Inside Apple

How America's Most Admired--and Secretive--Company Really Works

Author: Adam Lashinsky

Publisher: Business Plus

ISBN: 1455512176

Category: Business & Economics

Page: 272

View: 365

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
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Inside Apple

How America's Most Admired-And Secretive-Company Really Works

Author: Adam Lashinsky

Publisher: N.A

ISBN: 9781455516018

Category: BUSINESS & ECONOMICS

Page: 116

View: 8991

An analysis of the systems, tactics, and leadership strategies that have contributed to Apple's successes profiles such practices as the direct accountability of employees and shares insider perspectives on Apple's plans after the loss of Steve Jobs.
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Inside Apple

How America's Most Admired--and Secretive--Company Really Works

Author: Adam Lashinsky

Publisher: Business Plus

ISBN: 9781455512157

Category: Business & Economics

Page: 240

View: 5849

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
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Wild Ride

Inside Uber's Quest for World Domination

Author: Adam Lashinsky

Publisher: Penguin

ISBN: 073521140X

Category: Business & Economics

Page: 288

View: 921

In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO. Before Travis Kalanick became famous as the public face of Uber, he was a scrappy, rough-edged, loose-lipped entrepreneur. And even after taking Uber from the germ of an idea to a $69 billion global transportation behemoth, he still describes his company as a start-up. Like other Silicon Valley icons such as Steve Jobs and Elon Musk, he’s always focused on the next disruptive innovation and the next world to conquer. Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors. They’ve inspired both admiration and loathing as they’ve flouted government regulators, thrown the taxi industry into a tailspin, and stirred controversy over possible exploitation of drivers. They’ve even reshaped the deeply ingrained consumer behavior of not accepting a ride from a stranger—against the childhood warnings from everyone’s parents. Wild Ride is the first truly inside look at Uber’s global empire. Veteran journalist Adam Lashinsky, the bestselling author of Inside Apple, traces the origins of Kalanick’s massive ambitions in his humble roots, and he explores Uber’s murky beginnings and the wild ride of its rapid growth and expansion into different industries. Lashinsky draws on exclusive, in-depth interviews with Kalanick and many other sources who share new details about Uber’s internal and external power struggles. He also examines its doomed venture into China and the furtive fight between Kalanick and his competitors at Google, Tesla, Lyft, and GM over self-driving cars. Lashinsky even got behind the wheel as an Uber driver himself to learn what it’s really like. Uber has made headlines thanks to its eye-popping valuations and swift expansion around the world. But this book is the first account of how Uber really became the giant it is today, and how it plans to conquer the future.
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Insanely Simple

The Obsession That Drives Apple's Success

Author: Ken Segall

Publisher: Penguin UK

ISBN: 0670921203

Category: Business & Economics

Page: 256

View: 3447

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
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Apple

The Inside Story of Intrigue, Egomania, and Business Blunders

Author: Jim Carlton

Publisher: Harper Collins

ISBN: 0887309658

Category: Business & Economics

Page: 480

View: 5864

Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
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Jony Ive

The Genius Behind Apple's Greatest Products

Author: Leander Kahney

Publisher: Penguin

ISBN: 1591847060

Category: Biography & Autobiography

Page: 306

View: 9100

Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they have overturned entire industries, from music and mobile phones to PCs and tablets. But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.
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Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

Author: Charles Arthur

Publisher: Kogan Page Publishers

ISBN: 0749472049

Category: Business & Economics

Page: 344

View: 1887

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.
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Stealing MySpace

The Battle to Control the Most Popular Website in America

Author: Julia Angwin

Publisher: Random House

ISBN: 9781588367693

Category: Business & Economics

Page: 384

View: 6954

A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch’s online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the site’s acquisition by Murdoch’s News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era. In Stealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identities–including using somebody else’s identity. Stealing MySpace introduces us to the site’s founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. Angwin sheds light on the dizzying backroom deals that allowed Murdoch to snatch MySpace from Viacom’s grasp even as the MySpace founders remained in the dark about their own fate. Then she takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation. Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of amateur pornographers, sexual predators, and “spoofers” who set up fake profiles (Rupert Murdoch himself tolerates dozens of phony “Ruperts” on the site) and cope with the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan. In Stealing MySpace, Julia Angwin dishes on the epic real-world battle for control of a virtual empire. In a savvy, smart, fast-paced narrative reminiscent of Bryan Burrough and John Helyar’s Barbarians at the Gate and Michael Lewis’s The New New Thing, Stealing MySpace tells is the whole gripping story behind a breakout cultural phenomenon. From the Hardcover edition.
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Design Like Apple

Seven Principles For Creating Insanely Great Products, Services, and Experiences

Author: John Edson

Publisher: John Wiley & Sons

ISBN: 1118331761

Category: Business & Economics

Page: 208

View: 378

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
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Never Look a Polar Bear in the Eye

A Family Field Trip to the Arctic's Edge in Search of Adventure, Truth, and Mini-Marshmallows

