LinkedIn For Dummies

Author: Joel Elad

Publisher: John Wiley & Sons

ISBN: 1119469910

Category: Business & Economics

Page: 384

View: 7395

Make LinkedIn your number one professional branding tool LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you’ll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more. This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search. Create an appealing, detailed profile Establish your credibility and personal brand Connect with employers and find jobs Request and write recommendations Whether you’re one of LinkedIn’s 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world’s largest professional network.
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LinkedIn Sales Navigator For Dummies

Author: Perry van Beek

Publisher: John Wiley & Sons

ISBN: 1119427754

Category: Business & Economics

Page: 240

View: 7961

Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 - 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.
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Job Searching with Social Media For Dummies

Author: Joshua Waldman

Publisher: John Wiley & Sons

ISBN: 1118678575

Category: Business & Economics

Page: 384

View: 3064

Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more. Takes the mystery out of Facebook, Twitter, and LinkedIn Offers advice on how to brand yourself online Includes coverage of the latest changes to social platforms and websites If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.
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Facebook For Dummies

Author: Carolyn Abram

Publisher: John Wiley & Sons

ISBN: 1119453836

Category: Computers

Page: 432

View: 3480

Take control of your Facebook profile When you join Facebook, you're joining a community with over two billion people spread around the globe. It helps to have the insight on not only how to set up your profile and add content, but also how to make sure you control who sees—and doesn't see—your posts. Facebook For Dummies provides the trusted guidance you need to set up a profile, add content, and apply the many tools Facebook provides to give you control of your content. Primarily known as a way for individuals to share information, photos and videos, and calendar invitations, Facebook has gained prominence as a means to spread news, market products, and serve as a business platform. Whatever you’re looking to use it for, this book shows you how to use all the features available to make it a more satisfying experience. Build your profile and start adding friends Use Facebook to send private messages and instant notes Discover ways to set privacy and avoid online nuisances Launch a promotion page Get ready to have a whole lot of fun on the largest social network in the world.
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LinkedIn Makeover

Professional Secrets to a POWERFUL LinkedIn Profile

Author: Donna Serdula

Publisher: N.A

ISBN: 9780988666504

Category: Business & Economics

Page: 200

View: 6467

Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you through building an impressive LinkedIn profile. Chock full of examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop resource to learn how to optimize your LinkedIn profile so you can look good and get FOUND on LinkedIn.
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LinkedIn for Personal Branding

The Ultimate Guide

Author: Sandra Long

Publisher: Hybrid Global Publishing

ISBN: 1938015444

Category: Business & Economics

Page: 174

View: 1339

Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: • Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book. • Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. • Provide dozens of examples and case studies from real LinkedIn users. • Provide several “personas” and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: • Select and prioritize the best personal brand attributes for you, your career and business. • Be considered for more strategic assignments and business opportunities. • Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. • Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together. • Be found online > increase the likelihood of being contacted by recruiters and sales prospects. • Select the most memorable words, images, skills, and links. • Learn best practices for each profile section ( and also see real examples). • Write the most strategic and impactful headline and summary. • Give and receive more endorsements and recommendations. • Become a thought leader. • Find and Share content with your network . • Blog using the LinkedIn Publisher functionality. • Leverage LinkedIn Groups and Company pages. • Measure your progress. • And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.
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LinkedIn for Business

How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn

Author: Brian Carter

Publisher: Que Publishing

ISBN: 0133048039

Category: Business & Economics

Page: 272

View: 2269

Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! YOU’LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book’s proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work! Attract “mega-leads” through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales
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Writing Business Bids and Proposals For Dummies

Author: Marcus A. Eden-Ellis,Neil Cobb,Charlie Divine

Publisher: John Wiley & Sons

ISBN: 1119174325

Category: Business & Economics

Page: 432

View: 9343

Develop a winning business proposal Plan and use a repeatable proposal process Use tools and templates to accelerate your proposals Get the intel on bids and proposals Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer – without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones! Inside... Develop a great proposal Focus on the customer Know your competition Plan your approach Use tools and templates Write persuasively Overcome misconceptions Expand your skills Avoid proposal killers
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Multiple Sclerosis For Dummies

