Personal Branding for Entrepreneurial Journalists and Creative Professionals

Author: Sara Kelly

Publisher: Taylor & Francis

ISBN: 1315437562

Category: Business & Economics

Page: 230

View: 693

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
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The Routledge Handbook of Developments in Digital Journalism Studies

Author: Scott Eldridge II,Bob Franklin

Publisher: Routledge

ISBN: 1351982087

Category: Social Science

Page: 542

View: 4924

The Routledge Handbook of Developments in Digital Journalism Studies offers a unique and authoritative collection of essays that report on and address the significant issues and focal debates shaping the innovative field of digital journalism studies. In the short time this field has grown, aspects of journalism have moved from the digital niche to the digital mainstay, and digital innovations have been ‘normalized’ into everyday journalistic practice. These cycles of disruption and normalization support this book’s central claim that we are witnessing the emergence of digital journalism studies as a discrete academic field. Essays bring together the research and reflections of internationally distinguished academics, journalists, teachers, and researchers to help make sense of a reconceptualized journalism and its effects on journalism’s products, processes, resources, and the relationship between journalists and their audiences. The handbook also discusses the complexities and challenges in studying digital journalism and shines light on previously unexplored areas of inquiry such as aspects of digital resistance, protest, and minority voices. The Routledge Handbook of Developments in Digital Journalism Studies is a carefully curated overview of the range of diverse but interrelated original research that is helping to define this emerging discipline. It will be of particular interest to undergraduate and postgraduate students studying digital, online, computational, and multimedia journalism.
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6th International Conference on Innovation and Entrepreneurship

ICIE 2018

Author: Dr. Denise A. D. Bedford,Dr. Elias G. Carayannis

Publisher: Academic Conferences and publishing limited

ISBN: 1911218719

Category:

Page: N.A

View: 1798

These proceedings represent the work of researchers participating in the 6th International Conference on Innovation and Entrepreneurship (ICIE 2018) which is being co-hosted by Georgetown University and George Washington University and is being held at The University of the District of Columbia (UDC) on 5-6 March 2018.
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The Magazines Handbook

Author: Jenny McKay

Publisher: Routledge

ISBN: 1351616889

Category: Language Arts & Disciplines

Page: 360

View: 1540

The Magazines Handbook is an introductory guide to all aspects of magazine journalism and publishing. The book explores the latest innovations in digital design and delivery, whilst also reaffirming the continued importance of key journalistic skills, including good interviewing, feature writing and news writing. The book includes chapters on the visual aspects of magazines, such as illustration and picture editing, and chapters covering the business background of this increasingly global industry. Jenny McKay offers tips on training and work experience as well as outlining the function of various editorial jobs. Profiles of four young journalists give a flavour of life in the early years of a career. Chapters include: advice on embarking on a career in magazine journalism; an overview of magazine design and the production process; analysis of the state of the magazine industry today, with a look to its future; a discussion of legal issues related to magazine journalism; a glossary of key terms and recommended reading in every chapter. Now in its fourth edition, The Magazines Handbook offers a nuanced and reflective account of periodical journalism, ideal for students of journalism and budding professionals who are seeking a useful starting point for wide-ranging academic discussion about magazines.
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Scholarships, Fellowships, and Loans

Author: S. Norman Feingold,Thomson Gale,Marie Feingold

Publisher: N.A

ISBN: 9780787688226

Category: Scholarships

Page: 1628

View: 6993

Collects information about applying for over five thousand types of educational financial aid, including local, state, and federal loans and scholarships.
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The Penguin India Career Guide: The humanities

Author: Usha Albuquerque

Publisher: N.A

ISBN: 9780140298642

Category: Business & Economics

Page: N.A

View: 8883

A Comprehensive Guide To Choosing The Right Career The First Of A Two-Part Series, This Volume, In Its Revised And Updated Form, Covers The Opportunities Available For Students And Professionals In The Field Of Humanities. While Dealing At Length With Traditional Professions Like The Civil Services, Architecture And Law, The Penguin India Career Guide Vol. I Also Carefully Details Relatively New Career Options Like Fashion Designing, Market Research And Entrepreneurship. Taking Each Career Separately, Usha Albuquerque Describes The Qualifications And Personal Attributes That A Person Requires To Make It Big In The Career Of His/Her Choice. The Book Contains An Exhaustive List Of Colleges And Institutions And A Wealth Of Information On Studying Abroad, Payscales And Prospects. Meticulously Researched And Accessibly Written, The Book Is A Must-Buy For Those On The Threshold Of A New Career.
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Million Dollar Web Presence

