IT Strategy: Issues and Practices, Global Edition

Author: James D McKeen,Heather A Smith

Publisher: Pearson Higher Ed

ISBN: 1292080272

Category: Business & Economics

Page: 368

View: 2806

For undergraduate or graduate courses in IT Strategy or Management Using IT to deliver business value IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience—for you and your students. Focus on IT management: Because IT is an important part of successful business strategy; the text focuses management skills so a wider range of business professionals will find it useful. Offer real-world current context: Real-world content found in chapter mini-cases and reading materials makes the material more relevant to students and prepares them for their field.
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IT Strategy

Issues and PracticesIssues and Practices

Author: James D McKeen,Heather A Smith

Publisher: Pearson

ISBN: 0133544486

Category: Business & Economics

Page: 336

View: 5274

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today.
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It Strategy

Issues and Practices

Author: James D. McKeen,Heather A. Smith

Publisher: Prentice Hall

ISBN: 9780133544244

Category: Business & Economics

Page: 368

View: 8462

IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today.
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Organizational Project Management

Linking Strategy and Projects

Author: Rosemary Hossenlopp PMP

Publisher: Berrett-Koehler Publishers

ISBN: 1567262988

Category: Business & Economics

Page: 226

View: 7433

Improve Your Business Results Through Organizational Project Management Organizational project management (OPM) aligns project deliverables with strategy. Understanding this emerging process is essential for all stakeholders, from the corporate sponsor to project team members. OPM is a valuable new tool that can enhance your organization's successful execution of projects in alignment with strategic priorities. Under the editorship of Rosemary Hossenlopp, PMP, ten contributors from around the globe, representing a wide variety of industries, offer valuable insights on how OPM can give any organization the competitive edge. They discuss how to • Improve business outcomes • Better align project work with strategies • Set priorities • Organize project work Whether you direct projects, fund projects, or conduct project work, Organizational Project Management: Linking Strategy and Projects is vital to your understanding of this emerging business discipline.
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Digital Advertising

Theory and Research

Author: Shelly Rodgers,Esther Thorson

Publisher: Taylor & Francis

ISBN: 1317225465

Category: Business & Economics

Page: 466

View: 9691

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
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Superior Customer Value

Strategies for Winning and Retaining Customers, Third Edition

Author: Art Weinstein

Publisher: CRC Press

ISBN: 1439861285

Category: Business & Economics

Page: 319

View: 1825

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.
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Research with Children

Perspectives and Practices

Author: Pia Christensen,Allison James

Publisher: Taylor & Francis

ISBN: 1317327772

Category: Education

Page: 228

View: 5056

The entirely revised third edition of Research with Children forms a unique resource book on the methodology of childhood research with a core emphasis on theory driven practices. As in the previous two editions, this edition presents particular standpoints in the field, whilst also reflecting the latest developments in the now well-established interdisciplinary field of childhood studies. A rich collection of contributions from leading researchers across a range of disciplinary backgrounds, research practices and theoretical perspectives discuss central questions of epistemology and methodology, demonstrating the links between theory and practice. This edition includes exciting new chapters on: Internet-based research and contemporary technology, Family based research, Children as researchers, Participatory research in the global context, New directions for childhood research. Both theoretical and practical questions are set out in a well-argued fashion that enables easier navigation through the various complexities of the epistemological and methodological questions arising in contemporary research practices with children. As such, this text will appeal to both the newcomer to childhood studies and to experienced researchers in the field. With fully updated chapters, new material and a revised, clearer structure, this new edition will be a valuable resource for researchers working with children.
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Politics and the Environment

From Theory to Practice

Author: James Connelly,Graham Smith,David Benson,Clare Saunders

Publisher: Routledge

ISBN: 1136484590

Category: Political Science

Page: 440

View: 7593

Politics and the Environment has established itself as one of the most comprehensive textbooks in this area. This new edition has been completely revised and updated whilst retaining the features and the theory-to-practice focus which made the first two editions so successful. This text is designed to introduce students to the key concepts and issues which surround environmental problems and their political solutions. The authors investigate the people, movements and organisations that form and implement these policies, and explore the barriers which hinder successful introduction of international environmental politics. The 3rd edition has been expanded to include: The shift in focus in environmental politics from sustainable development to climate change governance An extensive discussion on climate change: including institutional, national and global responses in the aftermath of the Kyoto protocol An increased international focus with more case studies from the UK, Europe, Australia and North America More discussion of global environmental social movements: including the US environmental organisations, in particular the Green Party and the environmental justice groups This textbook is an invaluable and accessible resource for undergraduates studying environmental politics.
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Export-Import Theory, Practices, and Procedures

