Graphic Designer's Essential Reference

Visual Elements, Techniques, and Layout Strategies for Busy Designers

Author: Timothy Samara

Publisher: Rockport Pub

ISBN: 159253743X

Category: Design

Page: 248

View: 1054

DIVA good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes. This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference./div
Release

Software Essentials for Graphic Designers

Photoshop, Illustrator, InDesign, QuarkXPress, Dreamweaver, Flash and Acrobat

Author: Mark Gatter

Publisher: Yale University Press

ISBN: 9780300118001

Category: Computers

Page: 240

View: 9343

"A guide to the seven leading software programs in graphic design, presenting the essential basics that students and professionals need on a day-to-day basis to use Photoshop, Illustrator, InDesign, QuarkXPress, Dreamweaver, Flash, and Acrobat, including: seven chapters that focus on a separate program and familiarize the user with the screen, menus, windows, tools, navigation system, and basic procedures specific to each piece of software; overviews of all the software applications and descriptions of how they interact with one another, and features a full glossary of terms; information on such wider aspects of digital technology as color management and printing processes; and instructions in both Mac and PC formats." - product description.
Release

Graphic Design

A New History

Author: Stephen Eskilson

Publisher: Yale University Press

ISBN: 9780300120110

Category: Design

Page: 464

View: 9849

This exciting new history of graphic design explores its evolution from the late 19th century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the unique style of the period it describes, and some 450 illustrations throughout the volume provide a visual record of more than one hundred years of creative achievement in the field. Under the influence of William Morris and the Arts and Crafts movement in the late 19th century, a new era began for design arts. Fueled by popular Art Nouveau advertising, the work of graphic designers became central in the growing consumer goods economy. This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style, followed by the postmodern movement of the 1970s and '80s. After highlighting recent developments in graphic design around the globe, the author discusses the impact of inexpensive, powerful design software and the challenges facing designers now.
Release

Quantifying Aesthetics of Visual Design Applied to Automatic Design

Author: Ali Jahanian

Publisher: Springer

ISBN: 3319314866

Category: Technology & Engineering

Page: 137

View: 2846

In this thesis, the author makes several contributions to the study of design of graphical materials. The thesis begins with a review of the relationship between design and aesthetics, and the use of mathematical models to capture this relationship. Then, a novel method for linking linguistic concepts to colors using the Latent Dirichlet Allocation Dual Topic Model is proposed. Next, the thesis studies the relationship between aesthetics and spatial layout by formalizing the notion of visual balance. Applying principles of salience and Gaussian mixture models over a body of about 120,000 aesthetically rated professional photographs, the author provides confirmation of Arnhem's theory about spatial layout. The thesis concludes with a description of tools to support automatically generating personalized design.
Release

An A-Z of Type Designers

Author: Neil Macmillan

Publisher: Yale University Press

ISBN: 9780300111514

Category: Art

Page: 200

View: 7181

Review: "This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design."--BOOK JACKET
Release

Just My Type

Ein Buch über Schriften

Author: Simon Garfield

Publisher: N.A

ISBN: 9783550088797

Category: Calligraphy

Page: 368

View: 7808

Schriftnamen kennt jeder aus seiner Textverarbeitungssoftware. Was aber verbirgt sich hinter den gegenwärtig genutzten Schriften? Woher kommen sie, wie wirken sie, wo tauchen sie auf? Unterhaltsam und lehrreich!
Release

Typographic Communications Today

Author: Edward M. Gottschall,Aaron Burns

Publisher: MIT Press

ISBN: 0262071142

Category: Design

Page: 249

View: 8225

Looks at the ways in which typography can be used in advertising, film posters, book covers, product packaging, and television graphics, and discusses modern types
Release

British Modern

Graphic Design Between the Wars

Author: Steven Heller,Louise Fili

Publisher: N.A

ISBN: N.A

Category: Design

Page: 132

View: 5254

The 1920s, 1930s, and early 1940s witnessed a remarkable surge of creative activity in Brit. graphic arts and commercial design. Starting with bold geometric posters touting Londonıs new subway system, Brit. designers embraced artistic developments taking place in America, France, and Germany, incorp. the visual lang. of Cubism and Futurism. British artists played a crucial role in the revitalization of their economy and culture. This book includes over 200 reproductions from the 1920s through the 1940s, with examples from publicity for cultural events, consumer products, fashion, industry, and travel, with signs, posters, product, packaging, and magazine covers. Over 100 color illustrations.
Release

Best Practices for Graphic Designers, Grids and Page Layouts

An Essential Guide for Understanding and Applying Page Design Principles

Author: Amy Graver,Ben Jura

Publisher: Rockport Pub

ISBN: 1592537855

Category: Design

Page: 192

View: 6160

This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
Release

World graphic design

contemporary graphics from Africa, the Far East, Latin America and the Middle East

Author: Geoffrey Caban

Publisher: Merrell Publishers

ISBN: N.A

Category: Design

Page: 160

View: 4964

A survey of contemporary design outside the United Kingdom, mainland Europe, North America, and Australasia covers the most popular areas of graphic design including posters, album covers, and packaging.
Release

