Media Studies: A Complete Introduction: Teach Yourself

Author: Joanne Hollows

Publisher: Hachette UK

ISBN: 1473618991

Category: Social Science

Page: 336

View: 1091

Written by an academic and researcher with over twenty years' experience in teaching and convening Media Studies courses, Media Studies: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like case studies, and even lists of questions you might be asked in your seminar or exam. The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.
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Media Studies

A Complete Introduction

Author: Joanne Hollows

Publisher: Teach Yourself

ISBN: 9781473618985

Category: Social Science

Page: 304

View: 5420

Written by an academic and researcher with over twenty years' experience in teaching and convening Media Studies courses, Media Studies: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like case studies, and even lists of questions you might be asked in your seminar or exam. The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.
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Der Junge, den es nicht gab

Roman

Author: Sjón

Publisher: S. Fischer Verlag

ISBN: 3104031738

Category: Fiction

Page: 160

View: 6955

BJÖRK »Niemand verbindet Herz und Verstand poetischer als SJÓN.« Island 1918: Die Spanische Grippe versehrt das Land, Vulkan Katla verdunkelt den Himmel und Island erhält endlich seine Unabhängigkeit. Zeiten des Aufruhrs und Aufbruchs. Mittendrin Máni Steinn: ohne Eltern, ohne Arbeit und zu allem Übel kann er weder lesen noch schreiben. Schlechte Voraussetzungen für einen jungen Mann in dieser Zeit. Aber Máni liebt das Kino und findet Rettung bei den Stummfilmen – und bei der schönen Sóla. Auf ihrem Motorrad entführt sie ihn aus der Dunkelheit und zeigt ihm, dass sich der Kampf lohnt, wenn man sich treu bleibt. In einer lyrischen, bildgewaltigen Sprache verwebt Sjón Historisches mit Phantastischem. Auch sein neuer Roman ist Weltliteratur.
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Media Communication

An Introduction to Theory and Process

Author: James Watson

Publisher: Macmillan International Higher Education

ISBN: 1137428236

Category: Social Science

Page: 344

View: 2200

The fourth edition of this essential text provides a complete and well-rounded introduction to the study of media and communication in the modern world. It explores the evolution of media and communication and surveys a full range of media theories, using these perspectives to explain social issues and navigate the constantly shifting media landscape in the 21st century. The new edition reflects significant contemporary developments relevant to the field, including the explosion of internet use, the growth of social media and major changes in the journalism industry in recent years. Still covering all of the key topics for introductory media and communication courses, the text draws on current and widely-recognised examples so that students can relate theory to their everyday experiences of media. Written in a lucid and engaging style, the chapters critically examine the role, ownership and constraints of media production, but helpfully clarify terminology and point students towards further reading and discussion topics along the way. The book stands as an invaluable resource for all students of media studies, communication studies and journalism.
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Media Metrics

An Introduction to Quantitative Research in Mass Communication

Author: Manoj Dayal

Publisher: Sage Publications Pvt. Limited

ISBN: 9789386062161

Category: Language Arts & Disciplines

Page: 544

View: 2747

The book is a comprehensive introduction to the application of statistical tools and techniques in media research. "Media metrics" is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. Key Features � Pioneering introductory text on media metrics, a method of measuring media variables � Clear and easy-to-understand explanation of descriptive and inferential media variables and their use � Complete coverage with relevant examples from media studies � Review exercises, and extensive list of references � Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies, and journalism
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AS Media Studies

The Essential Introduction for WJEC

Author: Antony Bateman,Sarah Casey Benyahia,Claire Mortimer,Peter Wall

Publisher: Routledge

ISBN: 1136706445

Category: Social Science

Page: 320

View: 3905

This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.
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The Media Studies Reader

Author: Tim O'Sullivan,Yvonne Jewkes

Publisher: Hodder Education

ISBN: 9780340645260

Category: Social Science

Page: 461

View: 4958

Tim O'Sullivan is co-author of the best-selling Studying the Media with which this reader can be used. The book looks at the historical development of various media, and poses questions about the nature of culture in modern society.
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Critical Media Studies

An Introduction

Author: Brian L. Ott,Robert L. Mack

Publisher: John Wiley & Sons

ISBN: 1118554035

Category: Social Science

Page: 400

View: 609

Fully revised to reflect today’s media environment, this newedition of Critical Media Studies offers students acomprehensive introduction to the field and demonstrates how tothink critically about the power and influence of media in ourdaily lives. Presents an engaging and comprehensive introduction to a broadrange of critical approaches to the field written in an accessibleway Features a new chapter on sociological analysis that revealshow audiences use media in their everyday lives to manage socialroles, relationships, and contexts Offers substantial updates to examples used in the book toreflect contemporary industry standards, textual forms, andaudience behaviors Delivers up-to-date media references that resonate withtoday’s undergraduates Updated with more global examples for broader appeal Enhanced online resources, including PowerPoint slides, testbank, study guides and sample assignments, available uponpublication at ahref="http://www.wiley.com/go/criticalmediastudies"www.wiley.com/go/criticalmediastudies/a
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AS Media Studies

The Essential Introduction

Author: Philip Rayner,Peter Wall,Stephen Kruger

Publisher: Psychology Press

ISBN: 9780415329668

Category: Social Science

Page: 372

View: 2322

In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: covers all aspects of Media Studies for students of the AS and A-level media syllabus. The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences. Individual chapters cover: introduction to studying the media study skills reading media texts media institutions audiences and the media case studies of newspapers, television programmes, and films research and how to do it preparing for exams coursework and production guide. AS Media Studies: The Essential Introduction gives students the confidence to tackle every part of an introductory media course. Its key features include: activities for the classroom practical assignments for individual study a glossary of key terms case studies of recent media showing how theoretical ideas can be applied in everyday situations.
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Media Studies 2.0

