Theorien der Mediennutzung

Eine Einführung

Author: Wolfgang Schweiger

Publisher: Springer-Verlag

ISBN: 3531904086

Category: Social Science

Page: 397

View: 9953

In der Kommunikationswissenschaft wächst das Interesse an der Frage, warum Menschen Massenmedien nutzen und wie sie mit ihnen umgehen. Warf man der frühen Mediennutzungsforschung noch Theorielosigkeit vor, so existiert mittlerweile eine Menge von Ansätzen und Theorien. Dennoch gibt es bislang keine umfassende Überblicksdarstellung. Der Band soll hier Abhilfe schaffen. In vier Abschnitten entwirft er (1) ein systematisches und wissenschaftshistorisches Bild der Mediennutzungsforschung und ihrer Rahmenbedingungen, erläutert (2) die wichtigsten Theorien zur allgemeinen Mediennutzung, nimmt (3) spezifische Medienauswahl- und Rezeptionsprozesse unter die Lupe und stellt schließlich (4) Mediennutzung im sozialen Kontext dar.
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The Civic Web

Online Politics and Democratic Values

Author: David M. Anderson,Michael Cornfield

Publisher: Rowman & Littlefield

ISBN: 9780742501942

Category: Political Science

Page: 220

View: 5016

Political web sites and e-mail lists were novelties in 1996. By 2000, they were a news trend. By 2004, they will be a part of every electoral and policy campaign. News-seekers, activists, and decision-makers increasingly turn to the Net as a matter of course. The Civic Web delineates the basic issues, opportunities, and dilemmas posed by the introduction of computer-networked communications into U.S. national politics. Leading scholars from several academic disciplines join pioneer practitioners of online advocacy, discussion, and law in considering how the Internet can host, and even advance, enlightened self-government by a free people in a constitutional republic. Visit our website for sample chapters!
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Gatewatching

Collaborative Online News Production

Author: Axel Bruns

Publisher: Peter Lang

ISBN: 9780820474328

Category: Computers

Page: 330

View: 3643

Gatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.
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Politics Moves Online

Campaigning and the Internet

Author: Michael Cornfield

Publisher: Century Foundation

ISBN: 9780870784804

Category: Political Science

Page: 131

View: 3469

The author provides a comprehensive guide to how the Internet has been used in political campaigns. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters.
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Communicative Figurations

Transforming Communications in Times of Deep Mediatization

Author: Andreas Hepp,Andreas Breiter,Uwe Hasebrink

Publisher: Springer

ISBN: 3319655841

Category: Language Arts & Disciplines

Page: 444

View: 9364

This open access volume assesses the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. With the spread of various technical communication media such as mobile phones and internet platforms, we are confronted with a media manifold of deep mediatization. But how can we investigate its transformative capability? This book answers this question by taking a non-media-centric perspective, researching the various figurations of collectivities and organizations humans are involved in. The first part of the book outlines a fundamental understanding of the changing media environment of deep mediatization and its transformative capacity. The second part focuses on collectivities and movements: communities in the city, critical social movements, maker, online gaming groups and networked groups of young people. The third part moves institutions and organizations into the foreground, discussing the transformation of journalism, religion, politics, and education, whilst the fourth and final part is dedicated to methodologies and perspectives.
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The Story So Far

What We Know About the Business of Digital Journalism

Author: Bill Grueskin,Ava Seave,Lucas Graves

Publisher: Columbia University Press

ISBN: 0231160275

Category: Language Arts & Disciplines

Page: 146

View: 4021

Can digital journalism be profitable? What's making money, what isn't, and why? Columbia University faculty members Bill Grueskin, academic dean of the Journalism School, and Ava Seave, principal at Quantum Media and adjunct professor at the Business School, addresses these questions about the financial state of digital journalism. The Story So Far offers the most comprehensive analysis to date of the business challenges that large and small, old and new for-profit news organizations face with their digital ventures. Grueskin, Seave, and Lucas Graves spent several months reporting on-site at news organizations—some that were founded over a century ago and others created in the past year or two. Based on that body of data, they examine how news organizations allocate resources, explore what patterns are emerging in revenue streams, and draw conclusions about how companies might generate revenue more effectively. The book is divided into nine chapters covering everything from advertising models at a diverse array of news organizations, to alternative platforms, new revenue streams and audience engagement. The authors argue that news organizations must do more to embrace the unique attributes of the Internet rather than trying to adapt Web offerings to legacy business models. The authors suggest that news organizations and their audiences "regard digital platforms as being in a constant state of transformation, one that demands a faster and more consistent pace of innovation and investment." Among their recommendations: Digital platforms should not simply repurpose existing news content. They should feature unique, high-value content designed specifically for digital media. Media companies should redefine the relationship between audience and advertising. Journalists must better understand their existing and potential audiences, and strive to ensure deeper loyalties. Media companies ought to rethink their relationships with advertisers and gain a fuller appreciation for how advertisers now reach their customers via social media, new-media ads and search engine optimization. News and marketing companies should move beyond the impression-based pricing systems that dominate online advertising, and forge new models that integrate digital ads and social-media outreach. Media companies must restore content value to digital advertising and move beyond the decade-old relics that convey little information or appeal to consumers. News organizations must balance vigilance about theft of content with the realization that most aggregators operate within the bounds of copyright law. They should accept the fact that this generates value for readers, and develop thoughtful approaches to understanding what topics best lend themselves to aggregation. Integration of a legacy division—news content or ad sales—with new media is not for everyone. Larger enterprises should consider creating separate digital staffs, particularly on the business side. Any news site that adopts a pay scheme now should have very limited expectations for its success—at least on the Web. Requiring digital readers to pay may help to slow circulation losses, but that is hardly a long-term solution. A pay plan merged with an ambitious strategy to improve users’ experience on mobile platforms has a much better chance to succeed.
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A Theory of Narrative

