Internet für Dummies

Author: John R. Levine,Margaret Levine Young

Publisher: John Wiley & Sons

ISBN: 3527638865

Category: Computers

Page: 410

View: 6186

In der 12., ?berarbeiteten und aktualisierten Auflage des Bestsellers finden Sie alles, was Sie zum Internet-Einstieg brauchen: alle Informationen zum Internetzugang, dem Unterschied zwischen WWW, Usenet und anderen Diensten, Chatten, Bloggen, E-Mail, Internet-Telefonie, RSS-Feeds, Podcasting, sozialen Netzwerken und vielem mehr. Die Autoren zeigen Ihnen, wie Sie mit dem Windows Internet Explorer 8 und Google Chrome ins Internet kommen und wie Sie mit Windows Mail, dem Nachfolger von Outlook Express, E-Mails verschicken. Auch die Sicherheitsvorkehrungen f?r ein sorgloses Surfen, Antivirensoftware und Firewalls werden nicht vergessen.
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Starting an Online Business For Dummies

Author: Greg Holden

Publisher: John Wiley & Sons

ISBN: 0470107391

Category: Computers

Page: 432

View: 5715

You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed. Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to: Establish and promote your business Advertise your site Build a business with online auctions Keep your business legal and lawsuit free Impress customers in the virtual world Publicize your business with Google, Yahoo!, and Microsoft Conduct electronic payments Utilize VoIP, site feeds, blogging, and affiliate marketng You’ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There’s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!
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Starting an Online Business All-in-One For Dummies

Author: Shannon Belew,Joel Elad

Publisher: John Wiley & Sons

ISBN: 1119315530

Category: Business & Economics

Page: 912

View: 9600

Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
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Starting and Running an Online Business For Dummies

Author: Kim Gilmour,Dan Matthews,Greg Holden

Publisher: John Wiley & Sons

ISBN: 1119994233

Category: Business & Economics

Page: 384

View: 2868

The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
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Starting and Running an Online Business For Dummies

Author: Dan Matthews,Greg Holden

Publisher: John Wiley & Sons

ISBN: 9781119997825

Category: Business & Economics

Page: 384

View: 9708

Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to succeed.
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Starting an Online Business All-in-One Desk Reference For Dummies

Author: Shannon Belew,Joel Elad

Publisher: John Wiley & Sons

ISBN: 9780470483695

Category: Business & Economics

Page: 840

View: 5273

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!
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Existenzgründung für Dummies

Werden Sie Ihr eigener Chef. Die richtige Firmenidee und ihre Umsetzung. Interessante Finanzierungsmöglichkeiten. Personalsuche, Marketing und Kundenservice.

Author: Eric Tyson,Jim Shell

Publisher: N.A

ISBN: 9783527700363

Category:

Page: 296

View: 9832

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Starting an eBay Business For Dummies

Author: Marsha Collier

Publisher: John Wiley & Sons

ISBN: 0470230312

Category: Business & Economics

Page: 362

View: 2797

eBay is the world’s marketplace! If you’re ready to turn your hobby into an online business, Marsha Collier knows exactly how to help. Packed with proven techniques for boosting your business, Starting an eBay Business For Dummies, 3rd Edition includes the steps to success that you’ll want to know. More than a million people are earning regular income on eBay. Those who are earning the most know how to set up a business, find and manage inventory, use auction management software to best advantage, get freebies on shipping, and run their businesses professionally. Marsha Collier was one of the first, and she shares all the secrets she’s learned. In this fun and easy guide to getting your online business off and running, you’ll discover how to: Attract more bidders to your auctions Set up a professional business Find out what sells and what doesn’t Increase bidder confidence with strong listings Price your items to sell Reduce your costs by shipping more efficiently Work with a PayPal account and collect your money Understand legal issues such as taxes and licenses Keep appropriate records Improve your image with outstanding customer service Marsha Collier has been so successful with her home-based business that she educated her daughter on the profits and today is one of the stars of the eBay community. Along with plenty of solid information and time-and-money-saving tips, she’ll give you the confidence you need to become an eBay entrepreneur.
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Starting an Etsy Business For Dummies

