Author: Julian Newby
Category: Social Science
View: 9327Inside Broadcasting provides a comprehensive introduction to a highly rewarding yet competitive industry. It analyses the day-to-day running of both television and radio organisations and examines the jobs involved and how to get them. Inside Broadcasting begins with an informative history of broadcasting in the United Kingdom. It traces the invention of radio and television, from the founding of the BBC and ITV networks through to the end of the terrestrial monopoly and the advent of satellite and pay-per-view television. Julian Newby explains what skills, experience and professional qualifications are required for entry into this profession. He provides detailed job descriptions and explains how each job fits into the industry as a whole. Practical careers advice together with a comprehensive list of training and educational bodies, companies and professional publications ensure Inside Broadcasting is an essential introduction to a career in radio and television.
What Newspeople Should Know and the Public Should Expect
Author: Bill Kovach,Tom Rosenstiel
Publisher: Three Rivers Press (CA)
Category: Language Arts & Disciplines
View: 2799The authors outline the main principles of journalism, discussing the ethical and professional issues affecting the work of newspeople, the forces shaping the profession, and the future of journalism. 50,000 first printing.
Author: Andy Bull
Category: Social Science
View: 399Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Author: Jeff Zurschmeide
Publisher: CarTech Inc
View: 1043Now more than ever, Subaru fanatics have a wealth of factory and aftermarket performance upgrades at their disposal. In High-Performance Subaru Builder's Guide, author Jeff Zurschmeide explains in detail the similarities and differences between the Subaru models, and describes how to modify each for performance on the street and at the track. He uses over 300 color photos to show you how to modify your Impreza, Legacy, WRX, or STI for improved acceleration, handling, braking, and style. The book provides detailed chapters explaining how to modify the intake, exhaust, turbocharger, and computer systems for more horsepower and torque--plus info on upgrading your drivetrain to handle all that power. If taking corners is your thing, you'll find chapters on the suspension, steering, chassis, brakes, and wheels and tires. A special chapter even shows you how to get started in your favorite type of racing, including examples of successful racers and their cars.
A Really Practical Guide to Careers in Books and Magazines
Author: Alison Baverstock,Susannah Bowen,Steve Carey
Publisher: A&C Black
View: 4804Careers in the media have always been popular, but publishing is particularly competitive, with thousands of graduates trying to get a foot in the door. This targeted, practical guide is ideal for anyone who wants to work in publishing, whether on traditional books and magazines or online publications. It will help readers to get that all-important first job and includes: Working out if publishing really is for you Overviews of different types of publishing Explanations of different roles and departments (editorial, production, sales, marketing and so on) Top tips on how to make it in the industry Advice from leading industry figures
Ideas, Insights, and Inspirations for a Successful, Self-Made Career
Author: Phoebe Lovatt
View: 8447Want to have an exciting, custom-built career? The Working Woman's Handbook can help you create it. It's the ultimate guide to job satisfaction, filled with practical advice on developing and driving a working life you love. Bursting with actionable tips, this book outlines an agenda for making and managing money, setting goals, and establishing success-oriented routines, with worksheets, exercises, and fool-proof "how-to" sections to help chart your course. From the lowdown on launching your own venture to a bullet-point checklist for an essential self-care regime, it will teach you to manage any dilemmas that crop up, and take the stress out of setting a budget. This no-nonsense manual comes packed with author Phoebe Lovatt's personal insights from her own career as a successful freelance journalist, moderator, and founder of The WW Club, the leading digital resource and global community for working women worldwide. It also includes words of wisdom from various creatives and industry leaders, such as Teen Vogue editor Elaine Welteroth, WAH Nails founder Sharmadean Reid, The Gentlewoman's Editor-in-Chief Penny Martin, and rising fashion designer Sandy Liang. Whether a first-time freelancer, budding businesswoman, or dedicated professional looking to enhance your prospects, The Working Woman's Handbook is a go-to career and lifestyle guide for ambitious young women everywhere.
