From Here to Prosperity

An Agenda for Progressive Prosperity based on an inequality–busting strategy of income for me, wealth for we

Author: Thomas J. Burgess

Publisher: Shepherd Walwyn Publishers via PublishDrive

ISBN: 0856834386

Category: Business & Economics

Page: 198

View: 9440

Are you angered by the high level of inequality but frustrated about what to do? From Here to Prosperity tells you how we can resolve this together. It is not another lengthy, learned work on the extent of the problem, it is about how to fix it, build a sustainable economy and bring greater social justice. This refreshing book is a must-read for anyone who wants to see a better life for themselves and the millions who suffer unnecessary financial hardship and pressure every day. It is written in a common sense style to encourage discussion and immediate action. Research shows that high levels of inequality are bad for us all (The Spirit Level, Richard Wilkinson and Kate Pickett). Polls show that extreme inequality is a key issue for voters and that most people expect the government to take effective action. But they don’t, Why? Because we don’t push them hard, show our true feelings. Voting is not enough, a strong determined social movement is required to press our politicians to act boldly and transform our society for the better, for all, not just the few. From Here to Prosperity is a handbook for this social movement, this political revolution. It sets out a very clear bold agenda for action. This agenda is based on the principle of “Income for me/wealth for we”. We keep more of the income we earn and we share more equitably the wealth we create jointly. There are just five key interlinked policy initiatives in the Agenda for Progressive Prosperity and they could all be kick started on Day One of any new political administration and see positive results within three years, to ensure that our democracy works for us all, not just the few. Now is the time to act. First step: buy this book.
Release

No Logo!

Der Kampf der Global Players um Marktmacht - Ein Spiel mit vielen Verlierern und wenigen Gewinnern

Author: Naomi Klein

Publisher: S. Fischer Verlag

ISBN: 3104031533

Category: Business & Economics

Page: 528

View: 7719

+++ Der Klassiker der Globalisierungskritik und Bestseller, jetzt im FISCHER Taschenbuch +++ Die führende Intellektuelle unserer Zeit und Bestsellerautorin Naomi Klein offenbart die Machenschaften multinationaler Konzerne hinter der Fassade bunter Logos. Der von ihr propagierte Ausweg aus dem Markendiktat ist eine Auflehnung gegen die Täuschung der Verbraucher, gegen menschenunwürdige Arbeitsbedingungen, Zerstörung der Natur und kulturellen Kahlschlag. Denn durch ihre Demystifizierung verlieren die großen, global agierenden Marken an Glanz und Macht – zum Wohle aller.
Release

Advertising: Principles and Practice

Author: Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone

Publisher: Pearson Australia

ISBN: 1486009050

Category: Business & Economics

Page: 577

View: 6401

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Release

Political Marketing

Principles and Applications

Author: Jennifer Lees-Marshment

Publisher: Routledge

ISBN: 131768625X

Category: Political Science

Page: 274

View: 6524

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Release

Political Marketing in the United States

Author: Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove

Publisher: Routledge

ISBN: 1136212191

Category: Political Science

Page: 312

View: 7328

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Release

Congressional Record

Proceedings and Debates of the ... Congress

Author: United States. Congress

Publisher: N.A

ISBN: N.A

Category: Law

Page: N.A

View: 2437

The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Release

The Examiner

A Weekly Paper on Politics, Literature, Music and the Fine Arts

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 553

Release

New Outlook

Author: Alfred Emanuel Smith,Francis Walton

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 4909

Release

JPRS Report

Near East & South Asia

Author: N.A

Publisher: N.A

ISBN: N.A

Category: History

Page: N.A

View: 797

Release

Public Opinion

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 4413

Release

Tribe

Das verlorene Wissen um Gemeinschaft und Menschlichkeit

Author: Sebastian Junger

Publisher: Karl Blessing Verlag

ISBN: 3641203619

Category: Social Science

Page: 192

View: 8940

Unser Trauma: eine Gesellschaft ohne Gemeinschaft. »Entbehrungen machen dem Menschen nichts aus, er ist sogar auf sie angewiesen; worunter er jedoch leidet, ist das Gefühl, nicht gebraucht zu werden. Die moderne Gesellschaft hat die Kunst perfektioniert, Menschen das Gefühl der Nutzlosigkeit zu geben. Es ist an der Zeit, dem ein Ende zu setzen.« Sebastian Junger Warum beschließen Soldaten nach ihrer Rückkehr aus dem Krieg und in die Heimat, sich zu neuen Einsätzen zu melden? Warum sind Belastungsstörungen und Depressionen in unserer modernen Gesellschaft so virulent? Warum erinnern sich Menschen oft sehnsüchtiger an Katastrophenerfahrungen als an Hochzeiten oder Karibikurlaube? Mit Tribe hat Sebastian Junger eines der meistdiskutierten Werke des Jahres vorgelegt. Er erklärt, was wir von Stammeskulturen über Loyalität, Gemeinschaftsgefühl und die ewige Suche des Menschen nach Sinn lernen können.
Release

Harper's Weekly

Author: N.A

Publisher: N.A

ISBN: N.A

Category: United States

Page: N.A

View: 7304

Release

Leading Change

Wie Sie Ihr Unternehmen in acht Schritten erfolgreich verändern

Author: John P. Kotter

Publisher: Vahlen

ISBN: 3800646153

Category: Fiction

Page: 158

View: 1389

John P. Kotters wegweisendes Werk Leading Change erschien 1996 und zählt heute zu den wichtigsten Managementbüchern überhaupt. Es wurde in zahlreiche Sprachen übersetzt und millionenfach verkauft. Der Druck auf Unternehmen, sich den permanent wandelnden internen und externen Einflüssen zu stellen, wird weiter zunehmen. Dabei gehört ein offener, aber professionell geführter Umgang mit Change-Prozessen zu den Wesensmerkmalen erfolgreicher Unternehmen im 21. Jahrhundert und zu den größten Herausforderungen in der Arbeit von Führungskräften. Einer der weltweit renommiertesten Experten auf diesem Gebiet hat basierend auf seinen Erfahrungen aus Forschung und Praxis einen visionären Text geschrieben, der zugleich inspirierend und gefüllt ist mit bedeutenden Implikationen für das Change-Management. Leading Change zeigt Ihnen, wie Sie Wandlungsprozesse in Unternehmen konsequent führen. Beginnend mit den Gründen, warum viele Unternehmen an Change-Prozessen scheitern, wird im Anschluss ein Acht-Stufen-Plan entwickelt, der Ihnen hilft, pragmatisch einen erfolgreichen Wandel zu gestalten. Wenn Sie wissen möchten, warum Ihre letzte Change-Initiative scheiterte, dann lesen Sie dieses Buch am besten gleich, sodass Ihr nächstes Projekt von Erfolg gekrönt wird. Ralf Dobelli, getabstract.com Leading Change is simply the best single work I have seen on strategy implementation. William C. Finnie, Editor-in-Chief Strategy & Leadership Leading Change ist ein weltweiter, zeitloser Bestseller. Werner Seidenschwarz, Seidenschwarz & Comp.
Release

The Argonaut

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 3889

Release

The Abcs of Strategic Communication

Thousands of Terms, Tips and Techniques

Author: M. Larry Litwin APR Fellow PRSA

Publisher: AuthorHouse

ISBN: 1546228578

Category: Business & Economics

Page: N.A

View: 2959

Release

Harlow's Weekly

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Oklahoma

Page: N.A

View: 8143

Release