Graphic Designer's Essential Reference

Visual Elements, Techniques, and Layout Strategies for Busy Designers

Author: Timothy Samara

Publisher: Rockport Pub

ISBN: 159253743X

Category: Design

Page: 248

View: 5079

DIVA good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes. This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference./div

An A-Z of Type Designers

Author: Neil Macmillan

Publisher: Yale University Press

ISBN: 9780300111514

Category: Art

Page: 200

View: 8774

Review: "This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design."--BOOK JACKET

Software Essentials for Graphic Designers

Photoshop, Illustrator, InDesign, QuarkXPress, Dreamweaver, Flash and Acrobat

Author: Mark Gatter

Publisher: Yale University Press

ISBN: 9780300118001

Category: Computers

Page: 240

View: 7366

"A guide to the seven leading software programs in graphic design, presenting the essential basics that students and professionals need on a day-to-day basis to use Photoshop, Illustrator, InDesign, QuarkXPress, Dreamweaver, Flash, and Acrobat, including: seven chapters that focus on a separate program and familiarize the user with the screen, menus, windows, tools, navigation system, and basic procedures specific to each piece of software; overviews of all the software applications and descriptions of how they interact with one another, and features a full glossary of terms; information on such wider aspects of digital technology as color management and printing processes; and instructions in both Mac and PC formats." - product description.

British Modern

Graphic Design Between the Wars

Author: Steven Heller,Louise Fili

Publisher: N.A


Category: Design

Page: 132

View: 2897

The 1920s, 1930s, and early 1940s witnessed a remarkable surge of creative activity in Brit. graphic arts and commercial design. Starting with bold geometric posters touting Londonıs new subway system, Brit. designers embraced artistic developments taking place in America, France, and Germany, incorp. the visual lang. of Cubism and Futurism. British artists played a crucial role in the revitalization of their economy and culture. This book includes over 200 reproductions from the 1920s through the 1940s, with examples from publicity for cultural events, consumer products, fashion, industry, and travel, with signs, posters, product, packaging, and magazine covers. Over 100 color illustrations.

Solid Gold

40 Years of Award-winning Magazine Design from the Society of Publication Designers

Author: Society of Publication Designers (U.S.)

Publisher: Rockport Publishers


Category: Language Arts & Disciplines

Page: 411

View: 8885

Includes interviews.

Graphic Design

A New History

Author: Stephen Eskilson

Publisher: Yale University Press

ISBN: 9780300120110

Category: Design

Page: 464

View: 3211

This exciting new history of graphic design explores its evolution from the late 19th century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the unique style of the period it describes, and some 450 illustrations throughout the volume provide a visual record of more than one hundred years of creative achievement in the field. Under the influence of William Morris and the Arts and Crafts movement in the late 19th century, a new era began for design arts. Fueled by popular Art Nouveau advertising, the work of graphic designers became central in the growing consumer goods economy. This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style, followed by the postmodern movement of the 1970s and '80s. After highlighting recent developments in graphic design around the globe, the author discusses the impact of inexpensive, powerful design software and the challenges facing designers now.

Logo Design Love

Author: David Airey

Publisher: Pearson Deutschland GmbH

ISBN: 9783827329882

Category: Electronic books

Page: 204

View: 3493


Typographic Communications Today

Author: Edward M. Gottschall,Aaron Burns

Publisher: MIT Press

ISBN: 0262071142

Category: Design

Page: 249

View: 1826

Looks at the ways in which typography can be used in advertising, film posters, book covers, product packaging, and television graphics, and discusses modern types

Paul Rand

Author: N.A

Publisher: N.A

ISBN: 9783874394765


Page: 255

View: 3310


Quantifying Aesthetics of Visual Design Applied to Automatic Design

Author: Ali Jahanian

Publisher: Springer

ISBN: 3319314866

Category: Technology & Engineering

Page: 137

View: 8300

In this thesis, the author makes several contributions to the study of design of graphical materials. The thesis begins with a review of the relationship between design and aesthetics, and the use of mathematical models to capture this relationship. Then, a novel method for linking linguistic concepts to colors using the Latent Dirichlet Allocation Dual Topic Model is proposed. Next, the thesis studies the relationship between aesthetics and spatial layout by formalizing the notion of visual balance. Applying principles of salience and Gaussian mixture models over a body of about 120,000 aesthetically rated professional photographs, the author provides confirmation of Arnhem's theory about spatial layout. The thesis concludes with a description of tools to support automatically generating personalized design.

Just My Type

Ein Buch über Schriften

Author: Simon Garfield

Publisher: N.A

ISBN: 9783550088797

Category: Calligraphy

Page: 368

View: 8125

Schriftnamen kennt jeder aus seiner Textverarbeitungssoftware. Was aber verbirgt sich hinter den gegenwärtig genutzten Schriften? Woher kommen sie, wie wirken sie, wo tauchen sie auf? Unterhaltsam und lehrreich!

World graphic design

contemporary graphics from Africa, the Far East, Latin America and the Middle East

Author: Geoffrey Caban

Publisher: Merrell Publishers


Category: Design

Page: 160

View: 6551

A survey of contemporary design outside the United Kingdom, mainland Europe, North America, and Australasia covers the most popular areas of graphic design including posters, album covers, and packaging.


