LinkedIn For Dummies

Author: Joel Elad

Publisher: John Wiley & Sons

ISBN: 1119251141

Category: Computers

Page: 384

View: 7134

Build your network, find a job, and been seen as a thought leader LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates. Connections have never been more vital to a successful career, and this new edition of LinkedIn For Dummies is here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great—all with the click of a few buttons. Create a LinkedIn profile that showcases your skills and attracts contacts Find and connect with colleagues and industry leaders Understand LinkedIn etiquette and best practices Use LinkedIn to find a job, develop sales leads, and market your services Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool.
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Facebook für Dummies

Author: Leah Pearlman,Carolyn Abram,Sebastian Schroer

Publisher: John Wiley & Sons

ISBN: 3527709533

Category:

Page: 234

View: 9561

Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.
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LinkedIn Profile Optimization For Dummies

Author: Donna Serdula

Publisher: John Wiley & Sons

ISBN: 111928709X

Category: Business & Economics

Page: 336

View: 9006

Optimize your LinkedIn profile—and get results Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in—but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career. Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results. Create a powerful LinkedIn profile Discover your personal keywords Showcase your experience and accomplishments Be seen on the world's largest professional social network You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light.
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Getting a Web Development Job For Dummies

Author: Kathleen Taylor,Bud E. Smith

Publisher: John Wiley & Sons

ISBN: 1118967763

Category: Business & Economics

Page: 312

View: 2470

Provides information on pursuing a career in web development, including the major categories of web development jobs, the necessary skills, how to build a resume and develop a web portfolio, and how to use online job boards.
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Getting an Information Security Job For Dummies

Author: Peter H. Gregory

Publisher: John Wiley & Sons

ISBN: 1119002621

Category: Computers

Page: 336

View: 1146

Get prepared for your Information Security job search! Do you want to equip yourself with the knowledge necessary to succeed in the Information Security job market? If so, you've come to the right place. Packed with the latest and most effective strategies for landing a lucrative job in this popular and quickly-growing field, Getting an Information Security Job For Dummies provides no-nonsense guidance on everything you need to get ahead of the competition and launch yourself into your dream job as an Information Security (IS) guru. Inside, you'll discover the fascinating history, projected future, and current applications/issues in the IS field. Next, you'll get up to speed on the general educational concepts you'll be exposed to while earning your analyst certification and the technical requirements for obtaining an IS position. Finally, learn how to set yourself up for job hunting success with trusted and supportive guidance on creating a winning resume, gaining attention with your cover letter, following up after an initial interview, and much more. Covers the certifications needed for various jobs in the Information Security field Offers guidance on writing an attention-getting resume Provides access to helpful videos, along with other online bonus materials Offers advice on branding yourself and securing your future in Information Security If you're a student, recent graduate, or professional looking to break into the field of Information Security, this hands-on, friendly guide has you covered.
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Business Networking For Dummies

Author: Stefan Thomas

Publisher: John Wiley & Sons

ISBN: 1118833341

Category: Business & Economics

Page: 320

View: 8276

Grow your business, build your career, find more customers, andbuild a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and businessowners. Quite simply, it’s a fast and effective way to buildyour business or career - and excellent networking skills will setyou apart from the competition. Business Networking ForDummies shows you how to get the most out of networking -both online and offline. With Business Networking ForDummies, you’ll learn to: Use business networking to grow and develop your business Find the right platform or platforms to build your own networkand ‘assemble your crowd’ Pitch yourself and your business with confidence Get the most out of face-to-face networking events - includingvaluable tips on presentation skills and sound bites! Join up your ‘real life’ and online networking Measure your networking success Follow up with new contacts successfully “This is a cornerstone book for anyone involved in runninga smaller business and wishing to deploy networking as an enquirysource. It is clear, concise and provides a complete education forsucceeding in, what is for some, a difficult environment." Ben Kench, Leading UK sales trainer and business growthspecialist "I’ve read this entire book from start to finish and soshould you because, when you know what you’re doing, businessnetworking does work, and by following the blueprint thatStef has set down for you: first you’ll learn, thenyou’ll earn.” Brad Burton, Managing Director, 4Networking Ltd.
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Starting an Online Business All-in-One For Dummies

Author: Shannon Belew,Joel Elad

Publisher: John Wiley & Sons

ISBN: 1118926676

Category: Business & Economics

Page: 888

View: 1257

The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.
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Branding For Dummies

