplinary than ever before. This cutting-edge volume provides an accessible introduction to innovative digital social research tools and methods that harness this ‘data deluge’ and successfully tackle key research challenges. Contributions from leading international researchers cover topics such as: Qualitative, quantitative and mixed methods research Data management Social media and social network analysis Modeling and simulation Survey methods Visualizing social data Ethics and e-research The future of social research in the digital age This vibrant introduction to innovative digital research methods is essential reading for anyone conducting social research today.
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