Marketing Research with SPSS

Author: Wim Janssens (Prof.),Patrick De Pelsmacker,Patrick Van Kenhove

Publisher: Pearson Education

ISBN: 9780273703839

Category: Business & Economics

Page: 441

View: 1138

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in practice.
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Marketing Research with IBM® SPSS Statistics

A Practical Guide

Author: Karine Charry,Kristof Coussement,Nathalie Demoulin,Nico Heuvinck

Publisher: Routledge

ISBN: 1315525526

Category: Business & Economics

Page: 250

View: 8349

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
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Marketing Research Essentials, with SPSS

Author: Carl McDaniel, Jr.,Roger Gates

Publisher: Wiley

ISBN: 9780470131985

Category: Business & Economics

Page: 544

View: 2595

*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. *Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. *Chapter-Opening Vignettes discuss prominent companies/products. *Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth. *Real-life Ethical Dilemmas - such as protecting the anonymity of children online and allowing researchers to interview children at school for cash. *Marketing research War Stories - short, amusing anecdotes about the trials and tribulations of conducting marketing research. * SPSS Exercises - at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package. * The latest version of SPSS is included in every new copy of the text. * Perseus WebResearcher - a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.
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Marketing Research Essentials

Author: Carl D. McDaniel,Roger H. Gates

Publisher: Wiley

ISBN: 9780470087015

Category: Business & Economics

Page: 544

View: 3754

When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. * Provides real-world, user-oriented coverage through a highly-engaging writing style. * Discusses some of the ways the Internet is affecting marketing research. * Highlights real companies such as The National CattlemanaEUR(TM)s Beef Association, Wal-Mart, Fast Company magazine, Bose Corporation, and LaQuinta Inns. * Includes Marketing Research War Stories about the trials and tribulations of conducting marketing research that help readers recall important concepts in the text. * Examines ethical dilemmas that marketing researchers face.
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Basic Marketing Research

Using Microsoft Excel Data Analysis

Author: Alvin C. Burns,Ronald F. Bush

Publisher: Pearson College Division

ISBN: 9780135078228

Category: Business & Economics

Page: 391

View: 6457

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .
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Marketing Research

Author: Naresh K. Malhotra

Publisher: Pearson Higher Ed

ISBN: 0134234782

Category: Business & Economics

Page: 936

View: 8932

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
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Basic Marketing Research with Excel

Author: Alvin C Burns,Ronald F. Bush

Publisher: Pearson Higher Ed

ISBN: 0132998289

Category: Business & Economics

Page: 416

View: 7686

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .
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Using SPSS for Windows and Macintosh

Analyzing and Understanding Data

Author: Samuel B. Green,Neil J. Salkind

Publisher: Prentice Hall

ISBN: N.A

Category: Psychology

Page: 458

View: 2606

Will help anyone use SPSS to successfully analyze data, interpret results, and describe findings. This complete introductory guide to SPSS has been thoroughly updated for the software's latest versions: 12.0 for Windows and 11.0 for Macintosh. It has also been revised throughout for greater accessibility, simplicity, and ease of use. The book provides step-by-step walkthroughs of every basic SPSS and statistical technique, along with tips, examples, exercises, and extensive pedagogical support designed to promote rapid learning. Coverage includes: mastering the SPSS interface; creating and working with data files; defining and creating variables; working with data, charts, and output; univariate descriptive statistics; univariate and multivariate analyses; correlation, regression, and discriminate analysis; scaling and nonparametric procedures; and more. For everyone who wants to master the latest versions of SPSS. SPSS is used in a wide range of markets, including psychology and other areas of scientific research; marketing and surveys; financial services and insurance; education; government; telecommunications; and beyond.
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Marketing Research

Author: Carl D. McDaniel,Roger H. Gates

Publisher: John Wiley & Sons Incorporated

ISBN: 9780471755289

Category: Computers

Page: 623

View: 4283

In the NEW Seventh Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach readers how to use market research to make critical business decisions. This new edition is filled with new and current examples drawn from the authors' ongoing involvement in the field, and continues to provide an engaging and entertaining writing style. The authors take a practical approach to market research and focus on helping readers recognize “good” research from bad research. This text prepares readers how to effectively use market research as managers. This comprehensive text provides a real-world perspective rather than a more academic research point of view. The goal of this book is to teach readers to become effective buyers and users of market research rather than doers of market research
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Conducting a Survey