Author: Kate Gatski,Kate Shoup

Publisher: John Wiley & Sons

ISBN: 1118590090

Category: Business & Economics

Page: 384

View: 3562

The easy way to build an online craft business from scratch Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft business from scratch. You'll get invaluable information on how to set up an Etsy shop, write compelling item descriptions, photograph your work, engage the Etsy community, understand fees, and find your muse when it takes a holiday. In the last couple of years, the DIY movement has transcended the big-box hardware stores, and has taken on a new format in the savvy crafting arena. Starting an Etsy Business For Dummies shows you how to create, manage, and successfully sell handmade wares, vintage goods, and DIY supplies using the world's largest online handmade marketplace. Coverage new to this edition includes the latest in flash sale partners; best practices for applying SEO to your shop and listings; new tools for sellers; and much more Includes tips for increasing local sales by connecting with other local vendors through seller communities Covers harnessing the power of Pinterest to promote (and protect) your business If DIY is your domain, Starting an Etsy Business For Dummies gives you the skills, knowledge, and know-how to create a successful business that pays.
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Starting an Etsy Business For Dummies

Author: Kate Shoup,Kate Gatski

Publisher: John Wiley & Sons

ISBN: 1119378966

Category: Business & Economics

Page: 384

View: 1435

Build a thriving Etsy business Promote your shop and build your brand Deliver top-notch customer service Create, sell, and succeed on Etsy Artists, crafters, and designers rejoice! This book makes it faster and easier than ever to start and run a successful Etsy business. Whether you're peddling paintings, jewelry, craft supplies, or vintage pieces, you'll find everything you need to get your wares out to the masses. Etsy is handmade for anyone who wants to make money doing what they really love! Inside … Navigate the new homepage Apply SEO to your listings Manage stats and orders Increase local sales Market your Etsy shop Protect your business Promote yourself on Facebook, Twitter, and Pinterest
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Starting a Business For Dummies

Author: Colin Barrow

Publisher: John Wiley & Sons

ISBN: 0470978341

Category: Business & Economics

Page: 416

View: 4087

A best-selling guide from British business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running. Whether you are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all you need to succeed. In addition to straightforward advice on all the business basics, this new and improved third edition will include fresh content covering the fundamental changes in the UK economy, up-to-date tax and VAT advice, guidance on finance and funding in the new era of British banking and setting up online to help readers make the move from employee to successful entrepreneur. Starting a Business For Dummies, 3rd Edition features new and updated content on: Finding funding and business support in challenging times Trimming costs, increasing margins and budgeting for beginners Setting-up a home based business Starting-up online, or creating an online presence for an existing business Spotting financial cycles and preparing for economic ups and downs Using the latest technology efficiently and profitably Entering new markets, finding new products, diversification, forming partnerships and going global
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Starting and Running a Small Business For Canadians For Dummies All-in-One

Author: John Aylen

Publisher: John Wiley & Sons

ISBN: 1118223896

Category: Business & Economics

Page: 672

View: 673

The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
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The Art of the Start

Von der Kunst, ein Unternehmen erfolgreich zu gründen

Author: Guy Kawasaki

Publisher: Vahlen

ISBN: 3800646811

Category: Fiction

Page: 211

View: 2004

The Art oft the Start Dieser äußerst praktische Ratgeber behandelt alle wichtigen Punkte, die man bei der Gründung einer Organisation, ob Unternehmen oder Non-Profit-Initiative, bedenken muss. Guy Kawasaki weiß dabei aus eigenen Erfahrungen, dass die Gründung weniger eine Wissenschaft als vielmehr eine Kunst ist. In elf Kapiteln stellt er dar, wie man die Kunst der Gründung erlernt mit dem Ziel, die Dinge von vornherein „richtig anzupacken“. Guy Kawasaki schreibt leichtgängig und humorvoll. FAQs, zahlreiche Übungen und Checklisten werden effektvoll eingesetzt und geben Orientierung bei der Umsetzung. Gängige Überzeugungen widerlegt er mit persönlichen Erfahrungen und verdichtet sie zu ganz konkreten Empfehlungen. Jedes Kapitel beginnt mit einer Quintessenz. Hilfreiche „Minikapitel“ gehen auf viele „nebensächliche“ Dinge ein wie „Die Kunst, gute PowerPoint-Präsentation zu erstellen“, „Die Kunst des Netzwerkens“ oder „Die Kunst, ein guter Redner zu sein“.
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Lean Startup

