Author: Richard Schaffer,Filiberto Agusti,Lucien J. Dhooge,Beverley Earle
Publisher: Cengage Learning
Category: Business & Economics
View: 8246INTERNATIONAL BUSINESS LAW AND ITS ENVIRONMENT centers on the International Business and Its Environment delivers comprehensive coverage of the legal, cultural, political, economic, and ethical issues global business managers face. Focusing on the trade, licensing and investment life-cycle that many domestic (new-to-international) and multinational organizations experience, the authors present the market-entry strategies, increasing levels of penetration into foreign markets, and set of risks that firms encounter during each life-cycle phase. From protecting and licensing intellectual property to learning the special challenges of doing business in developing countries and non-market-economies, the 8th Edition helps students understand the most important and emerging issues in global business law through its cutting-edge cases and real-world examples, relevant case questions, managerial problems, and ethics activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.