Marketing the Third Reich

Persuasion, Packaging and Propaganda

Author: Nicholas O'Shaughnessy

Publisher: Routledge

ISBN: 1351669893

Category: Business & Economics

Page: 290

View: 2177

In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
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Selling Hitler

Propaganda and the Nazi Brand

Author: Nicholas J. O'Shaughnessy

Publisher: Hurst

ISBN: 9781849043526

Category: Germany

Page: 320

View: 3699

Nicholas O'Shaughnessy provides a radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power.
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Art, Culture, and Media Under the Third Reich

Author: Richard A. Etlin

Publisher: University of Chicago Press

ISBN: 0226220877

Category: Art

Page: 384

View: 2008

This work explores the ways in which Nazi Germany used art and media to portray their country as a champion of Kultur and civilization. Revealing how multiple domains of cultural activity served to conceptually de-humanize Jews, this work shows how the seeds of the Holocaust were sown.
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Russia and the Western Far Right

Tango Noir

Author: Anton Shekhovtsov

Publisher: Routledge

ISBN: 1317199952

Category: Political Science

Page: 262

View: 1572

The growing influence of Russia on the Western far right has been much discussed in the media recently. This book is the first detailed inquiry into what has been a neglected but critically important trend: the growing links between Russian actors and Western far right activists, publicists, ideologues, and politicians. The author uses a range of sources including interviews, video footage, leaked communications, official statements and press coverage in order to discuss both historical and contemporary Russia in terms of its relationship with the Western far right. Initial contacts between Russian political actors and Western far right activists were established in the early 1990s, but these contacts were low profile. As Moscow has become more anti-Western, these contacts have become more intense and have operated at a higher level. The book shows that the Russian establishment was first interested in using the Western far right to legitimise Moscow’s politics and actions both domestically and internationally, but more recently Moscow has begun to support particular far right political forces to gain leverage on European politics and undermine the liberal-democratic consensus in the West. Contributing to ongoing scholarly debates about Russia’s role in the world, its strategies aimed at securing legitimation of Putin’s regime both internationally and domestically, modern information warfare and propaganda, far right politics and activism in the West, this book draws on theories and methods from history, political science, area studies, and media studies and will be of interest to students, scholars, activists and practitioners in these areas.
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The Third Reich

Politics and Propaganda

Author: David Welch

Publisher: Routledge

ISBN: 1134477503

Category: History

Page: 240

View: 2011

Published in the year 1994, The Third Reich is a valuable contribution to the field of History.
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The Routledge Companion to Fascism and the Far Right

Author: Peter Davies,Derek Lynch

Publisher: Routledge

ISBN: 1134609523

Category: History

Page: 448

View: 1167

The Routledge Companion to Fascism and the Far Right is an engaging and accessible guide to the origins of fascism, the main facets of the ideology and the reality of fascist government around the world. In a clear and simple manner, this book illustrates the main features of the subject using chronologies, maps, glossaries and biographies of key individuals. As well as the key examples of Hitler's Germany and Mussolini's Italy, this book also draws on extreme right-wing movements in Latin America, Eastern Europe and the Far East. In a series of original essays, the authors explain the complex topics including: the roots of fascism fascist ideology fascism in government and opposition nation and race in fascism fascism and society fascism and economics fascism and diplomacy.
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Tomorrow Belongs to Us

The British Far Right since 1967

Author: Nigel Copsey,Matthew Worley

Publisher: Routledge

ISBN: 1317190882

Category: Political Science

Page: 276

View: 341

This book traces the varied development of the far right in Britain from the formation of the National Front in 1967 to the present day. Experts draw on a range of disciplinary and methodological perspectives to provide a rich and detailed account of the evolution of the various strands of the contemporary far right over the course of the last fifty years. The book examines a broad range of subjects, including Holocaust denial, neo-Nazi groupuscularity, transnational activities, ideology, cultural engagement, homosexuality, gender and activist mobilisation. It also includes a detailed literature review. This book is essential reading for students of fascism, racism and contemporary British cultural and political history.
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Propaganda and Mass Persuasion

A Historical Encyclopedia, 1500 to the Present

Author: Nicholas John Cull,David Holbrook Culbert,David Welch

Publisher: ABC-CLIO

ISBN: 1576078205

Category: History

Page: 479

View: 2317

Entries provide information on the history, key propagandists, and techniques and concepts of propaganda.
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Propaganda and Information Warfare in the Twenty-First Century

