Journalism and Public Relations

News Media and PR in the Digital Age

Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 178453062X

Category: Business & Economics

Page: 160

View: 2715

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.
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Cases in Public Relations Management

The Rise of Social Media and Activism

Author: Patricia Swann

Publisher: Routledge

ISBN: 1134060343

Category: Business & Economics

Page: 608

View: 7223

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
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Social Media and Public Relations

Eight New Practices for the PR Professional

Author: Deirdre Breakenridge

Publisher: Pearson Education

ISBN: 0132983214

Category: Business & Economics

Page: 166

View: 6187

"This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships... marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions... reflect social media realities throughout your policies and governance... generate greater internal collaboration, eliminating silos once and for all... listen to consumers’ conversations, and apply what you’re learning... build communications crisis plans you can implement at a moment’s notice... develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”... take the lead on identifying and applying metrics... and much more." --Publisher description.
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Dynamics of Public Relations and Journalism

A Practical Guide for Media Studies

Author: Annette Clear,Linda Weideman

Publisher: Juta and Company Ltd

ISBN: 9780702156373

Category: Business & Economics

Page: 218

View: 7728

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
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News, Public Relations and Power

Author: Simon Cottle

Publisher: SAGE

ISBN: 9780761974963

Category: Social Science

Page: 187

View: 4965

"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.
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Digital Transformation in Journalism and News Media

Media Management, Media Convergence and Globalization

Author: Mike Friedrichsen,Yahya Kamalipour

Publisher: Springer

ISBN: 3319277863

Category: Business & Economics

Page: 555

View: 3061

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.
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Public Relations Writing: Form & Style

Author: Doug Newsom,Jim Haynes

Publisher: Cengage Learning

ISBN: 1285546024

Category: Business & Economics

Page: 384

View: 2755

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a Writing for Select Publics section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Cases in Public Relations Management

Author: Raymond Simon,Frank Winston Wylie

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: N.A

Category: Language Arts & Disciplines

Page: 420

View: 8104

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EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY

Author: C.V. NARASIMHA REDDI

Publisher: PHI Learning Pvt. Ltd.

ISBN: 8120348710

Category: Business & Economics

Page: 640

View: 4150

The book, now in its second edition, aims at equipping the reader with the necessary tools for building a career in public relations and also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations, such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into six parts, the second edition focuses on the application of Internet and social media in the practice of Public Relations. It contains six new chapters and five new case histories, which are in tune with changing needs, as well as an epilogue projecting Mahatma Gandhi as the world's greatest Public Relations communicator. The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners. New to This Edition Incorporates five new Case Studies reflecting current trends in PR and Advertising
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The Public Relations Handbook

Author: Alison Theaker

Publisher: Psychology Press

ISBN: 9780415317924

Category: Social Science

Page: 366

View: 7746

In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
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Applied Public Relations

Cases in Stakeholder Management

Author: Kathy Brittain McKee,Kathy Richardson,Marcie Hinton,Larry F. Lamb

Publisher: Routledge

ISBN: 1135231508

Category: Language Arts & Disciplines

Page: 304

View: 1469

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.
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Excellence in Public Relations and Communication Management

Author: James E. Grunig

Publisher: Routledge

ISBN: 1136691758

Category: Business & Economics

Page: 680

View: 403

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
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Public Relations

Author: Edward L. Bernays

Publisher: University of Oklahoma Press

ISBN: 0806189827

Category: Business & Economics

Page: 308

View: 8414

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
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Public Relations Metrics

Research and Evaluation

Author: Betteke van Ruler,Ana Tkalac Vercic,Dejan Vercic

Publisher: Routledge

ISBN: 1135593264

Category: Business & Economics

Page: 344

View: 3664

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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Political Public Relations

Principles and Applications

Author: Jesper Stromback,Spiro Kiousis

Publisher: Taylor & Francis

ISBN: 1135194130

Category: Business & Economics

Page: 352

View: 4859

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies.
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Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice

Author: Betteke van Ruler,Dejan Vercic

Publisher: Walter de Gruyter

ISBN: 3110197197

Category: Language Arts & Disciplines

Page: 515

View: 8587

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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An Overview of the Public Relations Function

Author: Shannon A. Bowen

Publisher: Business Expert Press

ISBN: 9781606491003

Category: Business & Economics

Page: 186

View: 7602

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
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Public Relations and the Social Web

How to Use Social Media and Web 2.0 in Communications

Author: Rob Brown

Publisher: Kogan Page Publishers

ISBN: 0749457325

Category: Business & Economics

Page: 192

View: 1076

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.
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Public Relations Ethics

Senior PR Pros Tell Us How to Speak Up and Keep Your Job

Author: Marlene S. Neill,Amy Oliver Barnes

Publisher: Business Expert Press

ISBN: 1947098659

Category: Business & Economics

Page: 140

View: 8351

Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.
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