Marketing Research with SPSS

Author: Wim Janssens (Prof.),Patrick De Pelsmacker,Patrick Van Kenhove

Publisher: Pearson Education

ISBN: 9780273703839

Category: Business & Economics

Page: 441

View: 4548

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in practice.
Release

Marketing Research with IBM® SPSS Statistics

A Practical Guide

Author: Karine Charry,Kristof Coussement,Nathalie Demoulin,Nico Heuvinck

Publisher: Routledge

ISBN: 1315525526

Category: Business & Economics

Page: 250

View: 4199

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Release

Marketing Research Essentials

Author: Carl D. McDaniel,Roger H. Gates

Publisher: Wiley

ISBN: 9780470087015

Category: Business & Economics

Page: 544

View: 4782

When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. * Provides real-world, user-oriented coverage through a highly-engaging writing style. * Discusses some of the ways the Internet is affecting marketing research. * Highlights real companies such as The National CattlemanaEUR(TM)s Beef Association, Wal-Mart, Fast Company magazine, Bose Corporation, and LaQuinta Inns. * Includes Marketing Research War Stories about the trials and tribulations of conducting marketing research that help readers recall important concepts in the text. * Examines ethical dilemmas that marketing researchers face.
Release

Marketing Research Essentials, with SPSS

Author: Carl McDaniel, Jr.,Roger Gates

Publisher: Wiley

ISBN: 9780470627631

Category: Business & Economics

Page: 507

View: 5436

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.
Release

Sarstedt/Schütz, IBM SPSS Syntax

Eine anwendungsorientierte Einführung

Author: Marko Sarstedt,Tobias Schütz

Publisher: Vahlen

ISBN: 3800643626

Category: Business & Economics

Page: 196

View: 5251

Der souveräne Umgang mit der SPSS Syntax bietet einen unschätzbaren Vorteil für die tägliche Arbeit von Anwendern, die mit der Analyse von Daten zu tun haben. Das Buch ist eine integrierte Einführung in die Steuersprache von IBM SPSS Statistics für Studenten, Forscher und Praktiker. Es behandelt neben den notwendigen Grundlagen die Themengebiete Datenaufbereitung, Datentrans-formation und -modifikation. Weitere Themengebiete umfassen die Makro- und Matrixsprache, die in der 2. Auflage deutlich erweitert worden sind. Die Neuauflage wurde von Grund auf neu bearbeitet und um zahlreiche typische Anwendungsbeispiele ergänzt, die anhand realer Daten u.?a. des J.?D. Power and Associates Customer Satisfaction Index veranschaulicht werden. Die zugehörigen Datensätze sind als kostenloses Zusatzmaterial im Internet erhältlich.
Release

SPSS 18 (ehemals PASW)

Einführung in die moderne Datenanalyse

Author: Achim Bühl

Publisher: Tata McGraw-Hill Education

ISBN: 9783868940282

Category: PASW 18 (Computer file)

Page: 1004

View: 2487

Die Standardeinführung für SPSS (ehemals PASW) ist auf der Basis zahlreicher neuer Datensätze für die Version 18 vollständig überarbeitet und erweitert worden. Ausgehend von Problemstellungen aus der Praxis wird gezeigt, wie Sie mit SPSS arbeiten können. Die Beispiele basieren meist auf Fallstudien und sind vor allem dem sozialwissenschaftlichen, dem medizinisch-psychologischen sowie dem wirtschaftswissenschaftlichen Bereich entnommen. Der Autor beschreibt ausführlich den kompletten statistischen Inhalt der Module Base, Regression Models und Advanced Models. Erstmals behandelt wird die vor allem für Wirtschaftswissenschaftler interessante Conjoint-Analyse. Die neuen Report-Möglichkeiten sowie der neue interaktive Model Viewer der Version 18 dürften indes nicht nur für Wirtschaftswissenschaftler äußerst interessant sein. Aufgrund des wiederholten Namenwechsels im Zuge der Übernahme von SPSS durch IBM taucht im Buch noch der Begriff PASW auf.
Release