Altered Images and Deception Operations

Author: Scot Macdonald

Publisher: Routledge

ISBN: 1135983518

Category: History

Page: 224

View: 7491

This is the first book to analyze how the technology to alter images and rapidly distribute them can be used for propaganda and to support deception operations. In the past, propagandists and those seeking to conduct deception operations used crude methods to alter images of real people, events and objects, which could usually be detected relatively easily. Today, however, computers allow propagandists to create any imaginable image, still or moving, with appropriate accompanying audio. Furthermore, it is becoming extremely difficult to detect that an image has been manipulated, and the Internet, television and global media make it possible to disseminate altered images around the world almost instantaneously. Given that the United States is the sole superpower, few, if any, adversaries will attempt to fight the US military conventionally on the battlefield. Therefore, adversaries will use propaganda and deception, especially altered images, in an attempt to level the battlefield or to win a war against the United States without even having to fight militarily. Propaganda and Information Warfare in the 21st Century will be of great interest to students of information war, propaganda, public diplomacy and security studies in general.
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Corporatism and Fascism

The Corporatist Wave in Europe

Author: Antonio Costa Pinto

Publisher: Taylor & Francis

ISBN: 1315388898

Category: History

Page: 326

View: 5700

This book is the first conceptual and comparative empirical work on the relation between corporatism and dictatorships, bringing both fields under a joint conceptual umbrella. It operationalizes the concepts of social and political corporatism, diffusion and critical junctures and their particular application to the study of Fascist-Era dictatorships. The book’s carefully constructed balance between theory and case studies offers an important contribution to the study of dictatorships and corporatism. Through the development of specific indicators in ‘critical junctures’ of regime change and institutionalization, as well as qualitative data based on different sources such as party manifestos, constitutions and constitutional reforms, expert commissions and the legislation that introduces corporatism, this book traces transnational sources of inspiration in different national contexts. By bringing together a number of both established and new voices from across the field, this book will be of interest to students and scholars of fascism, dictatorship and modern European politics.
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Politics and Propaganda

Weapons of Mass Seduction

Author: Nicholas J. O'Shaughnessy

Publisher: Manchester University Press

ISBN: 9780719068539

Category: Iraq War, 2003-

Page: 264

View: 8012

The twentieth century has been called the century of propaganda. This book explores the concept of propaganda in a genuinely multi-disciplinary way. It begins by defining what propaganda is and how it came into existence, before analysing the three concepts that underpin all propaganda - symbolism, rhetoric and myth. The book then looks at the key elements of propaganda, namely emotion, hyperbole, manipulation and utopla, before presenting a unique theory that the core of propoganda lies in a basic social construction of enmity. Points made in the book are backed up by illuminating case studies from recent history that focus on spin, the war in Afghanistan, single-issue groups, negative advertising, and a powerful final chapter analysing the war in Iraq in 2003.
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The Fascist Experience in Italy

Author: John Pollard

Publisher: Routledge

ISBN: 113481903X

Category: History

Page: 176

View: 8317

This source book examines the development of Italian Fascism, and surveys the themes and issues of the movement. It spans from the emergence of the united Italian state in the nineteenth century, to the post-war aftermath of fascism. It provides: * analysis of propaganda and Mussolini's journalism * new documentary material, previously unavailable in English * an extensive range of other source material, including images * thematic coverage of major topics such as the transformation of agrarian and urban society * analysis of the political, social, and economic status of Italy * the legacy of fascism in modern Italy. John Pollard also includes extensive notes on sources as well as a glossary and guide to further reading.
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At War with Metaphor

Media, Propaganda, and Racism in the War on Terror

Author: Erin Steuter,Deborah Wills

Publisher: Lexington Books

ISBN: 9780739130315

Category: Social Science

Page: 266

View: 3230

When photographs documenting the torture and humiliation of prisoners at Abu Ghraib came to the attention of a horrified public, national and international voices were raised in shock, asking how this happened. At War with Metaphor offers an answer, arguing that the abuses of Abu Ghraib were part of a systemic continuum of dehumanization. This continuum has its roots in our public discussions of the war on terror and the metaphors through which they are repeatedly framed. Arguing earnestly and incisively that these metaphors, if left unexamined, bind us into a cycle of violence that will only be intensified by a responsive violence of metaphor, Steuter and Wills examine compelling examples of the images of animal, insect, and disease that inform, shape, and limit our understanding of the war on terror. Tying these images to historical and contemporary uses of propaganda through a readable, accessible analysis of media filters, At War with Metaphor vividly explores how news media, including political cartoons and talk radio, are enmeshed in these damaging, dehumanizing metaphors. Analyzing media through the lenses of race and Orientalism, it invites us to hold our media and ourselves accountable for the choices we make in talking war and making enemies.
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Women and Politics in Iran

Veiling, Unveiling, and Reveiling

Author: Hamideh Sedghi

Publisher: Cambridge University Press

ISBN: 1139463721

Category: Political Science

Page: N.A

View: 6227

Why were urban women veiled in the early 1900s, unveiled from 1936 to 1979, and reveiled after the 1979 revolution? This question forms the basis of Hamideh Sedghi's original and unprecedented contribution to politics and Middle Eastern studies. Using primary and secondary sources, Sedghi offers new knowledge on women's agency in relation to state power. In this rigorous analysis she places contention over women at the centre of the political struggle between secular and religious forces and demonstrates that control over women's identities, sexuality, and labor has been central to the consolidation of state power. Sedghi links politics and culture with economics to present an integrated analysis of the private and public lives of different classes of women and their modes of resistance to state power.
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The Marketing Power of Emotion