Leverage The Web to Build Your Brand and Transform Your Business

Author: Chad Barr,Alan Weiss

Publisher: Entrepreneur Press

ISBN: 1613081715

Category: Business & Economics

Page: 244

View: 8705

Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele—quickly raising the bar to produce better results for their brand and their business. Starting with their website, Weiss and Barr reveal five critical areas that can be immediately enhanced to emphasize creditability and instantly build trust among visitors. Entrepreneurs also discover how to outfit their site with new tools, products and offerings that pull visitors in, keep them captivated, and compel them to keep coming back. Weiss and Barr then coach thought leaders in capitalizing on today’s social web, delivering a strategic plan to uncovering opportunity in online communities, social networks, and other popular platforms—allowing them to showcase their greatest business draw: their expertise. Entrepreneurs also learn which components are critical to their success as a thought leader, gaining valuable insight into trending technologies like mobile devices to help them in determining which avenues are of the greatest gain. Offering support such as assessments, real-life examples, screen shots, and access to free downloads, tutorials, and more, Weiss and Barr deliver a comprehensive plan to help entrepreneurs enhance their online efforts and strategically elevate their brand, and ultimately, their business.
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The Power to Compete

An Economist and an Entrepreneur on Revitalizing Japan in the Global Economy

Author: Hiroshi Mikitani,Ryoichi Mikitani

Publisher: John Wiley & Sons

ISBN: 1119001153

Category: Business & Economics

Page: 240

View: 1349

"If you're as interested in Japan as I am, I think you'll find that The Power to Compete is a smart and thought-provoking look at the future of a fascinating country." - Bill Gates, "5 Books to Read This Summer" Father and son – entrepreneur and economist – search for Japan's economic cure The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside. Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan. Examine the causes of Japan's endless economic stagnation Discover the current efforts underway to enhance Japan's competitiveness Learn how free market "Abenomics" affected Japan's economy long-term See Japan's issues from the perspective of an entrepreneur and an economist Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete.
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Development Challenges, South-South Solutions: December 2007 Issue

Development Challenges, South-South Solutions is the monthly e-newsletter for the United Nations Development Programme’s South-South Cooperation Unit.

Author: David South, Writer

Publisher: DSConsulting

ISBN: N.A

Category:

Page: N.A

View: 7016

Development Challenges, South-South Solutions is the monthly e-newsletter for the United Nations Development Programme’s South-South Cooperation Unit (www.southerninnovator.org). It has been published every month since 2006.
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Personal Branding in the Digital Age

How to Become a Known Expert, Thrive and Make a Difference in a Connected World

Author: Francine Beleyi

Publisher: N.A

ISBN: 9781999925901

Category:

Page: N.A

View: 3819

What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.
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In Business

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Small business

Page: N.A

View: 3514

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Bad Blood

Die wahre Geschichte des größten Betrugs im Silicon Valley - Ein SPIEGEL-Buch

Author: John Carreyrou

Publisher: DVA

ISBN: 3641228360

Category: Business & Economics

Page: 400

View: 1361

Der New-York-Times-Bestseller jetzt auf Deutsch Financial Times and McKinsey & Company Business Book of the Year Award 2018 Time Magazine Platz 1 der »Best Non-fiction Books of 2018« Elizabeth Holmes, die Gründerin von Theranos, galt lange als der weibliche Steve Jobs. Das 19-jährige Start-up-Wunderkind versprach, mit ihrer Firma die Medizinindustrie zu revolutionieren. Ein einziger Tropfen Blut sollte reichen, um Blutbilder zu erstellen und Therapien zu steuern – eine Riesenhoffnung für Millionen Menschen und ein extrem lukratives Geschäft. Namhafte Investoren steckten Unsummen in das junge Unternehmen, bis es mit neun Milliarden Dollar am Markt kapitalisiert war. Es gab nur ein einziges Problem: Die Technologie hinter den schicken Apparaturen hat nie funktioniert. Pulitzer-Preisträger John Carreyrou kam diesem gigantischen Betrug auf die Spur und erzählt in seinem preisgekrönten Buch die packende Geschichte seiner Enthüllung.
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Entrepreneur

