Brand Identity Breakthrough

How to Craft Your Company's Unique Story to Make Your Products Irresistible

Author: Gregory Diehl

Publisher: Identity Publications via PublishDrive

ISBN: N.A

Category: Business & Economics

Page: 256

View: 1469

Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how todevelop a strong business identity by combining your personality andvalues with the functionality of your products to become irreplaceableto your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think aboutnew product development and business model generation. With undeniable,well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. * Learn how to build a unique selling proposition for your product * Learn the best methods for how to sell a product to customers, no matter what you offer. * Overcome the sales learning curve, and sell products in both physical and online marketplaces.
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Sales Dogs

You Don't Have to be an Attack Dog to Explode Your Income

Author: Blair Singer

Publisher: RDA Press, LLC

ISBN: 1937832376

Category: Business & Economics

Page: 220

View: 932

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell. SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more. The book quickly de-bunks the idea that you have to be an overly aggressive “attack dog” to be successful. It uses the metaphor of “man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different “breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same. While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of “selling”, those who need to train others to sell and those who want to simply get better quicker.
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Sales Dogs

You Don't Have to be an Attack Dog to Explode Your Income

Author: Blair Singer

Publisher: RDA Press, LLC

ISBN: 1937832023

Category: Business & Economics

Page: 220

View: 8830

The author presents his advice and techniques for developing personal salesmanship skills.
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Paddy's Lament, Ireland 1846-1847

Prelude to Hatred

Author: Thomas Gallagher

Publisher: Houghton Mifflin Harcourt

ISBN: 9780156707008

Category: History

Page: 345

View: 1631

A shocking account of the great famine in Ireland, which sheds light on a bitter hatred for England that continues there today.
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The Millionaire Fastlane

Crack the Code to Wealth and Live Rich for a Lifetime

Author: MJ DeMarco

Publisher: Viperion Publishing Corp

ISBN: 0984358102

Category: Business & Economics

Page: 336

View: 6953

Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this: "Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich." The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan? Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young. Why most entrepreneurs fail and how to immediately put the odds in your favor. The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you. The leading cause of poorness: Change this and you change everything. How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match. Why the guru's grand deity - compound interest - is an impotent wealth accelerator. Why the guru myth of "do what you love" will most likely keep you poor, not rich. And 250+ more poverty busting distinctions... Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.
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Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Author: Ed Catmull,Amy Wallace

Publisher: Random House

ISBN: 0679644504

Category: Business & Economics

Page: 368

View: 9636

NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.” Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Praise for Creativity, Inc. “Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great “Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin From the Hardcover edition.
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Moonraker

Author: Ian Fleming

Publisher: New Canadian Library

ISBN: 1551997819

Category: Fiction

Page: 209

View: 6137

British Secret Service agent James Bond, a.k.a. 007, is sent to investigate a man believed to be cheating at bridge at a London club. He is drawn into a much more complex web than he ever imagined when he discovers that his target is an ex-Nazi involved in a plot to launch a nuclear attack on the heart of London. James Bond is one of the most iconic characters in 20th-century literature. In addition to the 12 novels and 9 short stories written by Ian Fleming, there have been over 40 novels and short stories written about the spy by other authors, and 26 films produced, starring actors such as Sean Connery and Daniel Craig as 007. Random House Canada is proud to bring you classic works of literature in ebook form, with the highest quality production values. Find more today and rediscover books you never knew you loved.
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Fire and Fury

