Generation X

Americans Born 1965 To 1976

Author: New Strategist Press,New Strategist Publications, Inc,The New Strategist Editors

Publisher: N.A

ISBN: 9781940308845

Category: Consumer behavior

Page: 342

View: 4888

The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their careers, their incomes should be growing, and their spending should climb because of the expenses of children and teens. But the generation has been hit hard by the Great Recession and is still struggling to rec...
Release

The Generation X

Americans Born 1965 to 1976

Author: New Strategist Editors

Publisher: N.A

ISBN: 9781940308869

Category: Young adult consumers

Page: 344

View: 4987

The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their careers, their incomes should be growing, and their spending should climb because of the expenses of children and teens. But the generation has been hit hard by the Great Recession and is still struggling to rec ...
Release

What's Next, Gen X?

Keeping Up, Moving Ahead, and Getting the Career You Want

Author: Tamara J. Erickson

Publisher: Harvard Business Press

ISBN: 1422120643

Category: Business & Economics

Page: 237

View: 8260

Keeping Up, Moving Ahead, and Getting the Career you want
Release

Generation Me - Revised and Updated

Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before

Author: Jean M. Twenge

Publisher: Simon and Schuster

ISBN: 1476755566

Category: Social Science

Page: 400

View: 2207

Draws on more than a decade of research to identify the challenges being faced by today's young adults, offering insight into how unprecedented levels of competitiveness, economic imbalances, and changes in sexual dynamics are resulting in higher incidences of life dissatisfaction and psychological turmoil. 40,000 first printing.
Release

An Introduction To Staff Development In Academic Libraries

Author: Elizabeth Connor

Publisher: Routledge

ISBN: 1135694702

Category: Education

Page: 248

View: 4083

An indispensable resource for librarians of all roles, the case studies in An Introduction to Staff Development in Academic Libraries demonstrate the necessity and value of integrating the library's mission statement and strategic plan with bold approaches to staff orientation, training, mentoring, and development.
Release

Generation X

Geschichten für eine immer schneller werdende Kultur. Roman

Author: Douglas Coupland

Publisher: Aufbau Digital

ISBN: 3841216145

Category: Fiction

Page: 240

View: 3024

Die Bibel der Heutezeit. Willst du ein Haus oder ein Leben? Andy, Dag und Claire teilen die Sehnsüchte ihrer Eltern, der Babyboomer, nicht. Sicherheit ist ihnen egal. Denn das heraufdämmernde neue Jahrtausend verspricht nichts als Katastrophen. Überschuldung, Überbevölkerung, Klimaerwärmung, Komsumterror - vor diesem Hintergrund zählt nur noch eins: Frei zu sein und zu genießen. Die drei beschließen sich loszusagen, auf Karriere und Kaufkraft zu verzichten, um sich ins Rentneridyll Palm Springs zurückzuziehen, Gin Tonic zu trinken, Geschichten zu erzählen und auf den Sonnenaufgang zu warten. Als „Generation X“ 1991 in den Vereinigten Staaten erschien, waren Leute wie Andy, Dag und Claire ihre Haltung, die lässige Unverbindlichkeit, Patchworkkleidung, ihre Trink- und Schlafgewohnheiten noch Fiktion. Inzwischen gehören ihre Wiedergänger zum täglichen Straßenbild der Städte weltweit. Millennials und Xennials, Emos, Hipster, die Generation Y und Z. Ihr Denken und Fühlen zu verstehen, wäre ohne „Generation X“ nicht möglich.
Release

True Story

How to Combine Story and Action to Transform Your Business

Author: Ty Montague

Publisher: Harvard Business Press

ISBN: 142218756X

Category: Business & Economics

Page: 224

View: 6328

Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.
Release

Decade of Nightmares

The End of the Sixties and the Making of Eighties America

Author: Philip Jenkins

Publisher: Oxford University Press

ISBN: 0199884447

Category: Social Science

Page: 352

View: 2164

Why did the youthful optimism and openness of the sixties give way to Ronald Reagan and the spirit of conservative reaction--a spirit that remains ascendant today? Drawing on a wide array of sources--including tabloid journalism, popular fiction, movies, and television shows--Philip Jenkins argues that a remarkable confluence of panics, scares, and a few genuine threats created a climate of fear that led to the conservative reaction. He identifies 1975 to 1986 as the watershed years. During this time, he says, there was a sharp increase in perceived threats to our security at home and abroad. At home, America seemed to be threatened by monstrous criminals--serial killers, child abusers, Satanic cults, and predatory drug dealers, to name just a few. On the international scene, we were confronted by the Soviet Union and its evil empire, by OPEC with its stranglehold on global oil, by the Ayatollahs who made hostages of our diplomats in Iran. Increasingly, these dangers began to be described in terms of moral evil. Rejecting the radicalism of the '60s, which many saw as the source of the crisis, Americans adopted a more pessimistic interpretation of human behavior, which harked back to much older themes in American culture. This simpler but darker vision ultimately brought us Ronald Reagan and the ascendancy of the political Right, which more than two decades later shows no sign of loosening its grip. Writing in his usual crisp and witty prose, Jenkins offers a truly original and persuasive account of a period that continues to fascinate the American public. It is bound to captivate anyone who lived through this period, as well as all those who want to understand the forces that transformed--and continue to define--the American political landscape.
Release