How to Start an Online Business

Author: Lucy Tobin

Publisher: John Wiley & Sons

ISBN: 0857083023

Category: Business & Economics

Page: 256

View: 6210

Small Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK's biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place. Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard – takes us through their start-up stories and maps out exactly what's made them so successful. You’ll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.
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The Art of the Start

Von der Kunst, ein Unternehmen erfolgreich zu gründen

Author: Guy Kawasaki

Publisher: Vahlen

ISBN: 3800646811

Category: Fiction

Page: 211

View: 1627

The Art oft the Start Dieser äußerst praktische Ratgeber behandelt alle wichtigen Punkte, die man bei der Gründung einer Organisation, ob Unternehmen oder Non-Profit-Initiative, bedenken muss. Guy Kawasaki weiß dabei aus eigenen Erfahrungen, dass die Gründung weniger eine Wissenschaft als vielmehr eine Kunst ist. In elf Kapiteln stellt er dar, wie man die Kunst der Gründung erlernt mit dem Ziel, die Dinge von vornherein „richtig anzupacken“. Guy Kawasaki schreibt leichtgängig und humorvoll. FAQs, zahlreiche Übungen und Checklisten werden effektvoll eingesetzt und geben Orientierung bei der Umsetzung. Gängige Überzeugungen widerlegt er mit persönlichen Erfahrungen und verdichtet sie zu ganz konkreten Empfehlungen. Jedes Kapitel beginnt mit einer Quintessenz. Hilfreiche „Minikapitel“ gehen auf viele „nebensächliche“ Dinge ein wie „Die Kunst, gute PowerPoint-Präsentation zu erstellen“, „Die Kunst des Netzwerkens“ oder „Die Kunst, ein guter Redner zu sein“.
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Library Journal

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Libraries

Page: N.A

View: 3993

Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
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Brandweek

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Advertising

Page: N.A

View: 9625

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Sticks and Stones

Building Entrepreneurial Success from Life's Struggles

Author: Nick Powills

Publisher: Greenleaf Book Group

ISBN: 0999191381

Category: Business & Economics

Page: 185

View: 1790

In Sticks and Stones, author and CFE Nick Powills shares how his personal struggle with weight and being teased as a kid fueled his drive toward becoming a successful entrepreneur. By transforming his painful memories into motivation, Powills unlocked a life-changing process for entrepreneurs and anyone who is ready to make the choice to better their lives. When deciding that you are ready to own your success, you will find that your personal and business lives will mix well together. The fuel from your personal life and the fire to achieve a better professional life will help you prepare for what's next in your story, one that you author and narrate. ​Powills' book will help you turn your struggles into strengths and achieve more—on your own terms.
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Kundenservice für Dummies

Author: Karen Leland,Keith Bailey,Barbara Mistol

Publisher: John Wiley & Sons

ISBN: 3527703055

Category:

Page: 387

View: 6219

Ohne einen ausgeklügelten Kundenservice läuft heute in einem Unternehmen nichts mehr. Egal, ob im Laden oder am Telefon, den richtigen Umgang mit Kunden kann jeder lernen. Sei es durch Körpersprache, den richtigen Ton am Telefon oder den Arbeitsstil. Die beiden Kundenservice-Profis Karen Leland und Keith Bailey zeigen wie Kundenservice funktioniert, wie Kunden gewonnen und langfristig an das Unternehmen gebunden werden können. Sie erklären, wie man eine kundenfreundliche Atmosphäre im Unternehmen schaffen und wie eine gewinnbringende Servicestrategie aufgebaut werden kann. Außerdem erläutern sie, wie man Servicestandards im Unternehmen implementiert, schwierige Kunden souverän zufrieden stellt, aus Kundenbeschwerden Nutzen zieht und die Mitarbeiter für ihr kundenfreundliches Verhalten belohnt. Ein Kapitel widmet sich dem Thema Customer Relationship Management und seine Vorteile für das Unternehmen.
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