Sports Media

Planning, Production, and Reporting

Author: Brad Schultz

Publisher: Taylor & Francis

ISBN: 0240807316

Category: Mass media and sports

Page: 281

View: 7001

A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting. Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.
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Sports Media

Transformation, Integration, Consumption

Author: Andrew C. Billings

Publisher: Taylor & Francis

ISBN: 1136838821

Category: Language Arts & Disciplines

Page: 232

View: 7479

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
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Sports Media

Reporting, Producing, and Planning

Author: Bradley Schultz,Edward T. Arke

Publisher: Routledge

ISBN: 1317449274

Category: Performing Arts

Page: 230

View: 5614

Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism. New to this edition: An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism Interviews with industry experts currently working in the field of sports journalism The evolution of the industry to today’s audience-driven, social media-influenced landscape Reporting as storytelling in a modern media environment A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors’ own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor’s manual.
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Fantasy Sports and the Changing Sports Media Industry

Media, Players, and Society

Author: Nicholas David Bowman,John S. W. Spinda,Jimmy Sanderson

Publisher: Lexington Books

ISBN: 1498504892

Category: Language Arts & Disciplines

Page: 314

View: 1235

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \
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Out of Bounds

Sports, Media, and the Politics of Identity

Author: Aaron Baker,Todd Boyd

Publisher: Indiana University Press

ISBN: 9780253332288

Category: Social Science

Page: 206

View: 955

Out of Bounds is a collection of essays that regards the media representation of professional sports through the lens of cultural studies. Editors Aaron Baker and Todd Boyd contend that the popularity of sports derives not simply from their appeal as leisure entertainment but from their contribution to discussion of larger issues of class, race, gender, and masculinity. Essays in the collection challenge media wisdom about the apolitical nature of sports by examining how they contribute to the contested process of defining social identities. Included within a broad range of works are "'Never Trust a Snake': WWF Wrestling as Masculine Melodrama," (Henry Jenkins), "Mike Tyson and the Perils of Discursive Constraints: Boxing, Race and The Assumption of Guilt" (John Sloop), and "Visible Difference and Flex Appeal: The Body, Sex, Sexuality, and Race in the Pumping Iron Films" (Christine Holmlund).
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From Jack Johnson to LeBron James

Sports, Media, and the Color Line

Author: Chris Lamb

Publisher: U of Nebraska Press

ISBN: 0803285264

Category: Biography & Autobiography

Page: 672

View: 7455

The campaign for racial equality in sports has both reflected and affected the campaign for racial equality in the United States. Some of the most significant and publicized stories in this campaign in the twentieth century have happened in sports, including, of course, Jackie Robinson in baseball; Jesse Owens, Tommie Smith, and John Carlos in track; Arthur Ashe in tennis; and Jack Johnson, Joe Louis, and Muhammad Ali in boxing. Long after the full integration of college and professional athletics, race continues to play a major role in sports. Not long ago, sportswriters and sportscasters ignored racial issues. They now contribute to the public’s evolving racial attitudes on issues both on and off the field, ranging from integration to self-determination to masculinity. From Jack Johnson to LeBron James examines the intersection of sports, race, and the media in the twentieth century and beyond. The essays are linked by a number of questions, including: How did the black and white media differ in content and context in their reporting of these stories? How did the media acknowledge race in their stories? Did the media recognize these stories as historically significant? Considering how media coverage has evolved over the years, the essays begin with the racially charged reporting of Jack Johnson’s reign as heavyweight champion and carry up to the present, covering the media narratives surrounding the Michael Vick dogfighting case in a supposedly post-racial era and the media’s handling of LeBron James’s announcement to leave Cleveland for Miami.
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ESPN

The Making of a Sports Media Empire

Author: Travis Vogan

Publisher: University of Illinois Press

ISBN: 0252097866

Category: Business & Economics

Page: 288

View: 7795

Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine , and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports." Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.
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Handbook of Sports and Media

Author: Arthur A. Raney,Jennings Bryant

Publisher: Routledge

ISBN: 1135257345

Category: Language Arts & Disciplines

Page: 656

View: 6333

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.
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Examining Identity in Sports Media

Author: Heather L. Hundley,Andrew C. Billings

Publisher: SAGE

ISBN: 1412954606

Category: Language Arts & Disciplines

Page: 279

View: 9299

Communication issues involving sports media permeate myriad levels of society. These issues are important sources for learning and reinforcing social beliefs; they are salient contexts for investigating issues of identity, including ethnicity, gender, class, sexual orientation, ability/disability, and more. Consequently, sport and media inscribe numerous implicit and explicit ideologies that saturate our culture. Using a wide variety of theoretical and methodological constructs (for example: surveys, content analyses, ethnographic research, field work, rhetorical approaches, other appropriate quantitative or qualitative approaches), Examining Identity in Mediated Sports examines various media - including television, film, advertising, print, Web sites, and nontraditional media - to expose how the intersection of sport and media construct, reinforce, and/or perpetuate perceptions of human identities. This book: - investigates the numerous ways print, electronic, and digital media present issues of identity in sports coverage - each chapter addresses media portrayals and/or cultural representations of one or more form of identity - ethnicity, gender, class, sexual orientation, ability/disability, etc - as it relates to sport - contributors, both seasoned and up-and-coming scholars of sport, represent a fine and diverse balance of intellectual ideologies
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The Fundamentals of Sports Media and Sponsorship Sales

