Personal Branding for Entrepreneurial Journalists and Creative Professionals

Author: Sara Kelly

Publisher: Taylor & Francis

ISBN: 1315437554

Category: Business & Economics

Page: 230

View: 2469

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
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The Routledge Handbook of Developments in Digital Journalism Studies

Author: Scott Eldridge II,Bob Franklin

Publisher: Routledge

ISBN: 1351982087

Category: Social Science

Page: 542

View: 760

The Routledge Handbook of Developments in Digital Journalism Studies offers a unique and authoritative collection of essays that report on and address the significant issues and focal debates shaping the innovative field of digital journalism studies. In the short time this field has grown, aspects of journalism have moved from the digital niche to the digital mainstay, and digital innovations have been ‘normalized’ into everyday journalistic practice. These cycles of disruption and normalization support this book’s central claim that we are witnessing the emergence of digital journalism studies as a discrete academic field. Essays bring together the research and reflections of internationally distinguished academics, journalists, teachers, and researchers to help make sense of a reconceptualized journalism and its effects on journalism’s products, processes, resources, and the relationship between journalists and their audiences. The handbook also discusses the complexities and challenges in studying digital journalism and shines light on previously unexplored areas of inquiry such as aspects of digital resistance, protest, and minority voices. The Routledge Handbook of Developments in Digital Journalism Studies is a carefully curated overview of the range of diverse but interrelated original research that is helping to define this emerging discipline. It will be of particular interest to undergraduate and postgraduate students studying digital, online, computational, and multimedia journalism.
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6th International Conference on Innovation and Entrepreneurship

ICIE 2018

Author: Dr. Denise A. D. Bedford,Dr. Elias G. Carayannis

Publisher: Academic Conferences and publishing limited

ISBN: 1911218719

Category:

Page: N.A

View: 9007

These proceedings represent the work of researchers participating in the 6th International Conference on Innovation and Entrepreneurship (ICIE 2018) which is being co-hosted by Georgetown University and George Washington University and is being held at The University of the District of Columbia (UDC) on 5-6 March 2018.
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The Magazines Handbook

Author: Jenny McKay

Publisher: Routledge

ISBN: 1351616889

Category: Language Arts & Disciplines

Page: 360

View: 7345

The Magazines Handbook is an introductory guide to all aspects of magazine journalism and publishing. The book explores the latest innovations in digital design and delivery, whilst also reaffirming the continued importance of key journalistic skills, including good interviewing, feature writing and news writing. The book includes chapters on the visual aspects of magazines, such as illustration and picture editing, and chapters covering the business background of this increasingly global industry. Jenny McKay offers tips on training and work experience as well as outlining the function of various editorial jobs. Profiles of four young journalists give a flavour of life in the early years of a career. Chapters include: advice on embarking on a career in magazine journalism; an overview of magazine design and the production process; analysis of the state of the magazine industry today, with a look to its future; a discussion of legal issues related to magazine journalism; a glossary of key terms and recommended reading in every chapter. Now in its fourth edition, The Magazines Handbook offers a nuanced and reflective account of periodical journalism, ideal for students of journalism and budding professionals who are seeking a useful starting point for wide-ranging academic discussion about magazines.
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The Art of the Start

Von der Kunst, ein Unternehmen erfolgreich zu gründen

Author: Guy Kawasaki

Publisher: Vahlen

ISBN: 3800646811

Category: Fiction

Page: 211

View: 2760

The Art oft the Start Dieser äußerst praktische Ratgeber behandelt alle wichtigen Punkte, die man bei der Gründung einer Organisation, ob Unternehmen oder Non-Profit-Initiative, bedenken muss. Guy Kawasaki weiß dabei aus eigenen Erfahrungen, dass die Gründung weniger eine Wissenschaft als vielmehr eine Kunst ist. In elf Kapiteln stellt er dar, wie man die Kunst der Gründung erlernt mit dem Ziel, die Dinge von vornherein „richtig anzupacken“. Guy Kawasaki schreibt leichtgängig und humorvoll. FAQs, zahlreiche Übungen und Checklisten werden effektvoll eingesetzt und geben Orientierung bei der Umsetzung. Gängige Überzeugungen widerlegt er mit persönlichen Erfahrungen und verdichtet sie zu ganz konkreten Empfehlungen. Jedes Kapitel beginnt mit einer Quintessenz. Hilfreiche „Minikapitel“ gehen auf viele „nebensächliche“ Dinge ein wie „Die Kunst, gute PowerPoint-Präsentation zu erstellen“, „Die Kunst des Netzwerkens“ oder „Die Kunst, ein guter Redner zu sein“.
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Forbes Greatest Technology Stories

