Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 5602

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.
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Issa Asad Instant Profits with Instagram

Build Your Brand, Explode Your Business

Author: Issa Asad

Publisher: BookBaby

ISBN: 0990812308

Category: Business & Economics

Page: 50

View: 5761

In his eBook, Issa Asad Instant Profits with Instagram, Issa Asad exposes the industry secrets on profiting from Instagram, and the multitude of ways businesses can promote their products and services on the social media marketing platform. Issa Asad Instant Profits with Instagram provides you with the ultimate guide to build your brand and explode your business on Instagram!
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Social Media Marketing

Facebook Marketing, Youtube Marketing, Instagram Marketing

Author: Mark Smith

Publisher: Mark Williams via PublishDrive

ISBN: N.A

Category: Education

Page: 250

View: 8245

This Box Set Includes 3 Books - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** Here are some of the things you can take away from the book: How to Build An Effective Business Page Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns 4 Ways To Make Money From The Goldmine Called Facebook How to Leverage the Power of Facebook Groups 13 Killer Strategies for Building Engagement And much more … **Youtube Marketing** While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are. Some of the things that we will discuss in this book about marketing on YouTube include: Getting started with YouTube Doing your first video Understanding your audience Providing value to the audience Tips and strategies for you channel How to use a conversion video to upsell your product Promoting your videos Creating your own AdWords campaign Using YouTube Analytics to track your performance YouTube is one of the best platforms to **Instagram Marketing** Do you want to increase your sales now with very little work? Do you want to increase your visibility and have many people see what your company has to offer? You are able to do all of this even if you do not have experience with any social media website! Inside you will find The way you can create an Instagram account just for your business - no personal accounts required! The connections that Instagram Business has with other social media websites and how you can hook new potential customers through this benefit! How to get started with Instagram Business - using free posting advertisements, paid advertisements that target those who seem to like your product, and even live stories that those in your town can look at and get interested by! The best ways to connect to all of your followers - by liking and commenting on the same posts they are and following them, you can make new friends who will help you promote your business! Everything you need to get started with Instagram Business and how to figure out the demographics of the people who like your product The basics of hashtagging and how that increases your profit How to edit photos and videos to perfection! You will learn the basics of professional programs and know how to make ads that make the eyes pop! And more… Money doesn't grow on trees, so don't sit there and wait! Start by taking this Box Set! We promise that you will not regret it!
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Using Social Media to Build Library Communities

A LITA Guide

Author: Scott W. H. Young,Doralyn Rossmann

Publisher: Rowman & Littlefield

ISBN: 1442270527

Category: Language Arts & Disciplines

Page: 176

View: 8393

Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.
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Instagram Marketing

Gain Millions of Followers and Monetize Your Instagram Account

Author: Elizabeth Nightingale

Publisher: Createspace Independent Publishing Platform

ISBN: 9781977714992

Category:

Page: 70

View: 1463

Instagram Marketing for Businesses, Models, Athletes and More! When it comes to creating a great social media marketing plan, you need to make sure to try out a few different social media sites. While you may be used to Facebook Marketing and Twitter Marketing, nothing provides the number of conversions and sales as you will get with Instagram Marketing. This guidebook is going to spend some time talking about Instagram for beginners. Here we are going to talk about some of the basics that you will need in order to set up your very first business Instagram account and to start enticing the Instagram followers that you need to see your business start to soar on social media. Many business owners feel that they need to hire an Instagram expert to help them to get started, but often these are expensive and they perform tasks that even a beginner can do. This guidebook is going to show you some of the basics of Instagram that are widely profitable and successful, and even you as a beginner can get on Instagram and create everything that you need without paying an expert a ton of money to help you out. The tips and tricks inside this guidebook will help you to go from beginner to expert on Instagram in no time at all. Some of the things that you will learn about in this guidebook include: Some of the basics of Instagram and why you would want to use it. The benefits of using Instagram in order to market your business. The differences between Instagram and some of the other social media sites and how Instagram can compare. How to create a business account on Instagram that is separate from your personal one. How to start making an Instagram presence. Getting the pictures to look great on Instagram with some tips on Instagram photography. How to get more followers without having to spend any money. How to market your brand on Instagram and increase some of your sales with the help of photos and videos. Learning how to interact with followers and other accounts on Instagram. Some common mistakes that you should avoid as a beginner on Instagram. The best tips to help you to grow your Instagram business. Instagram is one of the best social media sites to help you to see success with your business marketing. It has been shown to do well for almost any kind of business and has some of the highest rates of engagement and sales compared to other social media sites. None of them can compare to what you will be able to do with Instagram. When you are ready to see your business grow online, make sure to read through this guidebook and learn everything you need to be an expert Instagram marketer!
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Launching New Ventures: An Entrepreneurial Approach