Inside the Trump White House

Author: Michael Wolff

Publisher: Henry Holt and Company

ISBN: 1250158079

Category: Political Science

Page: 336

View: 9912

#1 New York Times Bestseller With extraordinary access to the West Wing, Michael Wolff reveals what happened behind-the-scenes in the first nine months of the most controversial presidency of our time in Fire and Fury: Inside the Trump White House. Since Donald Trump was sworn in as the 45th President of the United States, the country—and the world—has witnessed a stormy, outrageous, and absolutely mesmerizing presidential term that reflects the volatility and fierceness of the man elected Commander-in-Chief. This riveting and explosive account of Trump’s administration provides a wealth of new details about the chaos in the Oval Office, including: -- What President Trump’s staff really thinks of him -- What inspired Trump to claim he was wire-tapped by President Obama -- Why FBI director James Comey was really fired -- Why chief strategist Steve Bannon and Trump’s son-in-law Jared Kushner couldn’t be in the same room -- Who is really directing the Trump administration’s strategy in the wake of Bannon’s firing -- What the secret to communicating with Trump is -- What the Trump administration has in common with the movie The Producers Never before in history has a presidency so divided the American people. Brilliantly reported and astoundingly fresh, Fire and Fury shows us how and why Donald Trump has become the king of discord and disunion. “Essential reading.”—Michael D’Antonio, author of Never Enough: Donald Trump and the Pursuit of Success, CNN.com “Not since Harry Potter has a new book caught fire in this way...[Fire and Fury] is indeed a significant achievement, which deserves much of the attention it has received.”—The Economist
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Overbooked

The Exploding Business of Travel and Tourism

Author: Elizabeth Becker

Publisher: Simon and Schuster

ISBN: 1439161003

Category: BUSINESS & ECONOMICS

Page: 448

View: 5414

"Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
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How to Sell

A Novel

Author: Clancy Martin

Publisher: Farrar, Straus and Giroux

ISBN: 1429989602

Category: Fiction

Page: 304

View: 2033

Bobby Clark is just sixteen when he drops out of school to follow his big brother, Jim, into the jewelry business. Bobby idolizes Jim and is in awe of Jim's girlfriend, Lisa, the best saleswoman at the Fort Worth Deluxe Diamond Exchange. What follows is the story of a young man's education in two of the oldest human passions, love and money. Through a dark, sharp lens, Clancy Martin captures the luxury business in all its exquisite vulgarity and outrageous fraud, finding in the diamond-and-watch trade a metaphor for the American soul at work.
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Street God

The Explosive True Story of a Former Drug Boss on the Run from the Hood--and the Courageous Mission That Drove Him Back

Author: Dimas Salaberrios

Publisher: NavPress

ISBN: 149640985X

Category: Biography & Autobiography

Page: 304

View: 3786

His street name was Daylight. But he was a nightmare. On the streets of New York, darkness and violence reigned. Dimas “Daylight” Salaberrios popped his first pill when he was eleven years old, and just days later, he was selling drugs to his schoolmates. By fifteen, he was facing time at the notorious Rikers Island Prison. It was never safe to turn your back, and Dimas saw only one chance to survive: to become a street god. He would be the richest, most powerful ruler in the hood . . . or die trying. But in one terrifying moment, with a gun pointed at his head, Dimas had to decide: How far would he go? Was he finished taking reckless chances to rule as a god of the streets? Would he dare to entrust his life to the real God—an even riskier path? Because that God would send Dimas back down the darkest streets he’d ever known on a rescue mission after those still in danger. Street God is the true story of one man’s against-all-odds journey from the streets to the altar and back again. A modern-day The Cross and the Switchblade for a new generation, it reveals that we’re never too far gone for God to change us—and shows how a single spark can illuminate even the darkest existence.
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The Influencer Economy

How to Launch Your Idea, Share It with the World, and Thrive in the Digital Age

Author: Ryan Williams

Publisher: N.A

ISBN: 9780996077118

Category:

Page: N.A

View: 3116

We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.
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No Angel

Author: Penny Vincenzi

Publisher: The Overlook Press

ISBN: 159020798X

Category: Fiction

Page: 626

View: 9129

With more than 3.5 million copies sold, Penny Vincenzi is one of the world’s preeminent writers of popular fiction—and American readers no longer have to miss out on the fun. With the publication of No Angel, a novel introducing the engaging cast of characters in the Lytton family, Overlook opens a thrilling new dimension to this author’s already illustrious career. No Angel is an irresistibly sweeping saga of power, family politics, and passion-a riveting drama and a fervent love story. Celia Lytton is the beautiful and strong-willed daughter of wealthy aristocrats and she is used to getting her way. She moves through life making difficult and often dangerous decisions that affect herself and others-her husband, Oliver, and their children; the destitute Sylvia Miller, whose life is transformed by Celia’s intrusion; as well as Oliver’s daunting elder sister, who is not all she appears to be; and Sebastian Brooke, for whom Celia makes the most dangerous decision of all. Set against the tumultuous backdrop of London and New York in the First World War, No Angel is, as British Good Housekeeping wrote, “an absorbing page-turner, packed with believable characters and satisfyingly extreme villains, eccentrics, and manipulators.” Readers of Maeve Binchy, Barbara Taylor Bradford, and Anita Shreve will fall in love with this epic, un-put-downable novel.
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Side Hustle