Basic Marketing Research with Excel

Author: Alvin C Burns,Ronald F. Bush

Publisher: Pearson Higher Ed

ISBN: 0132998289

Category: Business & Economics

Page: 416

View: 8895

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .
Release

Marketing Research

Author: Naresh K. Malhotra

Publisher: Pearson Higher Ed

ISBN: 0134234782

Category: Business & Economics

Page: 936

View: 8029

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
Release

Conducting a Survey

The SPSS Workbook

Author: Brenda McCormack,Elizabeth Hill

Publisher: Cengage Learning EMEA

ISBN: 9781861521378

Category: Social Science

Page: 221

View: 1812

This step-by-step guide enables market researchers to grasp the fundamental techniques associated with data collection and analysis, using SPSS. The text and accompanying disk will guide users through a logical sequence of stages for conducting a survey and include an introduction to using computers and the Windows environment, an explanation of the techniques for conducting a survey, practical exercises and solutions. The text is designed so that anyone interested in the process of conducting a survey, such as students on market research courses, can follow the book sequentially. Those with a clearer understanding of the processes who are looking for ways of analysing data can do so using the exercises and SPSS sections. This step-by-step guide enables market researchers to grasp the fundamental techniques associated with data collection and analysis, using SPSS. The text and accompanying disk will guide users through a logical sequence of stages for conducting a survey and include an introduction to using computers and the Windows environment, an explanation of the techniques for conducting a survey, practical exercises and solutions. The text is designed so that anyone interested in the process of conducting a survey, such as students on market research courses, can follow the book sequentially. Those with a clearer understanding of the processes who are looking for ways of analysing data can do so using the exercises and SPSS sections.
Release

Marketing Research and SPSS 10.0 SE

Author: Naresh Malhotra

Publisher: Prentice Hall

ISBN: 9780130332103

Category: Business & Economics

Page: N.A

View: 7600

For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. Includes 10.0 SPSS in back of every student copy.
Release

Marketing Research

Author: A. Parasuraman,Dhruv Grewal,R. Krishnan

Publisher: Cengage Learning

ISBN: 0618660631

Category: Business & Economics

Page: 638

View: 2660

InMarketing Research,the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets—created by the authors—specifically related to examples and tutorials from the chapters on data analysis. Case in Pointsections appear after the introduction of each major topic to reinforce key information with detailed examples. Research in Useboxes provide a variety of interesting real-world examples—often featuring offbeat or unique scenarios—that in some instances have been researched firsthand by the authors. Chapter 5,Using Geographic Information Systems for Marketing Research,devotes special attention to an important tool used in contemporary marketing research.
Release

Basic Marketing Research

Using Microsoft Excel Data Analysis

Author: Alvin C. Burns,Ronald F. Bush

Publisher: Pearson College Division

ISBN: 9780135078228

Category: Business & Economics

Page: 391

View: 6274

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .
Release

Presenting Your Data with SPSS Explained

Author: Perry R. Hinton,Isabella McMurray

Publisher: Taylor & Francis

ISBN: 1317424409

Category: Psychology

Page: 344

View: 5488

Data Presentation with SPSS Explained provides students with all the information they need to conduct small scale analysis of research projects using SPSS and present their results appropriately in their reports. Quantitative data can be collected in the form of a questionnaire, survey or experimental study. This book focuses on presenting this data clearly, in the form of tables and graphs, along with creating basic summary statistics. Data Presentation with SPSS Explained uses an example survey that is clearly explained step-by-step throughout the book. This allows readers to follow the procedures, and easily apply each step in the process to their own research and findings. No prior knowledge of statistics or SPSS is assumed, and everything in the book is carefully explained in a helpful and user-friendly way using worked examples. This book is the perfect companion for students from a range of disciplines including psychology, business, communication, education, health, humanities, marketing and nursing – many of whom are unaware that this extremely helpful program is available at their institution for their use.
Release

Marketing Research

Author: Alvin C. Burns,Ronald F. Bush

Publisher: Prentice Hall

ISBN: 9780132280358

Category: Business & Economics

Page: 665

View: 678

Marketing Researchis the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.
Release

Konsumentenverhalten

Author: Michael R. Solomon

Publisher: N.A

ISBN: 9783868940923

Category:

Page: 400

View: 4118

Konsumentenverhalten, die neue Deutsche Ausgabe des internationalen Standardlehrwerks untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens, spannt einen Bogen zwischen Theorie / Praxis und vermittelt einen fundierten, umfassenden Überblick: Das Buch zeigt an zahlreichen, speziell für diese Ausgabe erstellten regionalen sowie an spannenden internationalen Fällen auf, wie wichtig die Rolle des Konsumentenverhaltens für die Formulierung von erfolgreichen Marketingzielen ist. Analysen aus Datensätzen der GfK und Sinus-Milieus machen bestimmte Gesetzesmäßigkeiten auch quantitativ begreifbar. Lernziele, Zusammenfassungen, Kontrollfragen und umfangreiche Onlineinhalte wie Kapitelfolien, weiterführende Literatur und Lösungen zu Aufgaben im Buch machen dieses Buch auch für das Selbststudium interessant.
Release