A Guide to Wave Platform, Builder, and Explorer
Author: William Smith,Helen Sun
View: 5621In this age of data economy, data analytics is recognized as a key differentiator for companies trying to gain a sustainable competitive advantage and outperform their peers. However, the complexity of establishing an analytical architecture due to a wide array of disparate technical capabilities offered by a plethora of vendors makes the deployment of an on-premise solution a daunting task. For this reason, the Salesforce Analytics Cloud has captured the imagination from of both IT and business communities. The Salesforce Analytics Cloud represents the rethinking of analytics for the business user. The Analytics Cloud is a cloud-based platform designed for the business user to have access to analytics "on the go," providing answers to questions instantly on any device. This mobile-ready capability of the Salesforce Analytics Cloud means users can immediately collaborate and share insights with team members right inside Salesforce. Pro Salesforce Analytics Cloud provides actionable guidance on creating analytical capabilities using Salesforce Analytics Cloud. The book offers:/pulliA practical guide to Salesforce Analytics Cloud, including Wave Platform, Builder, and Explorer./liliDetailed business analytics use cases in various industries (e.g., retail, healthcare, financial services, and telecommunications)./liliArchitecture and best practices for integration, security, hybrid cloud coexistence, and governance./li/ulpemPro Sal/p/em/pesforce Analytics Cloud /emis the first comprehensive book on Salesforce Analytics and provides a holistic architecture view of different analytical capabilities and how they fit into the overall information architecture. It features real-world industry use cases and demonstrates how Salesforce’s Analytics Cloud solves business challenges and brings real value to the organization.
How to Run Around Less & Enjoy Life More
Author: Suzanne Riss,Teresa Palagano
Publisher: Weldon Owen
Category: Family & Relationships
View: 9785Every day, working mothers encounter and overcome new challenges large and small at home, at the office, and on the road. From the editors of Working Mother, veteran working moms themselves, this book offers clear, straightforward solutions and practical shortcuts. From the experts at Working Mother magazine, Working Mom Survival Guide answers your most basic and trickiest questions: Are you addicted to your BlackBerry? How do you get your toddler, or your co-workers, to listen? How do you get on or off a mommy track? Access quickly the information every working mom needs to know—from how to keep tabs on your teen’s online time to how to ask for a flexible schedule—and get back to your busy day, better prepared and more confident. With humor and practicality, Working Mom Survival Guide collects the wisdom and experience of working moms who have been there, too, giving you a head start when you need it most. Subscription to Working Mother magazine included with purchase (details inside book). “As a busy professional and mom of three kids, I know it’s not possible to achieve total balance, but the Working Mom Survival Guide definitely makes juggling all these roles more manageable. This book is rich with practical advice on how to organize and prioritize and make life’s difficult decisions, so you can be your best self in the boardroom and in the playroom!” -Joy Bauer MS, RD, Today show nutritionist and The New York Times bestselling author “Three cheers for the Working Mom Survival Guide! One cheer for its common sense approach, one cheer for its thoroughness, and one big cheer for its sense of humor. Working moms need backup, and this book provides “been there, done that” advice that really resonates for everyday issues. The authors, Suzanne Riss and Teresa Palagano, write with authority and empathy for the millions of us trying to manage a career, kids, and the occasional ill-advised e-mail rant! This is a must-read for moms trying to raise independent, well-adjusted children in a crazy-busy world.” -Lian Dolan Parenting expert at oprah.com; creator of The Chaos Chronicles magazine column, podcast, and blog; and mom to Brookes, 16, and Colin, 13. “All moms have eighteen things to do at once. Make room for nineteen: reading this clever, cheerful, empathetic guide to streamlining your priorities as a working parent.” -Aline Brosh McKenna Screenwriter (The Devil Wears Prada, 27 Dresses, and Morning Glory) and mom to Charlie, 11 and Leo, 8. “A terrific resource for working moms who, like me, welcome fresh, realistic advice on juggling kids and career.” -Kristi Yamaguchi Figure skater, Olympic Gold Medal winner, author, and mom to Keara, 7, and Emma, 5.
Author: Michael C. Thomsett
Publisher: Craftsman Book Company
Category: Business & Economics
View: 9850Step-by-step, easy-to-follow guidelines for setting up and maintaining records for your building business. A practical, newly-revised guide to all accounting methods showing how to meet state and federal accounting requirements and the new depreciation rules. Explains what the 1986 Tax Reform Act can mean to your business. Full of charts, diagrams, blank forms, simple directions and examples. Updated with every printing to reflect current accounting procedures. New with this edition: expanded test questions.
