for Business, Management and Finance
Author: Louise Swift,Sally Piff
Publisher: Macmillan International Higher Education
Category: Business & Economics
Businesses are built on numbers; in any organization the ability to use and interpret quantitative methods is vital to maintaining a competitive edge. Quantitative Methods for Business, Management and Finance is a comprehensive, easy-to-follow guide to the subject, painlessly leading you from fundamental principles to more advanced applications. It is an essential text for undergraduate students of business, management and finance, as well as for those on MBA and postgraduate courses. Each topic is explained in a clear, friendly style, and accompanied by examples, exercises and activities, making the text ideal for self-tuition. This highly successful learning-by-doing approach, coupled with the book's clear structure, make the understanding of essential mathematical skills achievable - and even enjoyable! Key benefits: • From basics to business modelling: maths revision through to probability, statistics and more, all in one text • Suitable for all maths backgrounds – an optional introductory part teaches mathematical essentials from scratch • Refreshingly non-technical writing style – user-friendly and engaging, avoiding excessive theory • Practical guidance on using IBM SPSS and Microsoft Excel • Brand new 'Moving on...' feature with integrated web and book activities for Business Modelling chapters, relating theory to the real world The companion website offers lecturers a testbank, PowerPoint slides, and assessment solutions. Students will find multiple choice practice questions, data sets, and extra exercises. LOUISE SWIFT taught quantitative methods to students of business, management and finance for over ten years at the University of East Anglia, UK, where she now works as a statistician. SALLY PIFF is Lecturer in Quantitative Methods at Norwich Business School, University of East Anglia, UK.