Author: Zac Unger

Publisher: Da Capo Press

ISBN: 030682163X

Category: Nature

Page: 320

View: 714

“I like to go out for walks, but it’s a little awkward to push the baby stroller and carry a shotgun at the same time.”—housewife from Churchill, Manitoba Yes, welcome to Churchill, Manitoba. Year-round human population: 943. Yet despite the isolation and the searing cold here at the arctic’s edge, visitors from around the globe flock to the town every fall, driven by a single purpose: to see polar bears in the wild. Churchill is “The Polar Bear Capital of the World,” and for one unforgettable “bear season,” Zac Unger, his wife, and his three children moved from Oakland, California, to make it their temporary home. But they soon discovered that it’s really the polar bears who are at home in Churchill, roaming past the coffee shop on the main drag, peering into garbage cans, languorously scratching their backs against fence posts and front doorways. Where kids in other towns receive admonitions about talking to strangers, Churchill schoolchildren get “Let’s All Be Bear Aware” booklets to bring home. (Lesson number 8: Never explore bad-smelling areas.) Zac Unger takes readers on a spirited and often wildly funny journey to a place as unique as it is remote, a place where natives, tourists, scientists, conservationists, and the most ferocious predators on the planet converge. In the process he becomes embroiled in the controversy surrounding “polar bear science”—and finds out that some of what we’ve been led to believe about the bears’ imminent extinction may not be quite the case. But mostly what he learns is about human behavior in extreme situations . . . and also why you should never even think of looking a polar bear in the eye.
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Creative Selection

Inside Apple's Design Process During the Golden Years of Steve Jobs

Author: Ken Kocienda

Publisher: Macmillan

ISBN: 1760782335

Category: Business & Economics

Page: 288

View: 8225

From 2001 to 2017 Ken Kocienda was a software engineer and designer at Apple. In Creative Selection he gives his personal account of what it was like to work at Apple during the last few years of the Steve Jobs era—from demo-ing products for Steve Jobs, to helping create software for products like the iPhone, the iPad, and WebKit, the most popular software in the world for browsing the web. Throughout, Kocienda shares the principles he and his colleagues used at Apple to do their best, most innovative work and to make great products, including the demo-driven iterative creative selection method used for turning ideas into finished work. The book is an inside look at how a group of software engineers and designers made world-changing products the Apple way. Creative Selection is about making great products and Ken’s experiences trying to make them. During his fifteen years at Apple, the effort to make great products was all he thought about and cared about. Software was his piece in the product puzzle. He developed user interface concepts and prototypes which made the most of new hardware features, he wrote heaps of computer code to make it all go, and he worked with other programmers and designers to create bug-free software which shipped on schedule, as they all tried to make products which would surprise and delight the people who were eagerly waiting the unveiling of the next great thing. Apple was the perfect company for Ken, and his timing was great. He got in on the ground floor of some cool projects, including: the iPhone, the iPad, the Safari web browser, and more. The book is a collection of Ken’s stories and thoughts about how they made these products—the light bulbs clicking on over people’s heads, the long struggles to solve seemingly insoluble problems, the pleas for help, the brilliant people, the moments of confusion, the demo reviews, the methodical work, the never-ending demands to do better, and finally, the success of making products which people everywhere use every day to express themselves through words and pictures, communicate with their loved ones, and interact with the world.
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Driven

Inside BMW, the Most Admired Car Company in the World

Author: David Kiley

Publisher: John Wiley & Sons

ISBN: 9780471269205

Category: Business & Economics

Page: 310

View: 423

An exclusive look at one of the world's most successful andcontroversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It'sfinancial performance is the envy of its competitors, and BMWproducts inspire near-fanatical loyalty. While many carmakersstruggle with falling sales, profits and market share, demand forBMWs continues to grow, frequently outpacing production. Now, DavidKiley-Detroit Bureau Chief at USA Today and author of Getting theBugs Out, which covered Volkswagen's demise and rebirth, goesinside the fabled German automaker to see how it does what it doesso well. With unprecedented access to BMW executives, Kiley goesbehind the walls of BMW's famed "Four Cylinders" headquarters inMunich at a time when the company is in its most aggressive, andsome say riskiest, expansion in its history and when some of thecompany's new products, like the 7 Series sedan and Z4 roadster,are for the first time drawing as many barbs from critics asbouquets. Kiley covers intimate details of the boardroom dramasurrounding the company's nearly disastrous acquisition andsubsequent sale of the British Rover Group and its expansion intoselling MINI and Rolls Royce cars. Besides being a world-classcarmaker, BMW is also considered one of the smartest consumermarketing companies and Kiley explores the extraordinary value andmanagement of the BMW brand mystique. He also takes a revealinglook at the mysterious and ultra-private Quandt family of BadHomburg Germany, which owns a controlling stake in BMW: Johanna andSusanne Quandt, two of the wealthiest women in Europe and StefanQuandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USAToday who has covered the auto industry for 17 years. He has beenfeatured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. Heis also the author of Getting the Bugs Out: The Rise, Fall, andComeback of Volkswagen in America (0-471-26304-4), also availablefrom Wiley.
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Apple Confidential 2.0

The Definitive History of the World's Most Colorful Company

Author: Owen W. Linzmayer

Publisher: No Starch Press

ISBN: 1593270100

Category: Business & Economics

Page: 344

View: 3056

Chronicles the best and the worst of Apple Computer's remarkable story.
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The Google Guys

Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin

Author: Richard L. Brandt

Publisher: Penguin

ISBN: 1101535318

Category: Biography & Autobiography

Page: 272

View: 3374

How much do you really know about Google's founders, Larry Page and Sergey Brin? The Google Guys skips past the general Google story and focuses on what really drives the company's founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the company while clarifying a number of misconceptions.
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Admired

21 Ways to Double Your Value

Author: Mark C. Thompson,Bonita S. Thompson

Publisher: N.A

ISBN: 9780988224582

Category: Business & Economics

Page: 223

View: 4898

Provides twenty-one ways to increase personal value, obtain admiration from others, and gain an edge in the competitive business world.
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The Billionaire’s Apprentice

The Rise of the Indian-American Elite and the Fall of the Galleon Hedge Fund

Author: Anita Raghavan

Publisher: Hachette UK

ISBN: 9350097370

Category: Business & Economics

Page: 520

View: 4834

'‘A page-turning cops and robbers story set against the backdrops of Silicon Valley and Wall Street.’ – Adam Lashinsky, bestselling author of Inside Apple: How America's Most Admired-and Secretive-Company Really Works
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The One Device

The Secret History of the iPhone

Author: Brian Merchant

Publisher: Little, Brown

ISBN: 0316546119

Category: Business & Economics

Page: 416

View: 6754

The secret history of the invention that changed everything-and became the most profitable product in the world. NATIONAL BESTSELLERShortlisted for the Financial Times Business Book of the Year Award One of the Best Business Books of 2016 - CNBC, Bloomberg, 1-800-CEO-Read "The One Device is a tour de force, with a fast-paced edge and heaps of analytical insight." -Ashlee Vance, New York Times bestselling author of Elon Musk "A stunning book. You will never look at your iPhone the same way again." -Dan Lyons, New York Times bestselling author of Disrupted Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to "the one device," as he called it, a cell phone was merely what you used to make calls on the go. How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories." It's a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets. The One Device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.
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AppleDesign

The Work of the Apple Industrial Design Group

Author: Paul Kunkel

Publisher: Back Stage Books

ISBN: 9781888001259

Category: Computers

Page: 288

View: 1859

To celebrate Apple's twentieth anniversary, AppleDesign provides a rare inside look at the Industrial Design Group, examining the role this small team of creative individuals has played in the rise of Apple from a Silicon Valley garage to a billion-dollar corporation. It details the formation of the Group, outlines their method for turning great ideas into even greater products, reveals many design concepts and products that never reached the marketplace, and offers a glimpse at the triumph and turmoil than results when creative desire meets (and occasionally collides with) corporate reality. With more than 400 color illustrations and detailed discussion of more than 100 products, design concepts and works-in-progress, AppleDesign provides the most thorough examination of a corporate design group ever published. From the Macintosh to the PowerBook, the Newton MessagePad, the eMate and the just-released Twentieth Anniversary Macintosh, Apple's designers have given us some of the most compelling and enduring products of our time. Their work not only enriches the lives of more than 50 million Apple users worldwide, it influences the computer industry at large, providing strong evidence for those who argue that industrial design is as powerful and relevant an art form as painting, sculpture or architecture.
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The Thin Book of Trust

An Essential Primer for Building Trust at Work

Author: Charles Feltman

Publisher: Thin Book Publishing

ISBN: 0982206836

Category: Business & Economics

Page: 68

View: 1781

The Thin Book of® Trust is a small book about a very important subject. A lot has been written about trust: about what it is and what it can do for people, families, companies, communities and countries. Often, good work is being sabotaged by interpersonal conflict, political infighting, paralysis, stagnation, apathy, or cynicism. Almost always, one can trace these problems to a breakdown in trust. It not only kills good work, it also inevitably creates some degree of misery, annoyance, fear, anger, frustration, resentment, and resignation. By contrast, in successful companies where people are innovative, engage in productive conflict and debate about ideas, and have fun working together, one can find strong trusting relationships. Having the trust of those you work with is too important not to be intentional about building and maintaining it. The goal of The Thin Book of® Trust is to give you enough clear and concrete language to understand and address issues of trust at work and includes some sample scripts. You will learn how to build and maintain strong trusting relationships with others, and repair trust when it is broken, by being intentional and consistent in your language and actions. Understanding and consistently demonstrating trustworthy language and behavior will help you earn and keep the trust of the people you work with. The author, Charles Feltman, is a coach with many years of experience working with all kinds of people and organizations. For this reason, he's able to define trust in a way that I hope you will find eminently useful. First he defines trust as choosing to risk making something you value vulnerable to another person's actions. He then breaks the concept of trust down into 4 assessments. That means that instead of labeling someone as untrustworthy, you can dig deeper and define which of the 4 assessments you are struggling with. The 4 assessments are: SincerityReliabilityCompetenceCareThis book includes a pull-out card with the 4 distinctions of Trust. You'll find it very useful in stimulating a conversation about Trust. If your training budget doesn't allow for a purchase of the Trust book for everyone, give everyone this card instead
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