American Reference Books Annual

Author: Bohdan S. Wynar

Publisher: N.A

ISBN: N.A

Category: Reference books

Page: N.A

View: 6210

1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.
Release

The baby boom

Americans born 1946 to 1964

Author: Cheryl Russell

Publisher: New Strategist Pubns Inc

ISBN: 9781885070906

Category: Business & Economics

Page: 336

View: 7070

Release

American Women

Who They are & how They Live

Author: N.A

Publisher: New Strategist Publications Incorporated

ISBN: 9781885070739

Category: Reference

Page: 346

View: 5169

Women's lives have changed dramatically over the past few decades. Behind the change is the rise of a new economy based on services rather than manufacturing, which rewards the educated and encourages women to go to work. American Women brings you all-important demographic data showing the size of the female population, its changing age distribution, rising educational attainment, and evolving racial composition. It also includes details on the characteristics of Asians, the latest labor force projections, up-to-date population projections, and a new chapter on womens time use.
Release

The Millennials

Americans Born 1977 to 1994

Author: New Strategist Publications, Inc

Publisher: New Strategist Publications Incorporated

ISBN: 9781885070883

Category: Reference

Page: 400

View: 8966

Provides a demographic and socioeconomic profile of the Millennial generation. Includes statistics on the education, living arrangements, labor force participation, health, incomes, spending, and time use of the youngest generation and its parents.
Release

American Men

Who They are & how They Live

Author: N.A

Publisher: New Strategist Publications Incorporated

ISBN: 9781885070722

Category: Reference

Page: 330

View: 5204

Release

Choice

Publication of the Association of College and Research Libraries, a Division of the American Library Association

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Academic libraries

Page: N.A

View: 3880

Release

Reference Sources for Small and Medium-sized Libraries

Author: Jack O'Gorman

Publisher: Amer Library Assn

ISBN: 9780838909430

Category: Language Arts & Disciplines

Page: 329

View: 9422

An annotated bibliography lists reference sources for small and medium-sized libraries and includes updates information on such resources as CD-ROMs, electronic databases, the Internet, and Web 2.0.
Release

Our New Public, a Changing Clientele

Bewildering Issues Or New Challenges for Managing Libraries?

Author: James Robert Kennedy,Lisa Vardaman,Gerard B. McCabe

Publisher: Libraries Unltd Incorporated

ISBN: 9781591584070

Category: Language Arts & Disciplines

Page: 305

View: 6287

Provides essays on the changing clientele for libraries, discussing planning for an information commons, creating online library tutorials, and adapting policies for the next generation.
Release

American Generations

Who They are and how They Live

Author: Susan Mitchell

Publisher: New Strategist Publications Incorporated

ISBN: 9781885070692

Category: Business & Economics

Page: 501

View: 948

Discusses the differences and similarities among the various generations and age groups of Americans.
Release

Grounded theory

Strategien qualitativer Forschung

Author: Barney G. Glaser,Anselm L. Strauss,Axel T. Paul

Publisher: N.A

ISBN: 9783456849065

Category:

Page: 278

View: 3163

Der Klassiker über den qualitativen Forschungsansatz der "Grounded Theory", geschrieben von den Entwicklern dieser Methode "Obwohl unser Buch sich in erster Linie an Soziologen richtet, glauben wir, dass es jedem nutzen kann, der daran interessiert ist, soziale Phänomene zu untersuchen politischer, pädagogischer, wirtschaftlicher, industrieller oder welcher Art auch immer." In der Tat ist "Grounded Theory" quer durch die wissenschaftlichen Disziplinen zum Standardbegriff der qualitativen Sozialforschung ge - worden. Die inzwischen zum Klassiker avancierte Arbeit von Glaser und Strauss eröffnet eine lehrbare und auch lernbare Forschungsstrategie. Das Konzept bietet eine Antwort auf das Problem, die oft schmerzlich empfundene Lücke zwischen empirischer Forschung und Theorie zu schliessen.
Release

Marketing

Author: William G. Zikmund,Michael D'Amico

Publisher: Thomson South-Western

ISBN: 9780538882156

Category: Business & Economics

Page: 701

View: 2247

This proven text will appeal to instructors who seek a strong strategic focus with completely integrated coverage of technology. The text provides thorough treatment of emerging markets, new technologies and hot marketing trends. All concepts and topics help students adapt to -- and strategically plan for -- changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. The content is enhanced by the exceptionally clear, interesting and lively writing style that is the authors' trademark, as well as an exciting new layout, strong pedagogy, and a streamlined supplements package.
Release