Author: Kathleen R. Allen

Publisher: Cengage Learning

ISBN: 1305102509

Category: Business & Economics

Page: 608

View: 3066

LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Social Media Strategy

Marketing, Advertising, and Public Relations in the Consumer Revolution

Author: Keith A. Quesenberry

Publisher: Rowman & Littlefield

ISBN: 153810136X

Category: Language Arts & Disciplines

Page: 376

View: 1169

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.
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Flee 9-5

Get 6 - 7 Figures and Do What You Love

Author: Ben Angel

Publisher: John Wiley & Sons

ISBN: 0730307026

Category: Business & Economics

Page: 216

View: 9332

How to quit the rat race, do what you love, and make money doing it Ben Angel, also known as the "Agent of Influence," is Australia's top personal branding and influence specialist. Entrepreneurs, companies, speakers, and famous authors look to him when they want to learn how to engage their target audiences and the media or build a highly influential personal brand. In this new book, Angel offers practical, actionable advice on how to ditch the nine-to-five life and do something that both inspires and enriches you. With step-by-step strategies on how to design, fine tune, and market your business idea, this book shows you how to discover what you want to do, crack the code of the new social media landscape, find the tipping point that makes your business go viral, and make money authentically, by doing what you love. With lifelong job security a thing of the past, the most successful people are those capable of reinventing themselves and what they do. This book shows readers how to do that by monetising their particular area of expertise to change the world—and get rich in the process. Shows you how to flee 9-5 and turn your expertise and knowledge into a 6-7 figure business in under 6 months Find out ways to crack the code of the new world economy and shape the world we live in Reveals how any business owner, individual, or entrepreneur can outsource their work and do what they love from anywhere in the world If you want to start your own business, forget the nine-to-five life and start doing something that you love. With this book in hand, you'll learn to use social media and modern marketing techniques to build a brand, create revenue streams, and earn a six- to seven-figure income.
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From Mopping Floors to Making Millions on Instagram

5 Steps to Building an Online Brand

Author: Ronne Brown

Publisher: Post Hill Press

ISBN: 1682615375

Category: Business & Economics

Page: 207

View: 9816

Once a teenaged mom, Ronnessa “Ronne” Brown defeated the odds by stepping over the stereotypes surrounding her to take her family’s destiny into her own hands. Ronne’s “no excuses” mantra transformed their lives, from being stuck an endless cycle of “jobs” to becoming a millionaire—all by teaching herself how to monetize Instagram. And so can you. From Mopping Floors to Making Millions on Instagram shows you how you can: · build a business or brand on Instagram, using Ronne’s simple instructions · follow the dos and don’ts of building a social media business (that Ronne learned the hard way) · engage Instagram audiences to increase sales · convert followers into customers · gain new followers daily · build online relationships that turn into long-term customers · avoid the most common mistakes From Mopping Floors to Making Millions on Instagram is an easy-to-follow guide with real-life case studies that Ronne has used to coach more than 15,000 online marketers all over the world. It includes details about the three brands that Ronne personally built on Instagram using these strategies and examples of what to post and how to post it. Ronne reveals the secrets behind her personal brand, which generated over five hundred thousand dollars in revenue within its first year selling beauty and lifestyle products online. Ronne knows your past does not determine your future—so are you ready to change your life?
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Issa Asad Instant Profits with Snapchat