Author: Erdener Kaynak,Belay Seyoum

Publisher: Routledge

ISBN: 1134730470

Category: Business & Economics

Page: 504

View: 9714

Learn the ins and outs of the export-import business! Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give clearly defined goals and procedures for your business. This excellent text offers chapter summaries, references, World Wide Web addresses, and features learning aids such as figures, tables, vignettes, and other illustrations to help you compete in the global marketplace and better educate students in the field. With this informative text, you will explore trade agreements such as the GATT/WTO, NAFTA, and the European Economic Community (EEC), and how they affect trade. For example, you will read about the investment and intellectual property policies, as well as rules on government procurements, safeguards, and services of NAFTA. Export-Import Theory, Practices, and Procedures examines export-import marketing and strategy concepts from setting up businesses to solving typical international logistics and transportation questions. Other areas you will examine include: documentation, risks, and different forms of insurance price setting in international trade export sales contracts documenting export-import trade the risks of foreign trade exchange rates and international trade methods of payment for exporting and importing goods the benefits and theories of countertrade the entry process for imports import relief to domestic industry Export-Import Theory, Practices, and Procedures covers everything you need to know to start and run an export-import business. With over 100 tables and figures and a plethora of Web sites and Internet addresses to visit, this excellent text assists you in understanding the theories, practices, and procedures of exporting and importing to help you make informed and profitable business decisions.
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The Handbook of Global Outsourcing and Offshoring

Author: Ilan Oshri,Julia Kotlarsky,Professor Leslie P. Willcocks

Publisher: Palgrave Macmillan

ISBN: 0230354556

Category: Business & Economics

Page: 304

View: 6941

A fully revised and updated edition of this essential book from the world's leading outsourcing experts. The global outsourcing market for IT and business services exceeded $485 billion in 2011 and is set to grow at 8-10% per annum until 2015. Of this, $65 billion was offshore outsourcing where some estimates suggest an annual growth rate of 15-20% over the next five years. Furthermore, over 50 per cent of the Fortune Global 500 had offshored IT and business process activities through captive centres, representing $9 billion of business. The expansion of outsourcing and offshoring, and the emergence of new sourcing models are challenging existing management practices. It has become increasingly important to understand the phenomena, not least as a basis for suggesting what directions it will take, its impacts, how it has been conducted, and how its management can be better facilitated. This book offers a broad perspective on various issues relating to the sourcing of IT and business processes and services in a company, national and global contexts. The authors examine both the client's and the vendor's involvement in sourcing relationships by putting the emphasis on the capabilities that each side should develop prior to entering a relationship but also that they should develop as a result of their interactions with each other.
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Methods of IT Project Management

Author: Jeffrey L. Brewer,Kevin C. Dittman

Publisher: Purdue University Press

ISBN: 1557536635

Category: Business & Economics

Page: 563

View: 1929

Designed for graduate, advanced undergraduate, and practitioner project management courses with an information technology focus, Methods of IT Project Management is built around the Project Management Body of Knowledge (PMBOK). The text provides students with all of the concepts, techniques, and methods found in the leading project management reference books, while also conveying practical knowledge that can immediately be applied in real-world settings. Unlike other books in this field, the material is organized according to the sequence of the project management life cycle from initial overview, through initiation, execution, and control, to close out. Following this life cycle, as opposed to covering the material by knowledge area, allows students to simultaneously learn project management concepts and methods at the same time as they develop skills they can use immediately during and upon completion of the course. The Project Management Professional (PMP) certification issued by the Project Management Institute (PMI) is the world's leading certification in this field. To help students prepare, the authors have dedicated an appendix to practice study questions and give helpful advice on preparing for and passing the PMP exam. At the end of each chapter, the text provides one or more mini-cases based on the theme of a running case study that extends through the entire book. The mini-cases provide additional opportunities for students to apply project management concepts and techniques, and they are ideal for stimulating class discussions and debates. In addition, these cases also present thought-provoking scenarios to challenge the more advanced student. This replaces the 1st Edition by Prentice Hall (ISBN# 978-0132367257).
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Action Research