The SPSS Workbook

Author: Brenda McCormack,Elizabeth Hill

Publisher: Cengage Learning EMEA

ISBN: 9781861521378

Category: Social Science

Page: 221

View: 7685

This step-by-step guide enables market researchers to grasp the fundamental techniques associated with data collection and analysis, using SPSS. The text and accompanying disk will guide users through a logical sequence of stages for conducting a survey and include an introduction to using computers and the Windows environment, an explanation of the techniques for conducting a survey, practical exercises and solutions. The text is designed so that anyone interested in the process of conducting a survey, such as students on market research courses, can follow the book sequentially. Those with a clearer understanding of the processes who are looking for ways of analysing data can do so using the exercises and SPSS sections. This step-by-step guide enables market researchers to grasp the fundamental techniques associated with data collection and analysis, using SPSS. The text and accompanying disk will guide users through a logical sequence of stages for conducting a survey and include an introduction to using computers and the Windows environment, an explanation of the techniques for conducting a survey, practical exercises and solutions. The text is designed so that anyone interested in the process of conducting a survey, such as students on market research courses, can follow the book sequentially. Those with a clearer understanding of the processes who are looking for ways of analysing data can do so using the exercises and SPSS sections.
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Marketing Research

Author: A. Parasuraman,Dhruv Grewal,R. Krishnan

Publisher: Cengage Learning

ISBN: 0618660631

Category: Business & Economics

Page: 638

View: 5191

InMarketing Research,the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets—created by the authors—specifically related to examples and tutorials from the chapters on data analysis. Case in Pointsections appear after the introduction of each major topic to reinforce key information with detailed examples. Research in Useboxes provide a variety of interesting real-world examples—often featuring offbeat or unique scenarios—that in some instances have been researched firsthand by the authors. Chapter 5,Using Geographic Information Systems for Marketing Research,devotes special attention to an important tool used in contemporary marketing research.
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Presenting Your Data with SPSS Explained

Author: Perry R. Hinton,Isabella McMurray

Publisher: Taylor & Francis

ISBN: 1317424409

Category: Psychology

Page: 344

View: 1717

Data Presentation with SPSS Explained provides students with all the information they need to conduct small scale analysis of research projects using SPSS and present their results appropriately in their reports. Quantitative data can be collected in the form of a questionnaire, survey or experimental study. This book focuses on presenting this data clearly, in the form of tables and graphs, along with creating basic summary statistics. Data Presentation with SPSS Explained uses an example survey that is clearly explained step-by-step throughout the book. This allows readers to follow the procedures, and easily apply each step in the process to their own research and findings. No prior knowledge of statistics or SPSS is assumed, and everything in the book is carefully explained in a helpful and user-friendly way using worked examples. This book is the perfect companion for students from a range of disciplines including psychology, business, communication, education, health, humanities, marketing and nursing – many of whom are unaware that this extremely helpful program is available at their institution for their use.
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Basic Marketing Research

Author: Tom J. Brown,Tracy A. Suter,Gilbert A. Churchill

Publisher: Cengage Learning

ISBN: 1133188540

Category: Business & Economics

Page: 512

View: 7289

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Marketing Research

Author: S.L. Gupta

Publisher: Excel Books India

ISBN: 9788174463456

Category: Marketing research

Page: 600

View: 7067

Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
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Unternehmerisches Denken zwischen Strategie und Finanzen

Die vier Jahreszeiten der Unternehmung

Author: Burkhard Schwenker,Klaus Spremann

Publisher: Springer-Verlag

ISBN: 3540759514

Category: Business & Economics

Page: 342

View: 2897

Im Spannungsfeld zwischen Strategie und Finanzen bewegt sich das gesamte Planungs- und Entscheidungssystem von Unternehmen. Ein Top-Manager und ein bekannter Wissenschaftler thematisieren die Hauptströmungen und Unterschiede betriebswirtschaftlicher Argumentation und stellen dazu die Best-Practices-Werkzeuge beider "Denkschulen" dar. Sie entwickeln einen fundierten Ansatz, der den Antagonismus beider Lager überwindet, ohne den Gegensatz zu verwässern. Position, Aufbau, Wachstum und Ertrag, diese vier Phasen beschreiben, wann welche Sicht dominiert: in frühen Phasen sind es strategische, in den späteren Phasen finanzielle Überlegungen.
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