Author: Rosalind Kalb,Barbara Giesser,Kathleen Costello

Publisher: John Wiley & Sons

ISBN: 1118240081

Category: Health & Fitness

Page: 384

View: 7119

Your trusted, compassionate guide to living with MS Being diagnosed with multiple sclerosis (MS) doesn't mean your life is over. Everyone's MS is different and no one can predict exactly what yours will be like. The fact is, lots of people live their lives with MS without making a full-time job of it. Multiple Sclerosis For Dummies gives you accessible, easy-to-understand information about what happens with MS—what kinds of symptoms it can cause, how it can affect your life at home and at work, what you can do to feel and function better, and how you can protect yourself and your family against the long-term unpredictability of the disease. You'll learn how to make treatment and lifestyle choices that work for you, what qualities to look for in a neurologist and the rest of your healthcare team, how to manage fatigue, the pros and cons of alternative medicine, why and how to talk to your kids about MS, stress management strategies, your rights under the Americans with Disabilities act, and so much more. Covers major medical breakthroughs that slow the progression of the disease and improve quality of life for those living with MS Helps those affected by MS and their family members understand the disease and the latest treatment options Helpful and trusted advice on coping with physical, mental, emotional, and financial aspects of MS Complete with listings of valuable resources such as other books, websites, and community agencies and organizations that you can tap for information or assistance, Multiple Sclerosis For Dummies gives you everything you need to make educated choices and comfortable decisions about living with MS.
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LinkedIn Marketing

An Hour a Day

Author: Viveka von Rosen

Publisher: John Wiley & Sons

ISBN: 1118461347

Category: Computers

Page: 384

View: 6744

A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
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Scrivener For Dummies

Author: Gwen Hernandez

Publisher: John Wiley & Sons

ISBN: 1118312465

Category: Computers

Page: 384

View: 4339

No matter what you want to write, Scrivener makes it easier. Whether you’re a planner, a seat-of-the-pants writer, or something in between, Scrivener provides tools for every stage of the writing process. Scrivener For Dummies walks you step-by-step through this popular writing software’s best features. This friendly For Dummies guide starts with the basics, but even experienced scriveners will benefit from the helpful tips for getting more from their favourite writing software. Walks you through customizing project templates for your project needs Offers useful advice on compiling your project for print and e-book formats Helps you set up project and document targets and minimize distractions to keep you on track and on deadline Explains how to storyboard with the corkboard, create collections, and understand their value Shows you how to use automated backups to protect your hard work along the way From idea inception to manuscript submission, Scrivener for Dummies makes it easier than ever to plan, write, organize, and revise your masterpiece in Scrivener.
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Financial Modeling in Excel For Dummies

Author: Danielle Stein Fairhurst

Publisher: John Wiley & Sons

ISBN: 111935756X

Category: Business & Economics

Page: 336

View: 813

Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not a math whiz or an Excel power-user? No problem! All you need is a basic understanding of Excel to start building simple models with practical hands-on exercises and before you know it, you'll be modeling your way to optimized profits for your business in no time. Excel is powerful, user-friendly, and is most likely already installed on your computer—which is why it has so readily become the most popular financial modeling software. This book shows you how to harness Excel's capabilities to determine profitability, develop budgetary projections, model depreciation, project costs, value assets and more. You'll learn the fundamental best practices and know-how of financial modeling, and how to put them to work for your business and your clients. You'll learn the tools and techniques that bring insight out of the numbers, and make better business decisions based on quantitative evidence. You'll discover that financial modeling is an invaluable resource for your business, and you'll wonder why you've waited this long to learn how! Companies around the world use financial modeling for decision making, to steer strategy, and to develop solutions. This book walks you through the process with clear, expert guidance that assumes little prior knowledge. Learn the six crucial rules to follow when building a successful financial model Discover how to review and edit an inherited financial model and align it with your business and financial strategy Solve client problems, identify market projections, and develop business strategies based on scenario analysis Create valuable customized templates models that can become a source of competitive advantage From multinational corporations to the mom-and-pop corner store, there isn't a business around that wouldn't benefit from financial modeling. No need to buy expensive specialized software—the tools you need are right there in Excel. Financial Modeling in Excel For Dummies gets you up to speed quickly so you can start reaping the benefits today!
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Starting an Online Business All-in-One For Dummies

Author: Shannon Belew,Joel Elad

Publisher: John Wiley & Sons

ISBN: 1119315530

Category: Business & Economics

Page: 912

View: 9580

Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
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Pinterest For Dummies

Author: Kelby Carr

Publisher: John Wiley & Sons

ISBN: 1118328000

Category: Computers

Page: 216

View: 8839

Describes the features of the social networking site that allows users to share images and ideas.
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Account-Based Marketing For Dummies

Author: Sangram Vajre

Publisher: John Wiley & Sons

ISBN: 1119224853

Category: Business & Economics

Page: 384

View: 8958

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
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