Schnell, risikolos und erfolgreich Unternehmen gründen

Author: Eric Ries

Publisher: Redline Wirtschaft

ISBN: 3864146712

Category: Business & Economics

Page: 200

View: 7476

Der Weg zum eigenen Unternehmen ist nie ohne Risiko. Und bis die Firma sich auf dem Markt etabliert hat, dauert es. Wer doch scheitert, verliert in der Regel viel Geld. Genau hier setzt das Konzept von Eric Ries an. Lean Startup heißt seine Methode. Sie ist schnell, ressourcenfreundlich und radikal erfolgsorientiert. Anhand von durchgespielten Szenarien kann man von vornherein die Erfolgsaussichten von Ideen, Produkten und Märkten bestimmen. Und auch während der Gründungphase wird der Stand der Dinge ständig überprüft. Machen, messen, lernen – so funktioniert der permanente Evaluationsprozess. Das spart enorm Zeit, Geld und Ressourcen und bietet die Möglichkeit, spontan den Kurs zu korrigieren. Das Lean-Startup-Tool hat sich schon zigtausenfach in der Praxis bewährt und setzt sich auch in Deutschland immer stärker durch.
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Das Handbuch für Startups

Author: Bob Dorf,Steve Blank,Nils Högsdal,Daniel Bartel

Publisher: O'Reilly Germany

ISBN: 3955618137

Category: Business & Economics

Page: 512

View: 8199

Ein Startup ist nicht die Miniaturausgabe eines etablierten Unternehmens, sondern eine temporäre, flexible Organisation auf der Suche nach einem nachhaltigen Geschäftsmodell: Das ist die zentrale Erkenntnis, die dem "Handbuch für Startups" zugrundeliegt. Es verbindet den Lean-Ansatz, Prinzipien des Customer Development sowie Konzepte wie Design Thinking und (Rapid) Prototyping zu einem umfassenden Vorgehensmodell, mit dem sich aus Ideen und Innovationen tragfähige Geschäftsmodelle entwickeln lassen. Lean Startup & Customer Development: Der Lean-Ansatz für Startups basiert, im Unterschied zum klassischen Vorgehen, nicht auf einem starren Businessplan, der drei Jahre lang unverändert umzusetzen ist, sondern auf einem beweglichen Modell, das immer wieder angepasst wird. Sämtliche Bestandteile der Planung – von den Produkteigenschaften über die Zielgruppen bis hin zum Vertriebsmodell – werden als Hypothesen gesehen, die zu validieren bzw. zu falsifizieren sind. Erst nachdem sie im Austausch mit den potenziellen Kunden bestätigt wurden und nachhaltige Verkäufe möglich sind, verlässt das Startup seine Suchphase und widmet sich der Umsetzung und Skalierung seines Geschäftsmodells. Der große Vorteil: Fehlannahmen werden erheblich früher erkannt – nämlich zu einem Zeitpunkt, an dem man noch die Gelegenheit hat, Änderungen vorzunehmen. Damit erhöhen sich die Erfolgsaussichten beträchtlich. Für den Praxiseinsatz: Sämtliche Schritte werden in diesem Buch detailliert beschrieben und können anhand der zahlreichen Checklisten nachvollzogen werden. Damit ist das Handbuch ein wertvoller Begleiter und ein umfassendes Nachschlagewerk für Gründerinnen & Gründer. Von deutschen Experten begleitet: Die deutsche Ausgabe des international erfolgreichen Handbuchs entstand mit fachlicher Unterstützung von Prof. Dr. Nils Högsdal und Entrepreneur Daniel Bartel, die auch ein deutsches Vorwort sowie sieben Fallstudien aus dem deutschsprachigen Raum beisteuern.
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Starting an IPhone Application Business For Dummies

Author: Aaron Nicholson,Joel Elad,Damien Stolarz

Publisher: John Wiley & Sons

ISBN: 0470524529

Category: Business & Economics

Page: 410

View: 9790

Provides information on developing iPhone applications, building a brand, and creating a successful business enterprise.
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Starting a Business For Dummies - UK

Author: Colin Barrow

Publisher: John Wiley & Sons

ISBN: 1118837347

Category: Business & Economics

Page: 416

View: 6177

Examines how to start a business, discussing crowdfunding, operating profitably, and growing a business.
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Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 9002

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.
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