Principles and practice

Author: Jean McNiff

Publisher: Routledge

ISBN: 1136283749

Category: Education

Page: 226

View: 5580

Since its first publication, Action Research: Principles and Practice has become a key text in its field. This new updated edition clearly describes and explains the practices of action research and its underlying values, and introduces important new ideas, including: all professionals should be reflective practitioners; they should produce their personal theories of practice to show how they are holding themselves accountable for their educational influences in learning; the stories they produce become a new people’s history of action research, with potential for influencing new futures. This new edition has expanded in scope, to contribute to diverse fields including professional development across the sectors and the disciplines. It considers the current field, including its problems as well as its considerable hopes and prospects for new thinking and practices. Now fully updated, this book contains: A wealth of case-study material New chapters on the educational significance of action research An overview of methodological and ethical discussion The book is a valuable addition to the literature on research methods in education and nursing and healthcare, and professional education, and contributes to contemporary debates about the generation and dissemination of knowledge and its potential influence for wider social and environmental contexts. Practitioners across the professions who are planning action research in their own work settings will find this book a helpful introduction to the subject while those studying on higher degree courses will find it an indispensable resource.
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Mixing Audio

Concepts, Practices, and Tools

Author: Roey Izhaki

Publisher: Taylor & Francis

ISBN: 1317508505

Category: Technology & Engineering

Page: 570

View: 5910

Mixing Audio: Concepts, Practices, and Tools, Third Edition is a vital read for anyone wanting to succeed in the field of mixing. This book covers the entire mixing process – from fundamental concepts to advanced techniques. Packed full of photos, graphs, diagrams, and audio samples, it teaches the importance of a mixing vision, how to craft and evaluate your mix, and then take it a step further. The book describes the theory, the tools used, and how these are put into practice while creating mixes. The companion website, featuring over 2,000 audio samples as well as Pro Tools/ Multitrack Audio Sessions, is a perfect complement to the third edition. The new edition includes: A new 'Mixing and The Brain' chapter that provides a cognitive/psychological overview of many aspects related to and affecting mixing engineers (and, to a narrow extent, listeners). Updated figures and text reflecting recent software updates and trends.
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Dynamics of International Advertising

Theoretical and Practical Perspectives

Author: Barbara Mueller

Publisher: Peter Lang

ISBN: 9781433103841

Category: Business & Economics

Page: 368

View: 9409

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
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Adventures of an It Leader

Author: Robert D. Austin,Richard L. Nolan,Shannon O'Donnell

Publisher: Harvard Business Press

ISBN: 1422129500

Category: Business & Economics

Page: 314

View: 8449

Becoming an effective IT manager presents a host of challenges--from anticipating emerging technology to managing relationships with vendors, employees, and other managers. A good IT manager must also be a strong business leader. This book invites you to accompany new CIO Jim Barton to better understand the role of IT in your organization. You'll see Jim struggle through a challenging first year, handling (and fumbling) situations that, although fictional, are based on true events. You can read this book from beginning to end, or treat is as a series of cases. You can also skip around to address your most pressing needs. For example, need to learn about crisis management and security? Read chapters 10-12. You can formulate your own responses to a CIO's obstacles by reading the authors' regular "Reflection" questions. You'll turn to this book many times as you face IT-related issues in your own career.
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Community Mental Health

Challenges for the 21st Century

Author: Samuel J. Rosenberg,Jessica Rosenberg

Publisher: Taylor & Francis

ISBN: 1317426835

Category: Psychology

Page: 358

View: 8235

The newest edition of Community Mental Health continues to be at the leading edge of the field, providing the most up-to-date research and treatment models that encompass practice in community settings. Experts from a wide range of fields explore the major trends, best practices, and policy issues shaping community mental health services today. New sections address the role of spirituality, veterans and the military, family treatment, and emerging new movements. An expanded view of recovery ensures that a thorough conversation about intersectionality and identity runs throughout the book.
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Sustainability in the Hospitality Industry