Author: Bill Chiaravalle,Barbara Findlay Schenck

Publisher: John Wiley & Sons

ISBN: 1118958098

Category: Business & Economics

Page: 384

View: 2871

Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.
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Cause Marketing For Dummies

Author: Joe Waters,Joanna MacDonald

Publisher: John Wiley & Sons

ISBN: 1118119061

Category: Business & Economics

Page: 336

View: 2186

Create a mutually beneficial partnership between nonprofit andfor-profit enterprises Cause marketing creates a partnership with benefits for both anonprofit entity and a business. Written by an expert on causemarketing whose blog, SelfishGiving.com, is a key resource on thesubject, this friendly guide shows both business owners andmarketers for nonprofits how to build and sustain such apartnership using social media such as Facebook and Twitter. Itcovers new online tools, how to identify potential partners, tipson engaging your fans, and how to model a campaign on provensuccesses. Cause marketing is not marketing a cause, but a partnershipbetween business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for findingappropriate partners, planning and setting up a campaign usingFacebook, Twitter, and blogs, measuring campaign success, andmore Explains online tools such as Quick Response Codes, serviceslike Causon and The Point, and location marketing servicesincluding Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaigntechniques Cause Marketing For Dummies helps both businesses andnonprofits reap the benefits of effective cause marketing.
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Marketing Automation For Dummies

Author: Mathew Sweezey

Publisher: John Wiley & Sons

ISBN: 111877227X

Category: Business & Economics

Page: 312

View: 9054

Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.
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LinkedIn für Dummies

Author: Stephan Koß

Publisher: John Wiley & Sons

ISBN: 3527687947

Category: Computers

Page: 128

View: 8725

Sie wollen LinkedIn nutzen, um - vielleicht sogar international - Kontakte zu knüpfen, Aufträge und Stellen oder Kunden zu finden und sich selbst oder Ihr Unternehmen professionell zu präsentieren? Der deutsche LinkedIn-Experte schlechthin, Stephan Koß, hilft Ihnen dabei. Angefangen bei der Profilerstellung über die Vernetzung mit Kunden und Kollegen bis zur professionellen Nutzung der Business Plattform erfahren Sie alles, was Sie wissen müssen, um LinkedIn schnell für Ihre eigenen Zwecke einzusetzen. Finden Sie heraus, welcher Nutzertyp Sie sind und was Sie von LinkedIn erwarten, beteiligen Sie sich in Gruppen und Foren und schreiben oder beantworten Sie Stellenangebote. Außerdem erhalten Sie einen Überblick über eventuelle Kosten zum Beispiel für Premium-Profile oder Werbung, sodass auch Sie in kürzester Zeit vom Anfänger und Einsteiger zum "LinkedInsider" werden.
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Facebook Advertising For Dummies

Author: Paul Dunay,Richard Krueger,Joel Elad

Publisher: John Wiley & Sons

ISBN: 9780470948934

Category: Business & Economics

Page: 336

View: 9489

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
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Personal Branding For Dummies

Author: Susan Chritton

Publisher: John Wiley & Sons

ISBN: 1118915569

Category: Business & Economics

Page: 360

View: 6086

The simple guide to managing your personal brand, a vitalelement of success in the professional world Personal Branding For Dummies, 2nd Edition, isyour guide to creating and maintaining a personal trademark byequating self-impression with other people's perceptions. Thisupdated edition includes new information on expanding your brandthrough social media, online job boards, and communities, using thetried and true methods that are the foundation of personalbranding. Marketing your skills and personality, and showing therest of the world who you are, gives you a competitive edge.Whether you're looking for your first job, considering changingcareers, or just want to be more viable and successful in yourcurrent career, this guide provides the step-by-step informationyou need to develop your personal brand. Distinguishing yourself from the competition is important in anyfacet of business, and the rise of personal branding has evolvedspecifically to help candidates stand out from the global talentpool. Establishing a professional presence with a clear and conciseimage, reputation, and status is a must, whether you're a new grador an accomplished executive. Personal marketing has never beenmore important, and your personal brand should communicate the bestyou have to offer. Personal Branding For Dummies, 2ndEdition, leads you step by step through the self-brandingprocess. Includes information on how to know the "real" you Explains how to develop a target market positioningstatement Helps you make plans for your personal brandcommunications Instructs you with ways to make your mark on your brandenvironment The book also discusses continued brand building, demonstratingyour brand, and the 10 things that can sink your brand. A personalbrand is more than just a business card and a resume. It should beexquisitely crafted to capture exactly the image you wish toproject. Personal Branding For Dummies, 2ndEdition provides the information, tips, tricks, and techniquesyou need to do it right.
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Die Geschichte der USA für Dummies