Inspiring Tales of the Entrepreneurs and Inventors Who Revolutionized Modern Business

Author: Jeffrey S. Young,Jeffrey S Young, MD, Facs,Forbes, Inc. Staff

Publisher: John Wiley & Sons

ISBN: 9780471243748

Category: Business & Economics

Page: 368

View: 5096

Chronicles the growth and development of technology from the first supercomputer to the present day while profiling the people who moved the field forward through their successes and failures
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Personal Branding in the Digital Age

How to Become a Known Expert, Thrive and Make a Difference in a Connected World

Author: Francine Beleyi

Publisher: N.A

ISBN: 9781999925901

Category:

Page: N.A

View: 9484

What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.
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Scholarships, Fellowships, and Loans

Author: S. Norman Feingold,Thomson Gale,Marie Feingold

Publisher: N.A

ISBN: 9780787688226

Category: Scholarships

Page: 1628

View: 6006

Collects information about applying for over five thousand types of educational financial aid, including local, state, and federal loans and scholarships.
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Entrepreneur

How to Start an Online Business

Author: Lucy Tobin

Publisher: John Wiley & Sons

ISBN: 0857083023

Category: Business & Economics

Page: 256

View: 5049

Small Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK's biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place. Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard – takes us through their start-up stories and maps out exactly what's made them so successful. You’ll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.
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The Penguin India Career Guide: The humanities

Author: Usha Albuquerque

Publisher: N.A

ISBN: 9780140298642

Category: Business & Economics

Page: N.A

View: 3199

A Comprehensive Guide To Choosing The Right Career The First Of A Two-Part Series, This Volume, In Its Revised And Updated Form, Covers The Opportunities Available For Students And Professionals In The Field Of Humanities. While Dealing At Length With Traditional Professions Like The Civil Services, Architecture And Law, The Penguin India Career Guide Vol. I Also Carefully Details Relatively New Career Options Like Fashion Designing, Market Research And Entrepreneurship. Taking Each Career Separately, Usha Albuquerque Describes The Qualifications And Personal Attributes That A Person Requires To Make It Big In The Career Of His/Her Choice. The Book Contains An Exhaustive List Of Colleges And Institutions And A Wealth Of Information On Studying Abroad, Payscales And Prospects. Meticulously Researched And Accessibly Written, The Book Is A Must-Buy For Those On The Threshold Of A New Career.
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Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability

How to Transform and Lead in the Age of Creativity, Innovation and Sustainability

Author: Faisal Hoque,Drake Baer

Publisher: McGraw Hill Professional

ISBN: 0071831363

Category: Business & Economics

Page: 288

View: 1827

Leadership. Creativity. Innovation. When you put it all together, EVERYTHING CONNECTS. The constant cascade of new technologies and social changes is creating a more empowered population. Workforces are increasingly dispersed, demanding of self-expression, and quite possibly disengaged. Within this topsy-turvy context, leaders must spark creativity, drive innovation, and ensure sustainability. What are the remedies? The newest problems of the world find solutions in the oldest and time-less practices such as mindfulness, authenticity, and perseverance—because Everything Connects. Everything Connects is a kaleidoscopic view of the way humans—by being able to think out of the box—have been able to achieve greatness for themselves, their organizations, and the world at large. It is your step-by-step guide for working with yourself and others—for meaningful success. Using real-life practical experiences, serial entrepreneur and thought leader Faisal Hoque teams up with journalist Drake Baer to provide a personal and professional playbook that shows how to: Holistically connect the “when” and “what” with who you are Inspire and lead inside and outside of your organization Generate ideas, grounded decisions, and long-term value Part philosophy, part business, and part history, Everything Connects offers the wisdom of 2,500-year-old Eastern philosophies and the interconnected insights of Leonardo da Vinci. Couple that with Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease, and you’ll quickly discover that Everything Connects. This isn’t just a quick fix for your next financial quarter; this is how you succeed in the long run. It is a systemization of the best practices of spirituality and entrepreneurship—loaded with knowledge, humor, and humanity.
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Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 4265

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.
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Million Dollar Web Presence