Author: F. K. Stanzel

Publisher: CUP Archive

ISBN: 9780521310635

Category: Literary Criticism

Page: 328

View: 3073

The purpose of this book is to provide a clear and systematic account of the complexities of fictional narration which result from the shifting relationship in all storytelling between the story itself and the way it is told.
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Communication Excellence

How to Develop, Manage and Lead Exceptional Communications

Author: Ralph Tench,Dejan Verčič,Ansgar Zerfass,Ángeles Moreno,Piet Verhoeven

Publisher: Springer

ISBN: 3319488600

Category: Business & Economics

Page: 215

View: 8794

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
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Narrative Fiction

Contemporary Poetics

Author: Shlomith Rimmon-Kenan

Publisher: Routledge

ISBN: 1134464975

Category: Literary Criticism

Page: 208

View: 4888

What is a narrative? What is narrative fiction? How does it differ from other kinds of narrative? What featuers turn a discourse into a narrative text? Now widely acknowledged as one of the most significant volumes in its field, Narrative Fiction turns its attention to these and other questions. In contrast to many other studies, Narrative Fiction is organized arround issues - such as events, time, focalization, characterization, narration, the text and its reading - rather than individual theorists or approaches. Within this structure, Shlomith Rimmon-Kenan addresses key approaches to narrative fiction, including New Criticism, formlaism, structuralism and phenomenology, but also offers views of the modifications to these theroies. While presenting an analysis of the system governing all fictional narratives, whether in the form of novel, short story or narrative poem, she also suggests how individual narratives can be studied against the background of this general system. A broad range of literary examples illustrate key aspects of the study. This edition is brought fully up-to-date with an invaluable new chapter, reflecting on recent developments in narratology. Readers are also directed to key recent works in the field. These additions to a classic text ensure that Narrative Fiction will remain the ideal starting point for anyone new to narrative theory.
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The Handbook of Mass Media Ethics

Author: Lee Wilkins,Clifford G. Christians

Publisher: Routledge

ISBN: 1135594597

Category: Language Arts & Disciplines

Page: 416

View: 7502

This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community 'one-stop shopping' for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism.
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The Routledge Handbook of Health Communication

Author: Teresa L. Thompson,Roxanne Parrott,Jon F. Nussbaum

Publisher: Routledge

ISBN: 113693166X

Category: Language Arts & Disciplines

Page: 704

View: 9969

The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.
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Mass Media and Political Communication in New Democracies

Author: Katrin Voltmer

Publisher: Psychology Press

ISBN: 0415337798

Category: Business & Economics

Page: 262

View: 5019

This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world. Covering a broad range of political and cultural contexts, including Eastern and Southern Europe, Latin America, Asia and Africa, this new volume investigates the problems and conflicts arising in the process of establishing an independent media and competitive politics in post-autocratic societies. Considering the changing dynamic in the relationship between political actors, the media and their audience, the authors of this volume address the following issues: changing journalistic role perceptions and journalistic quality the reasons and consequences of persisting instrumentalization of the media by political actors the role of the media in election campaigns the way in which the citizens interpret political messages and the extent to which the media influence political attitudes and electoral behaviour the role of the Internet in building a democratic public sphere This book will be of great interest to all those studying and researching democracy and democratization, comparative politics, political communication, journalism, media and the Internet.
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Thumb Culture

The Meaning of Mobile Phones for Society

Author: Peter Glotz,Stefan Bertschi,Chris Locke

Publisher: Transcript Verlag

ISBN: 9783899424034

Category: Social Science

Page: 293

View: 9633

Mobile communication has an increasing impact on people's lives and society. Ubiquitous media influence the way users relate to their surroundings, and data services like text and pictures lead to a culture shaped by thumbs. Representing several years of research into the social and cultural effects of mobile phone use, this volume assembles fascinating approaches and new insights of leading scientists and practitioners. It contains the results of a first international survey on the social consequences of mobile phones and provides a comprehensive inventory of today's issues and an outlook in mobile media, society, and their future study. Peter Glotz is Emeritus Professor of Media and Society, University of St. Gallen, Switzerland. Stefan Bertschi is a researcher at the University of St. Gallen, Switzerland.
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Rethinking Media Pluralism