Author: Steve Wiegand

Publisher: John Wiley & Sons

ISBN: 3527815503

Category: History

Page: 429

View: 6857

Kaum ein Land polarisiert so sehr wie die USA. Sie werden bewundert, belächelt und geschmäht zugleich. Was macht dieses Land aus, das der Welt seinen Stempel aufdrückt wie kein anderes? Steve Wiegand zeigt Ihnen die Geschichte dieses Landes, er beginnt mit den Ureinwohnern, beschreibt Motivation und Engagement der Pilgerväter, den Unabhängigkeitskampf und den Bürgerkrieg. Ausführlich stellt er Politik und Gesellschaft der USA im 20. Jahrhundert dar: vom Ersten Weltkrieg bis zum Fall der Berliner Mauer. Abschließend zeigt er noch ein Amerika, das als einzige Supermacht seinen Platz in der Welt sucht. Fundiert und mit einem kritischen Blick auf Anspruch und Wirklichkeit beschreibt der Autor den Weg der USA von der Sklaverei bis zur Wahl von Donald Trump als US-Präsident.
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Marketing For Dummies

Author: Alexander Hiam

Publisher: John Wiley & Sons

ISBN: 111888065X

Category: Business & Economics

Page: 384

View: 3456

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.
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Predictive Analytics For Dummies

Author: Dr. Anasse Bari,Mohamed Chaouchi,Tommy Jung

Publisher: John Wiley & Sons

ISBN: 1118729412

Category: Business & Economics

Page: 360

View: 3397

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.
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Mindfulness at Work For Dummies

Author: Shamash Alidina,Juliet Adams

Publisher: John Wiley & Sons

ISBN: 1118727975

Category: Body, Mind & Spirit

Page: 400

View: 2091

Master your mind, manage stress and boost yourproductivity! Mindfulness at Work For Dummies provides essential guidancefor employees at all levels of an organization who areseeking more focus and clarity in their work. Itexplains how mindfulness can help employers wishing toimplement mindful practices into the workplace, and providesleaders and mentors within an organization with the tools they needto become more effective leaders and coaches. The audiodownload contains guided mindfulness exercises andmeditations suited to workplace scenarios, a core feature ofmindfulness programmes. Mindfulness at Work For Dummies includes: An introduction to mindfulness, and how it can help improveworking behaviour An explanation of how the brain retains new mindfulworking patterns… with a bit of practice! Useful tips on incorporating mindfulness into your workingday How organisations can benefit from implementing mindfulapproaches to work Guidance for leaders on how mindfulness can help develop theirleadership qualities
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Web Marketing For Dummies

Author: Jan Zimmerman

Publisher: John Wiley & Sons

ISBN: 1118065166

Category: Business & Economics

Page: 432

View: 6797

Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars.
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iPhone All-in-One For Dummies

Author: Joe Hutsko,Barbara Boyd

Publisher: John Wiley & Sons

ISBN: 111893346X

Category: Computers

Page: 576

View: 6982

The easy way to have fun with your iPhone - fully updated for iPhone 6 and iPhone 6 Plus! Are you all about your iPhone? You've come to the right place! iPhone All-in-One For Dummies covers all the basics and beyond to give you hands-on, all-encompassing coverage of your new smartphone. Written in plain English and packed with tons of full-color photographs that help bring the information to life, this friendly guide shows you how to activate the iPhone, control the multi-touch and voice-recognition interfaces, tour the iPhone's built-in apps and settings, set up security features, start sending texts, and configure e-mail. Next, it moves on to tackling the iPhone's more advanced features, like capturing and sharing photos, tapping into maps, acquiring and listening to music, creating and sharing notes and memos, making video calls with FaceTime, and much more. Fully updated to reflect Apple's newest iPhone hardware and iOS software, along with the new iLife and iWork apps, this new edition of iPhone All-in-One For Dummies takes the guesswork out of making the most of your iPhone. If you're using your Apple smartphone at home, at work, or on the go, everything you need to have fun and work smarter with your iPhone is right inside. Covers iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, and older iPhone models Offers five full-color books of content that add up to nearly 600 pages of material—big bang for your buck Provides steps for setting up your iPhone and synching with iCloud Includes complementary online video course material Walks through troubleshooting and fixing common iPhone problems Whether this is your first iPhone or an upgrade to the latest version, iPhone All-in-One For Dummies helps you unlock all of its incredible capabilities.
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