Leverage The Web to Build Your Brand and Transform Your Business

Author: Chad Barr,Alan Weiss

Publisher: Entrepreneur Press

ISBN: 1613081715

Category: Business & Economics

Page: 244

View: 5128

Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele—quickly raising the bar to produce better results for their brand and their business. Starting with their website, Weiss and Barr reveal five critical areas that can be immediately enhanced to emphasize creditability and instantly build trust among visitors. Entrepreneurs also discover how to outfit their site with new tools, products and offerings that pull visitors in, keep them captivated, and compel them to keep coming back. Weiss and Barr then coach thought leaders in capitalizing on today’s social web, delivering a strategic plan to uncovering opportunity in online communities, social networks, and other popular platforms—allowing them to showcase their greatest business draw: their expertise. Entrepreneurs also learn which components are critical to their success as a thought leader, gaining valuable insight into trending technologies like mobile devices to help them in determining which avenues are of the greatest gain. Offering support such as assessments, real-life examples, screen shots, and access to free downloads, tutorials, and more, Weiss and Barr deliver a comprehensive plan to help entrepreneurs enhance their online efforts and strategically elevate their brand, and ultimately, their business.
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The Power to Compete

An Economist and an Entrepreneur on Revitalizing Japan in the Global Economy

Author: Hiroshi Mikitani,Ryoichi Mikitani

Publisher: John Wiley & Sons

ISBN: 1119001153

Category: Business & Economics

Page: 240

View: 5569

"If you're as interested in Japan as I am, I think you'll find that The Power to Compete is a smart and thought-provoking look at the future of a fascinating country." - Bill Gates, "5 Books to Read This Summer" Father and son – entrepreneur and economist – search for Japan's economic cure The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside. Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan. Examine the causes of Japan's endless economic stagnation Discover the current efforts underway to enhance Japan's competitiveness Learn how free market "Abenomics" affected Japan's economy long-term See Japan's issues from the perspective of an entrepreneur and an economist Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete.
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Development Challenges, South-South Solutions: December 2007 Issue

Development Challenges, South-South Solutions is the monthly e-newsletter for the United Nations Development Programme’s South-South Cooperation Unit.

Author: David South, Writer

Publisher: DSConsulting

ISBN: N.A

Category: Business & Economics

Page: N.A

View: 7295

Development Challenges, South-South Solutions is the monthly e-newsletter for the United Nations Development Programme’s South-South Cooperation Unit (www.southerninnovator.org). It has been published every month since 2006.
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Quick Guide to the 16 Personality Types and Career Mastery

Living with Purpose and Working Effectively

Author: Charles R. Martin

Publisher: Telos Publications

ISBN: 9780971214446

Category: Career development

Page: 56

View: 3746

The Quick Guide to the 16 Personality Types and Career Mastery was written to help you bring the principles and practices of personal mastery to your career development. Career Mastery is about clarifying your purpose, honing your intent, finding and managing a career, and working effectively in any given job or role. Mastering your career means consciously engaging each of the Elements of Career Mastery?five processes that are essential to discovering and building a career as well as enhancing your success and development in your current work role. The activities in this book provide a framework for self-coaching by helping you uncover what you really want in your career and by providing insight into how your personality style influences your approach to the behavioral options represented by each of these essential career elements. Career Mastery and personal mastery are about waking up to a world that is more wondrous than can be confined to the habitual perceptions of your everyday personality. Wake up to that world and wake up to your power.
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The Economy of You

Discover Your Inner Entrepreneur and Recession-Proof Your Life

Author: Kimberly Palmer

Publisher: AMACOM

ISBN: 0814432743

Category: Business & Economics

Page: 256

View: 9854

The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it-entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They're adding to their incomes and creating safety nets in case the ax falls at work. In the process, they're unlocking their creativity and finding a sense of fulfillment they never dreamed possible. Financial columnist Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security these days-and with a baby to provide for-she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream. The Economy of You recounts story after story of people who-like Kimberly-are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including: * Tips for figuring out the ideal side gig * Ideas for keeping start up costs low * Advice on juggling a fledgling enterprise and a full-time job * Strategies for finding your "tribe" and building a social network * Branding and marketing basics that bring results * When and what to offer for free * And much more Companies guarantee nothing but today's wages. It's up to YOU to build stability by becoming a money-making engine. It's empowering, gratifying, and easy to do with The Economy of You.
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Tools der Titanen

Die Taktiken, Routinen und Gewohnheiten der Weltklasse-Performer, Ikonen und Milliardäre

