From Here to Prosperity

An Agenda for Progressive Prosperity based on an inequality–busting strategy of income for me, wealth for we

Author: Thomas J. Burgess

Publisher: Shepherd Walwyn Publishers via PublishDrive

ISBN: 0856834386

Category: Business & Economics

Page: 198

View: 889

Are you angered by the high level of inequality but frustrated about what to do? From Here to Prosperity tells you how we can resolve this together. It is not another lengthy, learned work on the extent of the problem, it is about how to fix it, build a sustainable economy and bring greater social justice. This refreshing book is a must-read for anyone who wants to see a better life for themselves and the millions who suffer unnecessary financial hardship and pressure every day. It is written in a common sense style to encourage discussion and immediate action. Research shows that high levels of inequality are bad for us all (The Spirit Level, Richard Wilkinson and Kate Pickett). Polls show that extreme inequality is a key issue for voters and that most people expect the government to take effective action. But they don’t, Why? Because we don’t push them hard, show our true feelings. Voting is not enough, a strong determined social movement is required to press our politicians to act boldly and transform our society for the better, for all, not just the few. From Here to Prosperity is a handbook for this social movement, this political revolution. It sets out a very clear bold agenda for action. This agenda is based on the principle of “Income for me/wealth for we”. We keep more of the income we earn and we share more equitably the wealth we create jointly. There are just five key interlinked policy initiatives in the Agenda for Progressive Prosperity and they could all be kick started on Day One of any new political administration and see positive results within three years, to ensure that our democracy works for us all, not just the few. Now is the time to act. First step: buy this book.
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Advertising: Principles and Practice

Author: Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone

Publisher: Pearson Australia

ISBN: 1486009050

Category: Business & Economics

Page: 577

View: 564

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
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Political Marketing

Principles and Applications

Author: Jennifer Lees-Marshment

Publisher: Routledge

ISBN: 131768625X

Category: Political Science

Page: 274

View: 6678

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
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Political Marketing in the United States

Author: Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove

Publisher: Routledge

ISBN: 1136212191

Category: Political Science

Page: 312

View: 7766

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
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Congressional Record

Proceedings and Debates of the ... Congress

Author: United States. Congress

Publisher: N.A

ISBN: N.A

Category: Law

Page: N.A

View: 2371

The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
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The Examiner

A Weekly Paper on Politics, Literature, Music and the Fine Arts

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 6072

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New Outlook

Author: Alfred Emanuel Smith,Francis Walton

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 5609

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No Logo!

Der Kampf der Global Players um Marktmacht - Ein Spiel mit vielen Verlierern und wenigen Gewinnern

Author: Naomi Klein

Publisher: S. Fischer Verlag

ISBN: 3104031533

Category: Business & Economics

Page: 528

View: 753

+++ Der Klassiker der Globalisierungskritik und Bestseller, jetzt im FISCHER Taschenbuch +++ Die führende Intellektuelle unserer Zeit und Bestsellerautorin Naomi Klein offenbart die Machenschaften multinationaler Konzerne hinter der Fassade bunter Logos. Der von ihr propagierte Ausweg aus dem Markendiktat ist eine Auflehnung gegen die Täuschung der Verbraucher, gegen menschenunwürdige Arbeitsbedingungen, Zerstörung der Natur und kulturellen Kahlschlag. Denn durch ihre Demystifizierung verlieren die großen, global agierenden Marken an Glanz und Macht – zum Wohle aller.
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JPRS Report

Near East & South Asia

Author: N.A

Publisher: N.A

ISBN: N.A

Category: History

Page: N.A

View: 3141

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Public Opinion

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 7961

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Harper's Weekly

Author: N.A

Publisher: N.A

ISBN: N.A

Category: United States

Page: N.A

View: 9453

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New statesman

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Great Britain

Page: N.A

View: 1563

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The Argonaut

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 2973

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Dry Goods Reporter

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Dry-goods

Page: N.A

View: 6560

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Frag immer erst: warum

Wie Top-Firmen und Führungskräfte zum Erfolg inspirieren

Author: Simon Sinek

Publisher: Redline Wirtschaft

ISBN: 3864146518

Category: Business & Economics

Page: 224

View: 7814

Am Beginn einer jeden Erfolgsgeschichte steht eine einfache Frage: Warum? Warum sind manche Organisationen profitabler als andere? Warum werden einige Führungskräfte von ihren Mitarbeitern mehr geschätzt und andere weniger? Warum sind manche Menschen in der Lage, immer und immer wieder erfolgreich zu sein? In seinem Bestseller, der nun zum ersten Mal in deutscher Sprache erscheint, zeigt Simon Sinek, dass erfolgreiche Persönlichkeiten wie Martin Luther King Jr. oder Steve Jobs alle nach demselben, natürlichen Muster dachten, handelten und kommunizierten. Am Anfang ihres Wirkens stand immer die Frage nach dem Warum. Mit diesem Ansatz schafften sie es, bedeutende Dinge zu vollbringen und darüber hinaus ihre Mitstreiter zu inspirieren. Sich an diesen Vorbildern orientierend, gibt Sinek in seinem Ratgeber nun Führungskräften, Unternehmen, aber auch Privatpersonen einen Leitfaden an die Hand, der zum endgültigen Erfolg verhilft. Dabei erklärt er das so erfolgreiche Muster, welches dem goldenen Schnitt ähnlich ist, und auf den drei elementaren Fragen basiert: Warum? Wie? Was? Dadurch eröffnen sich dem Leser völlig neue Möglichkeiten und er wird lernen, dass die Motivierung von Mitarbeitern viel zielführender ist als ihre Manipulation! Und dies geht ganz einfach: einfach »Warum?« fragen.
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