How to Use Snaps to Boost Your Sales Fast

Author: Issa Asad

Publisher: BookBaby

ISBN: 0990812332

Category: Business & Economics

Page: 24

View: 3712

Issa Asad Instant Profits with Snapchat will teach you how use snaps to boost your business’ sales, fast! Learn Issa Asad’s methods for making money using Snapchat, one of the best, freshest and most popular marketing tools available right now.
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Social Media

Guaranteed Strategies to Monetizing, Mastering, and Dominating Any Platform for Your Brand: Facebook, Twitter, Instagram, and Youtube and More

Author: Jonathan S. Walker

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539813040

Category:

Page: 98

View: 9576

The world of Social Media is a constantly evolving one. As the years go by, newer trends are introduced, and competition gets stronger between different platforms, each one vying for the attention of the internet. Now more than ever, it is so incredibly important to leverage and monetize Social Media to YOUR advantage. It has become one of the most prominent, crucial and vital piece of tool in any business's marketing arsenal. Used correctly, social media creates and immensely strong interpersonal connection between your company, your brand and your current and prospective customers. It can help elevate your business to your audience and clients in the most personal way to the most dramatic way. This is where you will find all the secrets and tools needed to unpack, repack, and dominate social media like you've never done before. Stop wasting time and lets get to work!
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Social Media ROI

Messen Sie den Erfolg Ihrer Marketing-Kampagne

Author: Olivier Blanchard

Publisher: N.A

ISBN: 9783827331113

Category:

Page: 356

View: 3830

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#AskGaryVee

Ein Entrepreneur über Social Media, Selbstbewusstsein, Gewinnen. ...

Author: Gary Vaynerchuk

Publisher: FinanzBuch Verlag

ISBN: 3960920474

Category: Self-Help

Page: 400

View: 5055

Fast 50 Millionen aufgerufene Videos auf Youtube, 1,5 Millionen Follower bei Twitter, 2,2 Millionen bei Facebook, New York Times- und Wall Street Journal-Bestsellerautor – Gary Vaynerchuk ist einer der erfolgreichsten Social-Media-Gurus überhaupt. Seine Karriere liest sich wie ein modernes Märchen: Als Kind weißrussischer Einwanderer machte er aus dem Weingeschäft seines Vaters ein Millionen-Imperium – dank E-Commerce. Zusätzlich startete er seinen eigenen Video-Blog auf Youtube, den sich mittlerweile Millionen Gründer und Entrepreneure angesehen haben. In "#AskGaryVee" sind die nützlichsten und interessantesten Fragen des Video-Blogs mit Garys Antworten zusammengestellt und erweitert. Von erfolgreichen Twitter-Strategien für kleine Unternehmen über die Kunst, Promis für die eigene Marke zu gewinnen, bis hin zum wirksamen Launch neuer Produkte. Egal ob man sein eigenes Start-up gründet, in der Digitalbranche arbeitet oder in einer ganz klassischen Firma anheuert, "#AskGaryVee" ist das essenzielle Handbuch, um Großes zu leisten.
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Unlock The Trump Train Social Media Traffic Generation Code