Author: Tim Ferriss

Publisher: FinanzBuch Verlag

ISBN: 3960920334

Category: Self-Help

Page: 736

View: 4021

"Ich habe dieses Buch, mein ultimatives Notizbuch voller nützlicher Werkzeuge, für mich selbst kreiert. Es hat mein Leben verändert und ich hoffe, dir wird es genauso helfen." TIM FERRISS "In den letzten zwei Jahren habe ich beinahe 200 Weltklasse-Performer interviewt. Die Bandbreite der Gäste reicht von Stars (Jamie Foxx, Arnold Schwarzenegger) und Topathleten bis hin zu legendären Kommandanten von Spezialeinheiten und sogar Schwarzmarkt-Biochemikern. Viele meiner Gäste akzeptierten erstmals in ihrer Karriere ein Zwei-bis-drei-Stunden-Interview. Dieses Buch enthält unverzichtbare Tools, Taktiken und Insiderwissen, die anderswo nicht zu finden sind, außerdem neue Tipps von früheren Gästen und Lebensweisheiten neuer Gäste, die du noch nicht kennst." Was das Buch so außergewöhnlich macht, ist der unablässige Fokus auf leicht umsetzbare Details: - Was tun diese Titanen in den ersten 60 Minuten an jedem Morgen? - Wie sieht ihre Trainingsroutine aus und warum? - Welches Buch haben sie am häufigsten an andere Menschen verschenkt? - Was betrachten sie als die größten Zeitverschwender? - Welche Nahrungsergänzungsmittel nehmen sie täglich? "Alles, was du auf diesen Seiten liest, habe ich in meinem Leben bereits auf die eine oder andere Weise angewandt. Ich habe Dutzende der dargestellten Taktiken bei kritischen Verhandlungen, in riskanter Umgebung oder bei großen Deals eingesetzt. Die Lektionen haben mir zu Millionen von Dollar verholfen und mich vor Jahren verschwendeter Bemühungen und Frustration bewahrt." TIM FERRISS
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Start Your Own Microbrewery, Distillery, Or Cidery

Your Step-By-Step Guide to Success

Author: Corie Brown,Entrepreneur Media, Inc

Publisher: Entrepreneur Press

ISBN: 1599185652

Category: Business & Economics

Page: 282

View: 4265

Entrepreneur Press has partnered with Zester Media and its network of experienced journalists and authors to deliver an in-depth review of the craft brew industry, paired with telling facts and statistics for those considering starting, running, and growing a successful craft brewery or distillery. Readers are guided by real stories from craftspeople who share the details, secret ingredients, and special equipment that create a formula for success. They learn how to: analyze the industry with market research and identify a niche; calculate startup costs, secure funding, find the right equipment, and develop a solid business plan that promotes growth; abide by industry standards while complying with state and federal legislation, laws, and taxes; determine overhead fees, payroll, and price points, as well as business, personal, and consumption taxes; find, hire, and keep the perfect team; develop invaluable relationships with distributors, retailers, and restaurants; use low-cost online and offline marketing tactics; create promotions and gain a following through social media. The 20+ companies profiled include: Greenstar Brewery in Chicago, Rolling Meadows in rural Illinois, Leopold Brothers Distillery in Denver, Anchor Brewing in San Francisco, and Widow Jane and Cacao Prieto Distillery in Red Hook, NY.
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Lean Startup

Schnell, risikolos und erfolgreich Unternehmen gründen

Author: Eric Ries

Publisher: Redline Wirtschaft

ISBN: 3864146712

Category: Business & Economics

Page: 200

View: 4956

Der Weg zum eigenen Unternehmen ist nie ohne Risiko. Und bis die Firma sich auf dem Markt etabliert hat, dauert es. Wer doch scheitert, verliert in der Regel viel Geld. Genau hier setzt das Konzept von Eric Ries an. Lean Startup heißt seine Methode. Sie ist schnell, ressourcenfreundlich und radikal erfolgsorientiert. Anhand von durchgespielten Szenarien kann man von vornherein die Erfolgsaussichten von Ideen, Produkten und Märkten bestimmen. Und auch während der Gründungphase wird der Stand der Dinge ständig überprüft. Machen, messen, lernen – so funktioniert der permanente Evaluationsprozess. Das spart enorm Zeit, Geld und Ressourcen und bietet die Möglichkeit, spontan den Kurs zu korrigieren. Das Lean-Startup-Tool hat sich schon zigtausenfach in der Praxis bewährt und setzt sich auch in Deutschland immer stärker durch.
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