Creative Solutions for Graphic Designers

Author: Lucienne Roberts

Publisher: N.A

ISBN: 2888931559

Category: Commercial art

Page: 224

View: 5039

Now revised and updated with brand new content, this second edition of Grids will give designers of all levels further inspiration and know-how to create outstanding layouts that will succeed in today’s fast-moving and competitive marketplace. Innovative grids provide structure, movement, space, flexibility, and impact. Grids showcases a selection of the best designs for a variety of work, including books, magazines, newspapers, catalogues, brochures, posters, flyers, stationery, and websites. Each design is presented in its original form, and with all the guides and margins overprinted, to afford the reader an insight into how the layout was built around the underlying grid. Detailed captions provide all the essential information, such as the format, measurements, binding, finish, and also the creative inspiration behind the design. An accompanying CD includes grid templates in InDesign and QuarkXPress, plus three illustrated projects and six unique tutorials. This is a truly indispensable reference book for all practitioners and students of graphic design.

Victorian Imagery and Design: The Essential Reference

Author: Carol Belanger Grafton

Publisher: Courier Dover Publications

ISBN: 0486799840

Category: Art

Page: 160

View: 5392

Richly detailed compendium offers glimpses of social history as reflected by historical periodicals, trade catalogs, architectural graphics, William Morris patterns, Crystal Palace exhibits, and many other sources. Includes color and black-and-white images, detailed bibliographies, and artist biographies.

The 7 Essentials of Graphic Design

Author: Allison Goodman

Publisher: How Design Books

ISBN: 9781581801248

Category: Design

Page: 117

View: 8190

This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of today's design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to:- Create dynamic layouts with visual tension and asymmetrical balance- Recognize and solve color problems- Use grids to design multiple pages of the same publication- Design memorable logos and logotypes Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together, illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication.Allison Goodman has been a practicing designer for twenty years in the fields of print, information and environment and digital design. A CD-ROM produced by her students received numerous awards, including the American Center for Design 100 Award and the Milia New Talent Award. She lives in Glendale, California.

Art Nouveau: The Essential Reference

Author: Carol Belanger Grafton

Publisher: Courier Dover Publications

ISBN: 0486808637

Category: Design

Page: 144

View: 9857

"This is a gorgeous book, ideal for any lover of Art Nouveau." —bookaddiction Dover's extensive library of Art Nouveau graphic art and typography serves as the source for this comprehensive volume, which features hundreds of magnificent full-color and black-and-white illustrations. Images by virtually every key artist of the Art Nouveau movement include the work of Alphonse Mucha, E. A. Seguy, Aubrey Beardsley, Koloman Moser, Max Benirschke, and M. P. Verneuil. Selections from rare books and portfolios of the period include works never reprinted since their initial publication. This book also reprints material from the major Art Nouveau periodicals, including Jugend, The Studio, Dekorative Vorbilder, and The Keramic Studio. Detailed bibliographical information concerning every source ― including biographical details of each artist ― makes this collection a vital reference tool as well as a stunning compendium of significant and beautiful Art Nouveau graphics. Students of graphic art, typography, and illustration, as well as graphic designers and advertising professionals, will prize this remarkable resource.

Best Practices for Graphic Designers, Grids and Page Layouts

An Essential Guide for Understanding and Applying Page Design Principles

Author: Amy Graver,Ben Jura

Publisher: Rockport Pub

ISBN: 1592537855

Category: Design

Page: 192

View: 7976

This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

Best Practices for Graphic Designers, Packaging

An Essential Guide for Implementing Effective Package Design Solutions

Author: Grip

Publisher: Rockport Publishers Incorporated

ISBN: 1592538134

Category: Design

Page: 192

View: 8617

DIVGain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions. /div

Business and Legal Forms for Graphic Designers

Author: Tad Crawford,Eva Doman Bruck

Publisher: Skyhorse Publishing Inc.

ISBN: 1621532496

Category: Design

Page: 216

View: 8808

The must-have business and legal reference for the graphic design industry, now updated for the next generation. This classic industry tool, now in its fourth edition, brings together more than fifty essential and ready-to-use forms for graphic designers. All forms are accompanied by thorough explanations and are made available on CD-ROM so that they can be easily customized. Business and Legal Forms for Graphic Designers also provides step-by-step instructions, advice on standard contractual provisions, and unique negotiation checklists so you can deal correctly with clients and manage your office efficiently. Included are: - Project plan and budget - Proposal form - Credit reference form - Job index - Job sheet - Time sheet - Studio production schedule - Estimate request form - Artwork log and digital file management - Project confirmation agreement - Website design agreement - Contract with illustrator or photographer - Employment agreement - Applications for copyright registration of designs - Trademark application Commercial lease - And many more New to this edition are forms for arbitration, general and mutual releases, employee warning and dismissal letters, and promissory notes. Don't get stuck paying expensive lawyers' fees or accepting less than what your designs are worth. Whether you are an established designer or just starting out, this guide will help you to save money, protect yourself, and negotiate for maximum profit. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Design Manual

Author: David Whitbread

Publisher: UNSW Press

ISBN: 1742230008

Category: Computers

Page: 369

View: 9706

The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.