Author: Laura Maya

Publisher: Estalontech via PublishDrive

ISBN: N.A

Category: Computers

Page: 105

View: 3889

The TrumpTrain movement started rolling off as a political movement and managed to push full steam then and has never stop until today , the route it has taken is especially unique as it surf through all the gates of all social networking platforms and is able to reach through various campaigns with a direct-to-the-voter social media effort that ended up collecting 29 million followers, of which were distributed among Facebook at 12.5 million , Twitter 13.5 million , Instagram 3.1 million - ,the bulk of which rammed up to his first destination at the White House in 2017 . The Trump train has been able to develop a strong as well as passionate following with the individuals who provide support for every single move that he makes and it is able to generate abundance of traffic who became supporters ,who came to share , communicate and networking with all others and while Non-followers read off from blogpost , tweets or posted viral contents , anybody who might just have changed their mind and wish to hop on, can just simply clicks for a Follow and Likes jumping on the ride on #Trumptrain social media as the steam rolls on . Social Media Traffic is therefore the Lifeblood to the #Trumptrain and is very important for every success of every Online promotions , be it for business , branding , event promotions or even political campaigning and election Many Would be Followers are searching for the most proven and tested strategies to achieve similar objectives? Then, you are not alone as 61% of marketers say generating traffic is their Biggest challenge. Today, we are going to spill the beans on an ultimate solution that bails you out of this monster & give proven tips to drive tons of targeted traffic to your offers without spending a fortune. Fascinating, Right??? This is just the beginning of the story. Let's check out some interesting numbers that will get you amazed- Top online shopping giant Amazon.com with annual revenue of $107 Billion had almost 2.64 Billion Traffic in July 2018 itselfTop video marketing platform YouTube gets more than 23 Billion Traffic monthly & its net advertising revenue will cross 3.96 Billion in 2018Facebook gets 22.30 Billion Traffic per month, and it made a whopping 5.1 Billion U.S. dollars in Q2 2018Airbnb made almost $100 million in profit last year & it got 70 Million Traffic in September 2018 onlyTrumptrain managed to rock up to 29.1 million follower s during the 2016 Election finale Whoosh… these results are surely going to sweep you off your feet! And I know you're feeling lured to reap the immense benefits for the perfect solution that it holds for your business. Check out on how to ; Unlock The Trump Train Social Media Traffic Generation Code This ebook will take you by the hand and teach you how to effectively create and optimize a traffic-generating website in short span of time. With its proper use, you can easily drive traffic from top social media giants & boost sales and profits.
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Das Social-Media-Marketing-Buch

Author: Dan Zarrella

Publisher: O'Reilly Germany

ISBN: 3868992383

Category:

Page: 254

View: 9467

Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle
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Digital Marketing Made Simple: A Jargon Free Review of Theory, Tools & Leveraging Human Psychology to Sell More

Author: Constantin Singureanu

Publisher: Nielsen UK

ISBN: 9781999622534

Category: Education

Page: 320

View: 6050

Whether you are an entrepreneur, a business owner, a non-technical or a digital marketer, this book will teach you everything you need to know about digital marketing concepts and tools, psychology concepts and resources for growing your business. You will be exposed to a wide range of psychological principles, and how they affect human judgment when people purchase online. Learn how to make use of fear, depression, the myth of "less is more," first impressions, last impressions, priming, networks, obedience and many more, to your advantage. You are also introduced to a wide range of digital marketing tools that will support your online goals, from hijacking the mind of your audience, improving the reach of your products or automating almost every task in your business, to performing your own website technical audit and creating high-quality assets The evolution of digital marketing has less to do with brands themselves, but more about the new opportunity to make several choices. This book demonstrates how to utilize psychology, relevant tools, and human bias to attract more followers and execute more effective digital marketing campaigns What You Will Learn in This Book: 1. The book comprises the aspect of using psychology and human bias to influence purchase and engagement. You will learn about tools and technology that is implemented to disrupt the market and beat your competitors 2. Learn about SEO technical audits, including Google Search Console, Screaming Frog, SEO Powersuite, Siteliner, Responsinator, BuiltWith, WordPress Plugin Checkers, Theme Checker, Wayback Machine, YouGetSignal, Is.banned, Redirection, Back-ups, Page Speed Optimisation, and many more. 3. Learn about tools for building your own website with hosting, domain, CMS, themes, and plugins. 4. Outsourcing platforms have changed everything, making it easy for entrepreneurs to purchase content and do almost anything within a very flexible marketplace. You'll also learn about the importance of many digital marketing resources like social media follower automation, landing page creation, automated posting, auto comments, and liking, etc., to drive quality traffic and boost sales to your website. 5. Familiarize yourself with SEO analytics tools including Heat Maps, Monitor Live Visitor Behaviour, Social Media Monitoring or Brand Monitoring to name just a few. 6. Native marketing platforms- Outbrain, Taboola. 7. Digital marketing tools for reaching journalists, bloggers, media, and influencers in your business, and increase reach to your content using social lockers, follow buttons, push notification, automation of workflow, etc. 8. Learn about tools and techniques for scraping websites, Social Media, Google Search results and Google places for contact information: emails, phone numbers, local business details. 9. Understand keyword researching, competitor analysis: Google keyword tools, Search Engine Auto-suggestion boxes, Keyword Density Analysis, Competitor Analysis and more. 10. Get to know the fundamentals of affiliate marketing and how you can make use of the enormous resources, tools, and skills to increase profit and sales. 11. Learn about the data insights you must look for when assessing the performance of your website: Keyword Ranking, Paid Search, Website Health, Backlink Audits, Organic Social Media and Brand Monitoring 12. Paid search channels, from Google AdWords to Facebook ads, Instagram, Reddit, Xing, Yelp, Foursquare or Snapchat. 13. LOCAL SEO: How to build local SEO signals, social proof, and tools to accomplish your local SEO goals in no time. By the same author: HACKING DIGITAL GROWTH 2025: Exploiting Human Biases, Tools of the Trade & The Future of Digital Marketing MIND THE BRAND GAP: A study of Competing Brand Identities, Human Biases and Why You MUST FIRE your HR team
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Hau rein!