Author: Martin Fischer,Atul Khanzode,Dean Reed,Howard W. Ashcraft
Publisher: John Wiley & Sons
View: 3920A revolutionary, collaborative approach to design and construction project delivery Integrated Project Delivery is the first book-length discussion of IPD, the emergent project delivery method that draws on each stakeholder's unique knowledge to address problems before they occur. Written by authors with over a decade of research and practical experience, this book provides a primer on IPD for architects, designers, and students interested in this revolutionary approach to design and construction. With a focus on IPD in everyday operation, coverage includes a detailed explanation and analysis of IPD guidelines, and case studies that show how real companies are applying these guidelines on real-world projects. End-of-chapter questions help readers quickly review what they've learned, and the online forum allows them to share their insights and ideas with others who either have or are in the process of implementing IPD themselves. Integrated Project Delivery brings together the owners, architect, engineers, and contractors early in the development stage to ensure that problems are caught early, and to address them in a collaborative way. This book describes the parameters of this new, more efficient approach, with expert insight on real-world implementation. Compare traditional procurement with IPD Understand IPD guidelines, and how they're implemented Examine case studies that illustrate everyday applications Communicate with other IPD adherents in the online forum The IPD approach revolutionizes not only the workflow, but the relationships between the stakeholders – the atmosphere turns collaborative, and the team works together toward a shared goal instead of viewing one another as obstructions to progress. Integrated Project Delivery provides a deep exploration of this approach, with practical guidance and expert insight.
The Condensed Guide to Analysis and Reporting
Author: Yuli Vailiev
Publisher: Packt Publishing Ltd
View: 3181A fast track guide to uncovering the analytical power of Oracle Business Intelligence: Analytic SQL, Oracle Discoverer, Oracle Reports, and Oracle Warehouse Builder with this book and eBook.
Managing According to the Project Lifecycle
Author: Joseph A. Griffin
Publisher: J. Ross Publishing
View: 8476Residential Construction Management will provide construction managers a concise and practical guide to managing residential construction projects. One of the fundamental reasons residential contractors fail to prosper is that they are poor managers. By presenting project management tools in their appropriate context of the project lifecycle—initiation, planning, execution, monitoring and controlling, and closing, readers will more clearly understand the iterative nature of construction management, which is a key to successfully managing a construction project. You can't afford to be without this indispensible working tool and its step-by-step instructions, project management templates, and real-world case studies. Residential Construction Management provides construction managers a concise and practical guide to managing residential construction projects. One of the fundamental reasons residential contractors fail to prosper is that they are poor managers. By presenting project management tools in their appropriate context of the project lifecycle — initiation, planning, execution, monitoring and controlling, and closing — you will more clearly understand the true nature of construction management, which is a key to successfully managing a construction project. You can't afford to be without this indispensible working tool and its step-by-step instructions, project management templates, and real world case studies.Key Features ¦ Walks you through the entire project management lifecycle resulting in a better understanding of the iterative processes of construction management ¦ Offers the information and real world tools needed to successfully apply to a planned or current project ¦ Shows how various knowledge areas and project management tools interact when doing a project providing you with the knowledge to create your own project plan ¦ Offers a downloadable building specification form, change order authorization form, construction schedule, sample budget, construction flowchart, a guide to working with bankers for spec home loans, and much more — available from the Web Added Value™ Download Resource Center at www.jrosspub.com
Author: DIANE Publishing Company
Publisher: DIANE Publishing
View: 5795A nationally recognized, best-selling reference work. An easy-to-use, comprehensive "encyclopedia" of today's occupations & tomorrow's hiring trends. Describes in detail some 250 occupations -- covering about 104 million jobs, or 85% of all jobs in the U.S. Each description discuses the nature of the work; working conditions; employment; training, other qualifications, & advancement; job outlook; earnings; related occupations; & sources of additional information. Revised every 2 years.
The Science, Art, and Opportunity of Midlife
Author: Barbara Bradley Hagerty
View: 531'There's no such thing as an inevitable midlife crisis', Barbara Bradley Hagerty writes in this provocative, hopeful book. New scientific research explodes the fable that midlife is a time when things start to go downhill for everybody. In fact, midlife can be a great new adventure, when you can embrace fresh possibilities, purposes and pleasures. In Life Reimagined, Hagerty explains that midlife is about renewal: It's the time to renegotiate your purpose, refocus your relationships, and transform the way you think about the world and yourself.
The Five Essentials
Author: Linda Spencer
Publisher: Rowman & Littlefield
Category: Language Arts & Disciplines
View: 6058Writing Well in the 21st Century: The Five Essentials provides students, career-builders, and professional writers with the basic elements needed for writing in the 21st century. The book fully explains—and links—the five essentials of good writing: punctuation, grammar, fact-checking, style, and voice. Relevant and succinctly written, Writing Well in the 21st Century: The Five Essentials gives readers the basics they need to know to create well-written documents for school, work and in their professional writing.
A Guide to Making Your Science Matter
Author: Nancy Baron
Publisher: Island Press
View: 5917Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.