Principles of sustainable operations

Author: Willy Legrand,Philip Sloan,Joseph S. Chen

Publisher: Routledge

ISBN: 1317426584

Category: Business & Economics

Page: 548

View: 7119

Sustainability in the Hospitality Industry, Third Edition, is the only book available to introduce students to economic, environmental and socially sustainable issues specifically facing the industry as well as exploring ideas, solutions and strategies of how to manage operations in a sustainable way. Since the second edition of this book, there have been many important developments in this field and this latest edition has been updated in the following ways: Updated content including sustainable food systems, hotel energy solutions, impacts of technology, water and food waste management, green hotel design, certification and ecolabelling systems and the evolving nature of corporate social responsibility strategies. New chapters exploring environmental accounting and the internalization of externalities as well as the management of accessibility in hospitality. Updated and new international case studies with reflective questions throughout to explore key issues and show real-life operational responses to sustainability within the hospitality industry. Enhanced online material for students and lecturers including: web and video links, a test bank, PowerPoint slides and additional case studies. This accessible and comprehensive account of Sustainability in the Hospitality Industry is essential reading for all students and future managers in the hospitality industry.
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Global Leadership

Research, Practice, and Development

Author: Mark E. Mendenhall,Joyce Osland,Allan Bird,Gary R. Oddou,Michael J. Stevens,Martha Maznevski,Günter K. Stahl

Publisher: Routledge

ISBN: 1351869442

Category: Business & Economics

Page: 414

View: 3959

This text focuses on leading across cultural, economic, social, national, and political boundaries simultaneously. Global Leadership presents the field’s latest studies and practices in a succinct and engaging style that helps scholars, managers, and students grasp the complexities of being a global leader. The authors begin by explaining the conceptual differences between general leadership and global leadership before examining the various dimensions of the global leadership field, and how it will develop in the future. Users of previous editions will notice that the book has been restructured into five new parts to provide a better conceptual flow. Other new features include: A new chapter on talent management and its relationship to global leadership processes. Updates to the chapter on global leadership development, including material on international service learning approaches and other "best practice" examples. Significant updates to the chapters on responsible global leadership and leading global teams, accounting for recent advances in both disciplines. This edition will prove a useful guide for graduate students of global leadership, international business, and general leadership classes as well as scholars and managers seeking a thorough understanding of the field today. PowerPoint slides and a list of suggested cases are available to further assist instructors.
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Finance for IT Decision Makers

A Practical Handbook

Author: Michael Blackstaff

Publisher: BCS, The Chartered Institute

ISBN: 9781780171227

Category: Business & Economics

Page: 278

View: 4883

Finance is as fundamental to the IT world as it is to most other aspects of life. However, many IT professionals lack knowledge of the particular financial principles on which decisions about IT should be based. Assuming no prior knowledge, this new edition covers all relevant aspects of finance and is updated with International Financial Reporting Standards (IFRS) terminology. It is ideal for all IT decision makers who wish to conquer their fear of finance or refresh existing knowledge.
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Handbook of International Research in Mathematics Education

Author: Lyn D. English,David Kirshner

Publisher: Routledge

ISBN: 1134626711

Category: Education

Page: 738

View: 5900

This third edition of the Handbook of International Research in Mathematics Education provides a comprehensive overview of the most recent theoretical and practical developments in the field of mathematics education. Authored by an array of internationally recognized scholars and edited by Lyn English and David Kirshner, this collection brings together overviews and advances in mathematics education research spanning established and emerging topics, diverse workplace and school environments, and globally representative research priorities. New perspectives are presented on a range of critical topics including embodied learning, the theory-practice divide, new developments in the early years, educating future mathematics education professors, problem solving in a 21st century curriculum, culture and mathematics learning, complex systems, critical analysis of design-based research, multimodal technologies, and e-textbooks. Comprised of 12 revised and 17 new chapters, this edition extends the Handbook’s original themes for international research in mathematics education and remains in the process a definitive resource for the field.
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