Developing New Accounts

Author: David J. Halberstam

Publisher: BookBaby

ISBN: 0692488405

Category: Sports & Recreation

Page: 378

View: 1650

The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts is a tutorial in narrative form that provides practical step-by-step instruction on how to develop new sports sponsors and advertisers. There's guidance covering the gamut from getting organized, identifying prospects, preparing for the first conversation; commanding the room when presenting a proposal and closing business. PricewaterhouseCooper is forecasting that sports media rights and sponsorship revenue will grow to $37 billion annually by 2018. Sales are the backbone of support for both. In view of this, there will be an accelerated need to find best-in-class sports sellers. The book includes interviews with important sponsorship heads who share their views on a variety of subjects; how new sports sponsorship opportunities are best presented to them and what they consider to be helpful and annoying behavior by sellers. Whether it's the chief marketing officer of Wal-Mart or the sponsorship head of MasterCard, the guidance they share is precious. The book provides counseling to help sellers maintain their emotional equanimity through the crucibles they face regularly. As such, there are chapters on what sellers can learn from great leaders and many tips and tricks to get through gatekeepers and other obstacles. Cold calling is not only the soul and fiber of effective selling; it’s the lifeblood of sales success.
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Media, Sports, and Society

Author: Lawrence A. Wenner

Publisher: SAGE

ISBN: 9780803932449

Category: Social Science

Page: 315

View: 1228

Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in
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Keepers of the Flame

NFL Films and the Rise of Sports Media

Author: Travis Vogan

Publisher: University of Illinois Press

ISBN: 0252096274

Category: Performing Arts

Page: 256

View: 9333

NFL Films changed the way Americans view football. Keepers of the Flame: NFL Films and the Rise of Sports Media traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America." Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, Travis Vogan shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent, beautiful, graceful, and heroic gridiron battles. Historically proven formulas for presentation--such as the dramatic voiceovers once provided by John Facenda's baritone, the soaring scores of Sam Spence's rousing background music, and the epic poetry found in Steve Sabol's scripts--are still used today. From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks, NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. Vogan tells the larger story of the company's relationship with and vast influence on our culture's representations of sport, the expansion of sports television beyond live game broadcasts, and the emergence of cable television and Internet sports media. Keepers of the Flame: NFL Films and the Rise of Sports Media presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of professional football into the national obsession commonly known as America's Game.
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Sports Media, Marketing, and Management

Breakthroughs in Research and Practice

Author: Information Resources Management Association

Publisher: Business Science Reference

ISBN: 9781522554752

Category: Business & Economics

Page: 475

View: 2895

"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"--
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Women and Sports in the United States

A Documentary Reader

Author: Jean O'Reilly

Publisher: UPNE

ISBN: 1555537871

Category: Social Science

Page: 406

View: 5104

The only anthology available documenting 100 years of women in American sports
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Dream Jobs in Sports Media

Author: Daniel E. Harmon

Publisher: The Rosen Publishing Group, Inc

ISBN: 1477775242

Category: Juvenile Nonfiction

Page: 160

View: 3487

This career guide focuses on the exciting careers of sportswriters, announcers, and the dedicated professionals who work away from the public eye, outlining the skills and preparation that these jobs require.
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The Kids' Guide to Sports Media

Author: Shane Frederick

Publisher: Capstone

ISBN: 1476541523

Category: Juvenile Nonfiction

Page: 48

View: 4919

Explores sports coverage in media from its beginnings in newspapers and radio through its explosion in today's Internet era, including player Facebook pages, following athletes on Twitter, and viewing sports on mobile devices.
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Sport, Media and Mega-Events

Author: Lawrence A. Wenner,Andrew C. Billings

Publisher: Routledge

ISBN: 1317397436

Category: Social Science

Page: 288

View: 7407

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
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Sport, Media and Society

Author: Eileen Kennedy,Laura Hills

Publisher: Bloomsbury Publishing

ISBN: 1474248128

Category: Social Science

Page: 224

View: 9431

Sport is an integral component of today's media, from prime-time television to interactive websites. This book is a theoretical and methodological guide to analysing sport in its diverse mediated forms. Students of media sport are taken through techniques of analysis for film, TV, newspapers, magazines, advertisements, spaces such as stadia and museums, and the internet. The ambiguous and shifting cultural politics of sport are explored through original, researched case studies, drawn from across the UK, USA and beyond. The book encourages students to engage critically with their own experience of media sport and to develop an independent approach to analysis. As such, it will be an essential purchase for all students of media and sports studies students.
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