Author: Kari Karppinen

Publisher: Fordham Univ Press

ISBN: 0823245128

Category: Political Science

Page: 239

View: 5921

Contends that the notions of media pluralism and diversity have been reduced to empty catchphrases or conflated with consumer choice and market competition.
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Choice and Preference in Media Use

Advances in Selective Exposure Theory and Research

Author: Silvia Knobloch-Westerwick

Publisher: Routledge

ISBN: 1317675142

Category: Language Arts & Disciplines

Page: 496

View: 7699

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
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Theories of Journalism in a Digital Age

Author: Steen Steensen,Laura Ahva

Publisher: Routledge

ISBN: 1134841353

Category: Social Science

Page: 268

View: 4169

Given the interdisciplinary nature of digital journalism studies and the increasingly blurred boundaries of journalism, there is a need within the field of journalism studies to widen the scope of theoretical perspectives and approaches. Theories of Journalism in a Digital Age discusses new avenues in theorising journalism, and reassesses established theories. Contributors to this volume describe fresh concepts such as de-differentiation, circulation, news networks, and spatiality to explain journalism in a digital age, and provide concepts which further theorise technology as a fundamental part of journalism, such as actants and materiality. Several chapters discuss the latitude of user positions in the digitalised domain of journalism, exploring maximal–minimal participation, routines–interpretation–agency, and mobility–cross-mediality–participation. Finally, the book provides theoretical tools with which to understand, in different social and cultural contexts, the evolving practices of journalism, including innovation, dispersed gatekeeping, and mediatized interdependency. The chapters in this book were originally published in special issues of Digital Journalism and Journalism Practice.
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News Around the World

Content, Practitioners, and the Public

Author: Pamela J. Shoemaker,Akiba A. Cohen

Publisher: Routledge

ISBN: 1135486557

Category: Language Arts & Disciplines

Page: 424

View: 3564

What's news? A front-page news story in the United States might not appear in a newspaper in China. Or a minor story on German television may be all over the airwaves in India. But News Around the World shows that the underlying nature of news is much the same the world over and that people--no matter what their jobs or their status in society--tend to hold similar notions of newsworthiness. In this richly detailed study of international news, news makers and the audience, the authors have undertaken exhaustive original research within two cities--one major and one peripheral--in each of ten countries: Australia, Chile, China, Germany, India, Israel, Jordan, Russia, South Africa, and the United States. The nations were selected for study based on a central principle of maximizing variation in geographic locations, economic and political systems, languages, sizes, and cultures. The remarkable scope of the research makes this the most comprehensive analysis of newsworthiness around the globe: 10 countries studied, each with a university country director 2 cities in each country examined, one major and one peripheral 60 news media studied (newspapers, television, and radio news programs), resulting in 32,000+ news items analyzed 80 focus groups with journalists, public relations practitioners, and audience members 2,400 newspaper stories ranked according to newsworthiness and compared with how prominently they were published. News Around the World provides remarkable insight into how and why news stories are reported, testing and improving a theory of cross-cultural newsworthiness and is essential reading for anyone seeking to understand international media and journalism.
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International Media Studies

Author: Divya McMillin

Publisher: John Wiley & Sons

ISBN: 1405172622

Category: Social Science

Page: 288

View: 9962

International Media Studies is a bold introduction to the field that focuses on a de-centering of media epistemology to represent a more thorough world-view. A comprehensive textbook exploring the current state of media studies as it is being practised across the world Takes discussions about media studies beyond other textbooks, by situating the subject firmly in an international context appropriate to the globalized, 21st century Surveys our reception of a wide variety of media content and formats including television, magazines, fiction, newspapers, and popular music Considers both theoretical and much-needed ethnographic perspectives on media studies Showcases global and local media patterns in a variety of countries around the world, including examples from Asia, Africa, and Latin America
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Changing Journalism

Author: Peter Lee-Wright,Angela Phillips,Tamara Witschge

Publisher: Routledge

ISBN: 1136672710

Category: Performing Arts

Page: 192

View: 8309

Journalism is in transition. Irrevocable decisions are being made, often based on flimsy evidence, which could change not only the future of journalism, but also the future of democracy. This book, based on extensive research, provides the opportunity to reflect upon these decisions and considers how journalism could change for the better and for the good of democracy. It covers:the business landscapework and employmentthe regulatory frameworkaudiences and interactionthe impact of technology on practices and contentethics in a converged worldThe book analyses research in both national and loca.
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