Inside Apple

How America's Most Admired--and Secretive--Company Really Works

Author: Adam Lashinsky

Publisher: Business Plus

ISBN: 1455512176

Category: Business & Economics

Page: 272

View: 6651

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
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Inside Apple

How America's Most Admired-And Secretive-Company Really Works

Author: Adam Lashinsky

Publisher: N.A

ISBN: 9781455516018

Category: BUSINESS & ECONOMICS

Page: 116

View: 3106

An analysis of the systems, tactics, and leadership strategies that have contributed to Apple's successes profiles such practices as the direct accountability of employees and shares insider perspectives on Apple's plans after the loss of Steve Jobs.
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Inside Apple

How America's Most Admired--and Secretive--Company Really Works

Author: Adam Lashinsky

Publisher: Business Plus

ISBN: 9781455512157

Category: Business & Economics

Page: 240

View: 5042

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
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Insanely Simple

The Obsession That Drives Apple's Success

Author: Ken Segall

Publisher: Penguin UK

ISBN: 0670921203

Category: Business & Economics

Page: 256

View: 6948

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
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Jony Ive

The Genius Behind Apple's Greatest Products

Author: Leander Kahney

Publisher: Penguin

ISBN: 1591847060

Category: Biography & Autobiography

Page: 306

View: 8358

Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they have overturned entire industries, from music and mobile phones to PCs and tablets. But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.
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Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs

Author: Ken Kocienda

Publisher: St. Martin's Press

ISBN: 1250194474

Category: Computers

Page: 304

View: 370

* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
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Apple Inc

Author: Jason D. O'Grady

Publisher: ABC-CLIO

ISBN: 0313362440

Category: Business & Economics

Page: 185

View: 8231

Assesses Apple's impact on society, technology, processes, and methods; shows how Apple beat the competition in selected markets; details financial results over the years; and, predicts Apple's future prospects and successes. In addition, the author offers special features that include a look at the colourful people associated with Apple, interesting trivia, an Apple time line, a focus on products, and where the company is headed
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Steve Jobs

Author: Walter Isaacson

Publisher: Simon and Schuster

ISBN: 1451648537

Category: Biography & Autobiography

Page: 630

View: 6566

Draws on more than forty interviews with Steve Jobs, as well as interviews with family members, friends, competitors, and colleagues to offer a look at the co-founder and leading creative force behind the Apple computer company.
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Wild Ride

Inside Uber's Quest for World Domination

Author: Adam Lashinsky

Publisher: Penguin

ISBN: 073521140X

Category: Business & Economics

Page: 288

View: 2641

In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO. Before Travis Kalanick became famous as the public face of Uber, he was a scrappy, rough-edged, loose-lipped entrepreneur. And even after taking Uber from the germ of an idea to a $69 billion global transportation behemoth, he still describes his company as a start-up. Like other Silicon Valley icons such as Steve Jobs and Elon Musk, he’s always focused on the next disruptive innovation and the next world to conquer. Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors. They’ve inspired both admiration and loathing as they’ve flouted government regulators, thrown the taxi industry into a tailspin, and stirred controversy over possible exploitation of drivers. They’ve even reshaped the deeply ingrained consumer behavior of not accepting a ride from a stranger—against the childhood warnings from everyone’s parents. Wild Ride is the first truly inside look at Uber’s global empire. Veteran journalist Adam Lashinsky, the bestselling author of Inside Apple, traces the origins of Kalanick’s massive ambitions in his humble roots, and he explores Uber’s murky beginnings and the wild ride of its rapid growth and expansion into different industries. Lashinsky draws on exclusive, in-depth interviews with Kalanick and many other sources who share new details about Uber’s internal and external power struggles. He also examines its doomed venture into China and the furtive fight between Kalanick and his competitors at Google, Tesla, Lyft, and GM over self-driving cars. Lashinsky even got behind the wheel as an Uber driver himself to learn what it’s really like. Uber has made headlines thanks to its eye-popping valuations and swift expansion around the world. But this book is the first account of how Uber really became the giant it is today, and how it plans to conquer the future.
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Apple

The Inside Story of Intrigue, Egomania, and Business Blunders

Author: Jim Carlton

Publisher: Harper Collins

ISBN: 0887309658

Category: Business & Economics

Page: 480

View: 6168

Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
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Microsoft Secrets

An Insider’s View of the Rocket Ride from Worst to First and Lessons Learned on the Journey

Author: Dave Jaworski

Publisher: Morgan James Publishing

ISBN: 1683504216

Category: Business & Economics

Page: N.A

View: 6381

A great deal has been written about Steve Jobs and Apple. Not nearly as much has been produced about Bill Gates and Microsoft, especially in the ten-year period that Dave Jaworski was at Microsoft. Microsoft was the company that drove the hardest and built the fastest. He was there during this rapid rise to the top. Dave kept meticulous notes and took lots of photos and documented the risks taken, the dreams shared, the lessons learned, the hopes realized, and the mistakes made. Many of the issues at the time are similar to issues confronting leaders in business today. All can learn from Microsoft’s past. Dave also details several secrets—some only his family knows. Some of these secrets were known to only a handful of people within the company at a time when it went through its explosive growth period: like the secret recipe for Coca-Cola or Colonel Sanders’ chicken recipe, these secrets were literally changing the competitive landscape in the technology industry and were rewriting the business rules of the day. Understanding these secrets and the thinking behind them can provide strategic insights and advantages to professionals and their businesses. Better still, they can help them define their own secrets to accelerate them past competitors and over hurdles to success.
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Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