From Idea to Income in 27 Days

Author: Chris Guillebeau

Publisher: Crown Business

ISBN: 152475885X

Category: Business & Economics

Page: 272

View: 9242

The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days. To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up. But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great to have an additional source of income to fall back on? And wouldn’t it be great to make that happen without leaving your day job? Enter the Side Hustle. Based on detailed information from hundreds of case studies, Chris Guillebeau provides a step-by-step guide that anyone can use to create and launch a profitable project in less than a month. Designed for the busy and impatient, this plan will have you generating income immediately, without the risk of throwing yourself head first into the world of entrepreneurship. Whether you just want to make some extra money, or start something that may end up replacing your day job entirely, the side hustle is the new job security. When you generate income from multiple sources, it gives you options, and in today’s world, options aren't just nice to have: they're essential. You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t need a business degree, know how to code, or be an expert marketer. And you certainly don’t need employees or investors. With this book as your guide, anyone can learn to build a fast track to freedom.
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The Plaza

Author: Guillermo Paxton

Publisher: Lulu.com

ISBN: 0977199312

Category:

Page: 284

View: 7910

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The Ladies' Book of Etiquette, and Manual of Politeness

A Complete Handbook for the Use of the Lady in Polite Society ...

Author: Florence Hartley

Publisher: N.A

ISBN: N.A

Category: Etiquette

Page: 340

View: 4065

The Ladies' Book of Etiquette, And Manual of Politeness: A Complete Handbook for the Use of the by Florence Hartley, first published in 1872, is a rare manuscript, the original residing in one of the great libraries of the world. This book is a reproduction of that original, which has been scanned and cleaned by state-of-the-art publishing tools for better readability and enhanced appreciation. Restoration Editors' mission is to bring long out of print manuscripts back to life. Some smudges, annotations or unclear text may still exist, due to permanent damage to the original work. We believe the literary significance of the text justifies offering this reproduction, allowing a new generation to appreciate it.
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Hand to Mouth

Living in Bootstrap America

Author: Linda Tirado

Publisher: Penguin

ISBN: 0425277976

Category: Biography & Autobiography

Page: 240

View: 2020

Originally published in hardcover in 2014 by G.P. Putnam's Sons.
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Born for This

How to Find the Work You Were Meant to Do

Author: Chris Guillebeau

Publisher: Crown Business

ISBN: 1101903996

Category: Business & Economics

Page: 320

View: 7485

Have you ever met someone with the perfect job? To the outside observer, it seems like they've won the career lottery—that by some stroke of luck or circumstance they've found the one thing they love so much that it doesn't even feel like work—and they're getting paid well to do it. In reality, their good fortune has nothing to do with chance. There’s a method for finding your perfect job, and Chris Guillebeau, the bestselling author of The $100 Startup, has created a practical guide for how to do it—whether within a traditional company or business, or by striking out on your own. Finding the work you were “born to do” isn’t just about discovering your passion. Doing what brings you joy is great, but if you aren’t earning a living, it’s a hobby, not a career. And those who jump out of bed excited to go to work every morning don’t just have jobs that turn their passions into paychecks. They have jobs where they also can lose themselves for hours in the flow of meaningful work. This intersection of joy, money, and flow is what Guillebeau will help you find in this book. Through inspiring stories of those who have successfully landed their dream career, as well as actionable tools, exercises, and thought experiments, he’ll guide you through today’s vast menu of career options to discover the work perfectly suited to your unique interests, skills, and experiences. You’ll learn how to: • Hack the job of your dreams within a traditional organization by making it work for you • Find not only your ideal work but also your ideal working conditions • Create plans that will allow you to take smarter career risks and “beat the house” every time • Start a profitable “side hustle” and earn extra cash on top of your primary stream of income • Escape the prison of working for someone else and build a mini-empire as an entrepreneur • Become a rock star at any creative endeavor by creating a loyal base of fans and followers Whichever path you choose, this book will show you how to find that one job or career that feels so right, it’s like you were born to do it.
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