Media Management

A Casebook Approach

Author: C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

Publisher: Routledge

ISBN: 1317458532

Category: Language Arts & Disciplines

Page: 438

View: 824

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Media Management in the Age of Giants

Business Dynamics of Journalism. Second Edition.

Author: Dennis F. Herrick

Publisher: UNM Press

ISBN: 0826351646

Category: Language Arts & Disciplines

Page: 416

View: 9220

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Public Media Management for the Twenty-First Century

Creativity, Innovation, and Interaction

Author: Michał Głowacki,Lizzie Jackson

Publisher: Routledge

ISBN: 1135138397

Category: Social Science

Page: 302

View: 374

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

Social Media Management

Technologies and Strategies for Creating Business Value

Author: Amy Van Looy

Publisher: Springer

ISBN: 3319219901

Category: Business & Economics

Page: 250

View: 2351

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Digital Channels and Social Media Management in Luxury Markets

Author: Fabrizio Mosca,Chiara Civera

Publisher: Routledge

ISBN: 1351332287

Category: Business & Economics

Page: 200

View: 8251

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway – these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.

The Social Media Management Handbook

Everything You Need To Know To Get Social Media Working In Your Business

Author: Robert Wollan,Nick Smith,Catherine Zhou

Publisher: John Wiley & Sons

ISBN: 9781118003527

Category: Business & Economics

Page: 352

View: 4982

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Sport and the Media

Managing the Nexus

Author: Matthew Nicholson,Anthony Kerr,Merryn Sherwood

Publisher: Routledge

ISBN: 1317690435

Category: Social Science

Page: 304

View: 9696

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Handbook of Media Management and Economics

Author: Alan Albarran,Bozena Mierzejewska,Jaemin Jung

Publisher: Routledge

ISBN: 1351747525

Category: Business & Economics

Page: 476

View: 3236

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Media Management

Leveraging Content for Profitable Growth

Author: Andrej Vizjak,Max Josef Ringlstetter

Publisher: Springer Science & Business Media

ISBN: 3540247866

Category: Business & Economics

Page: 186

View: 3618

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

Media Management Review

Author: Charles Warner

Publisher: Routledge

ISBN: 1136487220

Category: Language Arts & Disciplines

Page: 208

View: 8114

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

Military Media Management

Negotiating the 'Front' Line in Mediatized War

Author: Sarah Maltby

Publisher: Routledge

ISBN: 1136335560

Category: History

Page: 144

View: 3542

This book examines the practices of actors involved in the media reportage of war, and the ways in which these practices may influence the conduct of modern military operations. War is a complex phenomenon which raises numerous questions about the organization of society that continue to challenge all those involved in its study. Increasingly, this includes the need to engage theoretically and empirically with the progressive collapse between the ways in which wars are conducted and the manner in which they are reported in the media. Drawing on the work of Erving Goffman, Military Media Management offers a distinctly new approach to our appreciation of the dynamic relationship between war and media; one that is fundamentally a product of social relations between those engaged in reporting war, and those conducting war campaigns. By exploring how and why the military manage information in particular ways, the text succeeds in providing a framework through which wider sociological investigation of this relationship can be understood. This book will be of much interest to students of military and security studies, media studies, war and conflict studies and IR in general.

Management of Electronic and Digital Media

Author: Alan B. Albarran

Publisher: Cengage Learning

ISBN: 111134437X

Category: Performing Arts

Page: 336

View: 4391

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Defining Management

Business Schools, Consultants, Media

Author: Lars Engwall,Matthias Kipping,Behlül Üsdiken

Publisher: Routledge

ISBN: 1317917146

Category: Business & Economics

Page: 334

View: 1057

Defining Management charts the expansion of management as an idea and practice from a time when it was limited to churches and households to its current ubiquity, focusing in particular on the role of business schools, consultants, and business media in this process. How did an entire industry develop around business schools, consultants, and business media who are now widely considered the authorities regarding best management practice? This book shows how these actors – on their own and in interaction – became taken-for-granted and gained such definitional power over management and managers, expanded across the globe from often modest and not always respected origins, and impacted, and continue to impact businesses and, increasingly, the broader economic and social context. Building on extant and some new research, the book is unique in bringing together issues and actors that have been examined elsewhere separately. Any student or professional of management interested in the evolution of their field or the rise of business schools, consultants and business media will find this book both novel and thought-provoking.

