Die Psychologie des Überzeugens

ein Lehrbuch für alle, die ihren Mitmenschen und sich selbst auf die Schliche kommen wollen

Author: Robert B. Cialdini

Publisher: N.A

ISBN: 9783456848341


Page: 371

View: 2534

Welche Faktoren bringen uns dazu, das zu tun, was andere von uns wollen? Und welche Techniken machen von diesen Faktoren am wirksamsten Gebrauch? In seinem Bestseller “Die Psychologie des Überzeugens” beschäftigt sich Robert B. Cialdini - der zunächst in den Bereichen Verkauf, Fundraising und Werbung praktische Erfahrungen sammelte und heute Professor für Sozialpsychologie ist - mit Theorie und Praxis des Überzeugens. Frühere Ausgaben des Buches wurden für ihre gute Lesbarkeit, ihre praktischen Anregungen sowie ihre wissenschaftliche Genauigkeit hoch gelobt und haben eine große Leserschaft unter Wirtschaftsfachleuten, Fundraising-Spezialisten und Menschen mit Interesse an Psychologie gefunden. Die vorliegende Neuausgabe enthält: - doppelt so viele Berichte von Leserinnen und Lesern über deren persönliche Erfahrungen mit den im Buch beschriebenen Prinzipien - neue Beispiele aus den Bereichen Populärkultur und neue Technologien sowie - mehr darüber, wie Gesetzmäßigkeiten der Beeinflussung in unterschiedlichen Kulturen zum Ausdruck kommen.


Author: Peter Niblo


ISBN: 9781930859142

Category: History

Page: 151

View: 1787

The Great Game of espionage is a game of spies, sabotage, distortion, lies. "Influence" outlines both the motivation, machination, and consequence of a foreign power pulling the strings of a high American official.


The Psychology of Persuasion

Author: Robert B. Cialdini, PhD

Publisher: Harper Collins

ISBN: 9780061899874

Category: Self-Help

Page: 336

View: 5215

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

I is for Influence

The new science of persuasion

Author: Rob Yeung

Publisher: Pan Macmillan

ISBN: 0230763464

Category: Self-Help

Page: 320

View: 2174

‘How to influence people without getting them drunk or flirting: brilliant’ Venetia Thompson, bestselling author of Gross Misconduct • How exactly can we use our body language to win friends and influence people? • When can £1 be more persuasive than £50? • Why does giving customers more choice make them less likely to make a purchase? Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion. I is for Influence not only reveals the secrets behind effortlessly winning trust and support; it will allow you to learn proven techniques for getting that promotion, winning that business contract or even finding your perfect match. By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010). ‘This book provides readers with the latest science on persuasion. A must read’ Professor Cary L. Cooper, CBE, Professor of Psychology

How to Influence

The Art of Making Things Happen

Author: Jo Owen

Publisher: Pearson Education

ISBN: 9780273731160

Category: Communication in management

Page: 272

View: 5374

How to Influence explores the art of making things happen, through otherpeople. It's key to your success – we all need other people to get ahead. Focused on the workplace, it shows you how to: • •Become the colleague everyone wants to work with. •Win support whenever you need to. •Build a powerful network of loyal allies. •Use conversation to reach positive, productive outcomes •Use time and place to influence with impact. Influence is one of the most important skills you need at work. It underpins everything you do. On a day to day basis, it enables you to complete specific tasks and goals, and, in a broader sense, achieve more and more – take on greater challenges and progress your career. Jo Owen has an outstanding track record of leading and creating businesses in the UK and Japan. Most recently he is the founder and Director of Strategy for Teach First - a not for profit initiative that takes the top graduates from UK universities and places them in inner city primary schools for two years before going on to a corporate career. He writes the leadership column for the Institute of Directors and as Director of Strategy for Teach First is shaping their 'learning to Lead' programme for top UK graduates. Jo is the author of the bestselling How To Manage and How to Lead.

Under the Influence

Author: Ron Parker

Publisher: I. E. Clark Publications

ISBN: 9780886803780

Category: Alcoholism

Page: 42

View: 5220



Author: Todd Johnson

Publisher: ECKO House Publishing

ISBN: 0578016931

Category: New York (N.Y.)

Page: 200

View: 7965



Or, The Evil Genius

Author: Mrs. Henry S. Mackarness

Publisher: N.A


Category: English fiction

Page: 382

View: 1697


Influence and Intertextuality in Literary History

Author: Jay Clayton,Eric Rothstein

Publisher: Univ of Wisconsin Press

ISBN: 9780299130343

Category: Literary Criticism

Page: 349

View: 1008

This collection explores and clarifies two of the most contested ideas in literary theory - influence and intertextuality. The study of influence tends to centre on major authors and canonical works, identifying prior documents as sources or contexts for a given author. Intertextuality, on the other hand, is a concept unconcerned with authors as individuals; it treats all texts as part of a network of discourse that includes culture, history and social practices as well as other literary works. In thirteen essays drawing on the entire spectrum of English and American literary history, this volume considers the relationship between these two terms across the whole range of their usage.

Under the Influence

Author: William Edmund Butterworth

Publisher: Four Winds


Category: Alcoholics

Page: 247

View: 610

As their friendship deepens, Allan realizes that Keith is an alcoholic whose behavior jeopardizes the well-being of himself and others.

De l'influence de l'écriture sur le langage ...

suivi de grammaires barmane et malaie, et d'un aperçu de l'alphabet harmonique pour les langues asiatiques ...

Author: Andreas August Ernst Schleiermacher

Publisher: N.A


Category: Language and languages

Page: 710

View: 7192



A Moral Tale for Young People

Author: Charlotte Anley

Publisher: N.A



Page: N.A

View: 1106


Unbalanced Influence

Recognizing and Resolving the Impact of Myth and Paradox in Executive Performance

Author: Pete Hammett

Publisher: Davies-Black Publishing

ISBN: 9780891062189

Category: Business & Economics

Page: 259

View: 491

Presents an unprecedented view of the space between power and influence in C-level leadership

Persuasion and Influence in American Life

Seventh Edition

Author: Gary C. Woodward,Robert E. Denton, Jr.

Publisher: Waveland Press

ISBN: 1478615222

Category: Language Arts & Disciplines

Page: 445

View: 4588

For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.

The Anatomy of Influence

Literature as a Way of Life

Author: Harold Bloom

Publisher: Yale University Press

ISBN: 0300179901

Category: Literary Criticism

Page: 357

View: 6780

Bloom leads readers through the labyrinthine paths which link the writers and critics who have informed and inspired him for so many years.


Wie Sie bereits vor der Verhandlung gewinnen

Author: Robert Cialdini

Publisher: Campus Verlag

ISBN: 3593435926

Category: Business & Economics

Page: 343

View: 7243

So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Buch.