Author: John O'Shaughnessy

Publisher: Oxford University Press on Demand

ISBN: 0195150562

Category: Business & Economics

Page: 274

View: 1229

Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.
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Me Against My Brother

At War in Somalia, Sudan and Rwanda

Author: Scott Peterson

Publisher: Routledge

ISBN: 1135955522

Category: Political Science

Page: 400

View: 2249

As a foreign correspondent, Scott Peterson witnessed firsthand Somalia's descent into war and its battle against US troops, the spiritual degeneration of Sudan's Holy War, and one of the most horrific events of the last half century: the genocide in Rwanda. In Me Against My Brother, he brings these events together for the first time to record a collapse that has had an impact far beyond African borders.In Somalia, Peterson tells of harrowing experiences of clan conflict, guns and starvation. He met with warlords, observed death intimately and nearly lost his own life to a Somali mob. From ground level, he documents how the US-UN relief mission devolved into all out war - one that for America has proven to be the most formative post-Cold War debacle. In Sudan, he journeys where few correspondents have ever been, on both sides of that religious front line, to find that outside "relief" has only prolonged war. In Rwanda, his first-person experience of the genocide and well-documented analysis provide rare insight into this human tragedy.Filled with the dust, sweat and powerful detail of real-life, Me Against My Brother graphically illustrates how preventive action and a better understanding of Africa - especially by the US - could have averted much suffering. Also includes a 16-page color insert.
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The Nazi Hydra in America

Suppressed History of a Century : Wall Street and the Rise of the Fourth Reich

Author: Glen Yeadon

Publisher: Lulu.com

ISBN: 0930852435

Category: Political Science

Page: 706

View: 3696

This book exposes how US plutocrats launched Hitler, then recouped Nazi assets to lay the post-war foundations of a modern police state. Fascists won WWII because they ran both sides. Lays bare the tenacious roots of US fascism from robber baron days to Reichstag fire to the WTC atrocity and "Homeland Security", with a blow-by-blow account of the fascist take-over of America's media.
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Cultures of Post-War British Fascism

Author: Nigel Copsey,John E. Richardson

Publisher: Routledge

ISBN: 1317539370

Category: Political Science

Page: 242

View: 3056

In Post-War Britain cultural interventions were a feature of fascist parties and movements, just as they were in Europe. This book makes a new major contribution to existing scholarship which begins to discuss British fascism as a cultural phenomenon. A collection of essays from leading academics, this book uncovers how a cultural struggle lay at the heart of the hegemonic projects of all varieties of British fascism. Such a cultural struggle is enacted and reflected in the text and talk, music and literature of British fascism. Where other published works have examined the cultural visions of British fascism during the inter-war period, this book is the first to dedicate itself to detailed critical analysis of the post-war cultural landscapes of British fascism. Through discussions of cultural phenomena such as folk music, fashion and neo-nazi fiction, among others, Cultures of Post-War British Fascism builds a picture of Post-War Britain which emphasises the importance of understanding these politics with reference to their corresponding cultural output. This book is essential reading for undergraduates and postgraduates studying far right politics and British history.
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Historia and Fabula

Myths and Legends in Historical Thought from Antiquity to the Modern Age

Author: Peter G. Bietenholz

Publisher: BRILL

ISBN: 9789004100633

Category: History

Page: 434

View: 6223

Examining a variety of texts ranging from the Ancient Near East to the nineteenth century, this book deals with the inevitable presence of both fact and fiction in historical thought and investigates when, where and to what degree they were distinguished.
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Totalitarian Art and Modernity

Author: Mikkel Bolt Rasmussen,Jacob Wamberg

Publisher: Aarhus Universitetsforlag

ISBN: 9788779345607

Category: Art

Page: 359

View: 7398

In spite of the steadily expanding concept of art in the Western world, art made in twentieth-century totalitarian regimes û notably Nazi Germany, fascist Italy and the communist East Bloc countries û is still to a surprising degree excluded from main stream art history and the exhibits of art museums. In contrast to earlier art made to promote princely or ecclesiastical power, this kind of visual culture seems to somehow not fulfill the category of 'true' art, instead being marginalised as propaganda for politically suspect regimes. Totalitarian Art and Modernity wants to modify this displacement, comparing totalitarian art with modernist and avant-garde movements; confronting their cultural and political embeddings; anti writing forth their common genealogies. Its eleven articles include topics as varied as: the concept of totalitarianism and totalitarian art, totalitarian exhibitions, monuments and architecture, forerunners of totalitarian art in romanticism and heroic realism, and diverse receptions of totalitarian art In democratic cultures.
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