Author: William Merrin

Publisher: Routledge

ISBN: 1136186069

Category: Social Science

Page: 208

View: 4925

Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0. The book traces the history of mass-media and computing, exploring their merger at the end of the twenty-century and the material, ecological, cultural and personal elements of this digital transformation. It considers the history of media and communication studies, arguing that the academic discipline was a product of the analogue, broadcast-era, emerging in the early twentieth century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts. Digitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0 This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media.
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Media Studies: Content, audiences, and production

Author: Pieter Jacobus Fourie

Publisher: Juta and Company Ltd

ISBN: 9780702156564

Category: Social Science

Page: 616

View: 8314

The second volume of a two-part, outcomes-based series in media studies. It includes theoretical approaches as well as a production section that focuses on basic techniques.
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Media Studies

The Essential Resource

Author: Philip Rayner,Peter Wall,Stephen Kruger

Publisher: Psychology Press

ISBN: 9780415291736

Category: Language Arts & Disciplines

Page: 285

View: 4919

This text is a comprehensive collection of primary source material for those studying the media at university and pre-university level. Extracts include a range of texts from academic and non-academic works including journalism and writings on film, television and popular culture.
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Development Communication

Reframing the Role of the Media

Author: Thomas L. McPhail

Publisher: John Wiley & Sons

ISBN: 9781444310733

Category: Social Science

Page: 256

View: 1226

In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media
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Besser als die Wirklichkeit!

Warum wir von Computerspielen profitieren und wie sie die Welt verändern

Author: Jane McGonigal

Publisher: Heyne Verlag

ISBN: 364109741X

Category: Social Science

Page: 496

View: 988

Warum Computerspiele nicht blöd, sondern schlau machen Die Menschheit spielt. Immerzu. Überall. Ununterbrochen. Über 3 Milliarden Stunden werden jede Woche weltweit mit Spielen verbracht. Und die Zahl wächst, denn immer mehr Menschen erliegen der Faszination von Computerspielen. Aber muss man deshalb klagen über Isolation und Kulturverfall? – Jane McGonigal, laut »BusinessWeek« eine der zehn wichtigsten und innovativsten Spieleentwicklerinnen der Welt, kehrt die Perspektive um und stellt die spannende Frage: Was, wenn wir die immense Kreativität, die Leidenschaft und das Engagement, das wir ins Spielen investieren, für die reale Welt nutzbar machen? Computerspiele bieten Belohnungen, Herausforderungen und Siege, die uns die reale Welt nur allzu oft vorenthält. Aber wer sagt, dass wir das Potenzial von Spielen allein zur Wirklichkeitsflucht und zu Unterhaltungszwecken nutzen müssen? Für Jane McGonigal sind Gamer hoch kompetente Problemlöser und passionierte Teamplayer. Ihre bestechende These: Nutzen wir diese enormen Ressourcen doch, um unsere sozialen, wirtschaftlichen oder medizinischen Probleme zu lösen! Ein überwältigend neuer und überzeugender Blick auf die positive Wirkung, die im Spielen steckt – eine bahnbrechende Analyse, mit der Jane McGonigal eindrucksvoll bestätigt, dass sie von der Zeitschrift »Fast Company« zu Recht unter die »100 kreativsten Menschen der Wirtschaft« gewählt wurde!
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Introducing Media Studies

Author: Ziauddin Sardar,Borin Van Loon

Publisher: Totem Books

ISBN: N.A

Category: Social Science

Page: 172

View: 9470

'Introducing Media Studies' explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in research.
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Verloren unter 100 Freunden

wie wir in der digitalen Welt seelisch verkümmern

Author: Sherry Turkle

Publisher: N.A

ISBN: 9783570501382

Category:

Page: 569

View: 9695

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The Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Author: Helen Katz

Publisher: Routledge

ISBN: 1134498144

Category: Business & Economics

Page: 248

View: 7754

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
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Introduction to Film

Author: Nick Lacey

Publisher: Macmillan International Higher Education

ISBN: 1137463872

Category: Performing Arts

Page: 408

View: 3061

Movie watching has never been so wide-ranging or so popular. The rise of Internet-based video on demand has transformed the way films are distributed and exhibited, with many previously unobtainable and obscure films becoming available for global audiences to view instantly. The second edition of this concise yet complete introduction to film responds to these shifts in the medium, while continuing to address all of the main approaches that continue to inform film studies. This new edition also: • reflects the increasing importance of production contexts in chapters that focus exclusively on the film business, distribution and exhibition • represents the significance of transnational cinema, moving away from Western-centric perspectives of film and drawing on a more global, non-Hollywood range of film examples and case studies from Europe, Asia and Latin America • is now illustrated with a wider variety of film stills, representing world cinema from the classics to the latest in contemporary cinema. Interweaving historical and current theoretical approaches, Nick Lacey presents a tightly-focused and coherent overview of a discipline in transition. With its original narrative line and student-oriented philosophy, the second edition continues to enrich students' appreciation of cinema, while equipping them with the essential skills and vocabulary to succeed in film studies. This is an ideal foundational text for all students and enthusiasts of cinema.
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