Interpretation in Social Life, Social Science, and Marketing

Author: John O'Shaughnessy

Publisher: Routledge

ISBN: 1135202257

Category: Business & Economics

Page: 236

View: 2727

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O’Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed.
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Interpreting Consumer Choice

The Behavioural Perspective Model

Author: Gordon Foxall

Publisher: Routledge

ISBN: 113523809X

Category: Business & Economics

Page: 200

View: 6941

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
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Analyzing Music in Advertising

Television Commercials and Consumer Choice

Author: Nicolai Graakjaer

Publisher: Routledge

ISBN: 1317671902

Category: Business & Economics

Page: 172

View: 3178

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
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Death in a Consumer Culture

Author: Susan Dobscha

Publisher: Routledge

ISBN: 1317536193

Category: Business & Economics

Page: 328

View: 5877

Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.
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Handbook of Qualitative Research Methods in Marketing

Author: Russell W. Belk

Publisher: Edward Elgar Publishing

ISBN: 1847204120

Category: Business & Economics

Page: 608

View: 2696

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
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Interpretive consumer research

Author: Elizabeth Caldwell Hirschman

Publisher: Assn for Consumer Research

ISBN: N.A

Category: Business & Economics

Page: 209

View: 4705

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The Practice of the Meal

Food, Families and the Market Place

Author: Benedetta Cappellini,David Marshall,Elizabeth Parsons

Publisher: Routledge

ISBN: 1317595645

Category: Business & Economics

Page: 274

View: 748

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market in such processes by looking at how consumers make sense of marketplace discourses, whether this is how brand discourses influence shopping habits, or how consumers interact with the various spaces of the market. Revealing food consumption through both material and symbolic aspects, and the role that marketplace institutions, discourses and places play in shaping, perpetuating or transforming them, this holistic approach reveals how consumer practices of ‘the meal’, and the attendant meaning-making processes which surround them, are shaped. This wide-ranging collection will be of great interest to a wide range of scholars interested in marketing, consumer behaviour and food studies, as well as the sociology of both families and food.
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Social research methods

qualitative and quantitative approaches

Author: W. Lawrence Neuman,William Lawrence Neuman

Publisher: Allyn & Bacon

ISBN: N.A

Category: Social Science

Page: 538

View: 8585

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Making sense of social research

Author: Malcolm Williams

Publisher: Sage Publications Ltd

ISBN: N.A

Category: Social Science

Page: 222

View: 988

What are the essentials for undergraduates and postgraduates engaged in quantitative and qualitative research? How can the gap between formulating a research question and carrying out research be bridged? This accessible, well-judged text provides students with a matchless introduction to generic research skills. It is uncluttered, direct and unpatronizing. Key features of the book are: - Accessibility - Clarification of key issues and problem solving guidance - Demonstration of the importance of interplay between theory and research - Realism in defining essential research issues and the problems that researchers encounter `It is not the case that "anyone can do social research", most research requires training. Here Malcolm Williams provides such training.... Helpful and often humorous' - Roger Sapsford, University of Teesside
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Methods and techniques in human geography

Author: Guy M. Robinson

Publisher: John Wiley & Son Ltd

ISBN: 9780471962311

Category: Social Science

Page: 556

View: 710

The coverage in this book extends beyond standard accounts of particular techniques in human geography to include examples of their use, as well as examples of their relationship to the changing philosophical underpinnings of geographical research. The first section focuses on statistical methods, including recently developed methods of exploratory data analysis and techniques for analyzing categorical data. The second section covers mathematical models of spatial diffusion and auto correlation, and the final section explores quantitative methods with specific reference to humanistic approaches to geographical problems.
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Representing Consumers

Voices, Views and Visions

Author: Barbara Stern

Publisher: Routledge

ISBN: 1134669860

Category: Business & Economics

Page: 416

View: 8065

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
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Qualitative methods for marketplace research

Author: Shay Sayre

Publisher: Sage Publications, Inc

ISBN: 9780761922698

Category: Business & Economics

Page: 255

View: 7986

All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.
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The Routledge Companion to Digital Consumption

Author: Russell W. Belk,Rosa Llamas

Publisher: Routledge

ISBN: 113625336X

Category: Business & Economics

Page: 456

View: 2469

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.
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Consumer behavior

the meaning of consumption. Advertising and consumption

Author: Margaret Hogg

Publisher: N.A

ISBN: 9781412908429

Category: Business & Economics

Page: 419

View: 8947

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Semiotica

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Communication

Page: N.A

View: 1327

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The Blackwell Encyclopedia of Sociology: A-B

Author: George Ritzer

Publisher: Wiley-Blackwell

ISBN: N.A

Category: Encyclopedias and dictionaries, Azerbaijani

Page: 5650

View: 5825

Named a Best Reference Work for 2009 by Library Journal The Blackwell Encyclopedia of Sociology is published in both print and online. Arranged across eleven volumes in A–Z format, it is the definitive reference source for students, researchers, and academics in the field. This ground–breaking project brings together specially commissioned entries written and edited by an international team of the world′s best scholars and teachers. It provides: Clear, concise, expert definitions and explanations of the key concepts An essential reference for expert and newcomer alike, with entries ranging from short definitions of key terms to extended explorations of major topics Materials that have historically defined the discipline, but also more recent developments, significantly updating the store of sociological knowledge Introductions to sociological theories and research that have developed outside of the United States and Western Europe Sophisticated cross–referencing and search facilities Timeline, lexicon by subject area, bibliography, and index For further details on advisory editors and contributors together with a list of entries, go online to the Encyclopedia website: www.sociologyencyclopedia.com
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