Author: Charles Arthur

Publisher: Kogan Page Publishers

ISBN: 0749472049

Category: Business & Economics

Page: 344

View: 1090

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.
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Apple Confidential 2.0

The Definitive History of the World's Most Colorful Company

Author: Owen W. Linzmayer

Publisher: No Starch Press

ISBN: 1593270100

Category: Business & Economics

Page: 344

View: 6573

Chronicles the best and the worst of Apple Computer's remarkable story.
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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Author: Carmine Gallo

Publisher: McGraw Hill Professional

ISBN: 0071793216

Category: Business & Economics

Page: 256

View: 4359

Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, author of Presentation Zen and The Naked Presenter "At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. -
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Admired

21 Ways to Double Your Value

Author: Mark C. Thompson,Bonita S. Thompson

Publisher: N.A

ISBN: 9780988224582

Category: Business & Economics

Page: 223

View: 3432

Provides twenty-one ways to increase personal value, obtain admiration from others, and gain an edge in the competitive business world.
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The One Device

The Secret History of the iPhone

Author: Brian Merchant

Publisher: Little, Brown

ISBN: 0316546119

Category: Business & Economics

Page: 416

View: 3824

The secret history of the invention that changed everything-and became the most profitable product in the world. NATIONAL BESTSELLERShortlisted for the Financial Times Business Book of the Year Award One of the Best Business Books of 2016 - CNBC, Bloomberg, 1-800-CEO-Read "The One Device is a tour de force, with a fast-paced edge and heaps of analytical insight." -Ashlee Vance, New York Times bestselling author of Elon Musk "A stunning book. You will never look at your iPhone the same way again." -Dan Lyons, New York Times bestselling author of Disrupted Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to "the one device," as he called it, a cell phone was merely what you used to make calls on the go. How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories." It's a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets. The One Device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.
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The Bite in the Apple

A Memoir of My Life with Steve Jobs

Author: Chrisann Brennan

Publisher: Macmillan

ISBN: 1250038766

Category: Biography & Autobiography

Page: 307

View: 3586

Revealing the real Steve Jobs, the mother of his first child paints an intimate portrait of an idealistic young man who was driven to change the world, who denied his own child and who mistook power for love. 100,000 first printing.
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The Billionaire’s Apprentice

The Rise of the Indian-American Elite and the Fall of the Galleon Hedge Fund

Author: Anita Raghavan

Publisher: Hachette UK

ISBN: 9350097370

Category: Business & Economics

Page: 520

View: 9247

'‘A page-turning cops and robbers story set against the backdrops of Silicon Valley and Wall Street.’ – Adam Lashinsky, bestselling author of Inside Apple: How America's Most Admired-and Secretive-Company Really Works
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Never Look a Polar Bear in the Eye

A Family Field Trip to the Arctic's Edge in Search of Adventure, Truth, and Mini-Marshmallows

Author: Zac Unger

Publisher: Da Capo Press

ISBN: 030682163X

Category: Nature

Page: 320

View: 4584

“I like to go out for walks, but it’s a little awkward to push the baby stroller and carry a shotgun at the same time.”—housewife from Churchill, Manitoba Yes, welcome to Churchill, Manitoba. Year-round human population: 943. Yet despite the isolation and the searing cold here at the arctic’s edge, visitors from around the globe flock to the town every fall, driven by a single purpose: to see polar bears in the wild. Churchill is “The Polar Bear Capital of the World,” and for one unforgettable “bear season,” Zac Unger, his wife, and his three children moved from Oakland, California, to make it their temporary home. But they soon discovered that it’s really the polar bears who are at home in Churchill, roaming past the coffee shop on the main drag, peering into garbage cans, languorously scratching their backs against fence posts and front doorways. Where kids in other towns receive admonitions about talking to strangers, Churchill schoolchildren get “Let’s All Be Bear Aware” booklets to bring home. (Lesson number 8: Never explore bad-smelling areas.) Zac Unger takes readers on a spirited and often wildly funny journey to a place as unique as it is remote, a place where natives, tourists, scientists, conservationists, and the most ferocious predators on the planet converge. In the process he becomes embroiled in the controversy surrounding “polar bear science”—and finds out that some of what we’ve been led to believe about the bears’ imminent extinction may not be quite the case. But mostly what he learns is about human behavior in extreme situations . . . and also why you should never even think of looking a polar bear in the eye.
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AppleDesign

The Work of the Apple Industrial Design Group

Author: Paul Kunkel

Publisher: Back Stage Books

ISBN: 9781888001259

Category: Computers

Page: 288

View: 9680

To celebrate Apple's twentieth anniversary, AppleDesign provides a rare inside look at the Industrial Design Group, examining the role this small team of creative individuals has played in the rise of Apple from a Silicon Valley garage to a billion-dollar corporation. It details the formation of the Group, outlines their method for turning great ideas into even greater products, reveals many design concepts and products that never reached the marketplace, and offers a glimpse at the triumph and turmoil than results when creative desire meets (and occasionally collides with) corporate reality. With more than 400 color illustrations and detailed discussion of more than 100 products, design concepts and works-in-progress, AppleDesign provides the most thorough examination of a corporate design group ever published. From the Macintosh to the PowerBook, the Newton MessagePad, the eMate and the just-released Twentieth Anniversary Macintosh, Apple's designers have given us some of the most compelling and enduring products of our time. Their work not only enriches the lives of more than 50 million Apple users worldwide, it influences the computer industry at large, providing strong evidence for those who argue that industrial design is as powerful and relevant an art form as painting, sculpture or architecture.
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