Prioritizing Web Usability

Author: Jakob Nielsen,Hoa Loranger

Publisher: Pearson Education

ISBN: 0132798158

Category: Computers

Page: 432

View: 2748

In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web—Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!
Release

Mobile Usability

Author: Jakob Nielsen,Raluca Budiu

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3826695712

Category: Computers

Page: 236

View: 3029

Für iPhone, iPad, Android, Kindle Designs für kleine Displays optimal gestalten Texte für die mobile Nutzung verfassen und Inhalte strukturieren Einfache Navigationen für Smartphones und Tablets Die Erstellung von mobilen Websites und Apps ist ein ständiger Spagat zwischen der Bereitstellung von Inhalten und der Darstellung auf kleinen Displays. Reduzierte Inhalte, einfache Navigationsmöglichkeiten, Optimierung des Designs bei langsamen Übertragungsgeschwindigkeiten – mit diesen Herausforderungen ist jeder Entwickler konfrontiert. Wie entwirft man die besten Websites und Apps für moderne Smartphone- und Tablet-Nutzer? Der Bestseller-Autor Jakob Nielsen und seine Co-Autorin Raluca Budiu gehen dieser Frage nach und untersuchen in diesem Buch die wichtigsten Aspekte guter Mobile Usability. So erfahren Sie anhand zahlreicher Beispiele, wie Sie eine gelungene Navigation sowie passende Designs und Textinhalte für mobile Geräte entwerfen und dabei die User Experience mit Blick auf das mobile Nutzungsverhalten optimal berücksichtigen. Die dargestellten Methoden basieren auf Erkenntnissen aus internationalen Studien, die anhand zahlreicher Usability-Tests durchgeführt wurden. Dieses Buch richtet sich an Designer und Softwareentwickler, aber ebenso an Texter, Redakteure, Produktmanager und Marketing-Mitarbeiter. Sowohl Einsteiger als auch erfahrene Mobile-Usability-Veteranen erhalten wertvolle Hinweise und Tipps. Dr. Jakob Nielsen ist Mitgründer und Leiter der Nielsen Norman Group. Zudem begründete er auch die »Discount Usability Engineering«-Bewegung, die sich in erster Linie mit schnellen und effizienten Methoden zur Qualitätsverbesserung von Benutzeroberflächen beschäftigt. Das Nachrichtenmagazin U.S. News & World Report bezeichnete Nielsen als »den weltweit führenden Experten für Web Usability« und die Tageszeitung USA Today beschrieb sein Wirken gar als »The next best thing to a true time machine«. Er ist Autor zahlreicher Bestseller wie Web Usability, Eyetracking Web Usability sowie Designing Web Usability, das weltweit mehr als 250.000 Mal verkauft und in 22 Sprachen übersetzt wurde. Dr. Raluca Budiu ist User Experience Specialist bei der Nielsen Norman Group. In dieser Funktion betätigt sie sich auch als Beraterin für Großunternehmen aus verschiedensten Industriebereichen sowie Tutorin für die Sachgebiete Mobile Usability, Touchgeräte-Usability, kognitive Psychologie für Designer sowie Prinzipien der Mensch-Computer-Interaktion.
Release

Web analytics

Metriken auswerten, Besucherverhalten verstehen, Website optimieren

Author: Marco Hassler

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 9783826658846

Category:

Page: 564

View: 6496

Release

Eyetracking Web Usability

Author: Jakob Nielsen,Kara Pernice

Publisher: New Riders

ISBN: 9780321714077

Category: Computers

Page: 456

View: 3873

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Release

Social Semantic Web

Die Konvergenz von Social Software, Web 2.0 und Semantic Web

Author: Andreas Blumauer,Tassilo Pellegrini

Publisher: Springer Science & Business Media

ISBN: 3540722157

Category: Computers

Page: 509

View: 7938

Semantische Techniken zur strukturierten Erschließung von Web 2.0-Content und kollaborative Anreicherung von Web Content mit maschinenlesbaren Metadaten wachsen zum Social Semantic Web zusammen, das durch eine breite Konvergenz zwischen Social Software und Semantic Web-Technologien charakterisiert ist. Dieses Buch stellt die technischen, organisatorischen und kulturellen Veränderungen dar, die das Social Semantic Web begleiten, und hilft Entscheidungsträgern und Entwicklern, die Tragweite dieser Web-Technologie für ihr jeweiliges Unternehmen zu erkennen.
Release

Grundlagen des Usability-Engineering

Author: Marcel Thum

Publisher: GRIN Verlag

ISBN: 364014712X

Category:

Page: 76

View: 3101

Studienarbeit aus dem Jahr 2008 im Fachbereich Informationswissenschaften, Informationsmanagement, Note: 1,0, Universitat Hildesheim (Stiftung) (Software Systems Engineering), 15 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Ausarbeitung zum Thema Prioritizing Web-Usability" befasst sich mit der Problemstel-lung, einen Uberblick uber Usability, Web-Usability und Methoden und Verfahren zum Web-Usability-Engineering zu geben. Ziel ist es, einleitende Informationen fur die systematische Entwicklung von flexiblen Benutzerschnittstellen in der Web-Entwicklung bereitzustellen. Um in das Thema naher einzufuhren, ist es erforderlich, ubliche Fachtermini zu klaren und voneinander abzugrenzen. Fur die erfolgreiche Gestaltung von Web-Anwendungen ist es notwendig, Web-Usability-Aspekte zu kennen und bereits vor der Entwicklung in das Design einzuplanen. Diese Arbeit gibt keine ad-hoc Anleitung wie und an welcher Stelle bestimmte Elemente auf einer Website platziert werden mussen, sondern greift Ergebnisse aus der Usabi-lity-Forschung auf und beleuchtet diese. Eine Priorisierung der Usability-Probleme bildet die Brucke von der Planung zur Entwicklung und Evaluation. Allgemeine Software-Evaluations-Methoden und -Verfahren lassen sich fur Web-Anwendungen verwenden und geben Verbes-serungsmoglichkeiten des Usability, bevor die Seite online geht. Mit der rasanten Entwick-lung des Internets, haben sich bereits eigene Methoden zur Evaluation von Internetseiten ent-wickelt. Mit Hilfe dieser Methoden ist es moglich, Evaluationstests verteilt uber das Internet durchzufuhren. Die Beachtung der Usability-Aspekte innerhalb der Planungsphase und der Einsatz von Methoden und Verfahren in-, wahrend- und nach der Entwicklung, fuhren syste-matisch zu guter Benutzbarkeit von Web-Anwendungen und sollen in dieser Arbeit vorge-stellt werden. Schlagworter Usability, Web-Usability, Usability-Engineering, Jakob Nielsen, Usability-Aspekte, Usabil-ity-Testing, heuristische Evaluation,
Release

Homepage Usability

50 enttarnte Websites

Author: Jakob Nielsen,Marie Tahir

Publisher: Pearson Deutschland GmbH

ISBN: 9783827268471

Category:

Page: 310

View: 7416

Release

Mobile Usability

Author: Jakob Nielsen,Raluca Budiu

Publisher: Pearson Education

ISBN: 0133122174

Category: Computers

Page: 216

View: 4909

How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.
Release

Information Architecture for the World Wide Web

Designing Large-Scale Web Sites

Author: Peter Morville,Louis Rosenfeld

Publisher: "O'Reilly Media, Inc."

ISBN: 9780596553807

Category: Computers

Page: 528

View: 3276

The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they're looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large-scale and maintainable web sites that are appealing and easy to navigate. The new edition is thoroughly updated to address emerging technologies -- with recent examples, new scenarios, and information on best practices -- while maintaining its focus on fundamentals. With topics that range from aesthetics to mechanics, Information Architecture for the World Wide Web explains how to create interfaces that users can understand right away. Inside, you'll find: An overview of information architecture for both newcomers and experienced practitioners The fundamental components of an architecture, illustrating the interconnected nature of these systems. Updated, with updates for tagging, folksonomies, social classification, and guided navigation Tools, techniques, and methods that take you from research to strategy and design to implementation. This edition discusses blueprints, wireframes and the role of diagrams in the design phase A series of short essays that provide practical tips and philosophical advice for those who work on information architecture The business context of practicing and promoting information architecture, including recent lessons on how to handle enterprise architecture Case studies on the evolution of two large and very different information architectures, illustrating best practices along the way How do you document the rich interfaces of web applications? How do you design for multiple platforms and mobile devices? With emphasis on goals and approaches over tactics or technologies, this enormously popular book gives you knowledge about information architecture with a framework that allows you to learn new approaches -- and unlearn outmoded ones.
Release

Erfolg des Einfachen

Author: Jakob Nielsen

Publisher: Pearson Deutschland GmbH

ISBN: 9783827268464

Category:

Page: 394

View: 4887

Release

Advanced Web Metrics with Google Analytics

Author: Brian Clifton

Publisher: John Wiley & Sons

ISBN: 111823958X

Category: Computers

Page: 600

View: 6696

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
Release

Beginning PHP and MySQL E-Commerce

From Novice to Professional

Author: Cristian Darie,Emilian Balanescu

Publisher: Apress

ISBN: 9781430202912

Category: Computers

Page: 707

View: 6774

* PHP is an open-source server-side scripting language, with millions of users worldwide. It is more popular than Microsoft’s ASP and ASP.NET. Version 5, out before the end of Q2 of 2004, features new OO-programming capabilities. * MySQL is the most popular open source RDBMS. * There are a lot of E-commerce elements, such as credit card transaction processing, that are not easy to learn. This book will provide solid e-commerce solutions for PHP and MySQL developers. * This will be a good companion book to Apress’ 1893115518 Beginning PHP 5 and MySQL: From Novice to Professional by W.J. Gilmore.
Release

Web Usability

Rocket Surgery Made Easy

Author: Steve Krug

Publisher: Pearson Deutschland GmbH

ISBN: 9783827329745

Category:

Page: 183

View: 9066

Release

Usability Engineering

Author: Jakob Nielsen

Publisher: Morgan Kaufmann

ISBN: 9780125184069

Category: Computers

Page: 362

View: 6634

Executive Summary. What is usability. Generations of user interfaces. The usability engineering lifecycle. Usability heuristics. Usability testing. Usability assessment methods beyond testing. Interface standards. International user interfaces. Future developments. Exercises. Bibliography. Author index. Subject index.
Release

Usabilidad

diseño de sitios Web

Author: Jakob Nielsen

Publisher: Pearson Spanish

ISBN: 9788420530086

Category: Computers

Page: 416

View: 2207

A guide to designing for the Web critiques a broad spectrum of existing Web sites, including Amazon.com, Yahoo.com, MTV.com, Drugstore.com, and NewsNow.co.uk, and suggests simple solutions for improving Web site usability. (Computers)
Release

Usability als Erfolgsfaktor

Grundregeln + User Centered Design + Umsetzung

Author: Miriam Eberhard-Yom

Publisher: N.A

ISBN: 9783589237692

Category:

Page: 158

View: 2973

Release

Don't make me think!

Web & Mobile Usability: Das intuitive Web

Author: Steve Krug

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3958457665

Category: Computers

Page: 216

View: 493

Release