Handbook of Social Media Management

Value Chain and Business Models in Changing Media Markets

Author: Mike Friedrichsen,Wolfgang Mühl-Benninghaus

Publisher: Springer Science & Business Media

ISBN: 3642288979

Category: Business & Economics

Page: 880

View: 7194

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Media Management and Economics Research in a Transmedia Environment

Author: Alan B. Albarran

Publisher: Routledge

ISBN: 1135969345

Category: Language Arts & Disciplines

Page: 278

View: 2239

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Media Management

A Comparative Analysis of European and American Systems

Author: Boguslaw Nierenberg

Publisher: Jagiellonian University Press

ISBN: 9788323339908

Category: Mass media

Page: 224

View: 2838

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

Digital and Marketing Asset Management

The Real Story about DAM Technology and Practices

Author: Theresa Regli

Publisher: Rosenfeld Media

ISBN: 1933820128

Category: Computers

Page: 240

View: 1147

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Media Management

Author: B. K. Chaturvedi

Publisher: Global Vision Pub House

ISBN: 9788182202313

Category: Education

Page: 368

View: 1387

Media Management fills a void in the growing field of media management. More and more, colleges and universities are teaching media management courses, mostly in response to studentsâ¬" needs and requests. In this flourishing field, there were no refereed periodicals in which media management scholars could regularly get published and that provided information on the latest media management theories and practices. The text of this book is ideal for students of management because it takes into account flexibility, individuality, and creativity as students face realistic problems and opportunities mirrored in the professional world.

Environmental Management of the Media

Policy, Industry, Practice

Author: Pietari Kääpä

Publisher: Routledge

ISBN: 1317232771

Category: Business & Economics

Page: 226

View: 3013

In recent years the widely held misconception of the media as an ‘ephemeral’ industry has been challenged by research on the industry’s significant material footprint. Despite this material turn, no systematic study of this sector has been conducted in ways that considers the role of the media industries as consumers and users of a range of natural resources. Filling this gap, Environmental Management of the Media discusses the environmental management of the media industries in the UK and the Nordic countries. These Nordic countries, both as a set of small nations and as a regional constellation, are frequently perceived as some of the ‘greenest’ in the world, yet, not only is the footprint of the media industries practically ignored in academic research, but the very real stakes of the industries’ global impact are not comprehensively understood. Here, the author focuses on four key areas for investigating the material impact of Nordic media: (1) resources used for production and dissemination; (2) regulation of the media; (3) organizational management; and (4) labour practices. By adopting an interdisciplinary perspective that combines ecocritical analysis with interrogation of the political economy of the creative industries, Kääpä argues that taking the industries to task on their environmental footprint is a multilevel resource and organizational management issue that must be addressed more effectively in contemporary media studies. This book will be of great interest to students and scholars of media, communication and environmental studies.

Social Media Management

Persuasion in Networked Culture

Author: Ben Shields,Lecturer in Managerial Communication Ben Shields

Publisher: Oxford University Press, USA

ISBN: 9780190296339


Page: 304

View: 9802

Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future. FEATURES * Clear and relevant framework: Offers a clear model for developing strategies to maximize the business value of social media * Accessibility: Written is an accessible style, highlighted by numerous visual examples of social media in practice * Comprehensive: Addresses key topics in this evolving field, from targeting social audiences and developing a company's social brand strategy to managing crisis with social media and measuring social media results * Practical: A final chapter, "Defining Your Personal Brand in Social Media," gives students and practitioners clear guidance on how to manage their own social media presence to best match their personal and professional brands * Diverse Examples and Cases: Incorporates numerous examples--from the chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines--that highlight social media successes and challenges * "Your Turn" exercises: Includes "Your Turn" exercises at the end of each chapter that challenge students to apply what they've learned to a variety of business situations