Logo Design Love

Author: David Airey

Publisher: Pearson Deutschland GmbH

ISBN: 9783827329882

Category: Electronic books

Page: 204

View: 9744

Release

Success By Design

The Essential Business Reference for Designers

Author: David Sherwin

Publisher: Simon and Schuster

ISBN: 1440329796

Category: Design

Page: 304

View: 4515

Want to make your design business a success? Start here. Fellow Designer, In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business. The wisdom contained in Success By Design: The Essential Business Reference for Designers will help you become a stronger businessperson and better plan your career path as a design leader. This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries. It contains the business secrets I needed the most when I started as a designer sixteen years ago. --David
Release

Best Practices for Graphic Designers, Packaging

An Essential Guide for Implementing Effective Package Design Solutions

Author: Grip

Publisher: Rockport Publishers Incorporated

ISBN: 1592538134

Category: Design

Page: 192

View: 4723

DIVGain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions. /div
Release

Design Studies

Theory and Research in Graphic Design

Author: Audrey Bennett,Andrea Bennett

Publisher: Princeton Architectural Press

ISBN: 9781568985862

Category: Architecture

Page: 464

View: 7124

In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
Release

Art Nouveau: The Essential Reference

Author: Carol Belanger Grafton

Publisher: Courier Dover Publications

ISBN: 0486808637

Category: Design

Page: 144

View: 2582

"This is a gorgeous book, ideal for any lover of Art Nouveau." —bookaddiction Dover's extensive library of Art Nouveau graphic art and typography serves as the source for this comprehensive volume, which features hundreds of magnificent full-color and black-and-white illustrations. Images by virtually every key artist of the Art Nouveau movement include the work of Alphonse Mucha, E. A. Seguy, Aubrey Beardsley, Koloman Moser, Max Benirschke, and M. P. Verneuil. Selections from rare books and portfolios of the period include works never reprinted since their initial publication. This book also reprints material from the major Art Nouveau periodicals, including Jugend, The Studio, Dekorative Vorbilder, and The Keramic Studio. Detailed bibliographical information concerning every source ― including biographical details of each artist ― makes this collection a vital reference tool as well as a stunning compendium of significant and beautiful Art Nouveau graphics. Students of graphic art, typography, and illustration, as well as graphic designers and advertising professionals, will prize this remarkable resource.
Release

The Design of Everyday Things

Psychologie und Design der alltäglichen Dinge

Author: Norman Don

Publisher: Vahlen

ISBN: 3800648105

Category: Business & Economics

Page: 320

View: 5278

Apple, Audi, Braun oder Samsung machen es vor: Gutes Design ist heute eine kritische Voraussetzung für erfolgreiche Produkte. Dieser Klassiker beschreibt die fundamentalen Prinzipien, um Dinge des täglichen Gebrauchs umzuwandeln in unterhaltsame und zufriedenstellende Produkte. Don Norman fordert ein Zusammenspiel von Mensch und Technologie mit dem Ziel, dass Designer und Produktentwickler die Bedürfnisse, Fähigkeiten und Handlungsweisen der Nutzer in den Vordergrund stellen und Designs an diesen angepasst werden. The Design of Everyday Things ist eine informative und spannende Einführung für Designer, Marketer, Produktentwickler und für alle an gutem Design interessierten Menschen. Zum Autor Don Norman ist emeritierter Professor für Kognitionswissenschaften. Er lehrte an der University of California in San Diego und der Northwest University in Illinois. Mitte der Neunzigerjahre leitete Don Norman die Advanced Technology Group bei Apple. Dort prägte er den Begriff der User Experience, um über die reine Benutzbarkeit hinaus eine ganzheitliche Erfahrung der Anwender im Umgang mit Technik in den Vordergrund zu stellen. Norman ist Mitbegründer der Beratungsfirma Nielsen Norman Group und hat unter anderem Autohersteller von BMW bis Toyota beraten. „Keiner kommt an Don Norman vorbei, wenn es um Fragen zu einem Design geht, das sich am Menschen orientiert.“ Brand Eins 7/2013 „Design ist einer der wichtigsten Wettbewerbsvorteile. Dieses Buch macht Spaß zu lesen und ist von größter Bedeutung.” Tom Peters, Co-Autor von „Auf der Suche nach Spitzenleistungen“
Release

Innovation

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Industrial design

Page: N.A

View: 4110

Release

ID

Magazine of International Design

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Design, Industrial

Page: N.A

View: 464

Release

The Non-Designer's Design Book

Author: Robin Williams

Publisher: Peachpit Press

ISBN: 0133966348

Category: Art

Page: 240

View: 9062

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects
Release

The 7 Essentials of Graphic Design

Author: Allison Goodman

Publisher: How Design Books

ISBN: 9781581801248

Category: Design

Page: 117

View: 9895

This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of today's design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to:- Create dynamic layouts with visual tension and asymmetrical balance- Recognize and solve color problems- Use grids to design multiple pages of the same publication- Design memorable logos and logotypes Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together, illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication.Allison Goodman has been a practicing designer for twenty years in the fields of print, information and environment and digital design. A CD-ROM produced by her students received numerous awards, including the American Center for Design 100 Award and the Milia New Talent Award. She lives in Glendale, California.
Release