Advertising: Principles and Practice

Author: Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone

Publisher: Pearson Australia

ISBN: 1486009050

Category: Business & Economics

Page: 577

View: 3746

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Release

Public Opinion

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 8289

Release

Political Marketing

Principles and Applications

Author: Jennifer Lees-Marshment

Publisher: Routledge

ISBN: 131768625X

Category: Political Science

Page: 274

View: 3576

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Release

Promote Yourself

The New Rules for Career Success

Author: Dan Schawbel

Publisher: St. Martin's Press

ISBN: 1250025672

Category: Business & Economics

Page: 272

View: 2156

How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever. Schawbel shows readers how to navigate this new environment as an employee and lays out what managers are really looking for. Unveiling exclusive new research on the modern workplace, Schawbel breaks down the outdated mores of getting ahead and lays out a practical guide for building an outstanding career in an age of personal marketing, economic uncertainty and constant adaptation to new technologies. Shedding light on the disconnect between Gen Y and their managers, and revealing new findings on the most important skills required for management roles, professional development at work, networking, self-promotion, and social media's role in the workplace, Promote Yourself also gives readers the most critical skill necessary today: an awareness of their unique strengths and how to differentiate themselves.
Release

Public Opinion

A Comprehensive Summary of the Press Throughout the World on All Important Current Topics

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 7622

Release

The Argonaut

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 1891

Release

Congressional Record

Proceedings and Debates of the ... Congress

Author: United States. Congress

Publisher: N.A

ISBN: N.A

Category: Law

Page: N.A

View: 525

The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Release

Journal

Author: Knights of Labor

Publisher: N.A

ISBN: N.A

Category: Labor

Page: N.A

View: 6532

Release

Stealth Democracy

Americans' Beliefs About How Government Should Work

Author: John R. Hibbing,Elizabeth Theiss-Morse

Publisher: Cambridge University Press

ISBN: 9780521009867

Category: Political Science

Page: 284

View: 5295

Examining how people want their democratic government to work, this study finds that Americans don't like many of the practices associated with democracy: the conflicts, the debates, the compromises. It finds that Americans don't want to have to see democracy in practice, nor do they want to be involved in politics. If American citizens had their way, political decisions would be made by unselfish decision-makers, lessening the need for monitoring government.
Release

The Examiner

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 8339

Release

New Outlook

Author: Alfred Emanuel Smith,Francis Walton

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 5171

Release

Ambition, Competition, and Electoral Reform

The Politics of Congressional Elections Across Time

Author: Jamie L. Carson,Jason Matthew Roberts

Publisher: University of Michigan Press

ISBN: 0472118641

Category: History

Page: 171

View: 8833

An original study of U.S. congressional elections and electoral institutions for 1872–1944 from a contemporary political science perspective
Release

City of Rivals

Restoring the Glorious Mess of American Democracy

Author: Jason Grumet

Publisher: Rowman & Littlefield

ISBN: 1493014129

Category: Political Science

Page: 288

View: 6616

Forty years ago the Watergate scandal deeply wounded Americans’ faith in government. Since then, good-government reformers and big-government opponents have been on a shared mission to make everything transparent. The problem is that too much light is scaring Congressmen away from making the tough choices necessary to govern in the national interest. It’s no secret that the backrooms are where things get done and where politicians can collaborate without reprisal. In City of Rivals, Grumet boldly argues that the answer lies in harnessing partisanship, not spinning in its mud. America is once again gripped by fear that we are falling behind and fast. Unlike the Soviet threat that shook our nation a half century ago, the menace today is homegrown. On issues of national importance, the two parties in Congress appear incapable of working together. Whether the threat is competition from China, crumbling infrastructure, or rising debt, Washington’s legitimacy to govern and capacity to solve problems are in doubt. The Bipartisan Policy Center’s president, Jason Grumet, tackles this issue head-on by challenging the conventional diagnosis of the current gridlock. Rather than lamenting our differences, Grumet offers practical steps to govern a polarized nation, and he explores the unintended consequences of past reform movements. It’s a must-read for all who care about our country’s future.
Release

Dry Goods Reporter

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Dry-goods

Page: N.A

View: 4102

Release

Branding for Nonprofits

Author: DK Holland

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581158424

Category: Business & Economics

Page: 208

View: 3719

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. • Addresses the connection between branding and fund-raising • There are 1.6 million nonprofits in the United States. Stand out from the crowd! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Release

Your Strategy Needs a Strategy

How to Choose and Execute the Right Approach

Author: Martin Reeves,Knut Haanaes

Publisher: Harvard Business Review Press

ISBN: 1625275870

Category: Business & Economics

Page: 288

View: 7865

You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Release

Nation Branding

Concepts, Issues, Practice

Author: Keith Dinnie

Publisher: Routledge

ISBN: 1317681940

Category: Business & Economics

Page: 306

View: 9721

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Release

National Identity and Great-Power Status in Russia and Japan

Non-Western Challengers to the Liberal International Order

Author: Tadashi Anno

Publisher: Routledge

ISBN: 1351969358

Category: Political Science

Page: 200

View: 2668

Having suffered military defeat at the hands of advanced Western powers in the 1850s, Russia and Japan embarked upon a program of catch-up and modernization in the late-19th Century. While the two states sought in the main to replicate the successes of the advanced great powers of the West, the discourse on national identity among Russian and Japanese elite in this period evinced a considerable degree of ambivalence about Western dominance. With the onset of the crisis of power and legitimacy in the international order ushered in by the First World War, this ambivalence shifted towards more open revolt against Western dominance. The rise of communism in Russia and militarism in Japan were significantly shaped by their search for national distinctiveness and international status. This book is a comparative historical study of how the two "non-Western" great powers emerged as challengers to the prevailing international order in the interwar period, each seeking to establish an alternative order. Specifically, Anno examines the parallels and contrasts in the ways in which the Russian and Japanese elites sought to define the two countries’ national identities, and how those definitions influenced the two countries’ attitudes toward the prevailing order. At the intersection of international relations theory, comparative politics, and of historical sociology, this book offers an integrated perspective on the rise of challengers to the liberal international order in the early-twentieth century.
Release

Competitive Advantage of Nations

Creating and Sustaining Superior Performance

Author: Michael E. Porter

Publisher: Simon and Schuster

ISBN: 9781451651492

Category: Business & Economics

Page: 896

View: 3930

Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Release