Erfüll Dir Deinen Traum und werde Unternehmer. Facebook & Co machen's für jeden möglich

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3941493612

Category: Self-Help

Page: 209

View: 3448

Haben Sie ein Hobby, mit dem Sie sich den ganzen Tag beschäftigen könnten? Eine Leidenschaft, die Sie nachts wach hält? Jetzt ist der perfekte Zeitpunkt, um mit dieser Leidenschaft Geld zu verdienen. In "Hau rein!" zeigt Ihnen Gary Vaynerchuk, wie Sie das Internet nutzen können, um aus Ihren Träumen ein lukratives Geschäftsmodell zu machen. Gary hatte Jahre damit zugebracht, auf die klassische Werbetour aus seinem Familienbetrieb einen nationalen Marktführer zu machen. Dann kam der Tag, der sein Leben veränderte. Er nahm eine Videokamera und machte sich mittels Social Networking ohne großen finanziellen Aufwand selbst zur erfolgreichen Marke. Am Ende dieses Buchs werden Sie Schritt für Schritt gelernt haben, wie Sie soziale Netzwerke nutzen können, um Ihre Träume als Unternehmer wahr werden zu lassen. "Hau rein!" ist das ultimative aktuelle Handbuch für Geschäftsleute und solche, die es werden wollen.
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#Girlboss

Wie ich aus einem eBay-Shop das Fashionimperium Nasty Gal erschuf

Author: Sophia Amoruso

Publisher: Redline Wirtschaft

ISBN: 3864147085

Category: Business & Economics

Page: 240

View: 428

Sie verkörpert den Traum aller Mädchen – Sophia Amoruso ist hip, sexy und erfolgreiche Unternehmerin. Ihre Geschichte liest sich wie ein Märchen: Sie ist ein durchschnittlicher Teenager mit einem langweiligen Nebenjob, den sie wegen der Krankenversicherung macht. Bis sie mit Anfang 20 anfängt, auf eBay Kleidung zu verkaufen: Erst ein Stück, dann zwei, und im Nu werden es immer schneller immer mehr. Acht Jahre später ist Sophia Amoruso Geschäftsführerin von »Nasty Gal«, einem der erfolgreichsten Online-Versandhändler in der Modebranche, und eine Vorzeigeunternehmerin par excellence. Ihre außergewöhnliche und unglaublich steile Karriere hat sie in diesem sehr persönlichen Buch zu Papier gebracht. Offen, ehrlich und mit viel Humor blickt sie auf ihren nicht immer einfachen Weg nach oben zurück. Und macht jungen Frauen Mut: Auch ihr könnt das schaffen!
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