Cases in Public Relations Management

The Rise of Social Media and Activism

Author: Patricia Swann

Publisher: Routledge

ISBN: 1134060343

Category: Business & Economics

Page: 608

View: 5055

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
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Journalism and Public Relations

News Media and PR in the Digital Age

Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 178453062X

Category: Business & Economics

Page: 160

View: 8729

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.
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Dynamics of Public Relations and Journalism

A Practical Guide for Media Studies

Author: Annette Clear,Linda Weideman

Publisher: Juta and Company Ltd

ISBN: 9780702156373

Category: Business & Economics

Page: 218

View: 6305

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
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An Overview of the Public Relations Function

Author: Shannon A. Bowen

Publisher: Business Expert Press

ISBN: 9781606491003

Category: Business & Economics

Page: 186

View: 3957

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
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Encyclopedia of Public Relations

Author: Robert L. Heath

Publisher: SAGE Publications

ISBN: 1452276226

Category: Business & Economics

Page: 1152

View: 5596

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
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Public Relations and the Social Web

How to Use Social Media and Web 2.0 in Communications

Author: Rob Brown

Publisher: Kogan Page Publishers

ISBN: 0749457325

Category: Business & Economics

Page: 192

View: 879

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.
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Fundamentals of Advertising & Public Relation

Author: Dhruv Sabharwal

Publisher: Evincepub Publishing

ISBN: 9387905667

Category: Education

Page: 106

View: 663

This book is specially designed to meet the need of Management and Mass Communication students specializing in advertising and Marketing. This is very basic book in a simple language which explains the various concepts of advertising. As in this book student will able to understand that advertising is paid communication that spreads information about a product service or idea and is aimed at a large number of people at a time. In order to reach to the masses advertising agencies purchase space time in one or more media purchase television radio newspapers and magazines. The main aim of advertising is to increase the consumer base of an organization by providing information about various products and services. Last few decades advertising industries have come a long way, from simply informing the prospects of the availability of product and services to a skillful development of strategy in marketing to make brands and extension of people's attitude and personality. Today with the concept of globalization consumers are highly exposed to an array of global brands. The mass media, especially with the internet, has created media market which is invincible. In order to understand that market marketers have to develop such marketing strategies which will be going to grab the attention of the consumers easily and effectively. The entry of global brands in India led to an explosion in the advertising business with a proliferation of advertising campaigns for new products and services in the market as also arrange of sales promotion activities. Global branduch as Coca-Cola Pepsi Pizza Hut created campaigns that can be termed as purely local in inspiration while retaining the international themes. The changing scenario, an addition of globalization, entry of new media and expansion of media market give rise to customer expectations, does advertising has emerged as an important field of study in various journalism & management programs offered by various universities.
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Digital Transformation in Journalism and News Media

Media Management, Media Convergence and Globalization

Author: Mike Friedrichsen,Yahya Kamalipour

Publisher: Springer

ISBN: 3319277863

Category: Business & Economics

Page: 555

View: 1037

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.
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Public Relations Democracy

Politics, Public Relations and the Mass Media in Britain

Author: Aeron Davis

Publisher: Manchester University Press

ISBN: 9780719060694

Category: Business & Economics

Page: 222

View: 5124

This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
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Media Relations in Sport

Author: N.A

Publisher: N.A

ISBN: 9781885693747

Category: Sports & Recreation

Page: 322

View: 5061

Provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: How to organise and manage game coverage what to do to promote special events ranging from awards banquets to tournaments and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. "Media Relations in Sport" is for students in sport management as well as students in journalism public relations or communications. Each chapter contains a glossary of terms discussion questions suggested exercises role playing activities and extensive notes.
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The Public Relations Handbook

Author: Alison Theaker

Publisher: Psychology Press

ISBN: 9780415317924

Category: Social Science

Page: 366

View: 1569

In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
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Kulturspezifik in der europäischen Wirtschaftskommunikation

Author: Christopher M. Schmidt,Ainars Dimants,Jaakko Lehtonen,Martin Nielsen

Publisher: Springer-Verlag

ISBN: 3658012366

Category: Social Science

Page: 226

View: 2169

Thema des Sammelbandes ist das Kommunikationsverhalten in neuen und alten Medien. Neben grundsätzlichen Problemen der Entwicklung von Kommunikationsstrategien widmen sich die Autoren der Frage, in welcher Weise Unternehmen ihre länderspezifischen Kommunikationsweisen in Bezug auf potentielle Zielgruppen verwirklichen und effektiver gestalten können. Zu diesem Zweck befassen sich die Autoren neben allgemeinen unternehmensinternen und -externen Fragen der Kommunikationsgestaltung vor allem mit verschiedenen Formen textbasierter Kommunikationspraxis im europäischen Umfeld. Kulturspezifische Aspekte werden somit in ihrer interkulturellen Relevanz methodisch einsichtig und für die Kommunikation in der Wirtschaft gezielt nutzbar.
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Political Public Relations

Principles and Applications

Author: Jesper Stromback,Spiro Kiousis

Publisher: Taylor & Francis

ISBN: 1135194130

Category: Business & Economics

Page: 352

View: 2954

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies.
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Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice

Author: Betteke van Ruler,Dejan Vercic

Publisher: Walter de Gruyter

ISBN: 3110197197

Category: Language Arts & Disciplines

Page: 515

View: 3450

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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21st Century Communication: A Reference Handbook

Author: William F. Eadie

Publisher: SAGE

ISBN: 1412950309

Category: Language Arts & Disciplines

Page: 942

View: 9992

Via 100 entries or "mini-chapters," the SAGE 21st Century Reference Series volumes on Communication will highlight the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. The purpose is to provide undergraduate majors with an authoritative reference source that will serve their research needs with more detailed information than encyclopedia entries but not as much jargon, detail or density as a journal article or a research handbook chapter.
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Strategic Communication: Cases in Marketing, Public Relations, Advertising and

Author: Steven Greenland,Jason Bainbridge,Chris Galloway,Rob Gill

Publisher: Pearson Higher Education AU

ISBN: 1442556692

Category: Business & Economics

Page: 166

View: 5244

Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
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Ethics in Public Relations

Responsible Advocacy

Author: Kathy Fitzpatrick,Carolyn Bronstein

Publisher: SAGE

ISBN: 145223678X

Category: Language Arts & Disciplines

Page: 256

View: 7647

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
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Teaching Mass Communication

A Guide to Better Instruction

Author: Michael D. Murray,Anthony J. Ferri

Publisher: Greenwood Publishing Group

ISBN: 9780275941567

Category: Education

Page: 269

View: 1519

This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.
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